The Gobie H2O is a water bottle with a built-in durable and ergonomic filter that removes tap water’s dangerous and unpleasant tastes and odors.
Gobie H2O was a company that developed an innovative reusable water bottle with a built-in filter. The product aimed to reduce plastic waste from single-use water bottles and provide users with clean, filtered water on the go.
Founded by Rusty Allen in 2011, the Gobie H2O water bottle featured a sleek design, a replaceable carbon filter, and a flexible silicone straw.
Gobie H2O appeared on Season 4, Episode 23 of the reality TV show “Shark Tank” in 2013. Rusty Allen pitched the product to the Sharks, seeking an investment of $300,000 in exchange for a 30% stake in his company.
While the concept of an eco-friendly, filtered water bottle was appreciated, the Sharks had concerns about the high production costs, competition in the market, and challenges in scaling the business. As a result, Allen didn’t secure a deal during his appearance on the show.
The Gobie H2O website is no longer operational, and it seems the company is no longer in business. The exact reasons for the company’s closure are unclear, but it could be due to the challenges mentioned by the Sharks, difficulty in scaling the business, or changes in the market landscape.
What is Gobie H2O?
Gobie H2O is a BPA-free water bottle in response to the roughly 50 MILLION plastic water bottles dumped daily in the United States of America.
Gobie H2O providing consumers with a high-quality filtered water bottle would help reduce the amount of plastic waste generated by water bottles. Through his creative skills, he created a reusable water bottle made entirely of BPA-free plastic.
The innovative Gobie H2O features a flexible diaphragm that allows you to squeeze water through the filter, an extra-large lid for easy filling and cleaning, and an ergonomically formed mouthpiece that fits comfortably in the human mouth.
The Gobie H2O retails for $29.95, while replacement filters – which filter 100 gallons of water – are available for $10. Using a Gobie H2O instead of bottled water can result in significant cost savings.
|Company Name||Gobie H2O|
|Product||BPA-free water bottle|
|Investment Seeking||$300,000 for 10% equity in Gobie H2O|
|Final Deal||$300,000 for 40% equity in Gobie H2O|
|Episode||Episode 4, Season 21|
|Status||Out of Business|
Who is the Founder of Gobie H2O?
Rusty Allen founded Gobie H20, a San Diego-based industrial designer. It is a 22-ounce water bottle with an integrated filter filled with tap water at any location.
The design features a rubberized surface that makes the BPA-free bottle squeezable, and the filter is made entirely of burnt coconut shells, making it completely compostable.
A second selling point is that people will save money not purchasing bottled water and have a smaller carbon footprint.
Gobie H20 Before Shark Tank
Rusty Allen is an entrepreneur in the field of industrial design who created what he refers to be the world’s “most advanced filtered water bottle.”
His bottle, dubbed Gobie H20, featured a one-of-a-kind design incorporating hard and soft shell technology.
The softshell component of the bottle makes it simple for the drinker to squeeze the bottle and draw it up through the filter.
Rusty Allen, an inventor of Gobie H2O, has made his Shark Tank debut. Rusty is also an industrial design entrepreneur, and he has come to solicit a $300,000 investment in exchange for a 10% stake in his company.
When the recession came four years ago, Rusty found he was spending more money per gallon on single-use water bottles than gas for his automobile.
This infuriated him, and at this point, he decided to create Gobie. According to Rusty, Gobie is the market world’s most advanced filtering water bottle.
Flex flow technology combines a hard shell’s strength with a soft cover’s portability. This provides rapid access to clean, purified water.
Rusty discovered after inventing the product that they can filter out much more than tap water, and he’d love to demonstrate this to the Sharks.
The filter can eliminate 99.99 percent of all pollutants found in water with its improved filter. Rusty demonstrates this by shaking some earth, which is fine potting soil.
This is nasty, filthy water that no one would drink. However, you can rapidly filter out clean, purified water — Rusty squeezes the water into a fully clean wine glass.
His frustration inspired him with the amount of money he spent on single-use water bottles. He claimed he realized he was spending more on water bottles than gas to fill his car at one point.
He made his Shark Tank debut in April 2013, in the show’s twenty-first episode of the fourth season.
How Was the Shark Tank Pitch of Gobie H2O?
The Shark Tank pitch of Gobie H2O took place during Season 4, Episode 23, which aired in 2013. Rusty Allen, the company’s founder, presented the Gobie H2O reusable filtered water bottle to the Sharks.
During his pitch, Allen explained the features of the Gobie H2O water bottle, emphasizing its sleek design, built-in replaceable carbon filter, and flexible silicone straw.
He positioned the product as an eco-friendly solution to reduce plastic waste generated by single-use water bottles while providing users with clean, filtered water on the go.
Allen sought an investment of $300,000 in exchange for a 10% stake in his company. While the Sharks appreciated the concept of an environmentally friendly filtered water bottle, they expressed concerns about the high production costs, competition in the market, and challenges in scaling the business.
Rusty briefly paused before sprinting to Daymond to shake his hand and accept the agreement. Rusty Allen left the Shark Tank stage with an investment from Daymond John for Gobie H2O.
The concerns raised during the pitch and potential difficulties in scaling the business and market changes may have contributed to Gobie H2O’s eventual closure.
Final Deal: Daymond John agreed to invest $300,000 for 40% equity in Gobie H2O.
What Happened To Gobie H2O After Shark Tank?
Gobie H20’s website is still active, albeit there is no indication of the water bottles for sale. On the site’s navigation, under “What’s New,” there is a blog entry from 3/8/20 about how to sell successfully on Amazon.
Additionally, there is a post about what to look for when purchasing a water bottle and an article about Omaha, Nebraska’s drinking water. It is unknown whether another water company stole this URL.
On Amazon, reviews were divided, with some praising the design and others claiming it was a mold magnet, broke quickly after purchase, or began leaking.
Rusty’s LinkedIn profile includes information about Gobie H20 – and claims it is still in operation even though no merchant appears to carry it.
Rusty is the founder of Happi Canine regarding his current endeavors — “the first daily fish oil-enriched CBD supplement specifically formulated for dogs.”
Gobie H2O Shark Tank Update
After Gobie H2O’s appearance on Shark Tank, the company continued to operate for some time, despite not securing a deal with any of the Sharks.
They faced challenges that the Sharks had expressed concerns about during the pitch, such as high production costs, competition in the market, and difficulties in scaling the business.
Although Gobie H2O generated some sales and attention due to its appearance on the show, the company could not maintain sustainable growth and profitability. The Gobie H2O website is no longer operational, suggesting the company is no longer in business.
The exact reasons for Gobie H2O’s closure are unclear, but it is likely that the challenges mentioned by the Sharks, as well as other market and operational factors, contributed to the company’s inability to continue operating successfully.
What Are the Sales And Net Worth of Gobie H2O?
Before his appearance on Shark Tank, Rusty Allen had been selling the Gobie H2O online. He sold 10,000 bottles and 15,000 new filters, totaling $285,000 in revenue during 17 months.
Gobie H2O sold the bottles online for $30, each unit costing roughly $10 to produce. This pricing point alarmed some Shark Tank panelists, who knew identical alternative products were offered at a lower price.
The valuation of Gobie H2O was $3 million when it appeared on Shark Tank. The net worth of Gobie H2O is unknown as of 2023 since there has been no update regarding the brand since 2016.
Is Gobie H2O Out of Business?
The Gobie H2O corporation faced some setbacks following Rusty Allen’s meeting with Daymond. Several negative reviews on Amazon resulted in an average rating of only 2.3 stars for the bottles.
Numerous concerns were made about the Gobie’s design, which included leaking, air bubbles streaming through the mouthpiece, and the inability to be put on its side.
The Gobie H2O bottles are no longer available, with the last documented social media activity occurring in 2016.
The Gobie H2O appears to have been attempting to compete with larger companies that offered cheaper alternatives to the Gobie. Additionally, these other products provided a more effective design that was less difficult.
What is the Net Worth of Gobie H2O?
The valuation of Gobie H2O was $3 million when it appeared on Shark Tank. The net worth of Gobie H2O is unknown as of 2023 since the company.