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CAKES Body, featured in Season 15, Episode 9 of Shark Tank, is a revolutionary brand offering an innovative alternative to traditional bras and sports bras.
The product at the heart of CAKES Body’s line-up is its unique nipple covers, which are designed for various uses and cater to a diverse range of customers.
Their adhesive-free design sets CAKES apart; they utilize the body’s natural warmth to remain in place, providing a ‘grippy, not sticky’ experience. This clever design allows for the nipple covers to be washed and reused indefinitely, which is convenient, cost-effective, and environmentally friendly.
These non-toxic, medical-grade silicone covers are heralded as the largest on the market, accommodating more body types and cup sizes than standard options, thus promoting inclusivity.
CAKES Body has also gained popularity for its wide selection of skin tones, ensuring that customers can find a match that feels personalized and discreet under clothing.
The versatility of CAKES Body’s nipple covers extends beyond everyday wear; they have been recognized as a beneficial product for breastfeeding mothers, women experiencing menopause, and patients recovering from surgeries such as mastectomies and lumpectomies.
This versatility, combined with the brand’s commitment to charitable causes like breast cancer research through their CAKES Cares program, positions CAKES Body as a compassionate and customer-focused company.
CAKES Body’s success story, including a substantial sales boost through viral TikTok marketing and an impressive first-year revenue without formal advertising spend, underscores its potential in the market.
With a unique product that addresses comfort and various customer needs, CAKES Body is a smart choice for those looking for bra alternatives that offer freedom, comfort, and support without compromising quality or social responsibility.
| Company Name | CAKES Body |
| Entrepreneur | Casey Sarai and Taylor Capuano |
| Product / Business | Rubber Silicone Covers for Nipples |
| Investment Asking For | $300,000 for 5% equity in CAKES Body |
| Final Deal | $300,000 for 10% equity in CAKES Body |
| Shark | Emma Grede |
| CAKES Body Episode | Season 15, Episode 09 |
| CAKES Body Business Status | In Business |
| CAKES Body Website | Visit Website |
| CAKES Body’s Net Worth | $3 Million |
What Is CAKES Body?
CAKES Body is a brand that offers innovative, size-inclusive nipple covers designed to address common issues with traditional bras and nipple covers. Their product line, CAKES, includes three variations tailored to different breast sizes: CAKES OG for B-DD cups, CAKES (+) for DDD+ cups, and CAKES Itty Bitty for AA-A cups.
CAKES products are renowned for their ability to prevent “Nipple Freak Out” (NFO) and eliminate the need for bothersome bra pads by providing seamless, comfortable coverage.
Each CAKES nipple cover is crafted from 100% medical-grade silicone, adhering to the body using natural body heat instead of sticky adhesives, ensuring comfort and ease of use. They are washable, reusable, and designed with a grippy—not sticky—surface.
The CAKES range also includes the largest silicone covers available on the market, particularly with their CAKES (+) variant. The design features a tapered edge for a smooth look under clothing, making them virtually invisible.
It supports women’s health initiatives and utilizes Hype Girl ambassadors to foster a community-centric approach. CAKES Body boasts a diverse color range to match different skin tones, with shades named Honey, Caramel, and Cocoa, underlining their commitment to inclusivity.
Customers can shop for these discreet and comfortable nipple covers through the CAKES Body website.
Who Is The Founder Of CAKES Body?
The founders of CAKES Body are twin sisters Casey Capuano Sarai and Taylor Capuano, hailing from New York. Their journey into the world of women’s sportswear began with their shared frustration regarding the impracticality and discomfort of pads in workout tops and swimsuits.
Their personal experiences, including an embarrassing moment for one of the sisters on a treadmill, fueled their determination to find a better solution.
Casey and Taylor Capuano possess a strong entrepreneurial spirit, which led them to rigorously explore different ideas and overcome challenges, including legal hurdles from established sports brands, to bring their vision to life.
Their commitment culminated in creating CAKES Body, with products designed to offer women a practical and comfortable alternative to traditional sportswear inserts.
Before their appearance on Shark Tank, CAKES Body had already achieved remarkable success. Launched in January 2022 with an initial inventory of 500 units, a viral TikTok video catapulted the brand’s growth.
The sisters started with a $5,000 investment each, without a marketing budget, social media following, or external investments.
Despite these limitations, by the end of their first year, CAKES Body generated over $1 million in revenue and ranked in the top 1% of Shopify sales launched in 2022.
Their product line includes the CAKES Itty Bitty, CAKES OG, and CAKES (+), all made from medical-grade silicone and designed for various cup sizes.
Before Shark Tank, they pledged significant donations to women’s health causes and were on track for eight-figure annual revenue.
How Was The Shark Tank Pitch Of CAKES Body?
The Shark Tank pitch of CAKES Body by twin sisters Taylor Capuano and Casey Sarai was a compelling presentation of their alternative bra product designed for comfort and coverage.
The entrepreneurs sought an investment of $300,000 in exchange for 5% equity in their company.
During the pitch, the sisters distributed samples of their product, which are reusable, washable silicone pads that adhere naturally to the skin without irritating.
They highlighted the unique design of CAKES, which are thicker in the middle and taper out for a seamless look, distinguishing them from similar products on the market.
