Table of Contents
- What Is Create A Castle?
- Who Is The Founder Of Create A Castle?
- How Was The Shark Tank Pitch Of Create A Castle?
- Did Create A Castle Get a Deal on Shark Tank?
- What Happened to Create A Castle After Shark Tank?
- Create A Castle Shark Tank Update
- Is Create A Castle Still In Business?
- What Is the Net Worth Of Create A Castle?
Create A Castle is a sandcastle construction kit that appeared in episode 03 of season 14 of Shark Tank. It offers a revolutionary way to build elaborate sandcastles quickly and easily.
The product consists of split molds that allow users to create beautiful sand structures without the mess and hassle associated with traditional sand buckets.
To use Create A Castle, you simply buckle the mold, fill it with sand from the top, and then unbuckle the mold to reveal your new section of the castle.
The kit includes various pieces such as a split cylinder, a stackable split system cylinder for additional height, a corbel for stability and aesthetics, a battlement brick form, a window cutter, and a mesh backpack for easy transportation and cleanup.
Create A Castle’s patent-pending stackable system allows for easy storage and transportation and is one of its key features. The molds can be easily stacked on top of each other, making it convenient to bring them to the beach or store them when not in use.
Customers have given positive reviews for Create A Castle, praising its ease of use, sturdiness, and the impressive results it produces. The Pro Tower Kits have received over 580 reviews on Amazon, with an average rating of 4.3 out of 5 stars.
Create A Castle is not limited to outdoor use only. The company has also introduced an indoor line called the Create A Castle Buildmaster Indoor Activity Kit.
These kits include molds and proprietary sand or snow that allow kids to enjoy the fun of building sand or snow castles inside their homes.
In summary, Create A Castle offers a better way to build sandcastles with its split mold sandcastle kits. Its design and features make it a convenient and efficient choice for families looking to create impressive sand structures at the beach or indoors.
| Information | Answer |
| Company Name | Create a Castle |
| Founder | Kevin Lane and Laurie Lane |
| Product | Kids’ Castle Building Kit |
| Investment Seeking | $350,000 for a 10% equity |
| Final Deal Accepted | $350,000 for a 20% equity |
| Episode | Season 14, Episode 03 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $2 million |
What Is Create A Castle?
Create A Castle is a company that offers sand and snow castle-building kits. These kits provide a fun and easy way to construct impressive sand and snow castles, both indoors and outdoors.
The molds used in Create A Castle kits are designed to split apart, allowing for easy removal and stacking to create intricate castle designs. The concept for Create A Castle was developed by founder Kevin Lane, who wanted to provide a more efficient and less time-consuming method for building sand creations.
The company’s products have received recognition and awards, including the prestigious 2020 Outdoor Toy of the Year accolade. Create A Castle has been featured on popular shows like Shark Tank and has gained positive reviews from customers.
Their goal is to promote quality family time and play, emphasizing the value of shared memories in today’s technology-dominated world.
Who Is The Founder Of Create A Castle?
The founders of Create A Castle are Kevin Lane and Laurie Lane. Kevin Lane is the owner and founder of Create A Castle, as well as Code Hounds, LLC, a web design and development company.
He holds a Fine Arts degree from Green Mountain College and a Bachelor of Fine Arts degree from Western Connecticut State University.
With his background in web development and his passion for sand castle building, Kevin understood the frustration and disappointment that often come with traditional sand castle building methods. He wanted to find a better way to build sand castles creatively.
Laurie Lane, on the other hand, is the owner of Create A Castle and also works as an Account Manager for Code Hounds. She graduated from the University of Connecticut with a B.A. in retail management.
Prior to her involvement with Create A Castle, Laurie worked as a District Manager for Walt Disney Company’s stores in Connecticut, New York, Vermont, and Massachusetts.
Drawing on her knowledge of all things Disney, Laurie became an authorized vacation planner for Disney’s Mouse Fan Travel.
Before appearing on Shark Tank on October 7, 2022, Create A Castle had already gained recognition and success. In 2018, it was featured in a summer toy segment on Live With Kelly and Ryan.
It was also chosen as “Connecticut Entrepreneur of the Year” in the “Community Favorite Venture” category in both 2018 and 2019. The product further received international acclaim by winning the “International Toy of the Year” from the Toy Association in 2020.
Create A Castle products were being sold in various well-known retail stores such as Walmart, Dick’s Sporting Goods, Barnes and Noble, and surf shops along the East and West Coasts.
Additionally, Create A Castle established a partnership with Tomy, a Japanese entertainment company specializing in children’s toys and merchandise, to distribute their products in Australia.
The founders’ dedication to providing a solution for sand castle building led them to create Create A Castle, and their hard work and success have been recognized through various accolades and partnerships.
How Was The Shark Tank Pitch Of Create A Castle?
The founders of Create a Castle, Kevin Lane and Laurie Lane, appeared on Shark Tank Season 14 seeking a $350,000 investment in exchange for 10% equity in their business.
They presented their castle-building kit for kids, which could be used to build sand and snow castles.
The Sharks initially raised concerns about the product being seasonal and limited to summer use.
However, Kevin and Laurie addressed this by highlighting that the kits could also be used in the snow during the winter. The Sharks were impressed by the versatility of the product, as it offered multiple ways to build castles in both sand and snow.
Kendra Scott showed interest in the business and made an offer of $350,000 for 20% equity. Daymond John followed with an offer of $350,000 for 25% equity.
After considering the offers, Kevin and Laurie decided to accept Kendra’s offer of $350,000 for 20% equity.
