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Fohawx, a product introduced in Season 5 of the popular reality show Shark Tank, is designed to make safety helmets more appealing for kids. The Fohawx is a decorative attachment that kids can affix to their helmets, enhancing their look while maintaining their safety.
The creators, Jocelyn Fine and Kelly Dineen, came up with this idea after noticing that some kids avoided wearing helmets because they didn’t find them stylish or cool.
Fohawx comes in various fun and exciting designs that cater to a wide range of personal styles. The Fohawx collection features a variety of styles, from mohawks to punk rock spikes to softer, more playful designs.
They’re made of lightweight foam and fabric and attach easily via Velcro to any type of safety helmet. It is easy for the wearer to remove or swap the Fohawx for another design as desired. This ensures the Fohawx does not interfere with the helmet’s safety features.
Fohawx is a great choice because it promotes safety while addressing some children’s aesthetic concerns about wearing helmets. The product successfully merges style and safety, encouraging kids to wear helmets when biking, skateboarding, or rollerblading.
The Fohawx makes helmet-wearing fun, and this creative approach can significantly improve safety habits among children. Fohawx transforms a safety necessity into a fashionable accessory, making it a unique, practical, and popular choice among kids and parents alike.
| Company Name | Fohawx |
| Entrepreneur | Jocelyn Fine and Kelly Dineen |
| Product / Business | Designs for Fohawk helmets |
| Investment Asking For | $150,000 for 30% equity in FoHawx |
| Final Deal | No Deal |
| Shark | No Shark |
| Fohawx Episode | Season 5, Episode 11 |
| Fohawx Business Status | In Business |
| Fohawx Website | Fohawx Website |
| Fohawx Net Worth | $0 |
What Is FoHawx?
FoHawx is a brand of children’s bike helmets designed with a unique mohawk-style crest on top. The mohawk crest adds a fun and stylish element to the helmet, making it more appealing for kids and encouraging helmet safety.
FoHawx helmets are specifically designed for children aged 3 to 14 years old. They feature a lightweight and durable construction, providing the necessary protection for biking, skateboarding, scootering, and other outdoor activities.
FoHawx helmets are distinguished by their mohawk-style crest along the top. The crest is made from soft and flexible materials, ensuring comfort and safety for the wearer.
FoHawx comes in various colors and styles, allowing kids to express their style and make their helmets unique.
FoHawx helmets meet safety standards and regulations, including those of the Consumer Product Safety Commission (CPSC). They are equipped with adjustable straps and a secure fit system to ensure a snug and comfortable fit for different head sizes.
The FoHawx helmet promotes helmet use among children, along with its safety features. The fun and eye-catching design of the mohawk crest makes wearing a helmet more enjoyable and appealing to kids. This helps to encourage helmet safety habits from a young age.
FoHawx helmets combine safety, style, and fun to provide children with a protective headgear option that they will be excited to wear during their outdoor adventures.
Who Is The Founder Of FoHawx?
Fohawx was co-founded by two enterprising women, Jocelyn Fine and Kelly Dineen. Both women come from diverse backgrounds, contributing to the innovative idea of Fohawx.
Jocelyn Fine, a mother, was a marketing executive with experience in brand management, while Kelly Dineen had a background in art and design.
Their skills complimented each other perfectly, with Fine bringing marketing and business savvy to the table and Dineen contributing creativity and design insight.
The idea for Fohawx was born out of a practical problem that Fine faced as a parent. She noticed her son was reluctant to wear his safety helmet while biking because he didn’t find it cool or stylish.
This problem inspired Fine and Dineen to brainstorm ways to make safety helmets more appealing to children without compromising their protective function.
That’s how they came up with Fohawx – fun, detachable, foam-based accessories that could be affixed to any standard safety helmet, making it instantly more stylish.
Before appearing on Shark Tank, the duo put much effort into product development and marketing. They sought feedback from children and parents, fine-tuned their designs, and tested various methods of attaching the Fohawx to helmets.
They launched their product at a local fair and were delighted with the positive response, which validated their belief that there was a market for their product.
Following this initial success, they decided to take their venture to the next level and sought investment in Shark Tank to scale production and expand their market reach.
How Was The Shark Tank Pitch Of FoHawx?
During the FoHawx Shark Tank pitch, founders Joselyn Fine and Harley Denine sought a $150,000 investment in exchange for a 30% stake in their business, valuing the company at $500,000.
They presented FoHawx, a decorative helmet accessory for children between 4 and 10. Joselyn explained that the idea for FoHawx came about when her daughter, Mya, added a fohawk-like pattern to her brother’s helmet using hot glue and tissue paper.
The moms saw an opportunity to make safety helmets more appealing to kids by offering colorful and removable decorative accessories. They emphasized that FoHawx could be easily attached to any helmet and that they had a wide range of styles available.
The Sharks had concerns about competition and the low sales numbers. Robert questioned what set FoHawx apart from similar products on the market.
The moms argued that there were no helmet accessories in mass market retailers, but Barbara and Mark mentioned that bike and ski shops often carried such products.
Kevin pointed out that FoHawx had low sales per store, indicating a lack of customer demand. He suggested testing the market at a lower price point, which the moms had already done with some success.
However, Kevin ultimately concluded that the business had little value due to the low sales velocity.
Ultimately, none of the Sharks offered to invest in FoHawx. They believed the product had limited appeal and faced significant sales and market saturation challenges. The moms left the tank without a deal.
After the show aired, FoHawx experienced a temporary boost in sales, but it was short-lived. The company closed in April 2015, just over a year after appearing on Shark Tank.
The product did not gain significant traction with retailers, and its online presence disappeared.
In 2023, Joselyn is working as an Art Department Chair at a private school and pursues her passion for painting.
Harley is employed at an insurance agency and is involved in a scholarship foundation. It is unlikely that they will return to Shark Tank as they have moved on to other endeavors.
Final Deal: No deal between FoHawx and Sharks.
Did FoHawx Get a Deal on Shark Tank?
No, FoHawx did not secure a deal on Shark Tank. Founders Jocelyn Fine and Kelly Dineen went into the tank seeking a $150,000 investment for 30% equity in their company. However, all the sharks passed on the opportunity.
Mark Cuban was the first to decline, stating that while they had enthusiasm, their sales were not strong enough to demonstrate the business’s viability.
Daymond John was next, expressing concerns over their sales per store. Kevin O’Leary also turned them down, stating that their sales from the previous year were too low.
Barbara Corcoran suggested that they might not be realizing that their business strategy was ineffective, and she declined to invest. Lastly, Robert Herjavec felt that the founders needed to focus more on the numbers and passed on the opportunity as well.
So, despite their efforts, FoHawx left the Shark Tank without a deal.
What Happened To FoHawx After Shark Tank?
After appearing on Shark Tank, FoHawx experienced a temporary boost in sales. However, this increase was short-lived, and their sales soon returned to their original levels. The Sharks’ concerns about the price point and the niche market proved valid.
The company lasted about a year after the show aired but closed in April 2015. How many units were sold before the closure was not disclosed, but the number was likely relatively low.
FoHawx struggled to get their product into retailers, and their online presence disappeared. Their website went offline, and their social media pages were deleted. The product received only three reviews on Amazon when it was available.
As for the founders, Kelly Dineen has been working at Dayton Ritz & Osborne Insurance since February 2016.
She is also involved in the Matthew Kiefer Scholarship Foundation, which provides scholarships to winners of the “Most Spirit Award” at Watchung Regional High School.
Jocelyn Fine has worked as an Art Department Chair at the Montclair Kimberly Academy since September 2017. She is also part of the faculty at The Chapin School. In her free time, she focuses on her painting and has a personal website where she shares her artwork.
It appears unlikely that FoHawx will return to Shark Tank or launch another business, as both founders have moved on to other endeavors.
FoHawx Shark Tank Update
After appearing on Shark Tank, FoHawx faced challenges in growing its business. Despite their passionate pitch and innovative product, the Sharks did not see enough potential in the company to invest.
Following the show, FoHawx continued to operate and sell its helmet accessories. However, the business struggled to gain significant traction in the market. Sales were slow, and they faced difficulties in getting their products stocked by mass-market retailers.
Unfortunately, FoHawx eventually filed for bankruptcy less than a year after their Shark Tank appearance. This marked the end of their venture in the helmet accessory market.
It’s important to note that starting and sustaining a business can be challenging, and not all ventures succeed. FoHawx’s story serves as a reminder that even with a unique product and initial exposure from a popular TV show, success is not guaranteed.
While FoHawx is no longer in business. The founders, Jocelyn Fine and Kelly Dineen, demonstrated their passion and determination in starting the company. Their entrepreneurial journey serves as a valuable learning experience for aspiring entrepreneurs.
Is FoHawx Still In Business?
Our research shows that FoHawx, which created safety helmet accessories, went out of business approximately two months after their appearance on Shark Tank Season 5. Unfortunately, FoHawx is no longer in business.
What Is the Net Worth Of FoHawx?
According to our research, the net worth of FoHawx is $0 since the company went out of business. The valuation of FoHawx was $500,000 when it appeared on Shark Tank.
