James Mitchell, the founder of Pure Ayre, appeared on an episode of “Shark Tank,” hoping to receive a financial investment of $150,000 in exchange for a 10% stake in Pure Ayre.
Pure Ayre is an odor-neutralizer that adheres to organic or food-grade standards. Pure Ayre is a nontoxic substance designed to get rid of strong and unpleasant scents like cat urine, and it does so effectively.
The odor neutralizer works by dissolving the particles responsible for the offensive odor, after which it imparts an aroma reminiscent of Pure Ayre.
Since Pure Ayre is a nontoxic product, spraying it directly onto people or animals without fear of adverse effects is perfectly fine. Bacteria, alcohol, and plant enzymes are the three components of their production.
Pure Ayre is an eco-friendly, risk-free, and natural odor remover that uses a top-secret formula to dismantle the smelly molecules at their source rather than merely covering up the stink. Not sufficient?
Additionally, it eliminates stains. Pure Ayre can be applied to various surfaces, including draperies, furniture, carpets, bathrooms, closets, kitchens, laundry, mold and mildew aromas, cigarette smoke, cooking odors, and even shoes and automobiles.
What Is PureAyre?
PureAyre is a brand of all-natural odor-neutralizers that are safe for consumption. The nontoxic substance is safe to be sprayed directly onto people and animal skin, even though it is strong enough to eliminate the smell of cat pee and skunk.
People with pets and those suffering from lingering scent effects will benefit from the PureAyre Odor Eliminator.
PureAyre is unlike any other odor-eliminating product because it uses natural enzymes to dissolve unpleasant molecules. This makes it stand out from other similar products.
PureAyre is an all-natural deodorizer that eliminates unpleasant odors without harsh chemicals, alcohol, germs, or citrus.
PureAyre is effective even on the most repulsive smells, such as kennels, skunk spray, and vomit.
The PureAyre Odor Eliminator is available in either a 14-ounce or 22-ounce spray bottle. Once you purchase your first spray bottle, you can purchase PureAyre by the gallon and continue to reuse the spray bottle.
An odor remover that is safe and natural, with a recipe kept secret, and eliminated the molecules causing it while being environmentally friendly, rather than simply disguising the stink. Not sufficient? Additionally, it eliminates stains.
PureAyre can eliminate odors from various surfaces, including draperies, furniture, bathrooms, closets, kitchens, carpets, laundry, cigarette smoke, shoes, cars, mold, mildew, etc.
|Product / Business||An all-natural odor eliminator|
|Investment Asking For||$150,000 for 10% equity in PureAyre|
|Final Deal||No Deal|
|Episode||Season 2 Episode 03|
|Business Status||In Business|
Who Is The Founder Of PureAyre?
James Mitchell is the founder of PureAyre. James Mitchell attended Stephen F. Austin High School. He also participated in various recitals and concerts while attending the High School for the Performing and Visual Arts.
James Mitchell’s altruistic goal was to create a completely risk-free product that would make the world a better place.
He was shocked to find that nearly all air fresheners readily available in grocery stores and supermarkets contained potentially hazardous chemicals, some of which are capable of causing substantial environmental harm.
Consequently, he wanted to create a novel air freshener that could effectively do its job but was also more natural in its effects.
His finished product effectively removes odors such as those caused by smoking, urine, and pets. PureAyre differs from other popular air fresheners because it does not contain alcohol or artificial scents and is non-polluting.
However, it serves the same goal as those other air fresheners. Spraying it close to food, people, and pets is also safe.
PureAyre Before Shark Tank
James Mitchell developed a completely safe product for humans and animals to improve the world. He once discovered that almost all the air fresheners sold at supermarkets and grocery stores contain potentially hazardous chemicals, many of which can harm the environment.
His research aimed to develop a novel type of air freshener that was both effective and non-adrenaline-containing. PureAyre was founded now. Mitchell didn’t give up until he found the right recipe, despite having to experiment and work hard to get the job done.
With his finished product, he can eliminate smells such as those left behind by pets, urine, and cigarette smoke.
The only difference between it and other top-selling air fresheners is that Pure Ayre does not include alcohol or artificial perfumes. It does not contribute to the pollution already in the air.
However, it does accomplish the same function as those other products. In addition, it is completely safe to spray on humans, animals, and food. Mitchell understands the importance of making this product accessible to everyone as soon as possible.
Who wouldn’t want a 100 percent natural and organic spray to make their houses smell more energizing? There is only one problem; he needs somebody with a little more marketing experience than he does.
Therefore, he presented Pure Ayre to the panel of investors known as the Sharks with nothing but absolute certainty that at least one of them would be interested in sinking their teeth into this business opportunity.
How Was The Shark Tank Pitch Of PureAyre?
Mitchell pitched his business idea to the panel of investors on “Shark Tank” in the hopes of raising $150,000 in exchange for a 10% ownership part in PureAyre. He explains that Pure Ayre is the only product on the market made from only natural ingredients and that it is completely risk-free.
