A TV commercial for Ruck Pack Energy Drinks is aired on episode 411 to promote Major Robert Dyer’s product. The Ruck Pack concept was developed by Dyer while he served in Afghanistan as a major in the Marine Corps.
They wished for an energy booster to provide a short boost without the crash accompanying caffeinated, sugary beverages.
He developed RuckPack as a nutritional energy drink containing necessary vitamins and minerals to compete with the market’s current energy shots.
The sales of Major Dyer’s products have already begun in retail outlets. Yet, he needs Shark’s investment to continue growing and bringing his product to a broader audience. Will the Sharks commit to Dyer’s long-term success?
What Is RuckPack?
Ruckpack is a startup that produces caffeine-free energy shots that are packed with critical vitamins and minerals.
Consumers benefit from the sustained energy and focus provided by these shots. It is intended that energy drinks will be a healthier alternative to highly caffeinated and sugary beverages currently available on the market.
You can find them in a large variety of flavors, and they’re sweetened, colored, and flavored naturally. Ruckpack offers energy shots, protein powder, and fitness clothing.
RuckPack Energy Drinks come from tropical peach-flavored energy shots and nutritional supplements.
The Major Dyer shot is packed with vitamins and electrolytes, and the taste is guaranteed to please.
|Company Name||RuckPack Combat Nutrition|
|Product||Caffeine-Free Energy Shot|
|Investment Seeking||$75,000 For 10% equity in RuckPack|
|Final Deal||$150,000 For 20% equity in RuckPack|
|Shark||Robert Herjavec and Kevin O’Leary|
|Episode||Episode 15 Season 3|
|Business Status||In Business|
Who Is The Founder Of RuckPack?
Robert Dyer founded and formerly served as CEO of Ruckpack. Dyer earned a Master’s of Business Administration and Financial Management from Naval Postgraduate School in 2001.
Dryer was a Marine Corps Major and lecturer at the US Naval Academy before establishing his firm.
Dyer now works at Magpul Industries Corp. in the International Sales & Business Development department.
Ruckpack was born after Robert Dyer’s fellow Marines and he were deployed in Afghanistan in 2008.
Because they did not have time to eat their MREs, they relied on various supplements to stay energized.
This led them to think about why they needed so many different supplements to get the energy they needed and why one didn’t suffice.
Dyer spent over $90,000 developing the product himself after searching the market and not finding what they were looking for.
Dyer’s desire to make his idea a reality was unrelenting as a Marine and an entrepreneur. The product was sold for tens of thousands of dollars every year at stores where it was sold.
RuckPack Before Shark Tank
RuckPack’s creator, Rob Dyer, is a Marine Corps veteran, professor, father, and husband, as well as the brain behind RuckPack.
RuckPack is a caffeine-free, high-intensity energy drink developed by Marine Special Operations Forces for use in Afghanistan.
Dyer said that it outperformed other energy drinks due to the absence of the all-too-familiar crash.
It must also be good enough for the general populace if it is excellent enough for military snipers.
Every ounce counts when soldiers are sent on five- to seven-day missions with only what they can carry.
Despite Dyer’s desire to avoid an investment deal in Shark Tank, an investment would be a welcome solution for the restless demand for his products.
How Was The Shark Tank Pitch Of RuckPack?
Rob Dyer, dressed in Marine fatigues, immediately instilled fear and respect in the sharks. “Do not annoy him,” Robert cautioned Barbara. Dyer requested $75,000 in exchange for a ten percent stake in his business.
During his field experience and interactions with other soldiers, Dyer concluded that fatigue was a significant problem in the military.
In a combat situation, anything less than complete focus was considered acceptable. Crashing or jittering from caffeine posed an equal threat, with the potential to result in death.
Dyer distributed samples, but Robert struggled to open the bottle. Rucksack shots would be sufficient for Dyer, he joked.
To emphasize the point, he stated that while RuckPack was designed for combat, it could just as easily be used by civilians to overcome obstacles and maintain peak fitness.
Mark Cuban addressed the crowd first, expressing gratitude for Dyer’s service. Kevin desired to define the marketing strategy, eschewing pleasantries.
RuckPack would be touted as catering to Special Operations Forces of a higher caliber. Kevin succinctly summarized the effort to reach the general public by saying, “This is the best solution. It’s good enough for most people.”
Dyer acknowledged and asserted that there was already considerable demand for civilian-generated electricity. Service members’ families and friends learned about the goods directly from the source.
He had made no marketing expenditures. However, inventory was rapidly depleting. RuckPack had made its way into the shelves of a few independent retailers, but these units had long since sold out, and the company was on the verge of bankruptcy.
The cash on hand will practically be zero in just a few weeks when another shipment arrives.
The sharks would return at this point, but first, they required additional information about the product. Daymond desired to learn the origins of the moniker “RuckPack.”
The rucksack is equipped with everything a soldier in the field needs.
His energy injection would follow the same principle, supplying all of the nutrients required to maximize performance. Not much more. It was effective and necessary.
Kevin was concerned about the packaging’s legal implications after examining it attentively. He was reassured by Dyer despite the label stating the container was prepared for Special Operations Forces.
A claim like this does not need the Marines’ official endorsement. Barbara enquired about confidential information, hoping that the recipe would not be replicated by competitors.
Dyer told her that, despite legal needs to divulge specific ingredients, the recipe remained secret.
Robert identified marketing as the most significant difficulty facing RuckPack going forward. How would Dyer sell his goods to the broader public while promoting the military angle?
RuckPack will be sold as a supplement similar to daily vitamins for general consumption. It would be a healthier alternative to current products on the market. This initiative enabled health food and athletic goods stores to sell their products.
It was important to the sharks that Dyer be able to focus on the project despite other commitments. He served in the military while studying accounting at the Naval Academy at the time the episode aired.
Considering he works full-time as a professor, what is the time commitment to RuckPack? The professor told Mark that his days would end at 4:00 p.m. each afternoon.
Daymond was curious about the intended use of his potential money. Previously, exhausted inventories had effectively halted the business.
Dyer wanted to invest the entire $75,000 on boosting manufacturing. In this manner, he could fulfill orders while also reducing production costs by 30% to 40%.
Despite selling only fifteen thousand bottles in less than a month, RuckPack made thirty thousand dollars of sales.
Half of the cost of goods was due at the time of order, making it vital to have money in the Rucksack coffers.
After Dyer made multiple references to “we” throughout his lecture, Barbara inquired who this “we” was. His business partners do exist, he clarified.
Indeed, he possessed fifteen of them, further complicating matters. Between Rob and his wife, the family held approximately 45% of the business.
Other military families kept most of the remaining items. RuckPack’s partners spent approximately two hundred forty thousand dollars, with Dyer himself contributing ninety thousand.
This was a significant expenditure concerning the thirty thousand dollars in sales. Where did it all go? Research and development, web presence, and inventory have accounted for most of our expenses thus far.
This sum specifically covered the first order of shots sold, the 80,000 on the way, plus another 20,000 caffeinated units. An additional $200,000 in revenue would be generated by selling all of these units.
Dyer’s failure to maintain stock and fulfill orders was the primary reason Robert questioned Dyer’s business plan.
How sustainable was a business whose owner was regularly selling equity to stay afloat?
Dyer told him that the proceeds from the current order would be reinvested in the business. Seventy-five thousand dollars was all he was demanding to avert a backlog.
After answering the majority of their questions, it was time to restrict the field. Daymond was the first to depart, claiming that he already held shares in comparable enterprises.
The next negotiator to leave was Barbara. While she adored Dyer’s narrative (and even appeared to have a crush on him), she couldn’t get over two things. It would be counterproductive for him to partner with someone who would eat into their sales.
To begin, he appeared to be still in the early stages of development despite the expenditure of $240,000. Who was to say that expanding the business would not result in further unanticipated expenses?
Additionally, she was uncomfortable with the 43 percent stake (his wife had a 2 percent share.) This percentage would go down considerably if another investor were added, and there would simply be too many hands in the baking.
Kevin brought up the point that everyone half owner of RuckPack would be diluted; not only Dyer but Barbara had already made up her choice.
Dyer was not only offered a job by Kevin but a good one as well, in an unexpected demonstration of confidence.
Indeed, Kevin offered Dyer precisely what he requested: seventy-five thousand dollars in exchange for ten percent.
Normally, he would wring an entrepreneur for every penny of equity, but he had faith in Dyer and RuckPack.
He was convinced that consumers would also believe the story of a military-grade energy drink available to the general public.
Rarely does an entrepreneur obtain what he desires so effortlessly? Mark clarified the situation by reaffirming his previous worries.
He, too, believed in the business but feared Dyer would become too polarized. “Business does not operate beyond 4 p.m., nor does it operate on a schedule.”
Robert was the lone straggler. Dyer was confident he would remain focused on the business and not let his day job at the Naval Academy distract him. He was not convinced by Mark’s assertion that “Marines usually find a way.”
Additionally, he believed Dyer could benefit from additional funding. He was prepared to match Kevin’s offer of $150,000 for 20% stock. RuckPack’s entire valuation would also be maintained, while inventory concerns would also be relieved, and the current scenario would not be repeated.
