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Introducing Shroomacon: The Vegan Bacon Alternative by Meat The Mushroom
Meat The Mushroom is a vegan food company that offers SHROOMACON, a unique vegan bacon alternative made from sliced mushrooms without highly processed ingredients. The slices are crafted without molds, ensuring a natural flavor.
SHROOMACON provides a guilt-free bacon experience similar to traditional pork bacon but without cholesterol or nitrates.
Crafted from premium ingredients such as sliced mushrooms, natural smoke flavor, olive oil, salt, and black pepper, this plant-based bacon provides a savory and smoky taste reminiscent of pork bacon without the associated health concerns.
The taste and texture of SHROOMACON have been praised by users who praise its wholesomeness and tasty nature. You can now enjoy the savory experience of SHROOMACON and discover the essence of vegan bacon innovation.
Shroomacon is soy-free, gluten-free, and cholesterol-free, making it suitable for those with dietary restrictions or preferences. Its versatility allows it to be incorporated into a wide range of dishes, providing a satisfying crunch and rich flavor akin to traditional bacon.
Marvin Montague Jr. and Aleah Montague, the co-founders of Meat The Mushroom, have meticulously developed Shroomacon over almost a year.
This vegan bacon alternative, primarily made from king oyster mushrooms, has gained popularity for its taste and texture, with customers praising its versatility in cooking.
Shroomacon is available for purchase on the company’s website and in select markets across the country, offering a two-pack for $26, inclusive of delivery.
Marvin’s personal health journey and commitment to plant-based eating inspired the creation of Meat The Mushroom. Initially aiming to open a vegan restaurant, Marvin’s accidental development of the Shroomacon recipe led to the establishment of the company.
Aleah’s expertise in retail marketing has played a crucial role in building awareness around the brand’s mission to provide realistic vegan pork products and make plant-based eating enjoyable and accessible.
The artisanal process of crafting Shroomacon to mimic the taste and texture of pork bacon showcases the dedication of the Meat The Mushroom team to offering a quality plant-based alternative.
The company has partnered with specialty chains and local stores to make plant-based options more accessible to consumers, further solidifying Shroomacon’s position as a delicious, guilt-free option.
Meat the Mushroom: Marvin and Aleah Montague’s Vegan Bacon Alternative On Shark Tank
Marvin and Aleah Montague entered the Shark Tank seeking $150,000 in exchange for 7.5% equity in their business.
They presented a plant-based bacon alternative called Meat the Mushroom, born out of Marvin’s decision to adopt a vegan lifestyle following a heart condition diagnosis.
The couple’s product, Meat the Mushroom, is a simple yet innovative bacon substitute made primarily from King Oyster mushrooms and other natural ingredients.
The ‘Shroomacon’ can be cooked in various ways, mimicking the taste and texture of traditional bacon while offering a healthier, non-GMO option to consumers.
During the pitch, the Sharks sampled the product and were impressed by its flavor and quality.
Kevin O’Leary, known for his discerning taste, particularly praised Meat the Mushroom, highlighting its unique appeal in the plant-based market.
The Montagues revealed that each package costs $2.09 to produce but can be reduced to $1.75, with a retail price of $8.99 and wholesale price of $4.40.
In discussing their backgrounds, Aleah shared her experience as a former Facebook Ads manager, while Marvin’s health transformation led him from owning a vegan restaurant to focusing on product development for a broader impact.
Their sales trajectory showed growth from $38,000 in 2021 to $86,000 in 2022, culminating in over $238,000 at the time of filming.
Kevin O’Leary made an initial offer of $150,000 for 33.3% equity but faced competition from Lori Greiner, who expressed interest in the product but desired longer pieces.
Eventually, Kevin and Lori teamed up for the deal at 33.3% equity, despite some negotiation attempts from the Montagues.
The episode concluded with the couple accepting the joint offer, setting the stage for Meat the Mushroom’s future success in the market.
Meat the Mushroom: A Plant-Based Success Story from Shark Tank to National Recognition
After their successful appearance on Shark Tank, Meat the Mushroom secured a deal with Kevin O’Leary and Lori Greiner, receiving $150,000 in exchange for 33.3% equity.
Following the show, their vegan bacon product, SHROOMACON, made from mushrooms, olive oil, salt, smoke flavor, and black pepper, quickly sold out, attracting attention from ABC News and earning a nomination in Veg News’ 2024 Veggie Awards.
This plant-based bacon alternative has gained popularity in retail stores like Woodman’s, Mom’s Organic Market, and Central Market.
Led by founders Marvin and Aleah Montague, Meat the Mushroom, based in Baltimore, Maryland, continues to thrive.
The exposure from Shark Tank significantly boosted their brand recognition and consumer interest, expanding their distribution network and making their mushroom-based products more widely available both in physical stores and online platforms.
The endorsement from the Sharks not only provided credibility to the brand but also attracted more customers looking for plant-based meat alternatives.
Meat the Mushroom’s commitment to quality, sustainability, and offering flavorful plant-based options has resonated well with health-conscious and environmentally aware consumers.
The positive reviews from notable personalities have further contributed to their success, allowing them to offer SHROOMACON for purchase on their website and in various retail stores nationwide.
As a black-owned business, Meat the Mushroom stands for diversity and entrepreneurial excellence, appealing to customers seeking flavorful plant-based alternatives.
The Shark Tank appearance acted as a catalyst for their growth, propelling them into a prominent position in the plant-based food industry while staying true to their core values of quality, taste, and sustainability.
Meat the Mushroom is still in business with an estimated net worth of $1 million. This valuation implies the growth in sales and valuation after the company appearance on Shark Tank.
