Souper Cubes Shark Tank Update | Souper Cubes Net Worth

Souper Cubes is a product presented in the 12th season of Shark Tank designed to address food storage and safety issues, Souper Cubes offers a novel solution in the form of stackable freezer food trays.

The company was founded by husband and wife duo Michelle and Jake Sendowski, who identified a problem in storing leftover homemade soup in the fridge, as it tends to burst even after keeping it in the fridge.

The product is a food-grade silicone tray that resembles an ice cube tray but is engineered to store food. The tray is BPA-free and dishwasher-safe, providing a safe and easy-to-clean solution for food storage.

You can store various food types, such as soup, broth, sauce, and many others, keeping them fresh for an extended period in the freezer. Its unique design allows for easy removal of frozen portions, which can be reheated directly in the oven up to 415°F, but the lids cannot be baked.

The product is manufactured with food safety as a priority; hence, it uses high-quality, FDA-approved, BPA-free, 100% food-grade silicone. 

Souper Cubes are notable for their ability to effectively and efficiently store delicious food and leftovers. Souper Cubes are a safe, reliable storage solution that reduces food waste and prevents foodborne illnesses. 

Souper Cubes’ smart design also optimizes freezer space due to its stackable nature. This makes it a good choice for individuals and families who frequently store leftover meals or do meal prep in advance.

The ability to go from freezer to oven also simplifies the reheating process, providing a practical solution for busy households.

Souper Cubes is an innovative food storage solution that helps maintain food freshness, prevent food waste, and promote food safety. Its durable, dishwasher-safe, and practical design makes it a convenient and essential kitchen tool.

Whether you’re a cooking enthusiast, a meal prepper, or someone who enjoys homemade soup, Souper Cubes can be a great addition to your kitchen.

Company NameSouper Cubes
EntrepreneurJake Sendowski and Michelle Sendowski
Product / BusinessPerfectly portioned silicone trays for freezing food
Investment Asking For$400,000 for 5% equity in Souper Cubes
Final Deal$400,000 for 5% equity in Souper Cubes
SharkLori Greiner
Souper Cubes Episode Season 12, Episode 14
Souper Cubes Business StatusIn Business
Souper Cubes WebsiteVisit Website
Souper Cubes Net Worth$10 Million

What Is Souper Cubes?

Souper Cubes is a brand of silicone trays designed to freeze soup, broth, sauce, and other liquids into conveniently portioned cubes. The trays have compartments with measurement markings, making it easy to freeze and store precise portions.

Souper Cubes help reduce food waste and allow for easy meal planning by providing individual servings of homemade liquids that can be easily popped out and used as needed.

Souper Cubes are made of high-quality, food-grade silicone material that is BPA-free and freezer-safe. The trays come in different sizes and configurations, each with multiple compartments. The compartments are designed to hold a specific volume of liquid, usually from ½ cup to 1 cup.

The trays have a sturdy construction and a flexible silicone bottom, which makes it easy to remove the frozen cubes without any hassle. They also come with a lid that helps prevent freezer odors from seeping into the cubes and allows for stacking multiple trays on top of each other.

Souper Cubes Shark Tank Update | Souper Cubes Net Worth

Souper Cubes are great for portion control. The measurement markings on the trays make it simple to freeze and store precise portions of soups, broths, sauces, or other liquids. This is especially useful for meal prepping or for individuals who prefer ready-to-eat portions.

Souper Cubes also reduce food waste. You can store and use leftover liquids in individual cubes by freezing them individually. It also helps with organization in the freezer, as the cubes can be neatly arranged and labeled.

Souper Cubes can freeze and store liquids besides soup and broth, including baby food, smoothies, marinades, and coffee. They are dishwasher-safe, making cleaning a breeze.

Souper Cubes provides a convenient and efficient way to freeze and store liquids in portioned cubes, helping you save time, reduce waste, and simplify meal planning.

Who Is The Founder Of Souper Cubes?

Souper Cubes was co-founded by a husband and wife team, Jake and Michelle Sendowski. 

Jake Sendowski is an experienced professional with a background in electrical engineering. He completed his Ph.D. and Master’s degree in Electrical Engineering at Caltech.

Before starting Souper Cubes, he spent much of his career in the tech industry. He worked at Intel Security for two years and then moved on to Vectra AI, serving as Director of Product Management for four years.

His experience in product development and engineering likely played a significant role in creating Souper Cubes.

Michelle Sendowski, Jake’s wife, is also a co-founder of Souper Cubes. She earned her degree from UCLA and worked as a Senior Assistant at Stanford University for four years.

She also served as a Research Analyst in Part-Time UCLA BRAID Research. Her experiences likely contributed to the business development and operations aspects of Souper Cubes.

The idea for Souper Cubes came from the couple’s love of homemade soup. They recognized a problem when too much soup was left over, and the leftovers would burst after being stored in the fridge.

Finding no existing market solution to this problem, they decided to invent their product. Jake, leveraging his engineering background and experience in product development, started developing prototypes.

Michelle joined him in this endeavor, and after some time, they built their first model. Their friend Sasan Salek, who had experience in manufacturing and import/exporting in China, also joined them to help manufacture the product.

Before their appearance on Shark Tank, Souper Cubes had already generated significant online and offline sales. The product had been patented, and the company achieved a considerable sales volume of $940,000 in 2019 despite the pandemic.

By the middle of 2020, the company’s revenue had reached $1.6 million, and in the first month of 2021 alone, Souper Cubes generated $330,000. The company also achieved a revenue of $3.3 million by the end of the year. 

These sales figures suggest that Souper Cubes established a substantial customer base before their Shark Tank appearance. This base, combined with their extensive use of social media platforms like Instagram, Twitter, Facebook, and Google Ads for product promotion, likely contributed to their success.

How Was The Shark Tank Pitch Of Souper Cubes?

The founders of Souper Cubes, Michelle and Jake Sendowski, made their pitch on Shark Tank in the show’s 13th season, 21st episode.

They presented their innovative food storage solution and asked for an investment of $400,000 in exchange for 5% equity in Souper Cubes, valuing the company at $8 million.

The Sharks were initially intrigued by the product. Kevin O’Leary was the first to make an offer. His initial proposition included an investment of $400,000 for 3% equity with a $0.40 royalty on every unit sold.

However, he revised his offer later and proposed a second deal, wherein he would invest the same amount but ask for a 15% equity stake in the company with no royalties attached.

Barbara Corcoran showed interest as well and put forth two offers. Her first offer matched O’Leary’s initial investment of $400,000, but she wanted 10% equity. She proposed doubling her investment to $800,000 in exchange for a 20% equity stake in her second offer.

Michelle, however, responded to Corcoran’s second offer by expressing reluctance to give up such a large equity stake. She said 20% was too much and that she hadn’t discussed such an option with her partner.

Kevin O’Leary then revised his offer for the third time. He offered $400,000 for a 3% stake with a royalty of 40 cents per unit until a total of $1 million was paid back.

Mark Cuban admired the “Souper Cubes” name and the co-founding couple but admitted he lacked sufficient knowledge about the product, leading him to step out of the deal. 

On the other hand, Lori Greiner was very impressed with the product. She praised it for meeting all the key factors for success, stating that she found no fault with it.

Greiner then proposed her deal, offering the full investment of $400,000 for 5% equity in the company, matching the founders’ initial asking terms. 

Kendra Scott also showed interest in the product but conceded that she couldn’t beat Greiner’s offer, so she dropped out of the negotiations.

Ultimately, Michelle and Jake decided to accept Lori Greiner’s deal of $400,000 for 5% equity, maintaining their original valuation of $8 million for the company.

This investment was expected to boost the marketing and global expansion of Souper Cubes and increase their production capacity to meet growing demand.

Did Souper Cubes Get a Deal on Shark Tank Shark Tank?

Yes, Souper Cubes did get a deal on Shark Tank. During their appearance on Shark Tank, Souper Cubes founders Jake, and Michelle Sendowsky pitched their product to the sharks. They asked for a $400,000 investment in exchange for a 5% equity stake in their company.

After showcasing their product and sharing information about their sales and distribution channels, the sharks expressed interest in Souper Cubes.

Kevin O’Leary made the first offer, presenting two options: 3% equity with a $0.40 royalty per unit sold until one million units were reached or $400,000 for 15% equity without any royalty.

