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Veggie Mama, as featured in Season 5 of Shark Tank, is a product promoting healthier eating habits. It’s a range of all-natural frozen fruit and vegetable popsicles that offers a fun, nutritious alternative to traditional sweet and unhealthy snacks.
These popsicles are made with natural, plant-based ingredients and contain minimal added sugar, providing a rich vitamin and mineral content source. They are gluten-free, dairy-free, and vegan-friendly, making them accessible to a wide variety of dietary needs.
Veggie Mama’s popsicles are primarily made from organic, non-GMO fruits and vegetables. This commitment to quality ensures that every bite is free of pesticides and artificial additives.
Moreover, these popsicles come in various unique and exciting flavors like Garden Greens, Citrus Cabbage, and Sweet Potato Pie, intended to help introduce and acclimate children to the taste of vegetables in a pleasurable way.
Veggie Mama is a good choice for health-conscious consumers, especially parents seeking to instill healthier eating habits in their children. Its ingenious disguise of fruits and vegetables as a frozen treat addresses the common issue many parents face when getting their children to eat more greens.
The Veggie Mama snack provides children with nutritious nutrients while they enjoy their snacks. Veggie Mama balances nutrition and taste, making healthy eating fun for all.
| Company Name | Veggie Mama |
| Entrepreneur | Theresa Frejo and Robert Frejo |
| Product / Business | Frozen fruit and veggie bars |
| Investment Asking For | $75,000 for 15% equity in Veggie Mama |
| Final Deal | $75,000 for 20% equity in Veggie Mama |
| Shark | Mark Cuban and Barbara Corcoran |
| Veggie Mama Episode | Season 5, Episode 5 |
| Veggie Mama Business Status | Out Of Business |
| Veggie Mama Website | Visit Website |
| Veggie Mama’s Net Worth | $0 |
What is Veggie Mama?
Veggie Mama is a brand known for creating plant-based, natural products to promote healthful eating. They offer a variety of products, including smoothie cubes and garden pops made from fruits, vegetables, and superfoods.
These products are designed to make healthy eating easy and enjoyable, especially for kids. Veggie Mama offers a range of products that provide a nutritious alternative to conventional snacks.
Their Garden Pops are frozen treats made from fruits and veggies, while their Smoothie Cubes can be blended with water or milk for a quick, healthy drink.
Veggie Mama is committed to using only natural, plant-based ingredients in their products. They do not use any artificial colors, flavors, or sweeteners. Their products are also free from gluten, dairy, and GMOs.
While anyone can enjoy Veggie Mama products, they primarily target kids. The aim is to encourage children to consume more fruits and vegetables in a fun way.
The company was founded by Theresa Fraijo, who was inspired by her experiences as a mother to create healthier snack options. Veggie Mama’s products can be found online and in various retail stores nationwide.
Veggie Mama’s mission is to make healthy eating easy and enjoyable, to inspire individuals to make better food choices, and to contribute to a healthier world.
Who is the Founder of Veggie Mama?
Entrepreneur and mom Theresa Fraijo founded Veggie Mama. Theresa comes from a background in real estate, but her true passion has always centered around health and nutrition.
She was an active proponent of healthy eating and wellness practices, specifically interested in children’s food habits. The conception of Veggie Mama stemmed from a personal challenge that Theresa faced as a mother.
Like many others, her children were not particularly fond of eating vegetables. She noticed that this problem was not exclusive to her household but was a common struggle among parents worldwide.
Inspired by her children and determined to make a difference, Theresa started experimenting with different ways to make vegetables appealing to children.
After much trial and error, she disguised vegetables as delicious, fun frozen treats, thus creating Veggie Mama’s popsicles.
This simple yet innovative concept was her solution to introduce essential nutrients to her children’s diet without compromising on taste or fun. Theresa was confident that her product could help parents facing similar challenges.
Before appearing on Shark Tank, Veggie Mama was in its early stages of growth and was still finding its footing in the market. Theresa had managed to secure local distribution for her products in various farmers markets and small organic stores, but she needed more capital and strategic guidance to scale the business to a larger audience.
She believed that the exposure and potential investment from Shark Tank would help her brand reach its full potential.
With this goal in mind, she took Veggie Mama to the Shark Tank platform, ready to showcase her innovative solution for encouraging healthier eating habits among children.
How Was The Shark Tank Pitch of Veggie Mama?
Theresa Fraijo, the founder of Veggie Mama, confidently walked into the Shark Tank with a clear objective – to secure investment and guidance to take her product to a larger market.
She was seeking $75,000 in exchange for a 20% stake in Veggie Mama, a relatively modest ask compared to some of the other proposals on the show.
Theresa began her pitch with a relatable story about many parents’ struggles to get their children to eat more vegetables.
She introduced her innovative solution, Veggie Mama’s range of all-natural frozen fruit and vegetable popsicles. Theresa brought samples for the Sharks, allowing them to taste the products firsthand.
The Sharks were intrigued by the concept and enjoyed the taste of the popsicles. However, some were initially skeptical about the market size and profitability of Veggie Mama.
Sharks like Kevin O’Leary and Daymond John questioned whether the product could scale and whether the margins were sustainable.
