Kalyx Shark Tank Update

Elevate Your Workout Experience with Kalyx: Comfort, Support, and Style for Active Women

Kalyx, a distinguished brand founded by Kimberly Cayce, specializes in designing and producing sports bras exclusively for women. Cayce appeared in season 01, episode 06 of Shark Tank, to seek investment for her sports bra business, Kalyx.

Kalyx is a company that specializes in designing and manufacturing sports bras for women. The company was founded to provide women with comfortable, supportive, and stylish sports bras catering to various body types and sizes.

Kalyx offers a variety of body types and sizes, ensuring every woman can find the perfect fit for her active lifestyle.

The K-FORCE Technology is at the core of Kalyx’s innovation, providing exceptional comfort and support throughout workouts.

Cayce created products designed to enhance the exercise experience for women, recognizing the importance of proper support to prevent injuries.

Elevate Your Workout Experience with Kalyx: Comfort, Support, and Style for Active Women

Kalyx sports bras were engineered to minimize breast pain during physical activities. Kalyx remained committed to delivering high-quality sportswear for women of all types and sizes.

Kalyx offered a range of styles designed to provide maximum support, comfort, and style for activities such as running, yoga, and weightlifting. The brand uses high-quality, moisture-wicking fabrics to keep users dry and comfortable during workouts.

Kalyx’s product line features different styles, including racerback, cross-back, and front-zip bras, each with unique designs and features. 

The Kalyx sports bras stand out in the market because they feature innovative features like adjustable straps, removable cups, and breathable mesh panels.

The brand’s mission was to empower women to feel confident and comfortable during physical activities by offering sports bras that fit well and perform at the highest level.

Kimberly Cayce’s vision for Kalyx was to create sports bras that provide optimal support and comfort during exercise.

The company’s commitment to high-quality products has earned it a strong reputation in the athletic wear industry, even before its appearance on Shark Tank.

Kalyx continues to be a trusted name in sports bras, known for its dedication to meeting the needs of active women with stylish, supportive, and comfortable products.

Kalyx Technologies, the parent company of Kalyx, gained popularity after being featured on Shark Tank in 2009, thanks to its innovative approach to sports bra design.

Kimberly Cayce Presents Kalyx Technologies On Shark Tank: A New Era in Sports Bras

Kimberly Cayce and eight women confidently stand in front of the Sharks, all wearing Kalyx sportswear.

Kimberly introduces herself and her team, stating that she is seeking an investment of $125,000 in exchange for a 20% stake in Kalyx Technologies.

She emphasizes that her company believes in minimizing breast movement during exercise, stating, “When a woman exercises, balls are the only things that should bounce.”

Kimberly quickly addresses the serious issue of exercise-induced breast pain, which affects millions of women, in response to Robert Herjavec’s laughter.

She explains that Kalyx sports bras are not only fashionable and flattering but also highly functional.

Pointing to the models, Kimberly showcases eight different sports bras in her line. She explains that each bra is engineered to support various types of activities.

The “Enlightenment Line” offers support and comfort with a touch of sexiness. The “Extreme” line is designed for women who engage in high-intensity activities and aren’t afraid to take risks.

Finally, the “Elite Athletes” bras, featuring the patentable Kalyx Power Sling, aim to minimize breast motion and eliminate exercise-related pain.

Robert Herjavec inquires about the company’s sales and whether Kalyx is a new startup.

Kimberly confirms that Kalyx is indeed a startup that has been in development for three years, with a waitlist of 250 eager customers and a recent order from a retail store called The Full Cup.

Kimberly Cayce Presents Kalyx Technologies Shark Tank Pitch: A New Era in Sports Bras

Kimberly admits, after investing nearly all of her life savings in Kalyx, that the company is struggling financially.

Daymond John asks how much of her own money she has invested, to which Kimberly responds, “About $100,000.”

She shares her dissatisfaction with existing sports bras, which either push breasts up uncomfortably or squeeze them too tightly, leading her to create a more comfortable and attractive alternative.

Kevin Harrington asks about the market leaders, and Kimberly lists Champion, Nike, Under Armor, Adidas, and Moving Comfort as her main competitors. She notes that 90% of the 250 women interviewed were dissatisfied with current sports bras.

Robert Herjavec questions how Kalyx can compete with these giants, given their extensive marketing budgets and brand recognition.

Kevin O’Leary adds that it’s a tough market to penetrate and asks if Kimberly understands the challenges ahead.

Daymond John inquires about patents, and Kimberly admits they have provisional patents but no finalized ones due to financial constraints.

Kevin Harrington asks how the investment money would be used, and Kimberly explains it would primarily cover manufacturing costs with a direct-to-consumer strategy via their website.

Kevin Harrington expresses doubts about the investment’s potential, citing fierce competition, and opts out.

Barbara Corcoran asks when she would see a return on her investment, and Kimberly estimates around five years, which Barbara deems too long and also opts out.

Daymond John feels it’s too early to invest and exit as well. Robert Herjavec acknowledges the challenge of capturing even a small market share and decides against investing.

Kevin O’Leary concludes that the market doesn’t need another sports bra and that significant marketing dollars would be required to make Kalyx competitive, leading him to opt out as well.

In the end, Kimberly expresses disappointment that the Sharks couldn’t see the potential and passion behind Kalyx Technologies, believing that many women would appreciate her products.

Final deal: No deal between Kalyx and Sharks on Shark Tank.

Kalyx Technologies and Kimberly Cayce After Shark Tank: From Rejection to Entrepreneurial Success

Despite not securing the investment she needed and facing harsh criticism from the Sharks, she didn’t let it deter her from moving forward with her business.

Speaking about her experience on AOL’s “AfterShark” in 2009, Kimberly Cayce admitted, “It definitely did not go the way we had planned.” She said it motivated and strangely inspired her entire team.

Although she left the Tank feeling down, her team lifted her spirits, becoming more determined than ever to secure funding and prove their potential for success.

That determination paid off. In the same interview, Cayce revealed that she and her team managed to raise twice the amount of money they had hoped to get from the Sharks by meeting with private investors.

Thanks to this cash injection, Cayce stated, “The company is fully funded, and right before our segment aired, we actually put all of our lines into production.”

Kalyx Technologies and Kimberly Cayce After Shark Tank: From Rejection to Entrepreneurial Success

According to Volusion, Kalyx Technologies’ official website saw 6,000 hits following the “Shark Tank” episode, translating to impressive sales. Just days after the episode aired, the company received $4,000 worth of orders.

However, Kalyx Technologies was eventually bought by ActivewearUSA in 2012. At the time, ActivewearUSA sold a lot of activewear via its website. However, the outlet has since transitioned into a blog offering advice on exercise and exercise clothing.

The company hasn’t updated its Facebook page since 2016, and its Instagram account hasn’t been updated since 2015, indicating that ActivewearUSA is no longer in business, and neither is Kalyx Technologies.

Kalyx Technologies has an extremely limited internet presence, with no social media channels or official websites available online. Additionally, their sports bras are not available for purchase via other outlets.

Kimberly Cayce has shifted her focus to helping others achieve their business dreams following the end of Kalyx Technologies.

She currently works as an adjunct professorial lecturer in the School of International Service at Washington, D.C.’s American University.

She also holds the role of CEO at Luna Startup Labs, which focuses on entrepreneurial skills such as business planning and marketing, a position she’s held since 2012.

Additionally, Cayce has been the organizer of TEDxPearlStreet since 2020. On her LinkedIn page, she describes herself as a business coach, branding expert, and professional speaker. However, she makes no reference to Kalyx Technologies on her profile.

Cayce’s social media presence is minimal. She has a public Instagram account where she refers to herself as an entrepreneur, but she hasn’t updated it since 2021.

Kalyx Sports Bra is out of business with an effective net worth of $0. 

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