The business had impressive figures, with $1 million in revenue in their first year and a projection to end at $5 million for the current year, with a 75% profit margin.
They explained that their sales were largely driven by an organic TikTok video, with no money spent on customer acquisition.
Shark Emma Grede was interested in the product but suggested the sisters needed to diversify their selling channels. She offered $300,000 for 12.5% equity.
Kevin O’Leary made a counteroffer of $300,000 for 5% equity with a $1 per unit royalty until he recouped $1 million. The other Sharks did not make offers.
After some negotiation, the founders countered Emma Grede’s offer, seeking a lower equity share. Emma countered back with her final offer of 10% equity for the same investment amount. The sisters accepted this offer.
Following the show, the deal with Emma Grede was finalized. The partnership and exposure from Shark Tank propelled CAKES Body to nearly $10 million in sales and allowed them to contribute over $300,000 to women’s health causes.
Here is a table summarizing the Sharks’ offers and the outcome:
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted by Founders |
| Emma Grede | $300,000 for 12.5% equity | $300,000 for 8% equity | $300,000 for 10% equity |
| Kevin O’Leary | $300,000 for 5% equity + $1/unit royalty until $1 million recouped | None | None |
| Lori Greiner | No offer | N/A | N/A |
| Mark Cuban | No offer | N/A | N/A |
| Robert Herjavec | No offer | N/A | N/A |
The founders successfully secured an investment from Emma Grede after negotiating down from her initial offer of 12.5% equity to 10%, doubling their initial equity request but gaining a valuable partnership.
Did CAKES Body Get a Deal on Shark Tank?
Yes, Cakes Body secured a deal on Shark Tank. The founders, Casey Sarai and Taylor Capuano, pitched their business in Season 15, Episode 9 and asked for $300,000 in exchange for 5% of their company.
After negotiations, they accepted an offer from Emma Grede of $300,000 for 10% equity. This partnership was a significant milestone for the company, likely boosting its visibility and growth.
What Happened To CAKES Body After Shark Tank?
After their Shark Tank appearance, CAKES Body experienced a significant sales and business growth boost. The exposure led to a tripling of their usual sales within 24 hours, as reported by the Daily Voice.
The deal they closed with Emma Grede, a renowned entrepreneur, further propelled their success, with expectations of hitting $5 million in sales for 2023.
To capitalize on the Shark Tank effect, the Capuano sisters increased their inventory levels and offered a strategic 20% discount on their website, enticing more customers to purchase.
The company’s smart use of social media, especially TikTok, was crucial in driving sales and brand visibility.
Despite potential challenges in maintaining sales momentum without overly relying on social media, the brand’s solid online following on platforms like Instagram suggests a stable base for future growth.
Furthermore, CAKES Body’s commitment to social causes, with donations to women’s health for each product sold, has positively impacted its brand image and resonated with consumers, contributing to its ongoing success.
With careful marketing and the sustained quality of their innovative products, CAKES Body is positioned to keep thriving in the competitive market.
CAKES Body Shark Tank Update
Since their appearance on “Shark Tank” Season 15, Episode 9, Cakes Body has seen a significant surge in their business. The Los Angeles-based company, founded by sisters Casey and Taylor Capuano, has gained major traction with its innovative nipple covers designed for various body types and needs.
The “Shark Tank” exposure catapulted Cakes Body into the limelight, enhancing its brand visibility. Features in top-tier publications like Glamour, Vogue, and Vanity Fair boosted their profile even further.
The result was a remarkable increase in sales and a growing loyal customer base drawn by the product’s unique qualities and the company’s social ethos. Their post-show success has been attributed to establishing a vibrant community.
Through initiatives like Cakes Cares, which donates $1 from every sale to women’s health organizations, and their Hype Girl Program, which offers exclusive perks, Cakes Body has strengthened its market position.
Their commitment to inclusivity is evident in their diverse product range, catering to different skin tones and sizes.
Cakes Body’s nipple covers come in three shades—honey, caramel, and cocoa—and three sizes to ensure a perfect fit for every customer. The covers, priced at $30, are made of medical-grade silicone that adheres using body heat, guaranteeing comfort without leaving residue.
The brand is also committed to sustainability. The reusable nature of the nipple covers aligns with environmental consciousness and presents a cost-effective solution for consumers.
Cakes Body is positioned for continued growth and impact in the women’s undergarment industry with a product that marries purpose with innovation.
Their Shark Tank appearance catalyzed success, increasing sales, brand loyalty, and a stronger community connection.
Is CAKES Body Still In Business?
Yes, Cakes Body is still in business. The company, headquartered in Los Angeles, California, continues to operate with a commitment to its product line, which includes medical-grade silicone nipple covers available in various sizes and colors.
With the co-founders Casey Sarai and Taylor Capuano fully devoted to the business after losing their jobs, Cakes Body has maintained its market presence and has also engaged in charitable contributions, donating a portion of every sale to breast cancer research.
Their successful pitch on Shark Tank, where they secured an investment from Emma Grede, has further helped solidify their industry position.
What Is the Net Worth Of CAKES Body?
According to our research, CAKES Body’s net worth is estimated to be $3 million after securing an investment from Emma Grede on Shark Tank.
Also, read about other businesses that appeared on episode 09 of Season 15 of Shark Tank:
