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PureAyre is an innovative product featured in Season 2, Episode 3 of Shark Tank. It’s an all-natural odor eliminator made entirely from plant-derived enzymes, water, and food-grade safe ingredients. This composition makes it non-toxic and safe to use around people, pets, and the environment.
The key feature of PureAyre is its ability to eliminate unpleasant odors rather than merely masking them effectively. The plant-derived enzymes break down the molecules causing the odor, thus neutralizing it at the source. This makes it highly effective against various smells, including smoke, pet odors, food smells, and chemical fumes.
PureAyre is versatile and can be used in various scenarios – from household cleaning to outdoor applications. It can be sprayed directly onto furniture, carpets, clothing, or pets. It’s also useful in industrial settings, with specific formulas available for marine, home, baby, and pet care applications.
PureAyre is a good choice for those seeking an effective, safe solution to combat odors. Its all-natural, non-toxic formulation ensures it can be used confidently around children, pets, and those with chemical sensitivities.
Moreover, unlike many other odor eliminators on the market, PureAyre’s ability to eliminate odors at a molecular level means it offers a long-lasting solution rather than a temporary cover-up. This combination of safety, effectiveness, and versatility makes PureAyre a unique and valuable product in the odor-elimination market.
Company Name | PureAyre |
Entrepreneur | James Mitchell |
Product / Business | An all-natural odor eliminator |
Investment Asking For | $150,000 for 10% equity in PureAyre |
Final Deal | No Deal |
Shark | No Shark |
PureAyre Episode | Season 2, Episode 03 |
PureAyre Business Status | In Business |
PureAyre Website | PureAyre Website |
What Is PureAyre?
PureAyre is an all-natural odor eliminator spray that effectively eliminates unpleasant odors from various sources, such as cat and pet smell, smoke, skunk odor, cigars, gasoline, cooking, and musty smells.
PureAyre is a healthy alternative as it does not contain risky chemicals that could harm the user or their family. It is the strongest, most effective, and completely safe odor eliminator.
PureAyre is a powerful and natural solution to eliminate unwanted odors. Whether it’s the smell of pets, smoke, or even skunk, PureAyre can effectively remove these unpleasant smells without compromising your health.
Unlike other products that use harsh chemicals, PureAyre is safe and contains no harmful substances. It’s the strongest and most effective odor eliminator, perfect for homes, cars, and commercial settings.
With PureAyre, you can enjoy a fresh and clean-smelling environment without any worries about harmful side effects.
PureAyre is food grade, which means it is safe to use even around food, people, and pets. The spray is made from plant-derived enzymes, purified water, and essential oils, which can cleanse the air to breathe easier and control smells in your environment.
PureAyre is a versatile spray that can eliminate odors in all areas of your home or workplace. It can be used on carpets, furniture, and even in your car.
Unlike other air fresheners that simply mask odors with synthetic fragrances, PureAyre neutralizes them at the molecular level, leaving the air fresh and clean.
Its all-natural formula also means it is safe for the environment and won’t harm any living things around it. So whether you have a pesky pet odor or need to freshen up your kitchen after cooking a particularly spicy meal, PureAyre is the perfect solution.
PureAyre is available in convenient sizes and can be used in industrial and commercial applications. It is easy to store and use and does not require special handling.
If not completely satisfied with the product, customers can contact the manufacturer for a refund or replacement. Overall, PureAyre is a safe, effective, and all-natural way to eliminate unwanted odors.
Who Is the Founder Of PureAyre?
James Mitchell is the founder of Clean Earth Inc., the company that makes PureAyre. Mitchell, who has a background in business and marketing, conceived the idea for PureAyre due to personal circumstances.
He noticed that many products marketed as air fresheners and odor eliminators merely masked smells rather than eliminated them. This issue was particularly poignant for him due to his mother’s severe chemical sensitivity.
