Stasher is a product featured on Season 9 of the popular television show Shark Tank. It’s a reusable, silicon-based storage bag that provides an eco-friendly alternative to disposable plastic bags.
Stasher bags can contain everything from sandwiches to snacks to cosmetics and electronics, effectively replacing single-use plastic products.
Stasher bags exhibit several key features, making them a compelling choice for consumers. They are made from platinum silicone, a safe and durable material free of BPA, BPS, lead, latex, and phthalates.
Stasher ensures that the bags do not leach harmful chemicals into the food or other items. They are highly versatile and can be used in a variety of environments.
They are heat resistant, which means they can be safely used in the microwave, oven, dishwasher, and even boiling water.
Stasher bags have a patented Pinch-loc™ seal that keeps the contents fresh and prevents leaks. The bags are also available in various sizes and colors, catering to users’ diverse needs and preferences.
They are translucent, allowing for easy identification of their contents, and have a flat base for stability. Stasher bags are more than just convenient and durable.
Stasher provides a reusable, sustainable solution for reducing plastic waste in light of an increasing awareness of environmental issues, especially those caused by single-use plastics.
Stasher bags can prevent hundreds of single-use plastic bags from ending up in oceans and landfills. Hence, choosing Stasher is a matter of personal convenience and a step towards a more sustainable lifestyle.
|Business||A reusable silicone food storage bag|
|Investment Asking For||$400,000 for 5% equity in Stasher|
|Final Deal||$400,000 for 15% equity in Stasher|
|Stasher Episode||Season 9, Episode 15|
|Stasher Business Status||In Business|
|Stasher Website||Visit Website|
|Stasher Net Worth||$10 Million|
What Is Stasher?
Stasher is a platform that allows you to store your luggage and belongings in secure locations worldwide. It’s often used by travelers who need a place to leave their luggage for a few hours or days, especially when hotel check-ins or check-outs are not aligned with their travel plans.
Stasher is a luggage storage solution that capitalizes on sharing economy principles. It operates a global network comprising hundreds of local businesses (termed ‘StashPoints’), including hotels, shops, and cafes, which offer secure storage space for luggage.
These StashPoints can be found in major cities worldwide, providing travelers with a convenient and affordable alternative to traditional left-luggage facilities at train stations or airports.
The Stasher platform is known for its affordability; it charges a small fee per bag for a specific duration. This pricing structure offers significant savings compared to conventional storage lockers and services.
However, affordability does not come at the expense of security. Each piece of luggage stored with Stasher is insured, providing customers additional peace of mind.
Stasher’s flexibility makes it superior to traditional services. Customers are not bound by rigid drop-off and pick-up schedules and can find a service that fits their travel plans.
The platform’s user-friendly nature further enhances this convenience; customers can easily book storage space online or via the Stasher app. However, as with any service, checking the reviews and ratings of the specific StashPoint before making a booking is advised.
Here are some key features of the service:
- Worldwide Network: Stasher has a global network of hundreds of local businesses, known as ‘StashPoints,’ that offer storage space for luggage. These can be hotels, shops, or cafes.
- Affordability: The service charges a small fee per bag for a specified time duration, usually significantly cheaper than traditional left-luggage facilities at train stations or airports.
- Security: Each piece of luggage left with Stasher is insured, offering peace of mind to customers.
- Flexibility: Stasher offers more flexibility with drop-off and pick-up times than traditional storage lockers.
- Easy to Use: Customers can easily book storage space online or through the Stasher app.
Remember, checking the reviews and ratings of the specific StashPoint before booking is important.
Who Is The Founder Of Stasher?
Kat Nouri, an experienced entrepreneur with a keen sense for innovation and environmental sustainability, founded Stasher. Nouri, who has a history of successful businesses, was also the founder of Modern-Twist, an inventive silicone products company established in 2005.
The idea for Stasher, a reusable, self-sealing silicone bag, was born from Nouri’s frustration with disposable plastic bags and containers.
She was profoundly moved by the environmental damage caused by these single-use plastics and was inspired to create a healthier and eco-friendly alternative.
Before the conception of Stasher, Nouri was already familiar with the potential of silicone from her work with Modern-Twist. She saw an opportunity to employ this versatile and safe material in a way that could tackle the overuse of plastic bags.
After extensive brainstorming and diligent work, she envisioned a silicone, self-sealing, non-plastic bag that could replace traditional plastic bags in various applications.
Nouri developed the Stasher bags over four years with a team of material engineers and manufacturers. They underwent rigorous testing, with the end product being a reusable bag capable of being used over 3,000 times – truly embodying the concept of reusability. Nouri invested $1 million of her profits from Modern-Twist to fund this project.
The line of Stasher bags was launched into the market in 2016. Within a short period, they were well-received by consumers who appreciated their practicality and minimal environmental impact.
The Stasher bags were successful enough to secure deals with major U.S. retailers such as Sur La Table and Target, further expanding their reach.
However, Nouri sought to take Stasher even further and thus seized an opportunity to feature her product on ABC’s Shark Tank. Stasher’s profile was significantly boosted due to their appearance on a popular American reality series.
How Was The Shark Tank Pitch Of Stasher?
Stasher, a company specializing in reusable, silicone food storage bags, debuted on Shark Tank in Season 9. The company’s founder, Kat Nouri, boldly stepped into the tank, pitching her solution to replace traditional plastic storage options.
Nouri opened her presentation by introducing herself and her Oakland-based company, Stasher. She requested an investment of $400,000 in return for a 5% equity stake in her company, an offer that implied a hefty $8 million valuation.
She painted a vision of Stasher as a transformative player in the container industry, offering a healthier alternative to plastic bags and containers. The bags, she explained, boasted the purity of glass with the functionality of plastic.
Throughout her pitch, Nouri demonstrated the impressive functionality of her Stasher bags, showcasing their ability to safely store, freeze, microwave, and even cook food. Moreover, she emphasized the bags’ sustainability, being reusable and dishwasher-safe.
As the product presentation unfolded, the Sharks were each given a Stasher bag to examine. Nouri highlighted the bags’ self-sealing feature, noting that patents protected it.
When the Sharks inquired about the bags’ price points, they were told the small bag sold for $9.99, the medium for $11.99, and the large for $19.99. Some of the Sharks expressed concern over the relatively high prices.
However, Nouri defended the pricing structure, attributing it to the high-quality platinum silicone material and its reusability over thousands of uses.
Discussion about the company’s financials revealed that Stasher had garnered an impressive $1.6 million in sales during its first year.
These sales were divided across several channels: half from e-commerce, 30% from Amazon, and 7% from other commerce. Despite a high gross profit, the net profit was relatively modest at $100,000.
Among the Sharks, the response to Stasher was mixed. Robert Herjavec was the first to bow out, stating he didn’t understand the product’s advantage. Barbara Corcoran admired Nouri as a salesperson but hesitated about the product’s price point and decided not to invest.
Finally, Mark Cuban offered $400,000 in exchange for a 15% equity stake in the company. Though taken aback by the higher equity demand, Nouri accepted the deal.
However, the deal with Mark Cuban was never finalized, as later research indicated. In 2019, Stasher underwent an acquisition and came under new management and leadership.
Did Stasher Get a Deal on Shark Tank?
During the 2018 episode of Shark Tank, Stasher founder Kat Nouri appeared seeking a $400,000 investment for 5% equity in her company.
Lori Greiner and guest brand expert Rohan Oza expressed interest in the product. However, Nouri had her sights set on Mark Cuban. In an unusual turn of events, Nouri made an offer to Cuban instead of waiting for his offer.
The negotiations continued, and Nouri made multiple offers to Mark Cuban until they reached a final agreement. Ultimately, they settled on a deal where Cuban would invest $400,000 for 15% equity in the company and provide a $400,000 credit line. This unique arrangement allowed Nouri to fulfill larger orders and expand her business.
It’s worth noting that while Stasher has achieved significant success and market saturation, generating $12 million in revenue in 2021, the deal with Mark Cuban on the show did not come to fruition.
In 2019, Nouri sold the company to SC Johnson, although the specific details of the acquisition were not disclosed. Despite the absence of a partnership with Mark Cuban, Stasher Bags has continued to thrive and gain recognition.
The product has been featured in prominent publications such as CNN and Bon Appétit, and the bags are available at various retailers, including CVS, The Container Store, Williams-Sonoma, Target, and Walmart.
What Happened To Stasher After Shark Tank?
After appearing on Shark Tank, Stasher continued to grow and develop its brand. Despite initially agreeing to a deal with Mark Cuban, the investment was never finalized.
However, Stasher’s exposure from its appearance on the show bolstered its brand recognition and helped increase sales.
After appearing on Shark Tank, Stasher secured a deal with Mark Cuban. This exposure allowed the company to expand its product line and continue thriving significantly.
However, the deal seen on camera between Mark Cuban and Kat Nouri, the founder of Stasher, didn’t take place as expected. Despite this, Stasher continued to make waves in the industry.
Its eco-friendly design has earned the company numerous awards and accolades. It was even named one of TIME Magazine’s Best Inventions of 2018.
A significant shift in ownership occurred two years after the show when SC Johnson acquired the company in 2019. Despite this change, Stasher continued to flourish. The annual revenue of the company is estimated to be $12 Million.
The company’s valuation during the pitch was $8 Million and was brought down to $2 Million after accepting the offer. The company’s valuation in 2020 was about $3 Million, estimated to be $10 Million today.
The product line of Stasher has also diversified since its Shark Tank appearance. In addition to their signature silicone bags, they now offer bowls in various sizes and colors. The company has thus managed to cater to a wider variety of consumer storage needs.
Stasher’s products have found uses beyond just the kitchen. Their versatile bags are used for storing travel toiletries, organizing school supplies, and even as a waterproof phone case.
Staying true to its roots, Stasher prioritizes sustainability and environmental responsibility. It is a certified B Corporation committed to reducing plastic waste by offering a durable, reusable alternative to single-use plastic bags.
In short, Stasher’s appearance on Shark Tank marked the beginning of its success story. With a growing product line, a commitment to sustainability, and a loyal following of customers, Stasher continues revolutionizing how we store and transport our belongings.
Stasher is projected to generate millions in gross revenue in the upcoming years, indicating that the business is thriving. The continued focus on sustainability, as well as the functionality and convenience of their product, likely contributes to this success.
Stasher Shark Tank Update
After appearing on Shark Tank, Stasher, a company that produces reusable silicone storage bags, experienced significant success and growth. The founder, Kat Nouri, pitched her product on the show and received interest from multiple sharks.
Ultimately, she made a deal with Mark Cuban for $400,000 in exchange for 15% of the company and a $400,000 credit line.
Stasher gained widespread recognition following the show and was featured in prominent publications such as CNN and Bon Appétit. The company expanded its retail presence, selling its products at major retailers, including CVS, The Container Store, Williams-Sonoma, Target, and Walmart.
However, despite the initial success and publicity from Shark Tank, it was later revealed that the deal with Mark Cuban did not come to fruition.
Stasher generated $12 million in revenue in 2021, but Cuban’s investment did not contribute to this success. In 2019, Nouri sold the company to SC Johnson, a consumer products company. The details of the acquisition were not disclosed.
While Stasher experienced growth and market saturation, it did not achieve the projected $100 million valuation Nouri had aimed for on Shark Tank. Nevertheless, Stasher remains popular and well-regarded in the food storage container market.
Is Stasher Still In Business?
Our research shows that Stasher is still in business. After its appearance on Shark Tank, the company continued to grow and expand. However, the deal with Mark Cuban agreed upon during the show did not go through. But this didn’t deter the company’s success.
SC Johnson acquired Stasher in December 2019 for an undisclosed sum less than two years after appearing on the show. As of 2023, the brand generates $12 million in annual revenue. The products are widely available on various platforms, including Amazon and at stores like Target.
Stasher continues to offer its line of reusable silicone storage bags, focusing on reducing plastic waste and offering a more sustainable alternative for consumers. So, it’s safe to say that Stasher is not only still in business but is thriving and positively impacting the environment.
What Is the Net Worth Of Stasher?
According to our research, the net worth of Stasher is estimated to be $10 million. The valuation of Stasher was $2,666,666 after securing an investment from Mark Cuban on Shark Tank.
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