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Noshi Food Paint, featured on episode 21 of season 15 of Shark Tank, is a unique and innovative product designed to make mealtime fun and engaging for kids.
Created by Pegi and Tomo, Noshi Food Paint is an organic and edible food paint that comes in three tubes of different colored fruit purees.
Children can use these tubes to paint and decorate various foods, such as pancakes, waffles, yogurt, and more. It encourages kids to be creative and express themselves while eating because of its visual appeal.
Noshi Food Paint is certified organic, vegan, and free of gluten, nuts, dairy, soy, and eggs, making it a safe and healthy option for children.
With its interactive nature and nutritious ingredients, Noshi Food Paint promotes healthy eating habits and makes mealtime exciting for the whole family.
Parents can confidently provide their picky eaters with Noshi Food Paint, knowing that it offers a fun, creative, and safe way for kids to enjoy their meals.
| Company Name | Noshi Food Paint |
| Founder | Tomo Delaney-Lethbridge |
| Product | Edible food paint |
| Investment Seeking | $250,000 for 17% equity |
| Final Deal Accepted | $250,000 for 25% equity |
| Shark Name | Mark Cuban |
| Episode | Season 14, Episode 21 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $2 million |
Noshi Food Paint: Making Mealtime Fun and Healthy for Kids
Noshi is an edible food paint designed specifically for children. It consists of three tubes of different-colored organic fruit purees, allowing kids to paint and decorate various food items like pancakes, waffles, ice cream, oatmeal, yogurt, bagels with cream cheese, toast, crackers, and cupcakes.
The concept behind Noshi Food Paint is to make mealtime a fun and interactive experience for kids while also providing them with healthy and organic food options.
It aims to encourage children to engage with their food by drawing, making mealtime exciting and helping parents tackle picky eaters.
Noshi Food Paint is certified organic, vegan, gluten-free, nut-free, dairy-free, soy-free, and egg-free, with no added sugars, salts, artificial flavors, or colors, making it a safe option for children to consume.
Noshi Food Paint Before Shark Tank
Tomo Delaney-Lethbridge is the CEO and founder of Noshi Food Paint. Before starting Noshi, Tomo had a successful 22-year career in the fashion industry as a photographer and producer.
However, his journey took a turn when he became a stay-at-home parent for his two children. It was during this time that the idea for Noshi Food Paint was born.
Pegi played a crucial role in inspiring the concept behind Noshi Food Paint. Tomo met Pegi through an elderly companionship program, where she shared her vision of adding color to meals to make them more appealing to picky eaters. This idea resonated with Tomo, leading to the creation of Noshi Food Paint.
Frustrated by the lack of healthy food products for kids, Pegi, a parent, envisioned a creative solution. She believed in presenting food by color rather than flavor to entice kids and promote interaction. This led to the birth of Noshi Food Paint, an organic, edible food paint for children.
Noshi Food Paint was already certified organic, vegan, gluten-free, nut-free, dairy-free, soy-free, and egg-free before its Shark Tank appearance.
Before appearing on ‘Shark Tank,’ Tomo Delaney-Lethbridge had already established Noshi Food Paint as a unique and organic food paint designed specifically for children.
The product aimed to make mealtime a fun and interactive experience for kids while offering healthy and organic food options.
Noshi Food Paint has gained recognition for its innovative approach to encouraging children to interact with their food by drawing with colorful, edible fruit paints. The product’s success was evident through its growing popularity and positive reception from parents and children alike.
Tomo’s background in the fashion industry, coupled with his passion for creating healthy and fun food options for children, set the stage for Noshi Food Paint’s appearance on ‘Shark Tank Season 14 Episode 21.
Noshi Food Paint Shark Tank Pitch
Tomo Delaney appeared on Shark Tank Season 14 to pitch Noshi Edible Food Paint. The innovative product was designed to help picky eaters by allowing kids to paint and decorate their food.
Delaney sought a $250,000 investment in exchange for a 17% equity stake in his business, Noshi Food Paint.
During the pitch, Delaney highlighted that Noshi had already secured licensing deals with well-known brands such as Crayola, showcasing the product’s market potential and appeal.
He revealed that each unit of the edible food paint was produced for just under $2.75 and retailed for $5.46.
The Sharks expressed concerns about the company’s margins, with Kevin O’Leary and Lori Greiner quickly dropping out due to the financial figures presented.
However, Mark Cuban saw potential in the product and offered Delaney the $250,000 investment in exchange for a 25% equity stake in Noshi.
Facing limited options, Delaney accepted Cuban’s offer to secure the funding needed to scale and improve the company’s operations for future growth.
Shark Tank Investment Summary:
- Mark Cuban: Showed interest in the Noshi Edible Food Paint product and its potential for growth. Despite concerns about the company’s margins, Cuban saw value in the unique offering and made a solid investment offer of $250,000 for a 25% equity stake.
- Kevin O’Leary: Was not impressed with the financial numbers presented by Tomo Delaney and quickly dropped out of the deal due to concerns about the company’s revenue and profitability.
- Lori Greiner: Similar to Kevin O’Leary, Greiner was not convinced by the financials and chose to opt out of investing in Noshi Food Paint during the pitch presentation.
| Shark | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Mark Cuban | $250,000 for 25% | – | $250,000 for 25% |
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Noshi Food Paint After Shark Tank
After appearing on Shark Tank, Noshi Food Paint faced challenges with dismal sales and high production costs. Despite initial setbacks, entrepreneur Tomo Delaney secured a deal with Mark Cuban on the show.
Post-Shark Tank, Noshi expanded its product line, formed partnerships with licensing brands like Crayola and Peppa Pig, and continued to grow its distribution to online retailers like Amazon and Walmart.
Noshi is still in business, offering organic, vegan, and gluten-free edible food paint products. The company is focusing on empowering children at mealtimes and expanding its product range to include new flavors and products like organic dips and dressings.
Noshi remains a popular choice for millennial parents seeking a fun dining experience for their children.
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Noshi Food Paint Shark Tank Update
After appearing on Shark Tank, Noshi Food Paint experienced both challenges and successes. Despite facing initial skepticism from some of the Sharks due to thin profit margins and pricing concerns, founder Tomo Delaney managed to strike a deal with Mark Cuban, who invested $250,000 for a 25% equity stake in the company. This investment allowed Noshi to continue its operations and implement improvements in production and distribution.
Following the Shark Tank appearance, Noshi expanded its sales channels to include its official website and Amazon.
The company also introduced a new savory paint flavor called “Sketchup” at Walmart, catering to a wider audience and diversifying its product range.
Noshi’s efforts to increase its online presence and offerings indicate a commitment to growth and adaptation in response to market feedback.
As of now, Noshi Food Paint is still in business and appears to be thriving. The company’s decision to follow Mark Cuban’s advice and pivot to online sales has paid off, with increasing demand for its products reported.
Despite the challenges posed by Tomo Delaney’s wife’s health issues, Noshi continues to push forward, driven by the motivation to succeed and meet the financial needs of the family.
Noshi is estimated to be worth around $2 million, indicating a significant valuation for the brand. Positive reviews from customers, coupled with the company’s innovative approach to addressing children’s picky eating habits, have contributed to its success post-Shark Tank.
Noshi’s ability to resonate with parents seeking creative solutions to encourage healthy eating habits in their children has been a key factor in its continued growth and relevance in the market.
Noshi Food Paint has not only survived but thrived after its appearance on Shark Tank. The company’s strategic decisions, product innovations, and dedication to its mission have positioned it as a valuable player in the food industry with a promising future ahead.
Also read, Nature’s Wild Berry Shark Tank Net Worth
Noshi Food Paint Net Worth
According to our research, the net worth of Noshi Food Paint is estimated to be $2 million. The valuation of Noshi Food Paint was $1 million after securing an investment from Mark Cuban on season 14 of Shark Tank.
