The Shark Tank featured Lori Cheek on Season 5, Episode 17, the founder of Cheek’d, one of the hottest online dating sites.
What Is Cheek’d?
Cheekd is an online dating service that combines a human encounter with online courting. Cheek’d original purpose was to reverse engineer the online dating experience by establishing a personal connection before entering an online courtship.
Once a subscriber fills out an online form, a stack of business cards is sent to him, featuring various personalized one-liners, which the subscriber can hand out in a social setting to people they admire.
The recipient may enter the card’s unique code on the Cheek’d site to view the card sender’s online profile if they liked the message on the card. You will then be paired with them in a private chat room to continue the conversation.
|Product||Online Dating Service|
|Investment Asking For||$100,000 for 10% equity in Cheekd|
|Final Deal||No Deal|
|Episode||Season 5, Episode 18|
|Business Status||In Business|
Who Is The Founder Of Cheek’d?
Lori Cheek founded Cheek’d in 2008. Lori earned a Bachelor of Science in Architecture from the University of Kentucky. She then worked for many furniture-related organizations, eventually becoming a senior account manager.
Lori remains the company’s CEO to this day. Furthermore, she has a personal website that lets people know about speaking engagements. Lori had the notion when out with a guy friend one evening. “Is there anything you want to have for dinner?” he wrote on the back of his business card before passing it to an attractive woman.
Social media was in its infancy when online profiles started becoming popular. Lori invested $120,000 of her own money to start the business, expressing her belief that her friends’ matching singles through online dating profiles could be successful.
Most of these funds went towards designing, marketing, and creating business cards. She gained subscribers from almost every state in the United States and 28 other countries in three years.
There were 4,500 active members, and only 1,125 were paying members consistently. As a result, Lori earned only $56,000 over three years from her monthly memberships.
Lori ran her business full-time and could barely afford a bed due to the business’s constant oversight across multiple time zones. She needs an investor to assist her in resolving technical challenges with the website and injecting much-needed funds into the scale.
Cheek’d Before Shark Tank.
Cheek’d was to break the ice when meeting someone you might be interested in dating. You had to be brave enough to offer someone a Cheek’d card, which offered a lighthearted pickup line and a link to your online profile. You can contact the recipient through the Cheek’d website if interested.
Cheek’d was founded by Lori Cheek, who later faced a lawsuit over the rights to the card concept, which she eventually won. Cheek’d initially enjoyed some success. Cheek’d has since rebranded as Cheekd and launched an app to replace the old Cheek’d cards.
Cheekd enables hyperlocal interaction using cross-platform low-energy Bluetooth technologies. The program brings individuals together in real time rather than virtual time. You can continue the conversation online with Cheeekd if you want to.
Cheekd’s innovative Bluetooth technology ensures you’ll ‘Never Miss a Connection.’ Your mobile device will notify you if someone matching your criteria is within 30 feet of you. When you’re in the vicinity of an unforeseen spark, Cheekd lets you know.
How Was The Shark Tank Pitch Of Cheek’d?
Lori appeared on Shark Tank seeking an investment of $100,000 in exchange for 10% equity in Cheek’d.
Lori exits the Shark Tank without securing a deal after the final Shark leaves.
Final Deal: No deal between Sharks and Cheek’d.
What Happened To Cheek’d After Shark Tank?
Cheek’d was undeniably affected by the Shark Tank effect – within 72 hours of the episode airing, the company’s website had more than 100,000 hits. Many visitors left email addresses, and about half of those emails came from prospective investors.
Cheek’d appears to be doing exceptionally well since Lori Cheek has hired a Chief Technology Officer, published her low-energy Bluetooth solution, and now has a Chief Technology Officer.
Cheek’d also feature a function that notifies the user if matched criteria are spotted within a specified distance. Cheek’d haven’t provided specific figures on how well it’s doing, but if Lori Cheek can hire a CTO and still pay for the website, it’s not going anywhere soon.
Cheekd Shark Tank Update
According to Lori Cheek’d, the rebranding and renovation of Cheekd were completed in just over a year. Cheeky, launched recently, reimagines online dating with a technology that prevents missed connections.
Cheekd takes advantage of cross-platform low-energy Bluetooth technologies to facilitate hyperlocal engagement. A real-time link is established between the two parties rather than a virtual one. You can continue the conversation online with Cheeekd.
Cheekd ensures that you ‘Never Miss a Connection’; the app works on a train, a plane, or using this innovative Bluetooth technology.
You’ll receive immediate notification when you are within 30 feet of someone matching your criteria. Cheek’d notify you when it finds a potential spark. Additional photos of the application may be viewed here.
A lawsuit was filed against Cheek’d for patent infringement in September 2017. Alfred Pirri asserted that Cheek plagiarized an idea he created in 2007. Cheek’d claimed that Pirri referred to him on social media as “mad.” The case was dismissed in March 2021, and Pirri was ordered to pay Cheek’s attorney’s fees. Cheek’d still in business as of 2022, generating an estimated $1 million in revenue.
Is Cheek’d Still In Business?
Cheek’d renamed Cheekd in 2015 and operates a functional website and iOS-only app. Since then, the corporation has abandoned the old-fashioned business card approach.
The platform now integrates low-energy Bluetooth technology on smartphones, allowing users to communicate in real-time instead of in virtual time. The app sends push notifications to users within 30 feet of someone who meets their criteria.
Cheekd earns money from customer membership fees, which total more than $1 million annually. Tinder is currently Cheekd’s primary competition. Tinder utilizes the user’s current location to identify potentially defined matches within a specified area.
What Is the Net Worth Of Cheek’d?
The valuation of Cheek’d was $1 million when it appeared on Shark Tank. The net worth of Cheek’d is $3 million as of 2022.