Lindsey Laurain is a “momtrepreneur” who received twice the $35,000 she needed to bring the EZPZ No Mess Happy Mat to market in the fall of 2014 after achieving a double-funding target on Kickstarter. She stands in front of the Sharks in episode 715 to sell her company.
The EZPZ mat was designed by Laurain to assist parents with dirty children. The product is a silicon table mat and plate that is safe for food.
The plate or bowl is a portion of the mat, which can be attached to any hard surface and has raised borders.
This eliminates a ton of clutter on the table and countertop and makes sure that plates won’t fall from children’s hands because of messy eaters.
The plate that looks like a cheerful face will be a favorite with kids and their parents.
Mats meet CPSIA certification, FDA standards, and BPA, PVC, lead, and phthalate-free requirements.
The EZPZ is safe to use in the dishwasher and the microwave. Thanks to the Kickstarter campaign, Lindsey raised funds for the tools’ creation and a big production run.
On Amazon, the EZPZ has been selling quite well already, and it had its release in early 2015.
Laurain has confirmed a return to Shark Tank and is expecting greater demand than usual because of it, which is why she is currently planning to release a “small mat” and drink cup for 2016.
What is EZPZ?
The EZPZ product line is known for its colorful placemats and plates, which may be found in simple and compartmentalized styles.
Silicon molds attach to tables for kids to make a flat surface on which to eat. You will avoid a mess and save money because you can use this to let yourself eat independently.
Other silicon baby feeding supplies, such as infant/toddler spoons, forks, and cups, are also sold. Silicon has the mouth-friendliness of being soft and flexible.
|Product||Suction Cup Silicone Placemats For High Chairs And Tables|
|Investment Seeking||$1 Million For 5% equity in EZPZ|
|Final Deal||No Deal|
|Business Status||In Business|
Who is the Founder of EZPZ?
Lindsey Laurain, a native of Parker, Colorado, worked as a corporate executive before agriculture. She left the corporate world to start her own business.
Lindsey is currently the EZPZ company’s CEO and principal owner. Her hubby helps her successfully run EZPZ every day. The firm has just 2-11 people at the moment but plans to double in size shortly.
The mother of three toddlers had a nightmare with mealtime when she was Linda Laurain. The process of cleaning up the mess was lengthy.
She was well aware that there had to be a better method to feed youngsters.
Lindsey began studying the subject and was astounded to discover that nothing was available for purchase that would resolve this issue.
She chose to create her necessary product while also assisting millions of mothers. She began modestly in shops and is now a multimillionaire.
EZPZ Before Shark Tank
It’s been said that need is the mother of innovation, as Plato said in ancient times, and as Lindsey Laurain of Parker, Colorado knows.
She created an invention to assist in mealtimes and to ease her husband’s growing frustration.
Her three-year-old twins and five-year-old son painted using various meals across a table during a simple lunch with their mom in 2014.
Her husband, Brad, began to contemplate inventing something to keep kids from making such a mess while eating.
Lindsay conducted some digging and investigation, but she soon discovered no existing product for the market. Seeing no alternative, she invented the device herself.
Lindsay got her design off the ground, starting with just a blank sheet of paper and naming it “The Happy Mat.”
The mother initially developed the concept in 2014, but only after the Kickstarter campaign did she quit her corporate job and start her own business.
She displayed the Happy Mat at the ABC Kids Expo in Las Vegas that year, and it gained rave reviews.
She collaborated with Jamie Grayson of New York to raise awareness and attract potential buyers to her new and creative product.
Her initial contact with a couple of foreign distributors could have sold millions of units. Still, she couldn’t move merchandise without logistics or manufacturing support since the distributor had scheduling concerns.
She put herself on Shark Tank to get the financing. Her pitch presentation to the sharks was completed in mid-2015 after her application was accepted.
How Was The Shark Tank Pitch of EZPZ?
Lindsey comes seeking $1 million in exchange for a 5% stake in her business, and the Sharks make a scene.
She enquires as to who observed toddler mealtime and played a video of her children acting like slobs. She invented Happy Mat to address the issue.
The Happy Mat adheres to surfaces, transforming the feeding industry. In a recent video, she demonstrates that she now has happy, orderly children.
She distributes samples. Robert and Lori think it’s adorable; Barbara agrees. Lindsey sells it for $24.95. Lindsey makes it for $6, wholesales it for $12.50, and sells it for $24.95.
Kevin is curious about sales, and Lindsey claims she wishes she could ask five times what she is asking! She has sold 85,000 pieces for a total of $1.2 million.