Here is a table summarizing the Shark’s names, their initial investment offers, the counter offer by the founders, and the final deal accepted:
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Kendra Scott | $350,000 for 20% | – | Yes |
| Daymond John | $350,000 for 25% | – | No |
In conclusion, Kevin and Laurie successfully secured a deal with Kendra Scott, who invested $350,000 for a 20% equity stake in Create a Castle. The provisional deal is expected to become official in the coming weeks.
Did Create A Castle Get a Deal on Shark Tank?
Yes, Create a Castle did secure a deal on Shark Tank. In Season 14, Episode 3, the founders Kevin Lane and Laurie Lane pitched their product, Create a Castle, to the Sharks.
They asked for $350k for a 10% equity at a $3.5 million valuation. Although Mark Cuban and Lori Greiner did not find the business investable, Kendra Scott and Daymond John saw the potential in the product.
Kendra offered $350,000 for a 20% equity, while Daymond offered $350,000 for a 25% equity with licensing rights. After negotiations, Kevin and Laurie decided to accept Kendra’s offer of $350k for a 20% equity. This deal was finalized on the show.
What Happened to Create A Castle After Shark Tank?
After appearing on Shark Tank in October 2022, Create a Castle experienced significant growth and success. The founders, Kevin and Laurie Lane, secured a deal with Kendra Scott, a well-known investor on the show. This partnership provided a boost to the company’s reputation and financial standing.
Following their appearance, Create a Castle’s sales skyrocketed. In 2022 alone, they generated close to $3 million in revenue, thanks in part to distribution deals with Sam’s Club and Costco Canada. These partnerships allowed their product to reach a wider audience and gain traction in the market.
Create a Castle’s success continued beyond the North American market. Through a distribution deal with TOMY Australia, their products became available in retail stores across Australia, just in time for Christmas.
This expansion into an international market, combined with Australia’s beautiful beaches, positioned Create a Castle for further growth and success.
In addition to brick-and-mortar stores, Create a Castle made its product available for purchase on various online platforms such as Amazon, Target, Barnes and Noble, and its website. This ensured that customers could easily access their products and contributed to their overall sales.
The positive reception of Create a Castle’s product is evident through their average review rating of 4.3 out of 5 stars from over 384 Amazon reviews. This positive feedback further bolstered the company’s reputation and attracted more customers.
As of 2024, Create a Castle is estimated to be worth $2 million. While there is no concrete evidence regarding the closure of the deal with Kendra Scott after the show, the company’s continued success and growth indicate that they have capitalized on the opportunities presented by their appearance on Shark Tank.
Create A Castle Shark Tank Update
After appearing on Shark Tank, Create a Castle received an investment from Kendra Scott. Kendra Scott invested $350k for a 20% equity stake in the company.
However, Mark Cuban, Kevin O’Leary, and Lori Greiner decided not to invest due to concerns about the company’s profitability.
Following the show, Create a Castle faced challenges due to the pandemic, which affected its profitability. Despite this, the company projected a profit of $300k in 2022.
Create a Castle continued to expand its product offerings. They launched three new products: Buildmaster, Castle Light Kits, and Dig and Hold Anchoring System.
These products were made available on various online platforms like Fat Brain Toys, BeachNecessities, Barnes and Noble, and Amazon. They also partnered with The HSN Online Platform.
The company’s products can now be found in 35 independent retail stores across the United States and have even reached Australia. In June 2023, Kevin & Laurie Lane participated in the Astra Trade Show to showcase their products.
Create a Castle experienced successful sales during the summer of July 2023, resulting in high shipping demands from FedEx and USPS vendors. Co-founder Laurie Lane was nominated for the 2023 Wonder Women Awards in Toys, Licensing & Entertainment.
With Kendra Scott as a partner, Create a Castle aims to leverage her expertise in brand building to expand its business nationally and internationally. As of August 2023, the company’s annual revenue had reached $3 million.
Despite the challenges faced during the pandemic, Create a Castle is still in business and remains a profitable company. As of now, their estimated net worth stands at $2 million.
Is Create A Castle Still In Business?
Yes, Create A Castle is still in business and continues to thrive. Since its launch in 2017, the company has experienced significant growth and success. The Create A Castle kit, which offers an easy and detailed solution for building sand or snow castles, has received a positive response from customers.
The product’s popularity has been further boosted by its appearances on TV shows, such as ‘Shark Tank’ and ‘Live With Kelly and Ryan’. In recognition of their entrepreneurial achievements, Kevin Lane, one of the co-founders, was named the Connecticut Entrepreneur of the Year in 2018 and 2019.
Create A Castle has also received industry recognition, winning the Toy Association’s International Toy Of The Year award in 2020. The kits are sold through various channels, including the company’s official website, Amazon, and several retail stores across the United States, such as Dick’s Sporting Goods, Walmart, and Barnes and Noble.
In addition to the castle-building kits, Create A Castle offers a range of accessories such as tool kits, castle flags, castle lights, bags, t-shirts, and more. The prices for the kits range from $19.99 to $49.99, while the accessories are priced between $3.95 to $34.99.
Overall, Create A Castle continues to be a successful and growing business, offering products that make castle construction fun and easy.
What Is the Net Worth Of Create A Castle?
According to our research, Create A Castle’s net worth is estimated at $2 million. The valuation of Create a Castle was $1.75 million after securing an investment from Kendra Scott on Shark Tank season 14.
Also, read about other businesses that appeared in episode 03 of season 14 of Shark Tank:
