The Longhairs is a hair care brand that appeared in Season 9 of Shark Tank. As an innovative brand specifically tailored for men with long hair, their mission has been to address a niche in the market that was previously under-served.
The Longhairs product lineup mainly includes high-quality hair ties, hair serums, hair care products, and other accessories designed for men. Beyond merely supplying products, The Longhairs has built a community where men with long hair can find tips, advice, and camaraderie.
The hair ties offered by The Longhairs are made with a superior level of strength, elasticity, and durability compared to typical hair ties, which are crucial qualities considering the texture and volume of men’s hair.
They also come in various designs and colors that resonate with masculine styles and preferences. The hair care products are formulated to nourish, maintain, and enhance long hair quality, addressing issues like dryness, frizz, breakage, and more.
The Longhairs products are usually free of harmful chemicals and incorporate ingredients beneficial for hair health. The Longhairs are a good choice for several reasons.
The products are specifically engineered to cater to the unique needs of men with long hair, a demographic that’s been traditionally overlooked in the hair care industry.
The quality of the products is commendable, with many users reporting positive results regarding hair health and ease of management. The Longhairs goes beyond being a product provider – it’s a platform that fosters a sense of community and provides educational content for men who grow and maintain long hair.
This comprehensive approach to addressing the needs of their target market is what truly sets The Longhairs apart.
|Lindsay Barto and Chris Healey
|Long hair accessories for men
|$95,000 for 10% equity in The Longhairs
|$100,000 for 20% equity in The Longhairs
|The Longhairs Episode
|Season 9, Episode 16
|The Longhairs Business Status
|The Longhairs Website
|The Longhairs Net Worth
What Is The Longhairs?
The Longhairs is a platform and community specifically for men with long hair. They provide content and community engagement and offer superior hair care products for guys with long hair.
The Longhairs celebrates men’s long manes, offers tips and tactics for hair care, interviews successful professionals with long hair, and publishes blog posts on various topics related to long hair.
They aim to support and inspire men to grow their hair and provide them with the resources to maintain and style their long locks. The Longhairs was founded by two brothers, Chris Healy and Lindsay Barto, who themselves have long hair.
They started the platform to create a supportive community for men with long hair, as they noticed a lack of resources and representation specifically tailored to their needs.
The platform offers a range of content, including blog posts, videos, and tutorials, covering hair care tips, styling techniques, product recommendations, and personal stories from men with long hair.
They also feature interviews with successful professionals who proudly rock long hair. In addition to providing valuable content, The Longhairs also offers its line of hair care products.
These products are designed with the unique needs of long-haired men in mind and are formulated to promote healthy and manageable hair. Some popular products include shampoo, conditioner, leave-in conditioner, sea salt spray, and dry shampoo.
The Longhairs’ mission is to help men embrace and enjoy their long hair journey by providing them with the knowledge, resources, and products they need to care for their hair and express themselves confidently.
They aim to break stereotypes and challenge societal norms surrounding men’s hair length while fostering a supportive and inclusive community for men with long hair.
Who Is The Founder Of The Longhairs?
The Longhairs was founded by two friends, Chris Healy and Lindsay Barto, who both had personal experiences of growing out their hair and recognized a gap in the market. They noticed that most hair care products targeted women, leaving men with long hair underserved.
Chris Healy, an entrepreneurial spirit with a background in digital marketing and business, and Lindsay Barto, a creative mind with a knack for design and branding, combined their skills to fill this void.
Both men had personally experienced the struggles of finding suitable hair care products and the lack of advice tailored to men with long hair. This led to the conception of The Longhairs, a company that would cater specifically to men like them.
Before appearing on Shark Tank, The Longhairs had already begun to establish a name for themselves. The founders started with a blog and a YouTube channel providing tips, advice, and guidance for men with long hair.
Their content, which was both humorous and informative, quickly gained popularity. Simultaneously, they began developing hair care products tailored to their audience’s needs.
The Longhairs’ products, such as their hair ties, were designed to be durable, stylish, and masculine – characteristics that were largely absent from existing products in the market.
In the years leading up to their Shark Tank appearance, Healy and Barto focused on building a loyal customer base and a supportive community around their brand.
They used their digital marketing skills to grow their online presence and leveraged the power of content marketing to establish The Longhairs as a trusted resource in the niche they had carved out. Their efforts paid off, and they successfully pitched their unique business to the Sharks on Season 9 of Shark Tank.
How Was The Shark Tank Pitch Of The Longhairs?
The Longhairs, founded by Lindsay and Chris, presented a compelling pitch on Shark Tank. They sought an investment of $95,000 in exchange for a 10% equity stake in their company, a global fraternity that provides hair care products for men with long hair.
The pitch began with an amusing introduction where they showcased photoshopped images of the male Sharks with long hair, which elicited laughter from the panel.
They even gave wigs to each male Sharks, a playful act that contributed to the fun atmosphere during the pitch.
The founders then introduced their flagship product – ‘hair ties for guys,’ available in various designs, asserting that they advocate, educate, and celebrate men with long hair.
The founders reported impressive sales, with $25,000 in sales in their first year and $85,000 to date in 2017, mainly through their official website and Amazon. They also shared their high profit margins, with each hair tie pack selling for $12 while costing only $1.60.
The Sharks showed interest in the founders’ ability to print creative patterns on their hair ties without sacrificing performance and the potential to launch the product into the women’s market.
Kevin O’Leary was the first to offer a deal, suggesting $95,000 for 10% equity and a royalty of $2 per unit until $200,000 was paid.
Lori Greiner admired the product’s potential but decided not to invest, believing she’d want to redesign everything, something she thought the founders might not appreciate.
Despite appreciating their work, Daymond John dropped out, believing their quality of life could be impacted. Impressed with their knowledge and passion, Mark Cuban offered them $100,000 for a 25% stake.
After some negotiation, the founders accepted Mark Cuban’s revised offer of $100,000 for 20% equity, securing a strategic partnership to help grow their business.
The founders’ unique approach to marketing their products and dedication to serving an underrepresented niche made their pitch to the Sharks successful.
The Longhairs left the Tank with more than just financial backing—they had found a partner to help them reach their business goals.
What Happened To The Longhairs After Shark Tank?
The Longhairs, led by founders Lindsay Barto and Chris Healy, has experienced significant progress since their appearance on Shark Tank. During their pitch, they impressed the Sharks with their margins and a solid revenue of over $100,000 in the first two years of operation, generated mainly through e-commerce on their website and Amazon’s marketplace. They shared that each hair tie cost about $1.60 to manufacture and was sold online for $12.
After several negotiations, they struck a deal with Mark Cuban, who offered $100,000 for a 20% equity stake in their business. Kevin O’Leary had expressed interest, proposing an investment of $95,000 for 10% equity and a $2 royalty until he had recovered $200,000. However, Lindsay and Chris ultimately went with Mark’s offer.
Since their appearance on the show and finalizing their deal with Mark Cuban, the business has grown considerably. The Longhairs are expected to reach about $500,000 in annual sales by the end of Season 10, approximately five times higher than their annual sales during their Shark Tank presentation.
This impressive growth signifies the valuable input and guidance that Mark Cuban has provided to The Longhairs post-Shark Tank, validating the wisdom of Lindsay and Chris’s decision to accept his offer. It also highlights the success of its niche product line catering to men with long hair.
Thus, The Longhairs stands as a testament to the power of identifying an underserved market and delivering a product that meets its unique needs, along with the positive impact that strategic partnerships can have on the growth of a business.
The Longhairs Shark Tank Update
After their appearance on Shark Tank, The Longhairs, founded by Lindsay Barto and Chris Healy, received a $100,000 investment from Mark Cuban for a 20% equity stake in their men’s grooming products company.
Their flagship product, men’s hair ties, generated over $100,000 in revenue within the first two years, primarily through e-commerce, selling for $12 while costing $1.60 to manufacture.
With Mark Cuban’s support, The Longhairs projected about $500,000 in annual sales, a substantial increase from their initial numbers. The founders’ unconventional pitch involved having the male Sharks don wigs to experience their offerings, and Cuban’s interest led to their successful deal.
The Longhairs’ unique market positioning and Cuban’s investment have contributed to their growth and success in catering to men with long hair.
Is The Longhairs Still In Business?
Our research shows that The Longhairs is still in business. Founded in 2014, the company specializes in creating stylish and functional hair ties for men and other hair care products.
They have demonstrated a strong online presence, including a company blog, and their products have received positive reviews. The Longhairs’ success post-Shark Tank is evident in their continued growth and expansion.
They offer diverse products catering to men’s hair care needs and have garnered a substantial online following.
The company’s commitment to its unique market niche and its dedication to fostering community among men with long hair have contributed to its ongoing success. The Longhairs remains an active and thriving business in the hair care industry.
What Is the Net Worth Of The Longhairs?
According to our research, the net worth of the Longhairs is estimated to be $2 million. The valuation of The Longhairs was $500,000 after securing an investment from Mark Cuban on Shark Tank.
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