What Happened To Fort Magic After Shark Tank?

Shark Tank episode 529 featured Erika Pope, a mompreneur hoping to sell Fort Magic, a kit for building forts for children (and children at heart).

Fort Magic redefines the indoor fort experience. Its detachable pieces allow for an almost limitless number of possible fort combinations. In 2014, Dr. Toy recognized Fort Magic as the “greatest traditional toy.”

Pope was inspired to create Fort Magic when her child became frustrated while playing with the fort’s limitations.

Children adore “life-sized” creative play, which is why the indoor fort is so popular with millions of children.

Pope recognized this and began creating her grandiose construction toy. She developed Fort Magic after two years of experimentation.

The forts kits include a series of sticks and connectors that children use to construct the skeleton of the fort. You will then need to attach fabric or sheets to the skeleton using the provided clips.

It’s simple and enjoyable to construct, and parents can rest assured that their children are engaged in an activity that encourages their interest in engineering and mathematics.

You can buy Fort Magic on Amazon. Pope is likely looking for Sharks to help her gain distribution to national shops and big-box toy stores.

What Is Fort Magic?

Fort Magic is certainly a product that will stimulate your child’s imagination and inventiveness.

Are you nostalgic for the fun you had building forts as a child and let your imagination run wild? I’m sure you created some quite magnificent structures out of just card tables and couch cushions.

You might have been able to accomplish more with authentic fort-building tools. Fort Magic allows your child to build a fort as big as their imagination!

Fort Magic kits come complete with a wide variety of sticks and connections. Your youngster will be able to make an unlimited number of forts from one kit. They may construct a fortified castle, a pirate ship, or a race car.

Fort Magic Shark Tank Updateyes

The Fort Magic brand has won an astounding amount of awards, including the Academics’ Choice Brain Toy Award, the PAL Award, the Tillywig Brain Child Award, the Parents’ Choice Recommended Award, and Dr. Toy’s Best Classic Award.

These awards were given based on the designers’ creative concepts, construction, educational value, and activity play for children.

Company NameFort Magic
EntrepreneurErika Pope
ProductKids’ Fort Building Kits
Investment Asking For$75,000 For 15% equity in Fort Magic
Final DealNo Deal
SharkNo Shark
Episode Season 5 Episode 25
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Fort Magic?

Erika Pope is the founder of Fort Magic. Fort Magic consists of both straight and curved sticks and a multitude of connections.

There are 17 fort designs included in each kit (including rockets, spaceships, pirate ships, and castles), and 100 snap-on fabric clips included to attach sheets or blankets to the fort.

Fort Magic founder Erika Pope from Sarasota, Florida, introduced her business on Shark Tank in April 2014. She entered the Tank in exchange for 15% equity with a $75,000 investment request.

Fort Magic Before Shark Tank

Fort Magic founder Erica Poe has approached the Shark Tank with a $75,000 investment offer in exchange for a 15% stake in her company.

Erica begins her story with a tale, like many Shark Tank applicants. Do you, and the Sharks, recall when we were all young and wished to bring our dreams to life?

It was frustrating that the only items we had in reach were couch cushions, pillows, card tables, and cardboard boxes. These items were incompatible with the integrity of a perfect pillow fort.

The only reason I know is that I just made one two weeks ago. It’s frightening to consider that I might serve in my country’s armed forces and drive a vehicle.

The objective of Fort Magic, on the other hand, is to rectify those non-structural forts. Fort Magic kits provide children with the building blocks to assemble a fort as big as their imagination. 

The magic lies in the large quantity and variety of sticks and connections included in each kit.

Fort Magic allows children to design any number of forts, including castles, pirate ships, and racecars, using only one kit. “It’s the best money I’ve ever spent on a toy.” and “it’s the best money I’ve ever spent on anything.”

How Was The Shark Tank Pitch Of Fort Magic?

Erika appeared on Shark Tank seeking an investment of $75,000 in exchange for 15% equity in Fort Magic.

She shares her story and makes her case. Robert stands onstage and plays with a fort as she distributes samples.

She has generated $150,000 in revenue in her first 18 months of business – most of it from Amazon. There are 384 components in each kit!

Fabric is not included in the kits. They retail for $199 and are made at $40. Erika is also involved with two other people; one is her mother.

Erika, who owns 70% of the company, can negotiate with the Sharks because they are all equal partners in the business.

As Barbara sees it, Erika is “all over the place;” she’s out. Mark believes she needs to be more focused; he leaves.

Kevin believes the fee is excessive; he exits.

Lori believes it would be more beneficial to include the fabric; therefore, she is out.

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Robert believes that she will sell a lot of forts during the show and offers him $75,000 for a 50% stake.

Erika counters with 25%, but Robert remains steadfast, and she declines his offer.

Final Deal: No deal between Fort Magic and Sharks.

What Happened To Fort Magic After Shark Tank?

The fate of Fort Magic remains uncertain – either it is performing well, or it has been discontinued and will never reappear.

The Fort Magic online store and Amazon’s online store are both out of stock of the original Fort Magic Building Kit shown on Shark Tank. 

Still, further “expansions” for the product have been further, including more connectors, sticks, and even covers for your creations.

Fort Magic Shark Tank Update

Although there is no indication of the price, the most interesting part is the suggestion for additional items on the Amazon shop that are somewhat similar to Fort Magic.

Erika’s asking price of $199 for Fort Magic is significantly less expensive than all of these products, and the cost would be even less if Erica were able to lower the price to $100.

Fort Magic Shark Tank Update

Immediately following the airing of her show, Erika sold out of kits, and business was quiet for a while.

By including fabric covers and items to add on, the price increased to $139. She also carries smaller, less expensive starter kits.

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As of February 2022, Fort Magic is still in business, but they no longer sell on Amazon. The company has an annual revenue of up to $500,000.

Is Fort Magic Still In Business?

Yes, Fort Magic is still in business as of 2022 with annual revenue of $500,000.

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