Hillary Novelle Hahn described her firm in Shark Tank episode 808 as THE STYLE CLUB and requested the Sharks to join.
The Style Club is a fashion and lifestyle brand that focuses on creating limited-edition, trendy, and affordable clothing, and accessories, primarily for young women.
The company was founded by Hilary Novelle Hahn, a singer-songwriter and entrepreneur who wanted to create unique, fashionable products that appeal to the younger demographic.
The Style Club offers a wide range of clothing items, including dresses, tops, skirts, jackets, and more, as well as various accessories like hats, jewelry, and bags. The brand is known for its fun, youthful designs that often feature pop culture references, colorful prints, and bold patterns.
The products are typically released in limited quantities, adding an element of exclusivity and encouraging customers to purchase items before they sell out.
Hilary Novelle Hahn appeared on the TV show Shark Tank to pitch her business and seek investment to help grow and expand The Style Club brand.
What Is The Style Club?
The Style Club is a cutting-edge online fashion retailer that keeps up with adolescent celebrity trends. It was founded by actress Hillary Novelle Hahn, who offers “a one-stop shop for developing flash sales and limited edition collections with young Hollywood stars.”
Simple yet attractive designs at an affordable price point. This concept involves using social media to involve communities in fashion and style videos and a brand ambassador program.
The Style Club allows youngsters to purchase limited-edition clothing sponsored by celebrities. The Style Club collaborates with celebrities like Kelli Berglund and Sophie Tweed to create custom-made clothing.
The Style Club is authentic clothing for teenagers and embroidered with encouraging phrases like “You Do You.”
|The Style Club
|Fashion brand for women that specialize in vintage clothing
|Investment Asking For
|$500,000 for 20% equity in The Style Club
|$500,000 line of credit at 8% interest for 22% equity in The Style Club
|Season 8 Episode 7
|Out Of Business
Who Is The Founder Of The Style Club?
Hillary Novelle Hahn founds the Style Club. The motivation for founding this company can be traced to her past. Twelve-year-old Hillary Novelle rubbed shoulders with celebrities and toured before graduating high school.
She has the opportunity to open for Destiny’s Child and Christina Aguilera. Levi recruited her because of her sense of style while on tour.
Hillary has been fascinated by fashion and celebrities since she was a child. She was dubbed Levi’s Girl for her outstanding sense of fashion. It is not coincidental that she founded the Style Club.
Hillary Novelle admits that she founded the company to empower women. This struck a chord with women and established a distinct selling point.
The Style Club has been able to increase its revenues by leveraging technology. Popular social media platforms like Instagram and mobile applications have generated a significant buyer base.
When featured on Shark Tank, the Style Club had already built a following among its target demographic by releasing the “Babe Collection” and other products.
The Style Club Before Shark Tank
Entrepreneurs are shown removing panels covering product samples before entering the Shark Tank to show the Sharks before they enter. Lori points to one mannequin and states she is alive among the many on the stage.
Indeed, the entire collection of mannequins is alive! Lori then acknowledges that they are all dressed impeccably. Finally, the entrepreneur proposes a business model for social media generation.
Hillary is the founder and CEO of The Style Club. She is originally from Pittsburgh, Pennsylvania. The investment will give her 20% business ownership in exchange for $500,000.
The Style Club is the world’s first multi-platform network for young shoppers. With all the available media and mobile purchasing at an all-time high, young consumers’ shopping habits have shifted.
Everything is about the experience. Hillary illustrates this by talking about her company, The Style Club. They have some cool music videos on their website featuring their style influencers.
The Style Collection clothing is shown in a music video accompanied by an electronic composition featuring women dressed in their clothes.
As a result, Hillary explains, users can shop for anything immediately on the website. They can also purchase the brand at major retail locations or through their mobile app.
It’s that easy! Users can shop for anything via the app with a single click. Thus, who of the Sharks wishes to join the club and contribute to reviving the world’s style?
How Was The Shark Tank Pitch Of The Style Club?
Hillary appeared on Shark Tank requesting an investment of $500,000 in exchange for a 20% stake in The Style Club.
Hilary Novelle Hahn, the founder of The Style Club, appeared on Shark Tank in Season 8, Episode 7, which aired on November 4, 2016. She entered the tank seeking a $500,000 investment in exchange for a 20% equity stake in her company.
During her pitch, Hilary showcased the unique, trendy clothing and accessories offered by The Style Club, emphasizing the brand’s appeal to the younger demographic and the limited-edition nature of the products.
She also highlighted her background as a singer-songwriter, explaining how her experience in the entertainment industry helped her build connections and understand the fashion preferences of her target market.
Robert believes that $500,000 is excessive given the absence of data; he leaves. Daymond offered $500,000 in exchange for 33.3% in The Style Club.
Mark Cuban offered a line of credit of $500,000 with an interest rate of 8% in exchange for 22% of the business. Hillary graciously accepts.
The Sharks showed interest in the concept of The Style Club and appreciated its unique, youthful designs. However, some Sharks had concerns about the company’s valuation and the competitive nature of the fashion industry.
After some negotiation, Hilary secured a deal with Mark Cuban, who invested $500,000 for a 22.5% equity stake in The Style Club, with an additional option to recoup his investment in three years if certain milestones were met.
Overall, the Shark Tank pitch for The Style Club was successful, as Hilary effectively communicated the value of her products, her passion for the business, and her vision for the company’s growth.
Final Deal: The Style Club got an investment from Mark Cuban for a line of credit of $500,000 at an interest of 8% for a 22% stake.
What Happened To The Style Club After Shark Tank?
Mark Cuban performed a miracle, but I am unsure what he did. You can now purchase The Style Club directly from the company’s website and at various retailers across the country.
The Style Club may not be available in your area immediately because most are one-off sites, especially the ones listed after Amazon.
The Style Club maintains its social media hegemony. The Style Club’s costs appear to have fallen, with trousers starting at roughly $49 and accessories ranging from $10 to $18.
The company is introducing several new products, including striking new styles like jumpsuits and overalls.
The Style Club Shark Tank Update
Hillary made live The Style Club online store and expanded her distribution network post her appearance on Shark Tank. The deal between The Style Club and Mark Cuban made no sense and created unwanted controversies.
Hillary Clinton allegedly founded a NEW Style Club in 2012 to sell to Shark Tank after Howard Marks, a billionaire investor, invested in The Style Club in 2012.
The Style Club maintained active social media profiles until April 2021 but no website. Hillary’s LinkedIn profile indicates she is still employed with Style Club, yet no website exists. Something is off in this case.
Is The Style Club Still In Business?
After securing a deal with Mark Cuban on Shark Tank, The Style Club experienced increased exposure and public interest in its products. The partnership with Mark gave the company the resources and connections needed to grow and expand its business.
Following the show, The Style Club continued to develop new limited-edition clothing and accessories, focusing on its target demographic of young women.
The company leveraged its online presence to drive sales, using social media and influencer marketing to showcase its products and reach new customers.
The brand’s unique, trendy designs and limited-quantity releases continued to create excitement and demand among its target audience.
Mark Cuban offered Hilary Novelle a $500,000 line of credit for 22% in Shark Tank Season 8 Episode 7. The Style Club seems to have gone out of business as of 2023. Their social media page has been inactive since April 2021.
What Is the Net Worth of The Style Club?
The valuation of The Style Club was $2.5 million when it appeared on Shark Tank. The net worth of The Style Club is unknown as of 2023 since the company seems to be out of business.