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UnPack, as featured in Season 8, Episode 6 of The Shark Tank, is a travel service established by entrepreneurs Aaron Liskov and Andrew Zahornacky. UnPack was born from their frequent business travel experiences and frustration with packing.
They sought an investment of $500,000 for a 40% equity stake in their business. UnPack aims to simplify the traveling experience by providing a luggage delivery service.
UnPack delivers a suitcase filled with clothing and toiletries directly to a traveler’s destination, negating the need to pack or check luggage at the airport. Business travelers often have tight schedules, making this approach a valuable time saver if they travel on business.
The suitcase from UnPack is designed to include all necessary items for a trip, such as clothing (from underwear to shirts) tailored to the customer’s preferences and size. The only item not included in their service is shoes.
This personalized packing service is based on user-provided details like measurements and preferred brands entered during the UnPack website sign-up process.
This service costs $20 per day, meaning a five-day trip would cost $100. Once the trip is over, the traveler simply leaves the UnPack suitcase at the hotel, and the company collects it and markets the clothes for future use. This entire process, from delivery to pick-up, aims to alleviate the stress of packing, unpacking, and managing luggage during travel.
Despite the innovative concept, UnPack did not secure a deal on Shark Tank. The Sharks had concerns about the business model, including customers wearing used clothes, the potential for clothing fit issues, and whether the service could guarantee timely delivery.
The Sharks questioned whether the service truly solves a problem, as travelers still need to carry personal items, even when using UnPack. UnPack’s business model has potential drawbacks, but frequent travelers with a limited schedule might find it a good choice.
Travelers who prefer not to pack and unpack, manage checked luggage, or launder clothing can also benefit. Despite the lack of success on Shark Tank, the concept of UnPack presents an interesting take on redefining the travel experience.
| Company Name | unPack: Luggage Delivery Service |
| Founder | Aaron Liskov And Andrew Zahornacky |
| Product | Packing and delivery services allow you to travel with no luggage |
| Investment Seeking | $500,000 For 40% equity in unPack |
| Final Deal | No Deal |
| Shark | No Shark |
| unPack Episode | Season 8, Episode 6 |
| unPack Business Status | Out Of Business |
| unPack Website | Visit Website |
| unPack Net Worth | $0 |
What is unPack?
UnPack is a service that simplifies the travel experience by delivering high-quality, essential items directly to your destination. When you use UnPack, a suitcase filled with items typically bulky, hard-to-pack, or too expensive to buy for a single trip is sent to your hotel or Airbnb.
The contents of each suitcase are carefully selected based on the season and your specific destination city. The items can include a full outerwear set, professional accessories like sunglasses, an umbrella, a belt, mobile charging accessories, and a comprehensive set of premium toiletries.
UnPack’s mission is to eliminate the stress and costs of packing and baggage. The goal is to allow travelers to think of their flights as easily as their morning commute, knowing that everything they need will await them upon arrival.
UnPack service keeps prices low through partnerships with premium brands looking for travelers to try out their products. You can use these items for the duration of your trip and have the option to purchase them at full price if you wish to keep them after your journey. All toiletries provided by UnPack are yours to keep, regardless.
Who Is The Founder of UnPack?
The founders of unPack are Aaron Liskov and Andrew Zahornacky. They were involved in frequent business travel before the company’s conception, which was the primary inspiration for their startup.
The idea of unPack came from a realization that the duo had while frequently traveling for business purposes. They observed that the logistical aspects of travel, such as packing clothes and toiletries and doing laundry, were time-consuming and often inconvenient.
With this in mind, they envisioned a service enabling travelers to arrive at their hotel with fresh, clean clothes and toiletries already there, thereby significantly reducing the time and effort associated with these aspects of travel.
The concept of unPack entailed a clothing curation and delivery service. The customers could choose their clothing for their trip, and these selected items would be delivered directly to their hotel.
Once the customers were done with the clothing, they could hand it off to the hotel front desk. This unique concept required significant capital investment to buy new clothing and maintain the inventory, which led Aaron and Andrew to approach the Sharks on Shark Tank for an investment.
Before their appearance on Shark Tank, the founders had been running the business for 6 months. Despite being in the early stages of operation, they had served around 37 customers using their service.
While they had learned a lot about their target customers and the logistics of their business model during this period, they recognized the need for external investment to expand their operations and improve their service delivery.
Hence, their decision to participate in Shark Tank was based on the hope of securing the necessary capital to grow and sustain their business.
How Was The Shark Tank Pitch Of unPack?
Aaron Liskov and Andrew Zahornacky, the founders of unPack, walked onto the Shark Tank stage with an interesting concept and some theatrical flair.
Andrew wore a cloak during the pitch, which he dramatically removed to reveal a normal outfit beneath, illustrating the convenience of their service.
The founders introduced their business and asked for an investment of $500,000 in exchange for a 40% equity stake in unPack, valuing the company at $1.25 million.
They explained the concept behind unPack, highlighting the convenience of arriving at a hotel with fresh clothing and toiletries already there. They aimed to solve the problem of spending time and effort packing, driving to the airport, and waiting for luggage after landing.
They compared their own experiences, with Aaron mentioning the $50 he had spent on checking a bag and the time he had wasted packing and waiting for his luggage, while Andrew explained that he didn’t have to pack at all, thanks to unPack.
However, the Sharks had several issues with their pitch. Lori was uncomfortable wearing used clothing, which the founders admitted was part of their model.
Kevin questioned what would happen if the clothing didn’t arrive on time, while Daymond pointed out that customers would still need to pack other items like toiletries.
The founders clarified their service cost $20 per day and that they’d had 40 bookings in the six months they’d been in operation, with 37 of those using the service.
The Sharks were not impressed with the early stage of the business and the low sales numbers. Mark Cuban pointed out that their name and business model were confusing and suggested a total overhaul of their concept.
Robert and Kevin also criticized their business model’s complicated nature and lack of clarity. Daymond expressed his concerns about the cleaning and maintenance of the clothing.
In the end, all the Sharks decided to pass on the deal. Mark Cuban was the most vocally critical, asserting that the founders were confused about their business model.
He suggested that the business model should focus more on renting clothes for specific events or activities rather than trying to compete with luggage packing and shipping.
Despite the negative feedback, Aaron and Andrew remained committed to their idea and expressed their belief in the potential of their business. Unfortunately, the founders left the Shark Tank without securing an investment deal.
Final Deal: No deal between Sharks and unPack.
What Happened To unPack After Shark Tank?
After their appearance on Shark Tank, unPack, the luggage delivery service pitched by Aaron Liskov and Andrew Zahornacky, faced challenges in achieving success.
Despite their pitch, which aimed to simplify travel by providing rental service for clothes and toiletries at hotels, the outcome of their venture after Shark Tank remains unclear.
Inspired by their frequent business travel experiences, Aaron and Andrew conceived unPack to alleviate the hassle of packing and managing luggage.
Their service allowed travelers to choose curated clothing for their trips, which would be delivered to their hotels, eliminating the need for heavy luggage. They sought an investment of $500,000 for 40% equity in Shark Tank.
However, skepticism emerged during the Shark Tank pitch. The founders faced questions about the feasibility of their business model, particularly the use of pre-worn clothes and the pricing strategy.
The Sharks, including prominent figures like Mark Cuban, Daymond John, and Lori Greiner, expressed concerns about various aspects of the concept, from the lack of clarity in the business model to issues related to sizing and practicality.
Despite their presentation efforts and a humorous skit illustrating luggage inconveniences, the Sharks ultimately did not see the potential for a partnership.
Their skepticism centered around the novelty of the idea, the confusion about the business’s direction, the use of used clothes, and the overall practicality of the service. The Sharks, including Mark Cuban and Lori Greiner, raised critical questions and declined to invest in unPack.
In the years following their appearance, unPack struggled to gain traction. The company’s social media accounts remained inactive, and while their official website still exists, registrations for the service are closed.
The company’s attempts to address the challenges and refine its business model seem hindered by a lack of motivation or funding.
In the end, despite the founders’ initial enthusiasm and efforts, unPack’s journey post-Shark Tank has been marked by challenges and uncertainties. The service failed to gain the traction it needed to remain sustainable, leading to its eventual closure.
The Sharks’ concerns about the practicality and viability of the business model appeared to be accurate, ultimately contributing to UnPack’s downfall.
Unpack Shark Tank Update
After appearing on Shark Tank, unPack struggled to succeed. Despite the founders’ determination to continue their business idea, they faced several challenges.
As of 2023, there are signs that the company may no longer operate. The company’s official website is still online but lacks a registration page, suggesting that booking their clothing rental service is no longer possible. The FAQ and About pages remain active, but whether the listed phone number is still in use is unclear.
Furthermore, their social media presence has been stagnant for several years. Their last post on Instagram dates back to February 2017, focusing on airports, while their last tweet was in May 2017. This lack of recent activity suggests that they’ve not been actively promoting or operating their business for quite some time.
Based on these indicators, it’s safe to assume that UnPack has not been renting clothing over the past few years. As of 2023, the company may have ceased operations, implying it is now defunct. However, without explicit confirmation from the founders, it’s hard to say that the unPack status is definitive.
Is UnPack Still In Business?
Our research shows that unPack is not currently in business. Despite their website being live, it no longer allows new registrations for luggage rentals, and there has been no recent activity on their social media platforms. This suggests that the company has ceased operations.
What Is the Net Worth Of UnPack?
According to our research, the net worth of unPack is $0 since the company is out of business. The valuation of unPack was $1.25 million when it appeared on Shark Tank.
Also, read about other businesses that appeared on Season 8 of Shark Tank:
