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You Go Natural, featured on episode 21 of season 14 of Shark Tank, offers a revolutionary hair care product designed to cater to all genders.
Their head wraps, unlike traditional ones, are lined with satin, providing protection and nourishment to the hair. These head wraps feature eye-catching prints and have an easy-to-tie design, making them stylish and functional.
Additionally, You Go Natural offers swimwear prints lined with silicone to shield hair from the damaging effects of water activities. Their approach extends to sustainability as well, with scraps from their main products repurposed into an exercise headband range.
With premium quality and unique features, You Go Natural’s products stand out as a top choice for those looking to care for their hair while staying fashionable.
| Company Name | You Go Natural (YGN) |
| Founder | Monique Little |
| Product | An exclusive collection of natural hair accessories |
| Investment Seeking | $400,000 for 5% equity |
| Final Deal Accepted | $400,000 debt + $3 per unit in headband and $5 per unit of other products as royalty until money back for 10% on equity |
| Shark Name | Mark Cuban |
| Episode | Season 14, Episode 21 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $6 million |
You Go Natural – A Unique Hair Care Solution
You Go Natural is a brand focused on providing premium hair accessories specifically designed for textured hair. The brand’s signature products include satin-lined turbans and headbands, which are designed to reduce hair breakage and retain moisture, making them an excellent choice for individuals seeking to maintain the health and beauty of their natural hair.
Additionally, You Go Natural is recognized for introducing the swim turban, which stands out as the first-ever water-resistant fashion accessory of its kind, catering to the needs of individuals with textured hair who enjoy water activities.
You Go Natural offers a wide range of products for both women and men. The Women’s Collection encompasses a variety of stylish turbans and headbands, while the Men’s Collection offers turbans crafted to meet the styling needs of men with textured hair.
Furthermore, the brand occasionally hosts sales, such as the Headwrap Black Friday Sale, and offers a Sleep Collection designed to protect hair overnight.
You Go Natural promotes its products as innovative solutions that make protective styling effortless. They offer worldwide shipping, in addition to local pickup options in Dallas, TX, making their products accessible to a broad audience.
Their presence on social media platforms like Instagram (@yougonatural) helps them showcase their products and connect with customers by sharing styling tips and new product launches.
The brand’s products are also available on online marketplaces like Amazon, where customers can find a selection of head wraps and turbans.
Additionally, You Go Natural has a Facebook presence (YGN Wraps), where they engage with a community of followers, sharing updates about new styles and prints.
In summary, You Go Natural is distinguished by its commitment to supporting individuals with textured hair through a range of specially designed hair accessories that combine style with practicality, promoting healthy hair care practices.
You Go Natural Before Shark Tank
Monique Little is the visionary founder of You Go Natural (YGN), a brand specializing in hair accessories for textured hair. Monique started her journey with a passion for hair care and styling to address the needs of those with textured hair. Her background in hair care and her own experiences led her to create YGN.
Monique Little conceived the idea of YGN out of a desire to provide functional and beautiful hair accessories for those with textured hair.
Frustrated with the lack of options available in the market, she saw an opportunity to fill the gap and revolutionize the industry by offering innovative products that cater to the unique needs of textured hair.
Before appearing on Shark Tank, You Go Natural had already made significant strides in the hair accessory industry. Founded in 2016, YGN started in a living room and grew into an 8,000-square-foot production facility in East Dallas.
The brand gained recognition for its dedication to creating convenient and stylish hair accessories lined with synthetic satin, providing breathability and washability for textured hair.
YGN’s commitment to quality materials and care instructions set them apart, earning them a loyal following among individuals seeking effortless styling and protection for their hair.
By the time they appeared on Shark Tank in Season 14, Episode 21 on 05/05/2023, You Go Natural had already established itself as a trusted brand known for its functional and elegant products designed with users’ needs in mind.
The Shark Tank Pitch of You Go Natural
Founder: Monique Little and David Dundas
Product: Hairhead wraps
Investment Seeking: $400,000 for 5% equity
Final Deal: $400,000 for 10% equity + $3 royalty per unit sold
Shark: Mark Cuban
Monique and David presented their You Go Natural head wraps on Shark Tank Season 14. They showcased the product, emphasizing its unique selling points.
The Sharks were impressed by the company’s strong sales history and projections.
Despite initial interest from some Sharks, Barbara, Kevin, and Daymond dropped out due to various reasons. Lori expressed concerns about profitability and also decided not to invest.
Mark Cuban made an offer of $400,000 for 10% equity as a debt deal with a $3 royalty per unit sold until the loan was repaid. After considering the offer, Monique and David accepted Mark’s deal.
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted by Founders |
| Mark Cuban | $400,000 for 10% equity + $3 royalty per unit sold | – | $400,000 for 10% equity + $3 royalty per unit sold |
Did You Go Natural Get a deal on Shark Tank?
Yes, You Go Natural (YGN) secured a deal on Shark Tank. Mark Cuban invested $400k in the company for 10% equity, along with a royalty agreement of $3 per unit for headbands and $5 per unit for other products until the investment is recouped. This deal was finalized during Season 14, Episode 21, which aired on May 5, 2023.
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You Go Natural After Shark Tank: You Go Natural’s Business Evolution
After their appearance on Shark Tank, You Go Natural faced both successes and challenges. While they impressed the Sharks with their premium quality products and impressive sales figures, they struggled with financial losses due to overestimating demand and high expenses.
Despite receiving offers from Mark Cuban, disagreements with the Sharks led to no deal being made.
Post-Shark Tank, You Go Natural expanded its product range, introduced seasonal prints, and successfully ventured into retail, securing placements in Target and Urban Outfitters.
They experienced significant growth, boasting a 700% increase in sales in the previous year. The company continued to be active on social media, accumulating a substantial following on platforms like Instagram.
While they faced some skepticism and mixed reviews, particularly questioning the niche appeal of their products, You Go Natural maintained their presence in the market and continued to grow their business.
The company persevered and diversified its offerings, demonstrating resilience and adaptability in a competitive beauty and fashion industry despite the uncertain status of its deal with Mark Cuban.
Despite uncertainties about the deal’s closure, You Go Natural remains operational, with products available online and in retail stores. The brand actively engages with customers on social media, teasing new releases and demonstrating product usage.
You Go Natural is still in business with an estimated net worth of $6 million and continues to cater to individuals with textured hair, positioning itself for sustained success in the market.
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You Go Natural Shark Tank Update
You Go Natural, founded by Monique Little, experienced significant growth and recognition after appearing on Shark Tank. The brand’s commitment to catering to textured hair needs led to a loyal customer base and industry acclaim.
Monique’s leadership earned her prestigious accolades, including Forbes Next 1000 and DBJ 40 under 40. You Go Natural expanded its innovative product line, featuring satin-lined headwear for convenience and style.
With investments from Brand Foundry Ventures and others, the company raised $2,000,000 in seed funding. This enabled further growth, garnering features in notable publications like Glossy, Essence, Women’s Health, and Allure.
The brand’s offerings include a diverse range of headwear for both men and women, available on their official website and Amazon. With a focus on quality, convenience, and style, You Go Natural continues to make a significant impact in the haircare industry.
You Go Natural’s patented satin-lined headbands and turbans offer stylish and comfortable solutions for individuals with textured hair.
The durag-inspired design provides functional benefits, making the accessories versatile for day or night wear. Additionally, the workout-friendly nature of the products appeals to active individuals.
The strong audience engagement tactics employed by Monique and David during their Shark Tank pitch garnered positive attention from both the sharks and viewers.
Their relatable story, passion for the business, and product demonstrations effectively showcased the brand’s uniqueness and value proposition.
Despite the challenges entrepreneurs face, stress management techniques like meditation, exercise, social connections, and effective time management are essential for sustaining business success.
By balancing self-care with professional responsibilities, entrepreneurs like Monique Little can navigate obstacles and enjoy the entrepreneurial journey.
By leveraging its Shark Tank exposure, expanding its product offerings, and maintaining a customer-centric approach, You Go Natural has positioned itself for continued growth in the competitive market of hair accessories for textured hair.
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You Go Natural Net Worth
According to our research, You Go Natural’s net worth is estimated to be $6 million. The valuation of You Go Natural was $4 million after securing an investment from Mark Cuban on season 14 of Shark Tank.
