Mr. Tod’s Pie Factory is a bakery business featured on Season 1 of the reality television show Shark Tank. The business was started by Tod Wilson, who brought his expertise and passion for baking into the company, providing high-quality, traditional, southern-style pies.
The product portfolio of Mr. Tod’s Pie Factory includes a variety of pies such as sweet potato pies, pecan pies, buttermilk coconut pies, and many others. Full-size and miniature pies are in the product range, one of the company’s distinctive features.
These mini pies offer consumers a chance to enjoy a delicious dessert without the guilt or commitment of a full-sized pie.
Furthermore, the pies are made from scratch using fresh, high-quality ingredients, ensuring a homemade taste that separates them from typical store-bought pies.
The sweet potato pie, in particular, has been praised for its perfect balance of sweetness and spice, the flaky crust, and the velvety texture of the filling.
Mr. Tod’s Pie Factory is a good choice because of its commitment to quality and taste. The recipes have been perfected over time to provide consistent, mouth-watering results.
Additionally, the variety of pies offered caters to various tastes and dietary preferences. The size options also provide flexibility for occasions, from casual family dinners to large gatherings or events.
In addition to the company’s proven track record, Shark Tank’s publicity adds credibility to the brand. Also, Tod Wilson’s personal story, passion for baking, and drive to maintain the quality and integrity of his pies make Mr. Tod’s Pie Factory an authentic and appealing choice for pie lovers.
|Company Name||Mr. Tod’s Pie Factory|
|Product||Desserts and pies in the Southern style|
|Investment Seeking||$460,000 for 10% equity in Mr. Tod’s Pie Factory|
|Final Deal||$460,000 for 50% equity in Mr. Tod’s Pie Factory|
|Shark||Barbara Corcoran and Daymond John|
|Mr. Tod’s Pie Factory Episode||Season 1, Episode 1|
|Mr. Tod’s Pie Factory Status||In Business|
|Mr. Tod’s Pie Factory Availability||Visit Website|
|Mr. Tod’s Pie Factory Net Worth||$10 Million|
What Is Mr. Tod’s Pie Factory?
Mr. Tod’s Pie Factory is a renowned company known for its delicious and high-quality pies. They have been in the business for quite some time and have gained a reputation for their wide variety of pie flavors and excellent craftsmanship.
Whether it’s fruit, cream, or savory, Mr. Tod’s Pie Factory offers a delectable selection to satisfy different tastes. Their pies are made using fresh ingredients, and they take pride in creating pies that bring people together and evoke a sense of nostalgia.
Mr. Tod’s Pie Factory has a rich history and a passion for creating exceptional pies. Their dedication to quality is evident in every pie they produce. They source the finest ingredients to ensure each pie is made with the utmost care and attention to detail.
The company offers a wide range of pie flavors, catering to sweet and savory preferences. There is a pie for every taste, from classic apple and cherry pie to chocolate cream pie and key lime pie.
They also offer unique flavors and seasonal specialties to keep their menu exciting and varied. Mr. Tod’s Pie Factory takes pride in pie-making, utilizing traditional techniques while experimenting with innovative flavors and combinations.
Their skilled bakers craft each pie by hand, ensuring every crust is flaky, golden, and delicious. The fillings are made with precision, balancing flavors and textures to create a memorable eating experience.
Mr. Tod’s Pie Factory is committed to quality, taste, and the joy that sharing a pie can bring. They believe that pie has a special way of bringing people together, evoking feelings of warmth, comfort, and celebration.
Whether it’s a family gathering, a holiday feast, or simply indulging in a personal treat, Mr. Tod’s pies are designed to create moments of happiness and connection.
Mr. Tod’s Pie Factory is a beloved establishment known for its exceptional pies, dedication to craftsmanship, and the ability to create lasting memories through the joy of pie.
Who Is The Founder Of Mr. Tod’s Pie Factory?
The founder of Mr. Tod’s Pie Factory is Tod Wilson, who brought passion, expertise, and a family tradition of baking to his business.
Growing up in Somerset, New Jersey, Tod’s mother and grandmother were excellent bakers, and their skills, particularly in crafting delicious pies, were passed down to him.
He cherished those recipes and the joy their pies brought to family gatherings. Before becoming an entrepreneur, Tod initially had a career in corporate America but soon realized that his passion and talent lied in baking.
The idea for Mr. Tod’s Pie Factory was born from his love for baking and a longing to spread the joy of delicious pies. Tod noticed a market gap for individual-sized, homemade quality pies, which he set out to create.
He used his family’s treasured recipes and focused on creating high-quality pies that provided a homemade taste in a convenient size. The initial success came with his sweet potato pie, a unique offering that quickly became a favorite amongst customers.
Before appearing on Shark Tank, Mr. Tod’s Pie Factory had already gained local fame in New Jersey. The company had a retail store in Somerset, where Tod was baking and selling his pies.
The sweet potato pies, in particular, were the flagship product and gained a local reputation for their quality and taste.
Tod also managed to secure a contract with New York’s football teams, the Jets and the Giants, to sell his pies at their stadium, demonstrating the growing popularity of his pies.
However, like many small businesses, Mr. Tod’s Pie Factory faced challenges in expanding its reach and scaling up the business. This was when Tod decided to take his business to the national stage on Shark Tank.
How Was The Shark Tank Pitch Of Mr. Tod’s Pie Factory?
Tod Wilson walked onto the Shark Tank stage in Season 1, seeking a $460,000 investment in exchange for a 10% equity stake in Mr. Tod’s Pie Factory, valuing the company at $4.6 million.
He presented his business with enthusiasm and passion, highlighting the unique attributes of his pies, like their homemade taste, quality ingredients, and convenient size options.
Tod’s pitch included his company’s accomplishments, such as his retail location, the company’s contract to sell pies at New York Jets and Giants football games, and the business’s profitability. These factors demonstrated the viability and growth potential of the business.
Tod also explained that he needed the investment to help expand the business beyond his local New Jersey market, particularly by opening new retail locations.
The Sharks were generally impressed with Tod’s presentation, passion, and pies taste. However, they had some reservations.
Kevin O’Leary was concerned about the company’s valuation, while Barbara Corcoran was worried about the challenges and cost of opening new retail locations.
Despite these reservations, Daymond John and Kevin Harrington saw the potential in Mr. Tod’s Pie Factory and were impressed with Tod’s passion and commitment.
They teamed up and offered Tod the $460,000 investment he was seeking, but in return for a 50% equity stake in the business, a significant jump from the 10% Tod was initially offering.
They also proposed an additional contingency: the plan to open new retail locations would have to be put on hold and instead focus on expanding into more wholesale markets.
Tod recognized the value the Sharks could bring to his business, so he accepted the offer even though it was a much different deal than what he had initially proposed.
The Shark Tank appearance not only gave him the investment needed to grow his business, but it also significantly increased publicity and market exposure.
Did Mr. Tod’s Pie Factory Get a Deal on Shark Tank?
Yes, Mr. Tod’s Pie Factory did get a deal on Shark Tank. Tod Wilson, the entrepreneur behind the pie business, asked for $460,000 in exchange for 10% equity in his company.
After tasting Tod’s delicious pies, Barbara Corcoran and Daymond John made an offer of $460,000 for 50% equity. Tod accepted their offer, and the deal was made.
However, it is important to note that the deal was never finalized, and Mr. Tod’s Pie Factory eventually closed its retail location in 2019.
Nevertheless, the pies are still sold online from the company’s website and continue to generate millions of dollars in annual revenue.
What Happened To Mr. Tod’s Pie Factory After Shark Tank?
After the Shark Tank episode aired, Mr. Tod’s Pie Factory experienced a significant increase in publicity and market exposure. The business reportedly saw a substantial increase in sales and demand for its pies locally and from customers across the country.
However, the deal with Daymond John and Kevin Harrington agreed upon on the show did not go through after the show due to differences that emerged during the due diligence process. Despite this, the show’s exposure alone proved beneficial for Mr. Tod’s Pie Factory.
Post Shark Tank, the business continued to focus on growth and expansion. The company worked towards expanding its distribution channels and increasing its retail footprint.
Mr. Tod’s pies became available in more locations, and the company also focused on expanding its online business to cater to nationwide demand.
Mr. Tod’s Pie Factory had maintained a successful operation, continually serving its delicious pies to a growing customer base.
Mr. Tod’s Pie Factory Shark Tank Update
After appearing on Shark Tank, Mr. Tod’s Pie Factory experienced both successes and challenges. Although the company initially secured a deal with Barbara Corcoran and Daymond John for a $460,000 investment in exchange for a 50% equity stake, the deal ultimately fell through as the founder, Tod Wilson, found it difficult to give away half of his company.
However, the appearance on Shark Tank brought significant business exposure. Mr. Tod’s Pie Factory subsequently appeared on Oprah and Rachael Ray, boosting its visibility and sales.
Despite this success in terms of sales, it is important to note that sales do not necessarily equate to business success or profitability.
In early 2019, the retail location of Mr. Tod’s Pie Factory, which had initially thrived after its television exposure, closed permanently. However, the business seems to have adapted and maintained a current and well-designed website, focusing on post-COVID delivery services.
The exposure from Shark Tank helped boost Mr. Tod’s Pie Factory’s business. The company gained national recognition through features in Jet Magazine and appearances on shows like Rachel Ray and Oprah Winfrey. This increased visibility contributed to the company’s growth.
Today, Mr. Tod’s Pie Factory has an annual revenue of $12 million and a net worth estimated at $10 million. The company has expanded its reach by opening additional locations in New Jersey and New York and offering nationwide shipping of its products. It has also diversified its menu by adding new flavors, including vegan and gluten-free options.
During the COVID-19 pandemic 2020, Mr. Tod’s Pie Factory adapted its business model by offering virtual baking classes and launching an e-commerce site to sell its products online. This flexibility and resilience allowed the company to continue operating despite the challenging circumstances.
Overall, Mr. Tod’s Pie Factory has demonstrated growth and adaptability since its appearance on Shark Tank, leveraging the exposure from the show to expand its operations and offerings.
Is Mr. Tod’s Pie Factory Still In Business?
Our research shows that Mr. Tod’s Pie Factory closed its retail location in 2019. However, the company still sells its pies online through its website and generates millions of dollars annually in annual revenue.
Customers can order their pies online or purchase them on platforms like Amazon. Since appearing on Shark Tank and securing an investment, Mr. Tod’s Pie Factory has gained immense popularity and continues to grow.
Their commitment to using the finest ingredients and providing excellent customer care has contributed to their success.
What Is the Net Worth Of Mr. Tod’s Pie Factory?
According to our research, the net worth of Mr. Tod’s Pie Factory is estimated to be $10 million. The valuation of Mr. Tod’s Pie Factory was $920,000 after securing an investment from Daymond John and Barbara Corcoran on Shark Tank.
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