Mitchell then approaches Barbara Corcoran, one of the Sharks, and asks for her assistance for a short time. She complies with his request and then watches as Mitchell spritzes a piece of clothes with ammonia, which creates an odor similar to that of urine.
Corcoran gives it a sniff to validate that it does emit a stench. He then sprays the cloth with Pure Ayre, explaining to the Sharks that his product does more than cover up the smell; rather, it disturbs the particles causing it.
Corcoran smells the fabric for a second time and declares that it “smells wonderful.” He then places some of the substance in his mouth to stress that it is risk-free. He tells the Sharks that it is perfectly safe to consume but also completely tasty.
Daymond John asked Mitchell if he had a patent for Pure Ayre, to which Mitchell responded that he did not. Mitchell doesn’t have a patent, but the Sharks seem impressed with Pure Ayre.
Mitchell claims he hasn’t obtained a patent because you must disclose your entire recipe to do so, and he doesn’t want a competitor to alter one ingredient, as that might allow them to copy his invention.
Barbara Corcoran thinks the product has a competitive market and is not interested in investing in Pure Ayre. She is out.
Kevin O’Leary admonished James, “You’ve already spent $600,000 of the investors’ money, and now you want another $150,000.” He is under the impression that James is unaware of what he is doing.
Daymond John reportedly said to James, “There is only one thing more expensive than education, and that is stupidity.” He has a favorable opinion of the product but is concerned about James’ capacity to make beneficial judgments about the company.
Daymond John offered $150,000 for a 50 percent stake in Pure Ayre.
Kevin makes a second appearance and tells James that he intends to buy the entire firm and then dismiss James from his position. He believes that James is incapable of doing the job and that he “adds no value.”
James was made an offer by Kevin for $150,000 in exchange for 100 percent of Pure Ayre plus 7 percent royalty forever.
James was criticized by Robert Herjavec, who stated that he lacked star power. He is a terrible salesman, and you cannot respond specifically to any questions that are asked of you.
He is interested in finding out if James is willing to withdraw from the firm, but James is adamant that he will not do so.
Kevin O’Leary asks James to leave the Shark Tank for a brief time. He then collaborates with Daymond, and the three talk about their goals for James and the company.
They are planning to dismiss him as soon as they make $150,000. Kevin and Daymond decide to join forces to purchase James Pure Ayre for $1.5 million, which includes a 7 percent royalty to James.
In an instant, James rejected the offer completely. Robert Herjavec expresses interest in working on the deal alongside Kevin Systrom and Daymond John.
A new proposal from Robert, Kevin, and Daymond puts the price of 100 percent ownership of Pure Ayre at $225,000, with James receiving a 7 percent royalty on the company.
Final Deal: No deal between Sharks and PureAyre.
What Happened To PureAyre After Shark Tank?
Mitchell’s appearance on Shark Tank resulted in a disastrous outcome for him, yet he continued to put effort into developing his company despite this.
PureAyre is still in business today and even participated in the Seattle Kennel Club Show in 2015 with its own booth. Mitchell does not appear necessary to move PureAyre forward in any form because it speaks for itself.
The fact that people enjoy having natural and risk-free products in their homes contributes significantly to the success of this product.
Visit the official website of Pure Ayre, which can be found at http://www.pureayre.com/, if you are interested in finding more information regarding the Pure Ayre odor eliminator.
They also have a couple of social media pages, and these products can be purchased through Amazon. Mitchell remained successful despite the Sharks’ skepticism regarding his ability to manage a company.
PureAyre Shark Tank Update
The Popularity of PureAyre skyrocketed after its appearance on the Shark Tank show. You can now buy PureAyre products online at various distributors, including those that sell them in stores and online.
James Mitchell has not been mentioned in any recent posts promoting PureAyre. Alice and Rico, both national sales managers, represent the company as brand ambassadors at local vendor exhibitions.
Products made by PureAyre can also be purchased online at Chewy.com and Walmart.com. As of 2022, PureAyre is still in business and annually brings in a staggering five million dollars in income.
Is PureAyre Still In Business?
PureAyre is still in business today with a new line of products, one of which is a line of pet kits called PureAyre, designed to eliminate pet odors using only organic materials.
He even swallows it on camera to show his point that PureAyre is safe to consume and is approved by the FDA. According to Mitchell, PureAyre is the only all-natural deodorizer currently available.
It is expected that PureAyre will neutralize any odor. Mitchell illustrates the point with a rag that has been soaked in ammonia.
PureAyre will, according to James, make your dog smell clean and fresh by simply spraying it on your dog. PureAyre generates $5 million annually as of 2022.
What Is the Net Worth Of PureAyre?
The valuation of PureAyre when it appeared on Shark Tank was $1.5 Million. The net worth of PureAyre as of 2022 is $5 million.