Plufl Shark Tank Update: Is Plufl Still In Business?

Have you ever looked at your dog sleeping in their cozy, fluffy bed and felt a little bit jealous? You are not alone. Two college students had the exact same thought, and it led to the creation of the world’s very first dog bed designed just for humans.

Plufl appeared on Season 14 of Shark Tank and quickly became a viral sensation on TikTok. But the internet moves fast, and a lot has changed since that episode aired.

Did the famous Shark Tank deal actually go through? How much money is the company making today? And is the high price tag actually worth it compared to cheap knock-offs on Amazon?

If you are looking for the ultimate update on Plufl, you are in the right place. We are breaking down their current net worth, what really happened with Mark Cuban, and all the new sleep products they have released.

What Exactly Is Plufl?

Plufl is a premium napping bed that looks and feels like a giant dog bed. But make no mistake, it is built with human comfort in mind.

The founders, Noah Silverman and Yuki Kinoshita, designed it to give people the ultimate place to rest, recharge, and calm their minds.

The design is meant to support “aggressive resting”. This is a new trend where people are choosing deep, supportive relaxation over sitting on an uncomfortable couch. Here is what makes the Plufl stand out:

• Perfect Size: The Plufl measures 68 inches long and 33 inches wide. It gives plenty of room for an adult to curl up in a natural fetal position.
• Orthopedic Support: The bottom is not just stuffed with cheap cotton. It uses a thick base of orthopedic memory foam. On top of that is a gel-infused cooling memory foam layer to keep you from getting too hot.
• Pressure Therapy Bolsters: The bed has thick, raised edges (called bolsters). You can tuck your hands and feet under these edges. This creates a gentle squeezing feeling, known as pressure therapy. Pressure therapy is proven to help reduce stress, anxiety, and even help people with ADHD and autism feel secure.
• Pet-Friendly and Washable: The cover is made from an incredibly soft, vegan faux fur. It is safe for pets, and the whole cover can be unzipped and thrown into your washing machine on a cold cycle.
• Safe Materials: Plufl uses CertiPUR-US certified memory foam, meaning it has low indoor emissions. The fabric is also OEKO-TEX Standard 100 certified, ensuring it is completely free of harmful chemicals.

For people who suffer from sensory overload, arthritis, or sleep apnea, the Plufl provides a safe, cozy space outside of the regular bedroom.

It even comes with built-in handles and a strap so you can fold it in half and move it out of the way when you are done using it.

Who Are The Founders of Plufl?

The idea started at the University of British Columbia. College students Yuki Kinoshita and Noah Silverman were studying International Economics. Like most college students, they were always tired and looking for a good place to take a nap on campus.

One afternoon, they saw a Great Dane peacefully sleeping in a massive dog bed at a local coffee shop. They realized that dogs had figured out the secret to ultimate comfort. That simple moment sparked the idea to create a massive, human-sized version.

Before they even appeared on TV, they launched a Kickstarter campaign in May 2022. The campaign was a massive hit, raising over $290,000 very quickly.

They eventually raised close to $725,000 across multiple crowdfunding platforms. This proved that people really wanted this product.

How Was the Shark Tank Pitch of Plufl?

Yuki and Noah took their prototype to Shark Tank during Season 14 (Episode 5). They asked the Sharks for a $200,000 investment in exchange for 10% equity in their company. This means they valued their brand-new company at $2 million.

The Sharks were impressed by how comfortable the bed was. Here is how the negotiations went down:

• Lori Greiner & Mark Cuban: They teamed up and offered $200,000, but they wanted 20% of the company instead of 10%.
• Kevin O’Leary: “Mr. Wonderful” was interested, but he demanded a massive 30% equity stake, which the founders quickly rejected.
• Robert Herjavec: He did not see the vision and dropped out.

Standing in front of the cameras, Yuki and Noah decided to accept the joint deal from Mark Cuban and Lori Greiner.

Did Plufl Actually Get a Deal on Shark Tank?

If you watch the episode, it looks like Plufl scored a major deal. However, what happens on TV is not always what happens in real life.

The Shark Tank deal with Mark Cuban and Lori Greiner never actually closed.

After the cameras stopped rolling, the founders and the investors had to sit down to sign the final paperwork. But the founders decided to walk away.

Mark Cuban later confirmed in an email to reporters that ending the deal was “their choice”.

Why would two young college kids walk away from Mark Cuban and Lori Greiner? It was actually a very smart business move.

By the time the Shark Tank episode aired on TV, Yuki and Noah had already raised over $700,000 from normal customers on the internet. They had the cash they needed to build their beds. They did not need to give away 20% of their company anymore.

Walking away allowed them to keep all the ownership of their company while still getting millions of views from being on national television.

What Happened to Plufl After Shark Tank?

After the show, Plufl exploded in popularity. They got millions of views on TikTok and were featured on The Tonight Show with Jimmy Fallon, Good Morning America, and The New York Post.

Instead of remaining a one-product novelty company, Plufl expanded. They partnered with better manufacturers and turned their single viral product into a full “comfort brand”.

They realized that their customers loved soft, relaxing materials, so they started inventing new items to help people sleep better.

By the summer of 2024, they had delivered beds to over 12,000 customers and hit over $4 million in lifetime sales. They won awards, including a CNET Editors’ Choice Award and a spot on Oprah’s Sleep O-Wards.

Plufl Current Net Worth and Sales

Older blog posts from a few years ago estimated Plufl’s net worth at $1.5 million. That number is very outdated. Today, Plufl is a highly profitable, multi-million dollar business.

In 2024, the company made $5.26 million in revenue. Even though they had a small dip in 2025 due to global shipping problems and high taxes on imported goods, they bounced back incredibly fast.

In early 2026, Plufl has a trailing twelve-month revenue of about $5.3 million. They are projected to hit $8.5 million in revenue by the end of 2026. Customers are highly loyal, with 15% of shoppers coming back to buy a second item.

The company also keeps about 15% of its revenue as pure profit (EBITDA). In the business world, a growing, profitable company like this is usually valued at around 1.5 to 2 times its yearly revenue.

Based on our research, the estimated net worth and valuation of the Plufl company is between $6.5 million and $10 million. The founders’ decision to keep 100% of their company definitely paid off.

Plufl’s New Products

Plufl is no longer just a human dog bed company. Here are the most popular new products they sell:

1. The Hugl Cooling Body Pillow This is their second biggest hit. The Hugl is a giant, U-shaped body pillow that surrounds you on both sides. Unlike cheap, lumpy pillows from Amazon, the Hugl is filled with high-density memory foam and microfiber. It is designed to relieve back, hip, and shoulder pain for side sleepers. The best part? It uses a special cooling fabric made of viscose bamboo and self-cooling polyethylene. It stays icy cold all night, making it perfect for people who sleep hot. The Hugl comes in two sizes: Standard (for people under 5’4″) and Large (for people 5’5″ and taller). It costs around $189 on sale.

2. The Snugl Fur Blanket If you love the soft fur of the human dog bed but want to take it to the couch, the Snugl is the answer. It is a heavy, high-quality faux fur blanket that feels like a warm hug.

3. FurFree Bamboo Sheets & Breeze Cooling Blanket Because many Plufl customers are dog owners, the company invented sheets that naturally repel dog hair. They also sell the Breeze Cooling Blanket, which uses the same icy-cold technology as the Hugl pillow.

Plufl vs. Competitors: Which Human Dog Bed is Best?

Because Plufl was so successful, many copycat companies started selling human dog beds. The standard Plufl costs $499. Is it worth paying that much when you can find cheaper ones online?

Let’s compare the top brands.

Brand Name	Price	Mattress Material	Best Feature	Biggest Flaw
Plufl	$499	Orthopedic & Gel Memory Foam	Incredibly supportive. The heavy foam does not flatten out under adult weight.	Very expensive, and the cover can be hard to put back on after washing.
FunnyFuzzy	$261	Orthopedic Foam	Looks amazing. Blends in with modern living room furniture so it doesn’t look like a dog bed.	Not as thick as the Plufl.
Homguava	$260	Waved Foam & Sponge	Very large and much cheaper than the Plufl. Good for people on a tight budget.	The sponge bolsters are floppy. It flattens quickly, and the carrying handles break easily.
PupCloud	$299	Memory Foam	Uses ultra-long shag fur and deep pockets. Great for extreme sensory relief.	The long fur can be harder to keep clean if you have pets that shed.

The Verdict: If you are over 150 pounds or have bad joints, you need the original Plufl. The cheaper alternatives like Homguava use “waved foam” or bean-bag filling.

When a full-grown adult lays on them, the cheap foam flattens out, and you end up feeling the hard floor underneath. Plufl uses expensive, high-density foam that actually supports an adult body.

Is Plufl Still in Business?

Yes, Plufl is still in business and booming as of today. They have over 100,000 happy customers across the United States.

However, running a fast-growing business is never perfectly smooth. In the summer of 2025, Plufl had some issues with their shipping warehouses.

Because of high demand for their new Hugl cooling pillow, their systems got overwhelmed. Some customers waited weeks for their orders to ship.

Worse, a computer glitch caused the warehouse to mail out “Standard” sized Hugl pillows to people who had paid extra for the “Large” size.

At first, their automated customer service system tried to charge people a 20% restocking fee to fix the mistake.

Thankfully, the founders stepped in. Plufl fixed the computer glitch, waived the unfair fees, and sent the correct Large pillows to their customers. Today, their customer service is back on track, and they have incredibly high reviews on sites like Trustpilot.

Final Thoughts

Noah Silverman and Yuki Kinoshita proved that a crazy idea can become a massive success. The Plufl human dog bed started as a funny joke but quickly turned into a real tool to help adults fight stress, anxiety, and sleep deprivation.

By turning down Mark Cuban’s offer and believing in their own vision, the founders built a company worth nearly $10 million. With new cooling pillows and pet-friendly bedding, Plufl is well on its way to becoming one of the biggest names in the American sleep industry.

If you are a side sleeper, someone with anxiety, or just someone who loves taking Sunday afternoon naps on the floor with your golden retriever, Plufl might be exactly what you need.