Freshly Picked, a company that appeared on season 5 of Shark Tank, is renowned for its innovative product line, primarily focusing on high-quality moccasins for babies and toddlers.
Founded by Susan Petersen in 2009, the brand has become a game-changer in the children’s footwear industry. Their product, Freshly Picked Moccasins, is meticulously designed to perfectly balance comfort, durability, and style.
They’re made from 100% durable, wear-tested leather, providing a soft, comfortable experience that caters delicately to a baby’s feet. With an easy-on, easy-off design, these moccasins are perfect for new parents and their little ones, saving time and avoiding hassles during dress-up moments.
What makes Freshly Picked moccasins unique is their stay-on design. Children’s shoes often slip off, but Freshly Picked has cleverly tackled this problem by implementing elastic openings in their moccasins.
This feature ensures a secure fit while easily slipping them on and off. Moreover, their soft-soled shoes provide an almost barefoot experience, promoting natural foot movement and balance – an important aspect of a toddler’s growth and development.
Aesthetics is another standout aspect of Freshly Picked moccasins. They are available in many designs, colors, and patterns, matching the style and personality of every child.
With the flexibility to choose from various options, parents can ensure their children are comfortable and stylish.
Freshly Picked moccasins, seen on Shark Tank, are a great choice due to their unique blend of comfort, functionality, and style. They’ve innovatively addressed the common problems parents face regarding children’s footwear.
With its durable construction, easy usage, and trendy designs, Freshly Picked has successfully redefined the concept of children’s footwear, making it a leading choice for parents across the globe.
|Moccasins for babies of superior quality
|$150,000 For a 10% stake in Freshly Picked
|$150,000 For a 25% stake in Freshly Picked
|Kevin O’Leary and Daymond John
|Freshly Picked Episode
|Season 6, Episode 25
|Freshly Picked Business Status
|Freshly Picked Website
|Freshly Picked Net Worth
What Is Freshly Picked?
Freshly Picked is a highly reputed and beloved brand renowned for its top-notch quality and trendy designs in baby footwear. Freshly Picked is a highly reputed and beloved brand renowned for its top-notch quality and trendy designs in baby footwear.
With a strong commitment to craftsmanship and attention to detail, Freshly Picked offers a wide range of stylish and comfortable baby shoes. Their carefully selected materials and expert manufacturing techniques ensure each pair of shoes looks fashionable and provides the utmost comfort and support for little feet.
Freshly Picked’s devotion to excellence makes it a favorite among parents worldwide, who trust the brand to provide their babies with the best footwear. Freshly Picked offers a wide range of soft-soled moccasins and versatile crib shoes to suit any style and need.
With its unmatched reputation and dedication to quality, Freshly Picked continues solidifying its position as a leader in the baby footwear industry. Today, Freshly Picked has blossomed into a world-recognized brand that parents adore.
Freshly Picked is a brand epitomizing baby footwear’s quality, functionality, and style. It has captured the hearts of countless parents by providing an irresistible blend of comfort and fashion in its products.
From its signature moccasins to its range of sandals, boots, and shoes – everything under this label is designed while keeping the comfort of tender baby feet in mind. This brand is not just about style and comfort but also about durability, earning it a coveted spot in baby wardrobes around the globe.
Who Is The Founder Of Freshly Picked?
Freshly Picked was founded by Susan Petersen in 2010 after she struggled to find cute and comfortable leather shoes for her daughters.
She launched an Etsy shop in 2006 and began selling handmade baby blankets, gradually becoming popular through word of mouth.
Susan’s second child inspired her to design the Freshly Picked moccasins in 2009. Susan Petersen started making miniature leather moccasins when she had two children. The design of Susan’s handmade baby shoe came about after she struggled to find one that fit her son’s fat feet.
A yard sale remnant of leather she discovered was used for this project. She was overwhelmed by the response when she shared them on social media. Scrap leather was purchased with funds raised from selling rusty metal window frames. Susan’s kitchen table scrap leather was used to create the first pair of Freshly Picked moccasins.
Susan trained herself to sew and experimented with six designs until she found the right pair of baby moccasins. Susan raised $200 by selling scrap metal from discarded windows.
Susan used this money to purchase a single leather hide and created her first 40 pairs of moccasins. She then continued to grow her business, albeit slowly at first. Before appearing on Shark Tank, Susan had sold $500,000 worth of Freshly Picked moccasins in 2014.
How Was The Shark Tank Pitch Of Freshly Picked?
Susan Petersen founded Freshly Picked in 2010 after struggling to find cute, comfortable leather shoes for her daughters. Susan was seeking an investment of $150,000 in exchange for a 10% stake in Freshly Ficked, valuing the company at $1.5 million.
She handmade the first 40 pairs from leftover materials. Petersen distributed samples of the moccasins to each Shark in various colors and themes. The Sharks were impressed by the quality and design.
Freshly Picked moccasins retailed for around $60 per pair and cost $17 to make domestically. At the time, the company had done $500K in sales through its website alone.
Petersen shared that 50% of customers purchase at least 3 additional pairs thanks to the high attachment rate. She was gaining 1500 Instagram followers per week.
Her proven sales and marketing skills gave Petersen confidence that she could hit 2-3 million in revenue next year. She wanted to use the investment to manufacture overseas and expand to retailers.
Kevin O’Leary loved the story but was concerned about inventory risks and working with retailers. He made an unconventional royalty offer instead of taking equity.
Daymond John saw the potential and offered the full $150,000 at 25% equity that Petersen was asking for. His experience could help with manufacturing.
Petersen countered at 20% equity, but Daymond held firm at 25% as a fair valuation of his time and involvement. They sealed the deal at $150,000 for a 25% stake in Freshly Picked.
Other Sharks praised Susan, but they felt she could succeed without them. Ultimately, Daymond’s belief in the business and constructive equity offer won him the deal.
The investment helped grow Freshly Picked into a major success. By 2018 the company hit over $15 million in revenue.
Susan left the Shark Tank stage, securing a deal from Daymond John.
Final Deal: Daymond John agreed to invest $150,000 For a 25% stake in Freshly Picked.
What Happened To Freshly Picked After Shark Tank?
Freshly Picked has become a major success story following its time on Shark Tank. The company, founded by Susan Petersen, has continued to experience tremendous growth in the years since its pitch.
Though specific sales figures are unavailable, Freshly Picked thrives based on its expanded product line and availability on platforms like Amazon. Their website and social media presence also showcase the popularity and demand for their signature moccasins and other footwear.
From a humble beginning of handmaking 40 pairs of moccasins, Freshly Picked has grown from a $1.5 million valuation at the time of Shark Tank to now worth over $14 million. Susan Petersen has been featured in Forbes and The Wall Street Journal as a self-made entrepreneurial success.
While no deals were made with the Sharks, the exposure of being on Shark Tank seems to have greatly benefitted Freshly Picked.
Susan’s vision has made the company a leader in artisan children’s footwear, proving a profitable business can be built with determination and without the need for investor money. Their massive growth and continued innovation show no signs of slowing down post-Shark Tank.
Freshly Picked Shark Tank Update
Freshly Picked, founded by Susan Peterson in 2009, is a company that specializes in high-quality baby shoes made of real leather. Susan’s journey began when she struggled to find shoes that fit her son’s feet, which led her to create her moccasins with soft bottoms for balance.
Freshly Picked gained significant attention after its appearance on the television show Shark Tank. Although the deal proposed on the show did not materialize, Freshly Picked experienced remarkable growth and success.
After the Shark Tank pitch, Freshly Picked saw a surge in sales and achieved impressive growth. The company’s sales increased from $120,000 to $5.4 million within three years.
They expanded their team, attracted celebrities, and diversified their product offerings. Today, Freshly Picked is a highly successful brand with a valuation that exceeds its initial valuation.
The company’s competitors include Monica + Andy and Pottery Barn Kids. Freshly Picked continues to operate from Lindon, Utah, and offers free shipping on orders over $100. Their products, which feature real leather with durable rubber soles, are on their website at www.freshlypicked.com.
The founder of Freshly Picked, Susan Peterson, remains the company’s sole owner despite the deal falling through on Shark Tank. She plans to collaborate with other companies to elevate her brand further.
Susan’s entrepreneurial journey and success have been attributed to various factors, including social media, building a digital community, blogging, and exceptional customer service.
Freshly Picked has gained global recognition and a devoted following, with Susan focusing on addressing the needs of parents during the early years of parenting. Freshly Picked was thriving and gaining recognition, with Susan Peterson aiming for growth and profitability.
It’s worth noting that business developments may have occurred since then. To obtain the most up-to-date information, I recommend visiting the Freshly Picked website or searching for recent news articles and updates about the company.
Freshly Picked experienced significant growth and success after its appearance on Shark Tank. The company expanded its sales, attracted celebrities, and diversified its product offerings.
Susan Peterson, the founder, remains the sole owner and plans to collaborate with other companies to elevate her brand. Freshly Picked continues to operate as a highly successful baby lifestyle brand, addressing the needs of parents during the early years of parenting.
Is Freshly Picked Still In Business?
Yes, Freshly Picked is still in business as of 2023 and has been doing great.
What Is the Net Worth of Freshly Picked?
According to our research, the net worth of Freshly Picked is estimated to be $15 million as of 2023. The valuation of Freshly Picked was $600,000 when it appeared on Shark Tank and secured an investment from Kevin O’Leary and Daymond John.
Also, read other businesses that appeared on Season 5 of Shark Tank: