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See the Way I See, featured on episode 21 of Season 14 of Shark Tank, is a unique clothing and lifestyle brand founded by Sophie Nistico to promote mental health awareness and destigmatization.
The brand offers a diverse range of products, including clothing, jewelry, accessories, and stationery, all designed to support and inspire individuals facing mental health challenges.
See the Way I See sweatshirts include positive affirmations on the sleeves, which serve as a motivational boost whenever needed. Additionally, the brand is committed to size inclusivity, recognizing that mental health affects individuals of all sizes.
See the Way I See builds a supportive community and incorporates meaningful messages into its products to promote mental health awareness and understanding.
The See the Way I See brand goes beyond simply selling products by actively advocating mental health advocacy and providing resources for those in need, making it an ideal choice for individuals seeking to contribute to the mental health community in a meaningful and impactful manner.
Company Name | See The Way I See |
Founder | Sophie Nistico |
Product | Apparel business promoting mental health awareness |
Investment Seeking | $250,000 for 10% equity |
Final Deal Accepted | No Deals |
Shark Name | No Sharks |
Episode | Season 14, Episode 21 |
Business Status | In Business |
Website | Visit Website |
Net Worth | $3 Million (Estimated) |
What Is See the Way I See?
See The Way I See is a clothing line that is aimed at destigmatizing mental health and raising awareness about the issue. The brand sells apparel, jewelry, accessories, and stationery with uplifting messages related to mental health.
The brand offers support to individuals struggling with their mental health and promotes open discussions about mental health. The clothing line features optimistic affirmations on the sleeves of sweatshirts, designed to encourage those facing mental health challenges.
The brand focuses on creating comfortable and positive clothing with messages to comfort the mind and body, especially for individuals dealing with chronic migraines and anxiety.
See The Way I See offers a variety of clothing items, accessories, jewelry, stationery, and gift cards with positive messages and designs.
In addition to clothing, See The Way I See offers a range of products to help individuals dealing with mental health issues, creating a community for people to connect and support each other.
See the Way I See Before Shark Tank
Sophie Nistico, a recent college graduate, is the founder and creator of See the Way I See. Sophie suffers from anxiety and chronic migraines. She started an art account on Instagram over six years ago, sharing her art and perspective. This led to the creation of See the Way I See, a size-inclusive clothing brand focusing on mental health awareness.
Sophie Nistico has been dealing with chronic migraines since the age of fifteen, triggered by severe anxiety. She uses her creative expression to connect with others struggling with mental health.
Art has been a significant part of her life since she was ten, helping her express and confront her mental health struggles positively.
Sophie’s goal with See the Way I See is to destigmatize mental health and raise awareness. She aims to change the narrative around mental health being a private matter and provide support to those struggling.
The brand emphasizes positive affirmations on its clothing, designed to offer a boost to individuals facing mental health challenges.
Before appearing on Shark Tank in Season 14, Episode 21 on 05/05/2023, See the Way I See was already a community-driven brand. It offered a range of products, including clothing, jewelry, accessories, and stationery, all designed with mental health in mind.
The brand’s focus was on connecting people struggling with mental health and providing them with support through its products and affirmations.
See the Way I See Shark Tank Pitch
- Founder: Sophie Nistico
- Product: See The Way I See (Clothing brand focusing on mental health awareness)
- Investment Seeking: $250,000 for 10% equity
- Final Deal: No deal
During the Shark Tank Season 14 pitch, Sophie Nistico introduced her mental-health awareness clothing brand, See The Way I See, with a request for $250,000 in exchange for a 10% equity stake.
She aimed to use her clothing line to destigmatize mental health issues through the messages conveyed on the apparel. The products were well-received by customers, selling in drops that could generate up to $200,000 per release.
With a production cost of $25 per hoodie and a profitable pricing strategy, Sophie had achieved $790,000 in gross sales year-to-date.
Despite the impressive performance, none of the Sharks, including Kevin O’Leary, Daymond John, Lori Greiner, Mark Cuban, and Barbara Corcoran, saw a way to enhance the already successful company and opted not to make an investment offer.
Sophie’s company was cashflow positive, leading her to decline any potential deals offered on the show. Post-Shark Tank, See The Way I See, continued to flourish with increased marketing support and a steady stream of new product launches on the brand’s website.
Key Points:
- Sophie presented her clothing line, See The Way I See, on Shark Tank Season 14 to normalize mental health through clothing messaging.
- The products were popular, selling in drops, with each drop potentially bringing in $200,000.
- The production cost for a single hoodie was $25, and it sold for three times as much, maintaining good profit margins.
- Sophie had grossed $790,000 in sales year-to-date.
- Despite the impressive performance, none of the Sharks (Kevin O’Leary, Daymond John, Lori Greiner, Mark Cuban, Barbara Corcoran) offered a deal as they couldn’t see how to add value to the already successful company.
- Sophie’s company was cashflow positive, leading her to walk away without a deal.
- Post-show, See The Way I See continued to thrive with marketing support and new product introductions.
Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted by Founder |
Kevin O’Leary | None | N/A | N/A |
Daymond John | None | N/A | N/A |
Lori Greiner | None | N/A | N/A |
Mark Cuban | None | N/A | N/A |
Barbara Corcoran | None | N/A | N/A |
This table summarizes the Sharks’ lack of investment offers and the outcome, where no deal was made between the Sharks and the founders of See The Way I See.
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See the Way I See After Shark Tank
After appearing on Shark Tank, See The Way I See, the clothing brand founded by Sophie Nistico, experienced a significant impact on its business.
Following the episode’s airing, the brand saw a substantial increase in both sales and orders. The exposure from Shark Tank led to a surge in demand for See The Way I See’s products.
Fans of the show and customers of the brand showed overwhelming support for Sophie Nistico and her mission to destigmatize mental health through her apparel line. This positive response helped further elevate the brand’s reputation.
The visibility gained from appearing on Shark Tank allowed See The Way I See to reach a wider audience. The exposure on a popular platform like Shark Tank helped introduce the brand to new customers and markets.
The increased recognition and credibility from being featured on Shark Tank played a crucial role in strengthening See The Way I See’s position in the market. This newfound visibility contributed to the brand’s growth and success.
Despite not securing a deal on the show, the overall impact of the Shark Tank appearance was highly positive for See The Way I See. See The Way I See is still in business with an estimated net worth of $3 million, which shows the significant success of the brand.
Sophie Nistico’s authentic connection with her audience, along with the unique message behind her brand, continues to resonate with customers, driving the brand’s continued success and growth.
In summary, the exposure from Shark Tank significantly benefited See The Way I See by boosting sales, expanding its audience reach, strengthening its market position, and contributing to its ongoing success in the fashion industry.
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See The Way I See Shark Tank Update
After appearing on Shark Tank, See The Way I See, founded by Sophie Nistico, did not secure a deal but continued to thrive. Sophie’s business, focused on mental health awareness apparel, grew rapidly.
She started in her parent’s basement, later expanding to a mini-warehouse and then a larger facility due to high demand. Within a year, the company fulfilled over 50,000 orders and achieved sales exceeding $3 million.
The appearance on Shark Tank prompted a shift in See The Way I See’s business strategy. They realized the need to focus on marketing and branding to differentiate themselves from competitors.
Consequently, they invested in creating a strong online presence, including a user-friendly website and engaging social media content.
Additionally, they started attending industry conferences and trade shows to showcase their product and connect with potential customers and partners.
This strategic shift helped them reach a wider audience and establish themselves as leaders in the field of accessibility solutions for individuals with visual impairments.
Despite not securing investment in the show, the brand’s success continued, with ongoing growth and a strong online presence, particularly on social media platforms like Instagram and YouTube.
See The Way I See remains in business, based in Trumbull, Connecticut, with a small team of 2-5 employees.
Looking ahead, See The Way I See has set ambitious goals for itself. They plan to expand their product line, reach new markets, and make an even greater impact on the lives of individuals with visual impairments.
Their focus remains on investing in research and development to improve existing products and develop new solutions tailored to the unique needs of individuals with visual impairments.
They also aim to expand partnerships and collaborations to reach a wider audience worldwide and provide their innovative products to more people globally.
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See The Way I See Net Worth
According to our research, the net worth of See The Way I See is estimated to be $3 million. The valuation of the See The Way I See was $2.5 million when it appeared on season 14 of Shark Tank.