Despite the skepticism, one Shark saw potential in Veggie Mama. Mark Cuban, the tech entrepreneur and owner of the Dallas Mavericks, was impressed by Theresa’s passion, dedication, and commitment to promoting healthy eating.
He appreciated the novelty of the product and believed in Theresa’s vision. He saw the potential for Veggie Mama to become a disruptive force in the snack industry, especially considering the growing trend towards healthier eating and organic foods.
After some negotiation, Mark Cuban offered $75,000 for a 25% stake in the company, slightly more equity than Theresa had initially proposed. Theresa accepted Mark’s offer, seeing the value in having a strategic partner like Mark on board.
This partnership represented a significant step forward for Veggie Mama, providing the capital and expertise necessary to take the brand to the next level.
Did Veggie Mama Get a Deal on Shark Tank?
Yes, Veggie Mama did secure a deal on Shark Tank. Mark Cuban and Barbara Corcoran invested $75,000 in exchange for 20% company ownership in 2013.
The founders, Theresa and Robert Frejo pitched their frozen fruit and vegetable pops as healthy vegan snacks for children and adults. The sharks were impressed by the taste and nutritional value of the product, leading to the successful investment.
What Happened to Veggie Mama After Shark Tank?
After appearing on Shark Tank, Veggie Mama, owned by Theresa and Robert Frejo, experienced significant changes and ultimately ceased operations.
They initially had some success after partnering with Sharks Mark and Barbara. Barbara brought Veggie Mama Pop into Whole Foods and Sprouts with assistance. They also launched a website for online orders, and their products were available through other retailers via Instacart.
However, the pops were taken off the shelves within a few months. While the company did provide a recipe for them on their website, they also changed the company’s logo, creating the impression of a brand refresh.
They shifted their focus to a new line of products – vitamins and supplements. These plant-based products came in powder form, suitable for adding to smoothies or used in recipes.
Two flavors were available, each supporting digestion, energy, and immunity. They further suggested that their products could assist with detoxification, weight loss, and physical transformation.
In addition, Veggie Mama offered various cleanses that spanned 3 days, 10 days, and 21 days.
However, this new venture was short-lived. They shut down the company in December 2018. Their final social media activity was a Twitter post about a site-wide sale in June 2018.
Veggie Mama’s official Facebook page has since been deleted, and while the Veggie Mama website remains online, it’s no longer active.
As of now, Theresa Fraijo is working as an Accounts Payable Manager at the State of Colorado, according to her LinkedIn profile.
Before this, she was an Office and Sales Manager before co-founding Veggie Mama, Inc. in 2012 and serving as its National Sales Manager.
There’s no indication that Theresa and Robert Frejo plan to launch another product or restart Veggie Mama. It seems that they have returned to their regular jobs.
Veggie Mama Shark Tank Update
After appearing on Shark Tank, Veggie Mama underwent a significant transformation. The original product, Veggie Mama Garden Pops, was unavailable in stores. Instead, the company pivoted and began focusing on supplements and cleansing products.
Veggie Mama’s new product lineup was designed to bring “the same health ideals and values” they advocated when they initially launched. Their primary offering became a plant-based powdered supplement called Garden Power.
This supplement, available in two flavors, was marketed as promoting energy, digestion, and immunity. The company claimed its product could help users lose weight, detoxify, and transform their minds and bodies.
In addition to the Garden Power supplement, Veggie Mama also started selling cleanse programs. These programs were available in three durations: 3-day, 10-day, and 21-day cleanses.
The company provided a recipe for those who missed the original Garden Pops on their website so customers could make them at home.
Despite this shift in focus, Veggie Mama faced strong competition in the crowded nutritional supplement market. The company’s social media presence was relatively small, with around 2,200 followers on Instagram and even fewer followers on Twitter. The last Instagram post was made in July 2018, and the company had no presence on Facebook.
Unfortunately, Veggie Mama is no longer supported by the sharks who initially invested in the company. The lack of promotion and low social media engagement indicate that the business may struggle to sustain itself amidst the fierce competition in the nutritional supplement sector.
Is Veggie Mama Still in Business?
Our research shows that Veggie Mama is not out of business. Veggie Mama’s website is still accessible, but the e-commerce section of the site is not operational. This suggests that the company is not actively selling its products online.
Veggie Mama products are no longer available at Whole Foods and Sprouts. This indicates that the products are unavailable for purchase in these stores, which they had previously penetrated.
The last tweet from Veggie Mama was in the summer of 2018, suggesting a lack of recent activity and potentially signifying that the company is no longer in operation.
Theresa Fraijo, one of the founders of Veggie Mama, listed her time as Veggie Mama’s national sales manager and co-founder as ending in December 2018 on her LinkedIn profile.
She now works as a contract administrator for the State of Colorado, suggesting she is no longer involved with Veggie Mama. All these points suggest that Veggie Mama is no longer an active business.
What Is the Net Worth Of Veggie Mama?
According to our research, the net worth of Veggie Mama is $0 since the company is out of business. The valuation of Veggie Mama was $375,000 after securing an investment from Mark Cuban on Shark Tank.
Also, read about other products that appeared in Season 5 of Shark Tank:
