The mess babies and children make adorable, but it can be rather frightening. Bibbitec founder and developer Susie Taylor has created The Ultimate Bib, the last bib you’ll ever need if you have a messy eater in your family.
The product was made with sustainable processes and non-toxic ingredients in the United States.
This breathable blanket has stain- and odor-resistant properties, is water- and moisture-resistant, is absorbent on the back so that stains do not ruin clothes, covers your entire child, is machine washable, wipes clean easily, and dries fast. The mess your little one can make cannot be contained by Bibbitec.
What is Bibbitec?
Bibbitec is resistant to water, stains, odors, and wipes clean with a regular baby wipe. This allows for frequent use throughout the day.
It is a larger bib than a standard bib, so less likely will the baby’s clothes get wet or soiled when it spills.
Bibbitecs are burp cloth, changing pad, breastfeeding shield, full-body bib, placemat, breathable stroller blanket, art smock, “napkin,” and apron all in one.
|Founder||Susie and Steve Taylor|
|Investment Seeking||$40,000 for 14% equity in Bibbitec|
|Episode||Season 4, Episode 14|
|Status||Out of Business|
Who is the Founder of Bibbitec?
Susan Taylor, the founder of Bibbitec, showed off her “multi-tasking super bib” at the Shark Tank on February 1, 2013.
Taylor developed the Bibbitec after he was frustrated with an inadequate bib that absorbed liquid and spilled food.
Bibbitec is designed and manufactured by Taylor in the United States of America using non-toxic fabric.
Bibs are available in three sizes: small (mini) for infants, medium (ultimate) for toddlers, and giant (smock) for older children who occasionally get messy.
Bibbitec Before Shark Tank
Steve and Susie Taylor are parents to two very active and rambunctious boys.
A flight was delayed because the children rolled in their row and soiled everything, but Steve escaped unharmed. The shirt he was wearing was made from performance fabric and could be easily cleaned.
Couples previously disagreed about the cost of the bibs since they claimed they remained stained for a long time after being washed.
She was hesitant to waste money on cheap bibs following her flying experience and was motivated to create a better-quality bib.
The Bibbitec bib is made in the United States of America from toxin-free cloth. The business owners are looking to get a 14% stake in return for a $40,000 investment.
Shark Tank Pitch of Bibbitec
The Taylors entered the stage, introduced themselves, and requested investment in their product from the sharks.
They discussed how their aircraft experience inspired the bib, and then Steve demonstrated how simple it was to slide the bib on a child using a doll.
They claim their bib was made in the U.S., that it was non-toxic, that it would not stain, and that it would not retain odors.
Susie then dabbed mustard on the bib and demonstrated how easily it could be cleaned. Barbara stated that she desired to inspect the filthy ones when they began passing samples to the sharks.
Daymond inquired as to whether it was made of neoprene, to which Susie replied that it was a poly-nylon blend. Additionally, it was patented and non-toxic.
Barbara inquired as to their asking price. Susie stated that they sold the bibs for $24.95. Kevin was curious as to the expense of production.
Kevin recoiled in disgust when Steve stated the price was $15 for each bib.
Susie responded to Kevin’s reply by stating that while individuals were willing to pay $48 for the bib, Kevin remained focused on the high production cost. Why were they so expensive?
Susie informed him that the cloth was pricey, but Kevin yelled that you couldn’t make money selling bibs at that price point in America.
It would be more cost-effective to purchase many standard bibs and then discard them when they became filthy.
Steve assured Kevin that their bibs would last four years or more, and Susie added that mothers were paying $400 per year on disposable bibs. Robert was unconvinced. He was inquiring as to how many they had sold.
Steve informed the sharks that they had sold 2,000 bibs in four years, and Kevin simply shook his head.
Robert inquired about their earnings during the previous 12 months, and they stated that they earned only $17,000. “Is that all?” Robert inquired.
Kevin continued by stating that the vast majority of bibs are not purchased online. There were two or three large-scale retailers that sold infant clothing.
Why had the Taylors been unable to enter retail establishments? Susie stated that it was difficult to market their product without first educating the buyer.
Bibs are also used by retailers as bait and switch items, leveraging inexpensive bibs to get women into their stores.
