The Shark Tank featured Lori Cheek on episode 517 of Cheek’d, one of the hottest online dating sites.
You sign up for Cheekd and receive a stack of business card-sized cards. It functions more like reverse online dating.
You can pick up a card by following a pick-up line and entering the code. You can also encourage the recipient of the card to view your profile on the Cheek’d website and contact you if they’re interested in doing so.
Lori describes several of the cards as being snarky. The phrases include statements such as “I’m better than the person you are with,” “do your thing naturally; we can get awkward afterward,” and others.
The unique aspect of Cheek’d be that it combines online dating with a human element by requiring an initial face-to-face interaction before any online dating occurs.
Cheek’d likely be looking for some cash and IT help from a Shark.
What Is Cheek’d?
Cheekd is an online dating service that combines a human encounter with online courting.
Cheek’d original purpose was to reverse engineer the online dating experience by establishing a personal connection before entering an online courtship.
Once a subscriber fills out an online form, a stack of business cards is sent to him, featuring various personalized one-liners, which the subscriber can hand out in a social setting to people they admire.
The recipient may enter the card’s unique code on the Cheek’d site to view the card sender’s online profile if they liked the message on the card.
You will then be paired up with them in a private chat room to continue the conversation.
|Product||Online Dating Service|
|Investment Asking For||$100,000 for 10% equity in Cheekd|
|Final Deal||No Deal|
|Episode||Season 5 Episode 18|
|Business Status||In Business|
Who Is The Founder Of Cheek’d?
Lori Cheek founded Cheek’d in 2008. Lori earned a Bachelor of Science in Architecture from the University of Kentucky.
She then worked for many furniture-related organizations, eventually rising to a senior account manager position.
Lori remains the company’s CEO to this day. Furthermore, she has a personal website from which she lets people know about speaking engagements.
Lori had the notion when out with a guy friend one evening. “Is there anything you want to have for dinner?” he wrote on the back of his business card before passing it to an attractive woman.
Social media was in its infancy when online profiles started becoming popular. Lori invested $120,000 of her own money to start the business, expressing her belief that her friends’ method of matching singles through online dating profiles could be successful.
Most of these funds went towards designing, marketing, and creating business cards. She gained subscribers from almost every state in the United States and 28 other countries in just three years.
There were 4,500 active members, and only 1,125 were paying members consistently.
As a result, Lori earned only $56,000 over three years from her monthly memberships.
Lori ran her business full-time and could barely afford a bed due to the business’s constant oversight across multiple timezones.
She needs an investor to assist her in resolving technical challenges with the website and injecting much-needed funds to scale.
Cheek’d Before Shark Tank
The concept behind Cheek’d was to break the ice when meeting someone you might be interested in dating.
You had to be brave enough to offer someone a Cheek’d card, which offered a lighthearted pickup line and a link to your online profile.
You can contact the recipient through the Cheek’d website if interested.
Cheek’d was founded by Lori Cheek, who later faced a lawsuit over the rights to the card concept, which she eventually won. Cheek’d initially enjoyed some success.
Cheek’d has since rebranded as Cheekd and launched an app to replace the old Cheek’d cards.
Cheekd enables hyperlocal interaction using cross-platform low-energy Bluetooth technologies.
The program brings individuals together in real-time rather than virtual time. You can continue the conversation online with Cheeekd if you want to.
Cheekd’s innovative Bluetooth technology ensures that you’ll ‘Never Miss a Connection.’
Your mobile device will notify you if someone matching your criteria is within 30 feet of you. When you’re in the vicinity of an unforeseen spark, Cheekd lets you know.
How Was The Shark Tank Pitch Of Cheek’d?
Lori appeared on Shark Tank seeking an investment of $100,000 in exchange for 10% equity in Cheek’d.
The idea came from a buddy who wrote “Would you like to have dinner?” on the back of a business card and gave it to a beautiful woman.
He secured a date and thus was created the concept for Cheek’d.
Each card contains a pickup line, like “I’m flirting with you,” and a unique code that directs recipients to the giver’s web page.
The strategy enables singles to connect with possible matches inconspicuously without immediately disclosing too much personal information.
She presents each Shark with a unique Cheekd card. Reads by Robert Herjavec “I witnessed you cheating on me.”
Barbara Corcoran finds them amusing, but she has some concerns about how they operate.
Users pay $20 for a “deck” of Cheekd cards and $10 per month to maintain their code and profile.
The Sharks are interested in learning about numbers. While the show was broadcast, Cheek’d was in 47 states and 28 countries.
The active membership number was 4,500, with 1,125 paying members. Lori has earned $56,000 with Cheekd in three years. She has put $120,000 of her own money into the venture.
According to Kevin O’Leary, “my definition of a pastime is something that does not generate revenue in three years.”
Lori is virtually homeless as a result of her apartment being forfeited. She exists by “couch surfing” or sleeping on the sofas of acquaintances.
She initially had a “broken” website and has only recently fixed it.
Mark Cuban, on the other hand, is unimpressed. “After spending $120,000, you’ve fixed it?” I have a rule: if someone comes in who is delusory, I have to tell them I’m out. I’m leaving.”
Kevin O’Leary narrates a story of a youngster whose father forces him to shoot his diseased dog in true Mr. Wonderful fashion.
“Your bargain is your dog,” he explains. If you’re not going to let me shoot it, I’m going to have to say I’m out.”
According to Robert Herjavec, consumers enjoy internet dating because of its anonymity and convenience.
He believes the business model is broken and has walked away. Lori Greiner concurred. She is unconvinced that the concept is viable. She has escaped.
On the other hand, Barbara Corcoran does not feel the business model works. “You are the ideal entrepreneur, but you have chosen the incorrect business.” She has escaped.
Lori exits the Shark Tank without securing a deal after the final Shark leaves.
What Happened To Cheek’d After Shark Tank?
Cheek’d was undeniably affected by the Shark Tank effect – within 72 hours of the episode airing, the company’s website had more than 100,000 hits.
Many of those visitors left email addresses, and about half of those emails came from prospective investors.
Cheek’d appears to be doing exceptionally well for itself since Lori Cheek has hired a Chief Technology Officer, published her low-energy Bluetooth solution, and now has a Chief Technology Officer.
Cheek’d also feature a function that notifies the user if matched criteria are spotted within a specified distance.
Cheek’d haven’t provided specific figures on how well it’s doing, but if Lori Cheek can hire a CTO and still pay for the website, it’s not going anywhere any time soon.
Cheekd Shark Tank Update
The rebranding and renovation of Cheekd were completed in just over a year, according to Lori Cheek.
Cheeky, which launched recently, reimagines online dating with a technology that prevents missed connections.
Cheekd makes advantage of cross-platform low-energy Bluetooth technologies to facilitate hyperlocal engagement.
A real-time link is established between the two parties rather than a virtual one. You can continue the conversation online with Cheeekd.
Cheekd ensures that you ‘Never Miss a Connection’; the app works on a train, a plane, or else using this innovative Bluetooth technology.
When you are within 30 feet of someone matching your criteria, you’ll receive immediate notification.
Cheekd notifies you when it finds a potential spark. Additional photos of the application may be viewed here.
A lawsuit was filed against the corporation for patent infringement in September 2017. Alfred Pirri asserted that Cheek plagiarized an idea he created in 2007.
He alleges he informed his therapist, who then informed Cheek. The case was dismissed in April 2018. In October of the following year, an individual who sued Cheek for defamation did so.
Cheek claimed that Pirri referred to him on social media as “mad.” The case was dismissed in March 2021, and Pirri was ordered to pay Cheek’s attorney’s fees.
Cheek’d still operational in February 2022, generating an estimated $1 million in sales.
Is Cheek’d Still In Business?
Cheek’d renamed Cheekd in 2015 and continues to operate an active website and iOS-only app. Since then, the corporation has abandoned the old-fashioned business card approach.
The platform now integrates low-energy Bluetooth technology on smartphones, allowing users to communicate in real-time instead of in virtual time.
The app sends push notifications to users within 30 feet of someone who meets their criteria.
Cheekd earns money from customer membership fees, which total more than $1 million per year. Tinder is currently Cheekd’s primary competition.
Tinder utilizes the user’s current location to identify potential defined matches within a specified area.