Delighted By Dessert Hummus is a unique and innovative brand that offers a delicious and healthy alternative to traditional sweet treats. Their dessert hummus products are made with all-natural ingredients and come in various flavors, such as Brownie Batter, Snickerdoodle, and Vanilla Bean.
Delighted By Dessert Hummus is a brand and product line offering sweet, dessert-inspired creations. It is a unique twist on traditional hummus, typically a savory Middle Eastern dip made from chickpeas, tahini, lemon juice, and garlic.
Delighted By Dessert Hummus takes the base of traditional hummus and adds various sweet ingredients and flavors to create a delicious, healthier alternative to typical dessert spreads or dips.
Some popular Delighted By Dessert Hummus flavors include chocolate chip, brownie batter, snickerdoodle, and pumpkin pie. These sweet hummus varieties can be enjoyed as a spread on fruit, crackers, or toast, or as a dip for pretzels, cookies, or even straight from the container with a spoon.
The brand has gained popularity due to its innovative and delicious take on a classic food item, offering a healthier, high-protein, and nutrient-dense option for those with a sweet tooth. Delighted By Dessert Hummus also caters to various dietary preferences, as it is typically vegan, gluten-free, and made with non-GMO ingredients.
Unlike traditional hummus, which is typically savory and made with chickpeas, Delighted By Dessert Hummus is made with chickpeas and other natural ingredients like almond butter, coconut sugar, and vanilla extract.
It’s gluten-free, vegan, and contains no artificial preservatives or flavors. With its unique taste and healthy ingredients, Delighted By Dessert Hummus is a guilt-free indulgence everyone can enjoy.
What Is Delighted By Dessert Hummus?
Delighted By Dessert Hummus is a sweet hummus brand made with chickpeas, natural sweeteners, and other ingredients to create a healthy and tasty dessert alternative. It comes in various flavors, such as chocolate chip cookie dough, brownie batter, snickerdoodle, and vanilla bean.
Delighted By Dessert Hummus is vegan, gluten-free, and contains no artificial preservatives, making it a healthier choice than traditional dessert options. It can be enjoyed as a dip with fruits or crackers, spread on toast, or as a topping for ice cream or yogurt.
Delighted By Dessert Hummus is a unique and delicious take on a traditional hummus made with sweet and indulgent flavors. This innovative dessert hummus brand offers a variety of vegan, gluten-free, and non-GMO hummus dips that can be enjoyed as a snack, dessert, or even as a topping for breakfast dishes.
Delighted By Dessert Hummus uses plant-based, all-natural ingredients such as chickpeas, coconut oil, and organic cane sugar to create delicious and healthy hummus flavors like Brownie Batter, Snickerdoodle, and Vanilla Bean. This dessert hummus is perfect for those seeking a healthy yet indulgent treat to satisfy their sweet cravings.
|Company Name||Delighted By Hummus|
|Product / Business||Hummus with dessert flavors based on chickpeas|
|Investment Asking For||$600,000 for a 12% stake in Delighted By Dessert Hummus|
|Final Deal||$600,000 for a 25% stake in Delighted By Dessert Hummus|
|Episode||Season 9, Episode 4|
|Business Status||In Business|
Who Is the Founder Of Delighted By Dessert Hummus?
The founder of Delighted By Dessert Hummus is Makenzie Marzluff. She started the company in 2015 to create a healthy and delicious dessert alternative. Marzluff had a background in health coaching and was inspired to create a sweet hummus recipe that was both satisfying and nutritious.
After experimenting with different flavors, she launched Delighted By Dessert Hummus and quickly gained a following. Today, the company continues to grow and offer new flavors while staying true to its mission of providing healthier dessert options.
Delighted By Dessert Hummus Before Appearing On Shark Tank
Before appearing on Shark Tank, Delighted By Dessert Hummus was a growing brand that had gained popularity through social media and word of mouth. Founder Makenzie Marzluff started the company in 2015 and has been selling her dessert hummus at local farmers’ markets and health food stores.
The company had also established an online presence through its website and social media channels, where it had amassed a following of fans who loved the brand’s healthy and delicious dessert offerings.
Despite its success, Delighted By Dessert Hummus was still a relatively small company and faced challenges in scaling its operations and reaching a wider audience.
Appearing on Shark Tank allowed Marzluff to pitch her brand to a national audience and potentially secure investment and guidance from experienced entrepreneurs.
How Was the Shark Tank Pitch Of Delighted By Dessert Hummus?
The Shark Tank pitch of Delighted By Dessert Hummus occurred during Season 9, Episode 4 of the popular American television show. The founder, Makenzie Marzluff, presented her innovative dessert hummus concept to the panel of investors, known as “sharks.”
During the pitch, Marzluff explained the inspiration behind creating a dessert hummus, emphasizing its unique twist on a traditional product. She provided samples of various flavors to the sharks, who seemed impressed by the taste and texture of the dessert hummus.
Makenzie highlighted the brand’s nutritional aspects, including its vegan, gluten-free, and non-GMO ingredients and its high protein and fiber content compared to other dessert spreads or dips.
Makenzie sought an investment of $600,000 for a 12% stake in her company. Makenzie demonstrated her product’s versatility to the sharks by bringing five distinct hummus flavors to Shark Tank.
Delighted by Hummus had already gained recognition then but had difficulty growing and branding itself.
Alex Rodriguez, a guest shark, felt that the company’s valuation was too high and chose to opt-out. Barbara Corcoran expressed her concern that Makenzie may struggle with managing a team and delegating tasks and followed Alex out of the deal.
Lori Greiner was uninterested because she believed much work was required to locate and secure distribution. Kevin O’Leary also felt that the valuation was too high and proposed a $600,000 loan at an 11% interest rate in addition to 6% equity. Mark Cuban offered $600,000 for 25% equity.
Makenzie was faced with a decision between Kevin and Mark. After some negotiation and discussion, shark Mark Cuban offered $600,000 for a 25% stake in the business, a deal which Makenzie accepted.
The investment and partnership with Mark Cuban also provided valuable resources and guidance to help grow the company and maintain its commitment to offering delicious and healthy dessert alternatives.
However, Makenzie ultimately declined the offer at a later time, and the deal never came to fruition.
The appearance on Shark Tank helped boost the brand’s popularity and exposure, allowing Delighted By Dessert Hummus to reach a wider audience and expand its distribution in various retail outlets.
Final Deal: Mark Cuban agreed to invest $600,000 for a 25% stake in Delighted By Dessert Hummus.
What Happened To Delighted By Dessert Hummus After Appearing on Shark Tank?
After Delighted By Dessert Hummus appeared on Shark Tank and secured an investment from Mark Cuban, the company experienced significant growth and increased visibility.
The exposure from the show helped attract new customers, who were intrigued by the unique dessert hummus concept, and allowed the brand to expand its distribution to more retail outlets across the United States.
Mark Cuban provided guidance and resources, enabling Delighted By Dessert Hummus to scale production, improve marketing efforts, and introduce new flavors. As a result, the company experienced a surge in sales and gained a loyal customer base.
In addition to expanding its presence in brick-and-mortar stores, Delighted By Dessert Hummus also focused on building its online presence, offering direct-to-consumer sales through its website and partnering with various online retailers.
This enabled the brand to reach a wider audience and cater to customers with specific dietary preferences or restrictions.
The appearance on Shark Tank had a positive impact on Delighted By Dessert Hummus, helping the company grow and establish itself as a prominent player in the healthier dessert alternatives market.
The brand continues to innovate and develop new flavors, maintaining its commitment to providing consumers with delicious, nutritious, and unique dessert options.
Delighted By Dessert Hummus Shark Tank Update
After appearing on Shark Tank, Delighted By Dessert Hummus experienced a surge in popularity and sales. During the show, founder Makenzie Marzluff secured a deal with investor Mark Cuban, who offered to invest $600,000 for a 25% stake in the company. The show’s exposure and the Cuban investment helped elevate the brand’s profile and expand its reach.
Delighted By Dessert Hummus was valued at $3 million during the show’s pitch. Mark Cuban found the concept of Delighted Dessert appealing and offered a fair valuation of $2.4 million, which Mackenzie accepted.
After the show, the company expanded its food line by adding new items such as Hummus Browns and dessert mixes to make Hummus at home. Despite enjoying success for a few years, Big food companies eventually pushed Delighted by Dessert out of the market.
After the Delighted Dessert appeared on the show, it became an instant sensation among the viewers. The sales of the product reached an impressive $5 million in 2018. In 2019, the company decided to rebrand its business line.
In 2020, Delighted By Dessert Hummus was acquired by Land O’Lakes, a leading dairy company. The acquisition has allowed the brand to grow and reach more customers while maintaining its commitment to producing healthy and delicious dessert alternatives.
During the pandemic, the owner, Mackenzie, focused on revamping the business website and relaunched it in 2021, announcing that Delighted by Dessert Hummus would only accept digital orders to ensure safety and break the chain of COVID-19.
Following its appearance on Shark Tank, Delighted By Dessert Hummus continued to grow and expand its product line. The company introduced new flavors and began selling its products in major retailers such as Whole Foods, Target, and Walmart.
Delighted By also launched an online store where customers could purchase its dessert hummus and other related products. As of 2023, Delighted by Dessert does not seem active anymore, as their social media pages have not been updated in a long time.
Although Mackenzie’s LinkedIn profile suggests that she is still with Delighted Dessert, the website status does not confirm the same. Mackenzie also founded Kakao Ceremonial Drinking Chocolate in 2017 and, in 2021, launched Request Bar.
Is Delighted By Dessert Hummus Still In Business?
Following the show’s success, Makenzie faced challenges with other companies copying her product, making it difficult to maintain retail shelf space.
However, as of the latest update, Delighted by Hummus is still in operation and located in Bozeman, MT. The company produces its products locally and rents its kitchen space to other businesses.
With the Delighted By Dessert Hummus website taken down and social media being inactive, it is clear that the company is out of business as of 2023.
In addition to Delighted by Hummus, Makenzie has ventured into other businesses, such as drinking chocolate and protein bars. She has even written a book!
What Is the Net Worth Of Delighted By Dessert Hummus?
The valuation of Delighted By Dessert Hummus was $5 million when it appeared on Shark Tank. The net worth of Delighted By Dessert Hummus is unknown as of 2023 since the company is out of business.