What Happened To Cookie Dough After Shark Tank?

The Cookie Dough Cafe, founded by Joan Pacetti and her sister Julia Schmid, was pitched to the Sharks in season 5, episode 24, which aired on January 31.

Their passion for food has evolved into a successful business as they claim to have shared it for their entire lives.

Their products can currently be found locally in the Peoria, Illinois area, at independent markets across the country, and at approximately 90 Fresh Market locations, where they opened their doors in 2011.

The Cookie Dough Cafe does not advertise its product as a cookie-making ingredient; rather, they sell it as a treat that is ready to eat.

Julia and Joan are taking cookie dough to a whole new level. If you’ve ever baked cookies and kissed the bowl afterward, you know how delicious cookie dough can be.

No one will suffer from a tummy ache because the product does not contain eggs, but it still tastes like cookie dough in a single serving cup! You can consider it a rich ice cream treat that’s room-temperature!

Joan and Julia are most likely searching for a business partner to assist them with getting their products into stores and money for co-packing.

What Is Cookie Dough?

Cookie Dough is creamy cookie dough with chocolate chips and real butter made without preservatives. The cookies are also gluten-free.

Cookie Dough Cafe has introduced the world’s first edible cookie dough, which is marketed as a cookie dough that can be eaten as such.

Cookie Dough Shark Tank Update

Cookie Dough is a gourmet edible cookie dough prepared by two sisters for a healthy lifestyle.

Company NameCookie Dough
EntrepreneurJulia Schmid and Joan Pacetti
Product / BusinessCookie dough that tastes like gourmet
Investment Asking For$50,000 for 20% equity in Cookie Dough
Final Deal$100,000 for 30% equity in Cookie Dough
SharkLori Greiner and Steve Tisch
Episode Season 5 Episode 24
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Cookie Dough?

Joan Pacetti and Julia Schmid founded the Cookie Dough Café, a homemade edible cookie dough business, with two sisters from Normal, Illinois.

They attracted two Sharks – Lori Greiner and guest shark Steve Tisch – and were subsequently invested.

They have used their newly-found wealth to expand their reach, now offering cups and pints of four different flavors, including Chocolate Chip, Monster, Cookies & Cream, and Naked Dough, in hundreds of grocery stores and convenience stores across the country.

Cookie Dough Before Shark Tank

Cookie Dough was founded by Julia Schmid and Joan Pacetti in 2003.

Both sisters hope to get $50,000 for a 20 percent ownership stake in their business by participating in the Shark Tank.

The luscious, gooey cookie dough may be extremely enticing, as anyone who has ever cooked their cookies will attest to this.

Cookie dough contains raw eggs, so we know we can’t sneak pieces, and in fact, the premade raw cookie dough comes with multiple warnings that it should not be eaten.

Cookie dough developed by the two sisters is a delicious treat in its own right. You don’t even have to pre-heat the project before you can start enjoying it right away.

Cookies dough is made with fresh butter and real chocolate chips, and no preservatives are creamy, rich, and made without preservatives. It is also gluten-free.

Cookie Dough Cafe has introduced the world’s first edible cookie dough, which is marketed as a cookie dough that can be eaten as such.

With the tiniest kitchen in the world, the sisters package hundreds of quarts of cookie dough in their small kitchen every day, and they are in dire need of Sharks’ assistance to expand their business.

How Was The Shark Tank Pitch Of Cookie Dough?

Aspiring entrepreneurs Joan Pacetti and Julia Schmid appeared on the Shark Tank seeking a $50,000 investment in exchange for a 20 percent ownership stake in Cookie Dough.

Cookies made with Jar Cookie Dough are meant to be eaten straight from the jar, so the company calls it “jar cookie dough.” 

The duo gave the Sharks samples of their products as part of their presentation.

Steve Tisch inquires about the sales and pricing of the product. The jars retail for $6.99, although they only cost roughly $2.20.

They made $24,000 in their first year and have brought in $1,600 just last month, selling their products at seven retail outlets nationwide.

The sisters have an order under consideration that is higher than they have sold in a year, allowing them to sell their products in 50 Fresh Markets across the country. They expect to profit by six thousand dollars on the sale of 2,300 pints.

Kevin O’Leary is dissatisfied with the sales figures, but the rest of the Sharks immediately silences him.

Additionally, the sisters explained that the funds would be used to automate their packing process, which they claim is the most time-consuming part of their sales process. However, they will need more personal coaching than financial assistance.

The company indicates that it would prefer to work with a co-packer rather than manufacture the product directly, but they aren’t sure how to go about it.

Daymond John is a fan of the product, but he thinks he “wouldn’t have the time” to assist the couple.

He believes that it is too soon to make a financial commitment. He’s no longer here. Mark Cuban concurs that “it’s too early,” and he leaves the room.

Kevin O’Leary tells them that the product is not a major product. “It should be shot behind the barn,” he says. He’s dissatisfied with the company’s sales figures, and he has left.

A Walgreens representative expressed an interest in the product, but the company could not close the deal as the product hadn’t been released yet. Steve Tisch is invited to participate in a business transaction by Lori Greiner.

She begins to offer $100,000 in exchange for 30 percent of the company, but Tisch interrupts her, prompting her to adjust the ratio to 40 percent of the company instead. The ladies’ counter is hanging on to $50,000 for a 20 percent discount.

They are apprehensive about giving up such a large amount of equity. She gives up her share of the $100,000 prize for a 30% share. Upon accepting the offer, the ladies receive two Shark deals for the price of one.

What Happened To Cookie Dough After Shark Tank?

The Cookie Dough Cafe has established a successful business for itself thanks to Lori and Steve Tisch’s guidance.

Cookies Dough Cafe now offers smaller, more convenient products that can be marketed to event attendees. The company’s products were previously only available in single pints.

Reviver Shark Tank Update

The sisters developed a number of new varieties after their appearance on Shark Tank, and their Facebook page gained phenomenal popularity, garnering nearly 33,159 likes and posting continuous status updates.

Cookies from Cookie Dough Cafe are available throughout the country, but they may also be ordered from Echo Valley Meats, which was featured on Shark Tank.

Cookie Dough Shark Tank Update

The Cookie Dough Cafe has continued to expand despite the failed agreement with the Sharks.

Their gourmet cookie dough is now being sold online as well as in retail locations in the United States and Canada.

Cookie Dough Cafe offers 4 pints of its goodies for $50, or 32 individual cups for $80, depending on the customer’s budget.

Cookie Dough Shark Tank Update

The products are available in thousands of retail outlets throughout the country by November 2021, including some WalMarts and Speedway convenience stores.

Additionally, for a limited time, they’ll be accessible in the refrigerated department of all Aldi outlets in the United States.

Additionally, she sells on Amazon and Echo Valley Meats. The company generates $5 million in revenue every year.

Is Cookie Dough Still In Business?

The Cookie Dough Café has partnered with Echo Valley Meats, which was also a Shark Tank success story, to facilitate online sales.

Dave Alwan, the founder of EVM and native of Illinois, appeared on Shark Tank in 2015, where he secured a deal with Mark Cuban, who invested $150k for a 25 percent stake in their mail-order division. He also had an opportunity to make the same investment in the retail division.

Chapul Shark Tank Update

If you are interested in purchasing a pint of The Cookie Dough Cafe’s beer, your transaction will be handled by Echo Valley Meats starting today.

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