Jennifer Jo Sullivan and Randy Rothfus plan to sell their “wine glass” novelty item on Shark Tank. The duo wants to get an investment for the product.
An idea about a TV show was turned into a business by brother and sister-in-law in 2016. The couple had watched an episode of Cougar Town years earlier.
The two seem to have watched an episode that featured a wine glass you could plug into a wine bottle. This was called the Guzzle Buddy.
Jennifer and Randy searched online for the product, but they discovered it was a joke. There was no such product.
The name Guzzle Buddy was trademarked by Jennifer, who then sought out a manufacturer to build a real Guzzle Buddy.
The first Guzzle Buddies product launched in October 2016 and soon became a huge hit on the web. Every wine lover in the world wanted one because it was both fun and helpful.
A Guzzle Buddy does not have a stem or base. Instead, a hollow stopper fits into the top of a wine glass.
You can drink wine out of it! This helps the wine breathe and is a great conversation starter. It’s a great gift for anyone who likes wine.
You can also get a Guzzle Buddy for beer bottles that look like a pilsner glass so that you can drink more.
The cost of these items on Amazon is $24.99 each. Breakproof products are also currently in development.
The Shark might help Jennifer and Randy keep their idea viral and make a lot of money. Would the Shark be interested in helping this business?
What Is Guzzle Buddy?
Guzzle Buddy is a patented wine glass that attaches to an open bottle of wine through a screw. It eliminates the requirement for wine to be poured into a glass and the bottle corked and uncorked.
The Guzzle Buddy is a very easy-to-use device for wine lovers. All you need to do is plug it in and begin taking your drink. It’s the perfect option for people who don’t like to pour wine from the bottle into their glasses.
It is simple to drink from the wine bottle after screwing on the patented glass-shaped top. There is no need for clean-up.
|Company Name||Guzzle Buddy|
|Entrepreneur||Randy Rothfus and Jennifer Sullivan|
|Product||Wine Bottle Drink Accessories|
|Investment Asking For||$400,000 for 10% equity in Guzzle Buddy|
|Final Deal||$400,000 for 25% equity in Guzzle Buddy|
|Episode||Season 9 Episode 18|
|Business Status||In Business|
Who Is The Founder Of Guzzle Buddy?
Randy Rothfus and Jennifer Sullivan are the co-founders of Guzzle Buddy, a sister, and brother-in-law team.
They played together as children. They have remained friends ever since. Wine is one of their favorite drinks, so they looked for a fun and classy way to drink it straight from the bottle.
Jennifer came up with the idea for the business while watching a sitcom one night. She saw the main character drink wine from a bottle. This bottle appeared to be attached to a glass strangely.
She and Randy were surprised that it wasn’t there. They spent hours searching the internet for the product’s name.
They both liked the idea, so they decided to make their own. It took a long time to create the Guzzle Buddy, and a lot of work went into it.
You can choose from nine different shapes and designs made of borosilicate glass, and there are three different sizes to choose from. This device was a huge success on Amazon because it was so easy to use and just plug and drink.
After just a few days on the website, the company sold its entire inventory.
They promptly turned it into a full-time job after realizing how well it worked and how much more could be added.
They talked about it on TV shows, in magazines, and soon after, they were shipping it all over the world because people were so excited about it.
Guzzle Buddy Before Shark Tank
According to their website, the Guzzle Buddy is for wine lovers and makes drinking from a bottle more classy, as you can drink it straight from the bottle.
Her inspiration came from an old sitcom episode where a character drank wine from a glass attached to a wine bottle.
After seeing how one of the characters drank from a glass attached to a bottle, she got the idea.
She then searched on the Internet for the product because she was curious. Randy and she could not find anything similar. They decided to make it themselves since they saw it as a chance.
They created the Guzzle Buddy after many hours of hard work. This was a fun gadget that was made from borosilicate glass. People could drink right from the bottle.
You can easily put it in a wine bottle. This will allow the liquid to flow freely into a glass.
GuzzleBuddle.com was later set up after the product was ready. They also put it on Amazon to make even more money.
When they saw how quickly it spread, they didn’t expect it to be so popular so quickly! This product was a big hit, and the pair sold out of all their stock in three days.
After seeing the product’s potential, they decided to dedicate themselves full-time to its development.
Guzzle Buddy gained a lot of attention over the next few weeks. Many newspapers and television programs covered it. In addition, it was included in the United Airlines Gift Guide for 2016.
The product was shipped to countries worldwide for a short time. They received most of their orders from the U.S., Canada, and the United Kingdom. After a few months, they sold over one million wine glasses.
It was announced shortly after that the popular ABC show Shark Tank would let the show’s creators show off their products to a group of businesspeople.
The Guzzle Buddy wine glass was first shown on Episode 18 of Season 9, which aired on January 21, 2018. The episode featured the glass.
How Was The Shark Tank Pitch Of Guzzle Buddy?
Jennifer and Randy go into the Shark Tank, asking for an investment of $400,000 for 10% of Guzzle Buddy.
They demonstrated their product while giving the pitch and handed samples to the Sharks.
A few Sharks plug their Guzzle Buddies in and start drinking. Robert asks them how they came up with the idea, and they explain.
Just 10 months later, they had made $1.4 million in sales. Randy’s tweet went viral after it was retweeted by someone who has 14 million followers. This led to plenty of sales.
The sales of Guzzle Buddy resulted in $320,000. It costs $3.12 to make each unit of Guzzle Buddy and $24.99 to sell it.
Mark is the first Shark out after Daymond, then the rest behind him.
Lori wants to know if they can keep their business going. They say they have.
Robert is out because he can’t justify the price.
Kevin agrees with Robert’s opinion. Kevin is the next Shark to come out.
Lori wants you all to think again about how much you should charge if you’re the last one left.
Daymond offers $400,000 for 25%, and they come back with $400,000 for 20% of Guzzle Buddy.
Daymond is the one they choose. They then choose to go with Daymond instead of Lori, who offers them a $400,000 line of credit.
What Happened To Guzzle Buddy After Shark Tank?
Following the telecast, the company announced the Guzzle Buddy Beer Bottle, a beer-specific variant of the glass. This bottle can be purchased for $19.99 on the company’s website.
Prices appear to have since been reduced, perhaps to increase the market for their items.
Guzzle Buddy Wine Bottle glasses had previously retailed for $24.99; they are now available for $19.99. The company is also offering beer and wine bottle glasses made of plastic.
The Guzzle Buddy 2GO is made of Tritan copolyester plastic. It offers individuals the convenience of having their drinks with them on the go as there is no risk of breaking the container.
They are currently $14.99 each, slightly less than their glass counterparts. There have been nothing but rave reviews for the Guzzle Buddy regarding user feedback.
Amazon, for example, has given the wine glass a 4.5-star rating based on about 500 reviews. Most people appear to be satisfied with their purchase based on carefully examining the reviews.
There have been arguments that it is impractical, but the overwhelming opinion seems to be that it is a fun gadget.
Additionally to its website and Amazon, the product is now available at retailers around the United States, such as Walmart, Kmart, Brookstone, and Joyus.
If anything, its increased accessibility has increased its appeal. At the moment, it is unclear whether the Guzzle Buddy will be available outside of the United States.
Guzzle Buddy Shark Tank Update
Daymond’s deal with Guzzle Buddy never came to an end. They have now introduced plasticized versions of their products since the show’s premiere.
Guzzle Buddy has lowered its prices in response to introducing several knockoffs.
The company can also personalize gifts and promotional goods. Guzzle Buddy is still in business and will make $1-$2 million a year in 2022.
Is Guzzle Buddy Still In Business?
Guzzle Budy is still in business as of 2022, with annual revenue of $1-$2 million.
After the Shark Tank episode aired, the manufacturer of Guzzle Buddy said that it could customize the device with humorous sayings, graphics, and corporate logos. Guzzle Buddy now comes in a plastic version as well.