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The Frywall is a kitchen product that appeared on Season 9 of the popular reality TV show Shark Tank. Crafted as a solution to the mess created while cooking, the Frywall is a splatter guard designed to fit around your pan or skillet.
Unlike traditional splatter screens, Frywall takes the shape of a wide, conical shield. This shape allows the pan’s heat and steam to escape while protecting your stovetop from oil and sauce spills.
The Frywall is made of BPA-free, high-performance silicone that can withstand temperatures up to 450 degrees Fahrenheit, making it ideal for all types of frying, sautéing, and simmering.
Its design facilitates a significant advantage over conventional lids or splatter screens by offering unobstructed access to the cooking surface, making it easier to stir, flip, or add ingredients during cooking.
It comes in different sizes to accommodate a range of pots and pans, providing an efficient solution for chefs and home cooks alike.
The Frywall is an excellent choice for several reasons. Its unique design drastically reduces the time and effort spent cleaning up after cooking, making the cooking experience more enjoyable and less burdensome.
| Company Name | Frywall |
| Entrepreneur | Yair Reiner |
| Product | Splatter guard made of silicone |
| Investment Asking For | $100,000 for 10% equity of Frywall |
| Final Deal | $100,000 for 10% equity of Frywall |
| Shark | Lori Greiner |
| Episode | Season 9, Episode 14 |
| Business Status | In Business |
| Website | Frywall Website |
| Net Worth | $5 Million |
What Is Frywall?
Frywall is a revolutionary kitchen gadget that ends messy splatters and spills while cooking. It is a splatter guard made of BPA-free, FDA-compliant silicone that can withstand temperatures up to 450°F.
Designed with a unique cone shape and a center removed, the Frywall fits perfectly in fry pans and saucepans, providing uninterrupted protection while allowing complete access to the cooking surface.
Frywall eliminates the need for traditional splatter screens that can be bulky and limit visibility. The Frywall comes in four sizes, ranging from 10 to 13 inches, catering to various pan sizes.
It is dishwasher-safe, convenient to clean, and easily rolled up and stored in its pint-sized package.
With Frywall, cooking becomes a hassle-free experience, ensuring a cleaner kitchen and a more enjoyable cooking process.
Who Is The Founder Of Frywall?
The Frywall was invented by Yair Reiner, who boasts an interesting career history. Before venturing into entrepreneurship and inventing Frywall, Reiner was an analyst for a Wall Street firm, where he spent most of his career.
However, he had an innate passion for cooking, which led him to explore the culinary world more creatively. The idea for Frywall was born out of a practical need and Reiner’s love for cooking.
He was frequently frustrated with the mess created while frying and sautéing food, particularly the splatter on the stovetop, counter, and sometimes even the cook. Seeing a lack of effective solutions in the market, he created one himself.
Reiner spent a considerable amount of time testing various prototypes before landing on the unique, conical design of the Frywall.
He launched the product in 2015, utilizing his savings to fund the initial stages of development and production. His attention to detail and commitment to quality resulted in a product that found quick favor among users.
Before appearing on Shark Tank, Frywall was already experiencing moderate success. It had received positive reviews from customers who praised its efficacy and ease of use. It was being sold online and in a few select retail outlets.
However, the appearance on Shark Tank presented an opportunity for more widespread recognition and the potential for increased sales.
The Frywall was well-received on the show, bringing its practical value and innovative design into the limelight, thus significantly bolstering its market presence.
How Was The Shark Tank Pitch Of Frywall?
Yair Reiner, the founder of Gowanus Kitchen Lab and inventor of Frywall, entered the Shark Tank seeking an investment of $100,000 in exchange for a 10% stake in his company, valuing Frywall at $1 million. This pitch took place on an episode aired on January 7, 2018.
Reiner began his presentation by briefly introducing himself and his product, Frywall. He described Frywall as a solution to a common problem experienced by home cooks: splatter during cooking.
To illustrate the problem and demonstrate his product’s solution, he showed the Sharks a pan surrounded by splatter and then introduced the Frywall, swiftly placing it over a couple of pans.
Reiner explained that the Frywall protects the cook and the stovetop from splatter while still allowing one to see, stir, and flip food during cooking.
To show Frywall’s ease of use and versatility, Reiner cooked a few strips of bacon and some greens using the Frywall, which was then followed by a brief cleaning demonstration, underscoring that the product could be easily cleaned in a dishwasher and then rolled up for compact storage. He also offered the Sharks some samples and wine, adding a playful touch to his pitch.
When asked about his background, Reiner shared that he had always been a home cook and that the idea for Frywall came from his own experience in the kitchen.
He revealed that after losing his job, he devoted his time to developing the Frywall, creating a prototype within three months, and bringing it to market soon after.
Impressed with his efforts, Shark Lori Greiner asked if the product was patented, to which Reiner confirmed that it was.
Mark Cuban, another Shark, then inquired about the product’s pricing and sales, and Reiner revealed that Frywall was being sold for $25, with a production cost of approximately $5.50, and about 70% of sales were coming through their online website.
Further, he informed the Sharks that the company had made over $800,000 in sales over the past year, and Frywall was currently available in 55 independent retailers across the country. He also mentioned that he was in discussions with larger retailers like Bed Bath and Beyond.
Kevin O’Leary, known as Mr. Wonderful, was the first to offer $100,000 for a 15% stake. Robert Herjavec, however, decided to pass, stating that while Frywall was a great product, it was not for him.
Daymond John, intrigued by the potential of Frywall, made the same offer as Kevin, but Reiner’s presentation had piqued Lori’s interest the most.
Lori pulled out her golden ticket, a token she gave to her favorite products on the show, and offered him exactly what he had asked for – $100,000 for a 10% stake in the company.
Furthermore, she promised to fund his orders indefinitely with a line of credit. This prompted Daymond to revise his offer to match Lori’s, humorously adding his gold tooth from high school as a bonus.
Despite being offered the deal he was seeking by two of the Sharks, Reiner didn’t immediately accept. He asked Mark Cuban if he had any thoughts, but Mark stepped out of the deal. Reiner then happily accepted Lori’s offer, thus partnering with her to expand Frywall’s presence in the market.
The Frywall pitch on Shark Tank was overall successful, as Reiner managed to secure a deal with Lori Greiner, one of the most successful investors on the show, who is well-known for her prowess in the retail market.
The partnership not only promised a cash investment but also offered the potential of extensive retail exposure, setting the stage for Frywall’s future success.
What Happened To Frywall After Shark Tank?
Following its appearance on Shark Tank, Frywall has experienced considerable success. Just one month after being featured on the show, the product was tested and praised for its effectiveness on KWCH12’s “Does It Work?” segment.
The test confirmed that Frywall prevents splatters during cooking and can be easily cleaned in the dishwasher, thereby upholding its promises during the Shark Tank pitch.
Following its Shark Tank appearance, Frywall expanded its product line by adding new colors, including black for the 12-inch model, charcoal for the 10-inch model, and grey for the 8-inch model.
An exclusive “Ombre” set was also made available through the retailer Food52, further expanding the product’s reach.
By mid-2018, Frywall’s visibility increased substantially when retail giant Target picked up the product. This major retail distribution agreement and the product’s presence in independent retailers nationwide bolstered the company’s market presence and undoubtedly contributed to increased sales.
The product has also received positive reviews from customers. Frywall had a four-and-a-half-star rating from over 300 reviews on Amazon, and the reviews on Frywall’s official Facebook page were overwhelmingly positive, with a five-star rating from over 260 reviews.
In terms of promotional efforts, the company ran a promotion offering free shipping within the United States on its official website, further incentivizing potential customers to try the product. Frywall’s business saw considerable expansion and success following its appearance on Shark Tank.
With Lori Greiner’s investment, strategic partnership, the product’s efficacy, and positive customer reviews, Frywall increased its market presence and sales. The Shark Tank experience has positively impacted the company’s trajectory.
Frywall Shark Tank Update
Following the “Shark Tank” appearance, Frywall experienced substantial revenue growth. As of the present date, the company has generated over $1.5 million in revenue.
The silicone splatter guard received positive reviews from reputable sources such as TV shows and Cook’s Illustrated. The product’s effectiveness in reducing cooking mess and anxiety garnered attention in the culinary industry.
After securing investment from Lori Greiner, Frywall expanded its product line. It now offers different sizes and color options to cater to a wider range of consumers.
Frywall’s success led to its presence in major retail stores such as Walmart, Target, and Bed Bath & Beyond. This wider distribution contributed to the product’s popularity and accessibility.
Yair Reiner secured a utility patent for Frywall, which provided the company with legal protection and helped establish its position in the market. The patent ensures that Frywall remains unique and stands out in its niche.
Frywall has become a well-known kitchen gadget brand, recognized for its practicality and usefulness in the culinary world. Its appearance on various TV programs further increased its popularity and brand recognition.
Frywall continues to be sold on its official website and through major retailers, including Amazon, where it is available in various sizes and colors. This widespread availability has contributed to its ongoing success in the splatter screen niche.
Frywall remains a thriving business, offering a game-changing solution to frying pan splatter. Its success on “Shark Tank” and the support from Lori Greiner’s investment have played a pivotal role in becoming a widely recognized and respected kitchen tool.
What Is the Net Worth Of Frywall?
According to our research, the net worth of Frywell is estimated to be $5 million. The valuation of Frywall was $1 million when it secured an investment from Lori Greiner on Shark Tank.