Kevin reiterated what he had previously stated — people do not want to purchase pricey bibs. Susie, however, disputed with him, stating that individuals purchased the $48 bibs without hesitation.
Robert questioned why they had not attempted to license the product to an existing bib manufacturer.
Susie stated that she attempted to find manufacturers who could sell the bibs at a reduced price, but all of the producers were Chinese, and she was not comfortable with the use of poisonous textiles that could be harmful to children.
She desired to manufacture her bibs in the United States and to ensure their safety.
However, Kevin stated that the high price of her product prevents many Americans from purchasing it, and he dismissed the ridiculous charge that she was harming children since most people could not afford her bibs.
Kevin inquired as to whether they had earned any money. The response was “no.” Steve stated that they had invested $75,000 in the firm but had yet to see a profit.
Kevin inquired as to how long they were ready to risk losing money, but Steve stated that he had some cash on hand that he was willing to contribute if he could not secure an outside investor. Susie took a contrary position.
She stated that they were unable to continue funding the firm.
Kevin stated that he believed the time had come to hide the bib behind the barn and shoot it. Susie stated categorically, “Absolutely not.”
Daymond inquired about the possibility of lowering the price, and Susie said that she believed they could if they could secure a large order.
Daymond asked Kevin at what price point the bibs should be sold at retail to be profitable because Kevin stated they need to be $2 each.
Steve stated that the smaller bib might be sold for $19.99. Daymond then advised them that they would need to reduce the cost to $5 to profit from a bib priced at $19.99.
Steve indicated that he was open to developing a new material that would be less expensive to create.
However, Robert was more anxious that they would be unable to sell enough bibs. He stated that they were not adequately describing how that would occur.
The bibs were expensive, so could they not sell enough? Susie explained that the company wasn’t selling enough since motherhood came first, prompting Robert to ask, “Are you not selling more because you’re a mother?”
Susie became agitated by Robert’s remark, and Steve admonished her to calm down. Daymond then inquired as to why Susie was emotional.
She responded that she felt a great deal of pressure as a stay-at-home mom to do what was best for her children, and she was certain that women were squandering money on inferior products.
She added that they had previously disagreed over how much money she spent on inferior items.
Kevin stated that, while her narrative was terrible, he and the other Sharks were considering the situation financially. They were losing money, so why would anyone want to invest with them?
Steve sensed they were approaching a tipping point, but Kevin was curious about when that would occur. Susie cried out, “Right now!
Mark compared debating with Kevin like arguing with a brick wall. For his part, he believed the product was adequate, the price was reasonable, and it should not be sold at retail. He did not, however, believe Susie should control the company.
She should hire a college student skilled in online marketing and delegate the task to that individual. He admitted he was not the best person to assist her and walked away.
Barbara believed a mother-led sales team could sell their bibs and that Mark was correct – they should not be sold at retail.
She was warned against using this product, however, by her intuition. She was no longer present.
Kevin asserted that Mark and Barbara were deceiving the Taylors by encouraging when none was available. He, too, withdrew.
Daymond then stated that he could not assist them in educating clients about the product and hence resigned.
It was left to Robert, but Robert stated that he could not devise a viable strategy for selling the bib.
Taylor was fired because a successful product was not guaranteed by the Taylors. The Taylors were now out of sharks, and no agreement could be reached.
Final Agreement: There was no agreement between Bibbitec and Sharks on the Shark Tank Show.
What Happened To Bibbitec After Shark Tank?
Bibbitec’s sales soared immediately after the incident. It received $75,000 in sales the night the episode aired and another $150,000 the following weekend.
The number of units sold per day increased from 2-3 to 1,500 before plateauing at around 50.
Steve became the leader soon afterward after a change of leadership. Their bibs sold for $22 each on Amazon and eventually sold 3,000 pieces.
Taylor closed the business in 2018. Susie was trained as an actor, and it appears that she has returned to her profession.
She writes a blog where she discusses her time on Shark Tank and lets her readers know that she is “letting go” of the business.
Bibbitec had a successful run thanks to its high price point. Barbara had the perfect sales strategy when she recommended that a sales force comprised entirely of moms could have made this product a huge success.
Social media marketing might have been successful if the business had waited a couple of years longer. The popularity of niche products on Facebook seems to skyrocket.