Kevin agreed, and Dyer accepted the proposal after a brief moment of deliberation. The three men exchanged handshakes and immediately began plotting to eliminate Daymond’s energy drinks.
Dyer was optimistic about the future, declaring, “With double the money, we can kick twice the asses.”
Rob Dyer may not have had the ideal pitch when he entered the Shark Tank, but he hit all the high spots. Most importantly, his tale was engaging enough to set RuckPack apart in a crowded market for energy drinks and supplements.
Although RuckPack’s income projections were low compared to his investment, his estimated valuation was accurate once inventory issues were resolved. Perhaps most importantly, his active duty status as a Marine added an air of legitimacy.
Rob Dyer was an ideal candidate for consumer spokesperson. He could be trusted by the public. Additionally, Kevin O’Leary has considered utilizing Shark Tank as a kind of personal advertisement.
While Mr. Wonderful is regarded as the best investor on Shark Tank, his true riches have come from other investments. Kevin and Robert’s image has significantly improved by working together with the current duty Marine.
What Happened To RuckPack After Shark Tank?
We’ve had numerous opportunities to reacquaint ourselves with Rob Dyer and RuckPack, thanks to the showrunners of Shark Tank.
The company had annual sales in the tens of thousands before the Shark Tank deal. RuckPack’s sales have increased to more than half a million since its launch.
Kevin and Robert attend an extraordinary celebration with Dyer. RuckPack’s popularity has resulted in the sponsorship of a private jet, which advertises to millions.
The most exciting part is still to come. Dyer has also recently inked a partnership with Walgreens to distribute his energy shots in roughly 9,000 locations. This deal alone generates $4 million in revenue.
Rob, who enjoys thrill-seeking in his private life, enjoys watching the debut flight of the RuckPack jet. Dyer owes his new partners more than just money.
Kevin and Robert have consistently helped RuckPack whenever they needed them. He has the impression that they are genuinely invested in the company’s and team’s success.
The Shark Tank deal propelled Dyer’s business to top contender status in the energy drink sector, a huge step for a newcomer. His progress over the past few months is astonishing.
In season six, we’re given another chance to meet up with RuckPack via a special feature. Rob Dyer’s RuckPack has transported him to a place he never imagined: the White House. No, he was not elected president, but he came dangerously near.
Daymond, Robert, Rob, and Kevin Dyer have been invited by the White House to Washington, D.C. They will be accompanied by Stella Valle, Paige, and Ashley.
As part of Champions of Change, the sharks will be speaking alongside other military colleagues.
Veterans are honored, and sound business practices are discussed to help them reintegrate into civilian life.
Valerie Jarrett, the president’s senior adviser, offers words of encouragement to the Shark Tank team before the event.
Shark Tank entrepreneurs and investors are honored to honor veterans and mentor aspiring entrepreneurs.
The presentation’s major theme is ability and enthusiasm. Much of entrepreneurship boils down to a willingness to go above and beyond to build a business. “Identify a problem and resolve it. Robert’s advice is that “the business comes second.”
The event’s reception featured a poetry reading by Canadian Kevin O’Leary about America. The American Dream and capitalism are defended at this world-famous global epicenter of freedom.
Shark Tank and the White House working together can inspire the next generation of entrepreneurs, who can profitably expand the economy.
While Shark Tank fans may enjoy the sharks’ cruelty or the outlandish pitches, the show’s emphasis on job creation, dream fulfillment, and the existence of hope makes it so popular.
RuckPack Shark Tank Update
Ruck Pack’s sales increased dramatically in the year following the agreement with O’Leary and Herjavec. Revenue increased from $35,000 to over $500,000.
Additionally, the corporation financed a jet that will appear at air shows across the country. The product gained access to Walgreens, a sizable national market.
The Sharks’ assistance will help Dyer become a legitimate player in the energy drink sector, unheard of for a new company.
Success entails developing pains. Ruck Pack’s popularity and the strains of running a business generated some significant hurdles for the business.
Derek Herrera, a veteran Marine Special Operations Officer, succeeded Dyer as CEO in September 2014. Herrera did not survive long and “wreaked havoc on the company’s financial line.”
Dyer then enlisted the assistance of Jimmy Patrick O’Brien, Jr., a childhood buddy. They teamed with The GHT Companies in April 2016 to manufacture all of their beverages.
They still have a functioning website as of August 2021, but everything is sold out. They are also no longer available on Amazon.
Is RuckPack Still In Business?
Ruckpack continues to grow under the leadership of Derek Herrera, who took over Dyer’s management responsibilities after he stepped down in 2014.
The company currently sells all of its products on its website and Amazon. The cost of 15 3-ounce energy shots is $49.99, while a 6-pack is $29.99.