Barbara Corcoran also made two offers: $400,000 for 10% equity or $800,000 for 20% equity. The founders felt that the 20% equity offer was too high.

Lori Greiner then made an offer of $400,000 for 5% equity. She expressed her admiration for the product and stated that it was the best she had seen in that season of Shark Tank.

After considering all the offers, Jake and Michelle decided to accept Lori Greiner’s offer. They felt that she was the shark they felt most comfortable working with and were excited to have her as a partner.

In summary, Souper Cubes secured a deal with Lori Greiner, receiving a $400,000 investment for a 5% equity stake in their company.

What Happened To Souper Cubes After Shark Tank?

After appearing on Shark Tank and accepting Lori Greiner’s investment offer of $400,000 for a 5% equity stake in the company, Souper Cubes experienced a surge in sales and recognition. Their sales skyrocketed, exceeding $1 million within the month following their appearance on the show. 

The company utilized the investment to expand production, boost its marketing efforts, and broaden its reach globally. With Lori’s assistance, Souper Cubes successfully expanded its distribution to various international markets, including Canada, Mexico, Europe, Australia, and the Middle East.

Souper Cubes also saw significant growth in its online presence. They managed to maintain a high rating of 4.8 stars out of 5 on Amazon, indicating high customer satisfaction.

The company’s Instagram account, sharing various recipes, tips, and food hacks, amassed over 30.7k followers. This growing online community has helped strengthen the Souper Cubes brand and increase its visibility.

When they appeared on Shark Tank’s Season 12 in February 2021, Souper Cubes had reported lifetime sales of $2 million. Within 24 hours of the show’s airing, they sold $938K worth of products.

As of 2023, the company continues to be profitable, reporting monthly sales in the millions of dollars and employing between 10 to 50 employees. 

The Souper Cubes are available online through Amazon on the company’s website, and through retail partners like Sur La Table, Food52, and Williams Sonoma.

Overall, Souper Cubes’ business experienced significant growth and success following its appearance on Shark Tank, and it continues to thrive, indicating a strong and growing market demand for its innovative food storage solution.

Souper Cubes Shark Tank Update

After appearing on Shark Tank in season 12, Souper Cubes experienced a significant boost in sales. Within 24 hours after their appearance on the show, they saw a spike of $938,000 in sales.

However, due to the sudden increase in demand, they temporarily had to stop filling orders as their inventory ran low. Despite this temporary setback, the business continued to thrive.

With the guidance of Lori Greiner, Souper Cubes expanded its distribution and began selling its products in popular retailers such as Crate + Barrel and Bed, Bath, and Beyond.

They also introduced new products like cookie trays, freezing trays for breast milk, and baking dishes, all available in various sizes. These products can be purchased from the mentioned retailers on Amazon and their company website.

Souper Cubes Shark Tank Update | Souper Cubes Net Worth

Since their appearance on Shark Tank, Souper Cubes has achieved more than $14 million in lifetime sales. Their net worth has reached over $8 million as of 2023. The business has sustained its success and continued to invest in marketing and distribution.

While they already have a worldwide distribution, Jake, one of the founders, hopes to expand the company’s presence globally.

Overall, Souper Cubes has capitalized on its Shark Tank exposure and successfully grown its business, thanks to the support and partnership with Lori Greiner.

Is Souper Cubes Still In Business?

Our research shows that Souper Cubes is still in business. Since their appearance on Shark Tank, they have continued to grow and expand their product line. They have increased their retail presence, and sales have significantly increased.

The company is estimated to be worth around $8 million. They have a strong online presence and continue to engage with their customers through social media platforms.

Souper Cubes offers a variety of tray options and sizes to meet different needs, and they are constantly replenishing their stocks to keep up with the demand.

They also offer free shipping on orders over $50 within the continental United States. Overall, Souper Cubes has been successful in the market and continues to thrive.

What Is the Net Worth Of Souper Cubes?

According to our research, the net worth of Souper Cubes is estimated to be $10 million. The valuation of Souper Cubes was $8 million after securing an investment from Lori Greiner on Shark Tank.

Also, read about other businesses that appeared on Season 12 of Shark Tank:

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