Freshly Picked is a line of baby moccasins that Susan Peterson pitches on Shark Tank episode 518 on January 24.
Susan Peterson, the founder of Freshly Picked, recently entered the Shark Tank show in exchange for $150,000 and 10 percent of her business.
A mother of three, Susan started a business in 2009 by sewing scraps of leather together to make shoes for her child that are stylish, comfortable, and stay on their feet.
When Susan’s second child was born, she searched high and low for a program that featured a moccasin theme. Freshly Picked is the world’s best baby moccasin.
Freshly Picked is the result of her simple tweaking ideas until she came up with the perfect design.
When an infant begins walking, soft soles allow them to concentrate on their toes, good for their balance and learning.
After shopping at Peterson’s website, Kourtney Kardashian purchased several pairs of Freshly Picked baby moccasins for her son.
Freshly Picked was started by Susan with $200 earned from recovering aluminum scrap from discarded windows.
She demonstrates her ability to maximize her resources. This is something the Sharks appreciate.
Susan could not locate her desired shoe, making it from the waste leather she acquired at a rummage sale.
She is likely seeking seed money to expand and a business partner to help her get her product onto store shelves.
What Is Freshly Picked?
Freshly Picked offers a stylish and comfortable pair of baby moccasins. A handcrafted moccasin made from the finest genuine leather ensures long-lasting durability.
As your child learns to walk, their plush soles will encourage their toes to spread.
|Company Name||Freshly Picked|
|Business||Moccasins for babies of superior quality|
|Investment Seeking||$150,000 For 10% stake in Freshly Picked|
|Final Deal||$150,000 For 25% stake in Freshly Picked|
|Shark||Kevin O’Leary and Daymond John|
|Episode||Episode 25 Season 6|
|Business Status||In Business|
Who Is The Founder Of Freshly Picked?
Susan Peterson has been the CEO and founder of Freshly Picked since 2009. Susan was seeking novel ways to assist pay her costs as a new mother.
She launched an Etsy shop in 2006 and began selling handmade baby blankets, which gradually became popular by word of mouth.
Freshly Picked Before Shark Tank
Susan’s second child inspired her to design the Freshly Picked moccasins in 2009.
Susan Petersen started making miniature leather moccasins when she had two children.
The design of Susan’s handmade baby shoe came about after she struggled to find one that fit her son’s fat feet.
A yard sale remnant of leather she discovered was used for this project. When she shared them on social media, she was overwhelmed by the response.
Scrap leather was purchased with funds raised from the sale of rusty metal window frames.
Susan’s kitchen table scrap leather was used to create the first pair of Freshly Picked moccasins.
Susan trained herself to sew during this time and experimented with six different designs until she found the right pair of baby moccasins.
Susan raised $200 by selling scrap metal from a pile of discarded windows.
Susan used this money to purchase a single hide of leather and created her first 40 pairs of moccasins.
She then continued to grow her business, albeit slowly at first.
Susan had already sold $500,000 worth of Freshly Picked moccasins in 2014 before she appeared on Shark Tank.
How Was The Shark Tank Pitch Of Freshly Picked?
The Freshly Picked founder Susan presents her business on Shark Tank show seeking an investment of $150,000 in exchange for 10% of the company.
Susan explains that she went through six different designs before settling on the final version. Sharks receive pairs for examination.
Robert Herjavec asks Robert about revenue when they get down to business.
The Sharks are asking more questions about Susan after she sold $500,000 in the current year.
Kevin O’Leary wants to know how many pairs of shoes the most frequent buyer has purchased. A robust market will give Susan a decent chance of securing a Shark deal.
She explains that 50% of her customers return to purchase at least three additional pairs.
She recounts how she founded the company with $200 gained from scrapping metal from her brother’s window replacement business.
Mark Cuban hails the story as the greatest he has ever heard. “You are the embodiment of the American Dream,” he informs her.
She has earned his respect, but he is unfamiliar with baby shoes, so he walks away.
Robert Herjavec believes he is incapable of “adding” to the firm. He has departed.
Lori Greiner feels Susan is capable of running the firm on her own. She is out as well.
Kevin O’Leary is ready to invest $75,000 in Freshly Picked in exchange for a 10% royalty, which will reduce to 5% once he recoups his investment.
He invites Daymond John to come in and complete the investment. John counters with a $150,000 offer for 25%.
Susan describes John as her “ideal Shark” and counters with a $150,000 offer for 20%. John will not budge.
Susan finally accepts the offer after a few moments of hesitation.
Final Deal: $150,000 For 25% stake in Freshly Picked by Kevin O’Leary and Daymond John.
What Happened To Freshly Picked After Shark Tank?
Daymond John’s deal with Susan fell through after appearing on the show, but the Shark Tank effect had already begun.
Her revenue increased from $120,000 to $5.4 million in three years. She now has a crew of twelve.
She has acquired popularity among famous moms such as Kim Kardashian and Jessica Alba.
Susan has progressed from scraping aluminum from old window frames to making over $10,000 per month from her business.
Susan’s business shoes fit perfectly, and she wears them to the bank. Susan continued to expand the firm over the years.
There are now moccasins with reinforced soles for older children, sneakers, diaper bags, luggage sandals, and a Disney Collection.
The business is still profitable in November 2021, generating $14 million in annual revenue.
Is Freshly Picked Still In Business?
Freshly Picked Moccasins is still doing exceptionally well – even without Sharks as investors.
Freshly Picked’s website is modern and clean, and it effectively promotes her items; additionally, she has 14,000 Twitter followers and posts constant status updates on Twitter.
I could not get any statistics on how many sales Freshly Picked has generated, but it must be highly successful.
Susan has been profiled in Forbes and The Wall Street Journal and is the archetypal self-made entrepreneur success story.