She hopes to earn $30 million this year — the product was a smash at the food show, and an Australian distributor is purchasing a container of it each month.
She earned $140,000 in profits and arrived at the figure by extrapolating out five years. She has met with German corporations interested in acquiring her.
The product is available at Nordstrom and 200 shops nationwide. Per store, she sells 500 mats per year. Kevin declares that he is about to eviscerate her!
Lori becomes concerned about her patent and withdraws. Robert asserts that she lacks data and is erratic. He requires concrete data, not a narrative; he is ejected.
Kevin asserts that as an investor, he bears all risks. He offers $1 million in exchange for 5%, and if she does not generate $10 million in sales next year, he receives 20%.
Following a brief pause, Robert asserts that Kevin is redistributing all risk to her. Mark declares that he would never strike a deal with her regardless of the circumstances because he would go insane! Barbara asserts her faith in her.
She will earn $1 million, but only at the cost of $250K per year if she meets those benchmarks.
Kevin says he will assist with legal matters because they will be knocked off and safeguarded.
Barbara indicates that she is considering amending her offer, and Robert instructs Lindsey to make a decision.
Barbara asserts that she achieved success due to her self-doubt; it always caused her to pause, and her judgment card enabled her to succeed.
She states that she intends to move on. Robert asserts that Kevin granted her request and inquires why she said it if she did not intend it.
Lindsey declines, stating that the agreement did not feel right. According to Robert, great entrepreneurs thrive on paranoia.
What Happened To EZPZ After Shark Tank?
Lindsay stated immediately following her appearance that the agreements offered ‘didn’t feel right but could not elaborate.
When asked if she would change her pitch, she ultimately stated that she would not have given her company a valuation as high.
Mark Cuban has previously criticized Shark Tank’s ‘Gold Diggers’ on and off the show, individuals who artificially inflate their company’s valuation to capitalize on the interest generated by an appearance on the show, with no genuine intention of reaching a deal with the sharks.
He and his fellow sharks have previously chastised applicants accused of similar time squandering.
However, Lindsay, who matches the profile of a Shark Tank gold digger perfectly, was never suspected of being one by the sharks.
While her optimism and enthusiasm in her idea were as amazing as its inventiveness and uniqueness, her appearance in the Tank fell well short of that threshold.
She may have rejected Kevin O’Leary’s offer, as its future sales projections did indeed provide her with the deal she desired.
Still, it could have been because she had ‘inflated’ the predicted sales statistics to get a deal, and Kevin had called her bluff.
Other Shark Tank participants, who have been motivated primarily by the free publicity associated with an appearance, have expressed significantly greater pride in their segment on the show.
They assert that all publicity is beneficial, regardless of the outcome of the negotiations or the sharks’ attitude toward them.
Lindsay, perhaps tellingly, makes no mention of her Shark Tank appearance on the company’s website or any of her content-rich and frequently updated social media profiles.
Her surprise at the Sharks’ treatment of her appeared genuine; at times, she appeared stunned, almost dumbfounded, at their assessment of her characteristics and hopeful sales estimates.
frAny entrepreneur familiar with sharks would anticipate their reaction to such a high valuation, but Lindsay was taken aback by their opposition.
She was caught out multiple times by the sharks making false statements and appeared entirely unprepared for the extensive cross-examination that the sharks frequently administer to risky investments.
Since I have been a long-time Shark Tank viewer, I found Lindsay unprepared for her segment and did not study the sharks thoroughly before deciding.
While the show did not specifically promote her appearance, the attention her appearance has generated has been invaluable.
While the international distribution she mentioned has not yet commenced, Happy Mats are currently distributed in a few European nations.
The mats are still available in-store and online at Bed, Bath & Beyond, and Amazon.
With over 1,000 reviews and a 4.5/5 star rating, it indicates that buyers are really satisfied with Lindsay’s product.
You can also follow their Twitter or Instagram accounts, @EZPZfun, for updates about the company. They also maintain a personal blog on their business’s website, www.EZPZfun.com.
The next time Lindsay Laurain takes on a creative and enthusiastic project, she should consider hiring someone to help her with her pitching, and perhaps the next contract will be easier to decide on.
Is EZPZ Still in Business?
The company has shipped its first container to Australia (and 30 other countries). It distributes 90 buybuyBABY stores and over 550 boutiques in the United States, including the prestigious museum shops at New York’s MAD Museum of Arts and Design and SFMOMA. EZPZ items are also available on Amazon.