Mitchell saw a need for an odor-eliminating product that was truly safe, one that wouldn’t harm people, pets, or the environment. Furthermore, he intended to create a product that would address the root cause of odors by breaking down the molecules that cause them rather than merely covering up the smell.
Motivated by these objectives, Mitchell founded Clean Earth Inc. in 1996 and developed PureAyre. The product was designed to be an all-natural, food-grade odor eliminator capable of addressing various smells while being safe for people, pets, and the environment.
Over the years, PureAyre has proved itself in the market, offering a truly effective solution to odor issues in various settings, from homes and workplaces to marine and industrial environments. This was all possible thanks to James Mitchell’s vision and commitment to creating an effective and safe product.
PureAyre Before Appearing on Shark Tank
Before appearing on Shark Tank, PureAyre was a well-established product developed and launched by James Mitchell’s company, Clean Earth Inc., in the late 1990s.
The product, designed to be an effective and safe odor eliminator, was made available in various specialty formulas for specific settings, including homes, pets, babies, and marine applications.
Despite its effectiveness and unique selling points, PureAyre faced some challenges in gaining widespread recognition in the broader market.
Like many small businesses, the primary obstacles included raising awareness about the product, proving its effectiveness, and securing distribution channels to reach a larger audience.
Recognizing the opportunity to pitch his product to a national audience and potentially secure an investment from one of the Sharks, Mitchell brought PureAyre to Shark Tank.
The exposure on the show offered a unique platform for Mitchell to showcase PureAyre’s features, including its all-natural composition, its effectiveness at eliminating odors, and its versatility in various scenarios and settings.
It’s worth noting that the appearance on Shark Tank not only offered an investment opportunity but also generated significant public exposure for PureAyre, helping to increase product awareness among a broad audience.
How Was The Shark Tank Pitch Of PureAyre?
Mitchell, the founder of Clean Earth Inc., appeared on Shark Tank seeking a $150,000 investment for a 10% stake in the company that manufactures PureAyre, an all-natural, non-toxic odor eliminator valuing the company at $1.5 million.
Mitchell presented the unique value proposition of PureAyre during his presentation. He highlighted that unlike other products on the market that merely masked odors, PureAyre broke down the molecules causing the smell, effectively neutralizing the odors at their source.
He also emphasized the product’s safety, being made of food-grade safe, all-natural ingredients, which meant it could be used around children, pets, and people with chemical sensitivities without worry.
Mitchell performed live demonstrations to demonstrate the effectiveness of his product. PureAyre was sprayed into Sharks’ mouths, shocking them but reinforcing the product’s safety and nontoxicity.
However, despite the product’s innovative nature and evident effectiveness, the Sharks had some reservations. Mitchell was questioned on his sales figures, business model, and marketing strategy, and some of the Sharks expressed concern about the company’s valuation.
The Sharks also wondered whether the product could successfully compete in a market dominated by large, well-established corporations.
The Sharks were further disappointed to learn that Mitchell only owned 57% of the company, with the rest owned by friends and family who had invested around $600,000 but had no remaining funds.
Mitchell’s responses about competitors and licensing opportunities were evasive, frustrating the Sharks, who felt he lacked professionalism and transparency.
Barbara Corcoran and Kevin Harrington declared that they would not invest in Pure Ayre, with Corcoran even interrupting the discussion to clarify her stance.
However, Daymond John offered $150k for a 50% stake, believing Mitchell could not run the business effectively. Kevin O’Leary made an alternative offer to buy the entire company for $150k and provide Mitchell with a 7% royalty on sales.
Mitchell was dumbfounded by O’Leary’s offer, trying to understand why someone would want to remove him from the company entirely. Robert Herjavec criticized Mitchell’s sales abilities and stated he would only consider making a deal if Mitchell walked away from the company.
Mitchell expressed his desire to build a team and improve the business, but both Herjavec and O’Leary seemed focused solely on making a profit.
Ultimately, Mitchell walked away without accepting any offers. John and O’Leary decided to partner on O’Leary’s original deal, indicating their lack of confidence in Mitchell’s ability to contribute positively to the company.
Despite the Sharks’ varying opinions, it is evident that Mitchell’s pitch for Pure Ayre faced challenges and left the investors with doubts regarding its potential success.
PureAyre’s effectiveness and safety were demonstrated during the pitch, but securing an investment from the Sharks proved more challenging due to business-related concerns.
The outcome of the pitch underscored the reality that while a product may be innovative and effective, other factors, such as market positioning, business strategy, and financials, play crucial roles in securing investments.
What Happened To PureAyre After Shark Tank?
While PureAyre did not secure an investment deal from any Sharks during its Shark Tank appearance, the company nonetheless benefited significantly from the exposure. PureAyre’s odor-eliminating formula’s uniqueness and safety were highlighted in the show.
Post-Shark Tank, PureAyre continued to grow and establish itself in the odor elimination market. The company continued to emphasize its unique selling points, particularly its all-natural, non-toxic formulation and its effectiveness in breaking down odor molecules.
The brand’s range of products expanded to cater to different market needs, including specific formulas for homes, pets, babies, and marine applications. This enabled PureAyre to reach diverse customers with unique needs and concerns about odor control.
While it’s hard to measure the exact impact of the Shark Tank appearance on PureAyre’s overall success without specific financial figures, the increase in brand visibility and customer awareness often associated with being featured on the show likely played a role in the company’s continued development.
PureAyre was still operating, selling its products online and through various retailers. The company continues to uphold its commitment to providing effective, safe, and environmentally-friendly solutions for odor control.
PureAyre Shark Tank Update
After appearing on Shark Tank, PureAyre, a natural and non-toxic air freshener company, faced challenges and successes. Although it did not secure a deal on the show, the company thrived.
Initially, PureAyre experienced declining sales when a competitor pressured Walgreens to remove the product from its shelves. However, the company persevered and managed to grow steadily.
PureAyre expanded its product line and now offers a range of odor eliminators made from natural ingredients. These include products designed for babies, pets, skunk odors, and boats.
The brand gained positive customer reviews and achieved an impressive sales figure of $5 million annually. The company actively participates in events and promotions to showcase the effectiveness of its products.
Furthermore, PureAyre received a 4.6-star rating on Amazon based on 312 reviews, demonstrating its success in eliminating various odors. Despite not securing an investment during its Shark Tank appearance, PureAyre remains operational and continues to be successful.
The company sells its products through online retailers and offers PureAyre Pet Kits to address animal odors safely. With a high overall score of 97/100, PureAyre remains popular due to its effectiveness and safety.
PureAyre experienced challenges initially but overcame them and grew as a business. The company expanded its product line and remains successful, generating annual sales of $5 million.
PureAyre’s focus on natural ingredients and effectiveness in odor elimination has garnered positive customer reviews and a strong presence in the market.
Is PureAyre Still In Business?
Yes, PureAyre is still in business. Despite not securing an investment in Shark Tank, the company continues to operate successfully and sell its products online.
PureAyre offers non-toxic odor eliminators from natural ingredients, including plant-derived enzymes, purified water, and essential oils. Their products are designed to remove odors and improve air quality without harmful chemicals permanently.
PureAyre has expanded its product line and introduced new offerings, such as PureAyre pet kits that use organic ingredients to eliminate pet odors effectively. The company remains focused on creating harmless products and has achieved a net worth of $5 million.
PureAyre’s odor eliminator can be purchased from various online platforms, including Walmart.com, Chewy.com, and Amazon.com. The product is priced at around $5 for a 6-ounce bottle.
What Is the Net Worth Of PureAyre?
According to our research, the net worth of PureAyre is estimated to be $5 million. The valuation of PureAyre was $1.5 million when it appeared on Shark Tank in season 2.