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Bot-It is a web service introduced in Episode 03 of Season 15 of Shark Tank that enables users to automate various online tasks without requiring any coding knowledge or technical expertise.
The product is designed to be user-friendly and accessible, aimed at simplifying the use of automation technology and artificial intelligence for the everyday person.
The service operates on a subscription model, where customers can create their own ‘Bots’ after signing up. These Bots can be programmed to carry out specific tasks across different websites.
Bot-It’s flexibility and ease of use make it a versatile tool that can be used across numerous industries to perform various tasks such as restaurant reservations, managing small business workflows, and booking tennis courts.
Bot-It’s features include a user-friendly interface that allows the creation of Bots with simple instructions. This means that even those without any background in programming can utilize the service effectively.
Users can save significant time by automating repetitive or time-consuming tasks with Bot-It. Its effectiveness is evident in its reported success, having saved over 35,000 minutes and arranged over 20,000 appointments since its inception.
Bot-It is a good choice for anyone looking to streamline their online activities through automation. It offers convenience and efficiency, particularly appealing to non-technical users who wish to harness the power of automation in their personal or professional lives.
The service’s ability to double its subscribers each month before its appearance on Shark Tank reflects its growing popularity and potential for further expansion.
| Company Name | Bot-It |
| Entrepreneur | Joel Griffith and Maurice Bachelor |
| Product | Software for automating tasks |
| Investment Asking For | $150,000 for 10% equity in Bot-It |
| Final Deal | $150,000 for 10% equity in Bot-It |
| Shark | Mark Cuban and Michael Rubin |
| Bot-It Episode | Season 15, Episode 3 |
| Bot-It Business Status | In Business |
| Bot-It Website | Visit Website |
| Bot-It Net Worth | $1 Million |
What Is Bot-It?
Bot-It is an online automation tool designed to help users automatically complete various online tasks. It caters to individuals looking to automate bookings for activities such as tennis, golf tee times, spin classes, camping reservations, and restaurant reservations.
The service also offers automation for pickleball arrangements and business data scraping. Customers can create custom bots for specific tasks they wish to automate.
Bot-It claims to save time by eliminating the need to manually repeat booking tasks and saves money by reducing labor costs, improving compliance, and increasing productivity.
The tool emphasizes ease of use, with a few steps required to get a bot running, and it also highlights data security and compliance within its cloud-based system.
Bot-It offers different pricing tiers, with options for a certain number of bots, premium services, email and phone support, and custom bot creation.
Who Is The Founder Of Bot-It?
The founders of Bot-It are Maurice Bachelor and Joel Griffith. Maurice Bachelor, the brainchild behind Bot-It, comes from an underserved black neighborhood in Cleveland, Ohio.
He earned an Information Systems Technology and Computer Science degree from Cleveland State University and began his engineering career.
Maurice became a software architect at a leading tech firm and helped launch several tech startups.
His journey to founding Bot-It was driven by his resilience and determination, which didn’t falter even after a severe car accident.
His recovery period catalyzed action, leading to the creation of Bot-It, which embodies his vision of using technology to effect meaningful change and to represent black tech entrepreneurs.
Joel Griffith, the co-founder, brings his experience in digital advertising to Bot-It. He manages the company’s marketing and sales strategy as a founding partner.
Joel has a background working with major platforms like Amazon, Snapchat, TikTok, and LinkedIn. His digital trends and advertising knowledge complement Maurice’s technical expertise, making them a strong team.
Before appearing on Shark Tank in the episode that aired on October 13, 2023, Bot-It had already made significant strides. The platform offered an online service for automating tasks without the need for coding skills and solving everyday problems and business workflows.
Despite the competitive landscape of online automation tools, Bot-It’s user-friendly interface and specialized bot templates made it stand out.
The company is increasing, doubling its paid subscriptions each month since its launch, and by the end of the year, it was projected to reach 1,500 paid subscriptions.
It had successfully automated over 20,000 appointments and saved users over 35,000 minutes.
Their success story includes a partnership with Turkey’s largest shipping logistics company and famous use cases in various sectors like golf tee time bookings and logistics price comparisons.
How Was The Shark Tank Pitch Of Bot-It?
The Shark Tank pitch for Bot-It, presented by entrepreneurs Maurice Bachelor and Joel Griffith, was for their AI-driven website and mobile app designed to complete online tasks, explicitly targeting booking reservations.
They entered Season 15 seeking an investment of $150,000 for a 10% equity stake in their company, valuing Bot-It at $1.5 million.
Bot-It is an automated bot service that helps secure reservations and purchases online, where bots now dominate over 50% of traffic. This service is beneficial for obtaining concert tickets or tables at exclusive restaurants.
Michael Rubin, a guest shark and chairman/CEO of Fanatics, expressed concerns about bots on his platform, discussing the countermeasures they’ve implemented against bots.
During the pitch, the founders revealed that they launched the service three months before filming and had already generated $30,000 in sales with over 350 subscribers.
They offered subscription packages: a standard one for $40 and a pro package for $300, with additional upsell options.
Shark Kevin O’Leary raised moral concerns about using bots, describing it as cheating, and decided not to make an offer.
Barbara Corcoran and Lori Greiner also refrained from making offers, citing competition with the other Sharks and a lack of understanding of the market, respectively.
Mark Cuban initiated the offers with $150,000 for 20% equity, followed by Michael Rubin with $150,000 for 15% equity in Bot-It.
After further negotiations where Maurice and Joel made counteroffers, and the Sharks expressed frustration with the mathematics involved, Michael and Mark made a joint final offer of $300,000 for 30% equity. After some hesitation, Maurice and Joel accepted this deal.
A follow-up Bot-It update revealed that the company was still in business post-Shark Tank, selling 60 subscriptions within 48 hours of the episode’s airing. They have since updated their pricing to offer more consumer options.
The deal with Michael and Mark went through successfully, and the Sharks have been instrumental in growing the business further.
Did Bot-It Get a Deal on Shark Tank?
Yes, Bot-It did get a deal on Shark Tank. The co-founders Joel Griffith and Maurice Bachelor entered the Shark Tank seeking $150,000 for 10% equity in their company.
After negotiations, they accepted an offer from Mark Cuban and Michael Rubin of $300,000 for 30% equity in the company.
What Happened To Bot-It After Shark Tank?
After their appearance on Shark Tank, Bot-It, under the leadership of co-founders Maurice Bachelor and Joel Griffith, continued to thrive in the automation industry.
They scaled their product’s reach, leveraging the platform provided by the show to showcase their consumer services. Their technology, focusing on automating online tasks, remains a vital part of their business model.
Bot-It is accessible via an iOS app or a web app compatible with Android, allowing users to create bots for automating website tasks without coding.
The company offers several templates on its web app, simplifying processes like booking appointments and importing data.
The company has expanded its services through the Google Play and Apple App Store, and they have recently partnered with Turkey’s largest shipping logistics brand to expand its influence.
Bot-It projects significant growth within the financial year, aiming to secure over 1,500 paid subscriptions and automate numerous appointment scheduling tasks.
Bot-It claims to have saved users over 35,000 minutes through its automation services.
They offer different subscription tiers on their official website, including Standard, Standard Plus, Pro, and Pro Plus, with varying benefits ranging from creating a certain number of custom bots to email and phone support and additional features for higher-tier subscribers.
Their Pro Plus subscription is the most elaborate, allowing users to create up to 10 bots, and includes functionalities like a cancellation bot and restaurant reservation assistance.
The company provides a web FAQ page for customers seeking to understand how Bot-It works.
The app also enables users to duplicate bots with minor tweaks and pause them as necessary. Subscribed users can cancel their subscriptions through the My Account menu on the web app.
Bot-It aims to continue providing a service that saves time and money while simplifying user tasks, with many potential milestones ahead for the company and its founders.
Bot-It Shark Tank Update
After appearing on Shark Tank, the founders of Bot-It, Joel Griffith and Maurice Bachelor, partnered with a leading shipping logistics firm in Turkey. This move was likely aimed at expanding their customer base and leveraging the capabilities of their automation tools.
By the end of 2023, they are projected to reach over 1,500 paying subscribers, which is expected to be surpassed due to the exposure from Shark Tank.
Joel and Maurice struck a deal with Mark Cuban and Michael Rubin on the show, two billionaires who decided to join forces instead of competing against each other for the investment.
The deal with Cuban and Rubin is anticipated to close within three months of their appearance on Shark Tank.
Even if this deal does not close as expected, the founders are confident they can raise funds from other investors, given the potential of their business and the booming AI industry.
Bot-It offers four different pricing plans for their services and a specialized business plan.
The company has already demonstrated its utility by claiming to have saved clients over 35,000 minutes by automating more than 20,000 tasks. The most popular use of Bot-It is for booking golf tee times.
Despite having only around $30,000 in revenue at the time of the report, Joel and Maurice are optimistic about their company’s growth potential.
They acknowledge that while they operate in a competitive industry, Bot-It can scale quickly due to its innovative service offering.
Is Bot-It Still In Business?
Yes, Bot-It is still in business. Bot-It, the technology company specializing in automation software for daily tasks and appointment bookings, is still operational as of October 2023.
The company, founded in late 2019 by Joel Griffith and Maurice Bachelor, has maintained its business after appearing on Shark Tank, where it secured an investment deal.
The headquarters of Bot-It is located in Los Angeles, California, USA, and the company employs between 2 to 10 people.
Following their successful pitch on Shark Tank Season 15 Episode 3, where they received a $300k investment for 30% equity from Mark Cuban and Michael Rubin, the company continued to grow.
Bot-It’s net worth is estimated at $1 million, indicating a solid financial position post the Shark Tank effect. The high-profile investor deal likely provided capital, additional resources, and expertise to help Bot-It scale its operations.
The company’s online presence was updated shortly after its Shark Tank appearance, with its official website and app being redesigned and changes made to its pricing structure.
This suggests that Bot-It is actively improving its offerings and adapting to customer needs, further supporting its business continuity.
Bot-It’s status as the No. 1 “golf tee time bot” on Google reflects its success and popularity within a niche market, which may contribute to its ongoing viability.
With a growing subscriber base and evolving product offerings, Bot-It remains in business and active in the tech industry.
What Is the Net Worth Of Bot-It?
According to our research, Bot-It’s net worth is estimated to be $1 million. The valuation of Bot-It was $1 million after securing an investment from Mark Cuban and Michael Rubin on Shark Tank.
Also, read about other businesses that appeared on Season 15, Episode 3 of Shark Tank:
