What Is Nootrobox?
Nootrobox is a company dedicated to helping you become a better version of yourself through the use of nootropic supplements. The company is known as HVMN now.
Nootrobox is a company that purports to manufacture “cognitive-enhancement supplements” that claim to improve memory and sleep.
GO Cubes contain 50mg of caffeine and are chewable coffee gummies.
The company changed its name to HVMN (pronounced “human”) in mid-2017 and now markets itself simply as Nootrobox.
Nootropic blends that are included in the collection include “Sprint” for energy and focus, “Rise” for memory, “Kado-3” for Omega-3 fatty acid support, and “Yawn” for natural sleep aid.
|Company Name||Nootrobox (HVMN)|
|Entrepreneur||Michael Brandt and Geoffrey Woo|
|Product||Nootropics (Cognition Enhancing Supplements)|
|Investment Asking For||$2,000,000 For 5% equity in Nootrobox|
|Final Deal||No Deal|
|Episode||Season 8 Episode 10|
|Business Status||In Business|
Who Is The Founder Of Nootrobox?
Michael Brandt and Geoffrey Woo are the founders of Nootrobox.
Nootrobox Before Shark Tank
Michael Brandt and Geoffrey Woo founded Nootrobox in 2014. Both Brandt and Woo were shaped by the startup techie culture of Silicon Valley.
It is unavoidable for biohacking to be a part of Silicon Valley’s little big bubble, where people strive to squeeze every possible second of productivity out of everything.
After meeting, Brandt and Woo began searching for investors to help fund the research into the idea and products.
The company raised over $61,000 in 2015 through an Indiegogo crowdfunding campaign.
AngelList is the investment platform where angel investors connect with startups, followed by a $2.57 million seed investment from venture capital firm Andreessen Horowitz and other investors.
How Was The Shark Tank Pitch Of Nootrobox?
Michael and Geoffrey appeared on Shark Tank seeking an investment of $2 million in exchange for a 5% stake in Nootrobox.
Geoffrey and Michael were very focused on the science of their presentation, but they forgot to sell Nootrobox to the sharks.
Chris Sacca was the first to point out that the two weren’t able to sell their products properly, and that was one of the reasons why he wasn’t going to invest in Nootrobox.
Kevin O’Leary was concerned with the Nootrobox and how the two were marketing it. He said that the two were doing it foolishly and that it was being mismarketed.
Kevin describes their business plan as flying very close to the sun and leaving the company without a deal.
Robert Herjavec didn’t like the valuation and dropped out. Following suit, Lori Greiner and Mark Cuban also dropped out.
Lori Greiner and Mark Cuban also walked away from the deal, which forced Geoffrey and Michael to leave the Shark Tank stage without a deal for Nootrobox.
Final Deal: No deal between Sharks and Nootrobox.
What Happened To Nootrobox After Shark Tank?
It is unclear if Nootrobox has provided financial updates since Shark Tank aired, but we are certain that sales have increased since the show aired.
A new line of nootropics has also recently been introduced under the brand name Full-Stack.
You can purchase their brain-enhancing supplement by visiting nootrobox.com or ordering online.
Nootrobox Shark Tank Update
Nootrobox was featured on Shark Tank back in December 2016 and a lot has changed since then.
It’s no longer called Nootrobox; in fact, the company is no longer known as such. HVMN changed its name to Health Via Modern Nutrition in June 2017 – the new name signifies that they offer something more health-focused than traditional nutritional supplements.
HVMN also found itself in hot water in the same year after it was revealed that their product is not as effective as coffee in boosting concentration.
But despite all the criticism and failing to land a deal on Shark Tank, HVMN still sells products!
HVMN has expanded its product range and now sells a variety of ready-to-eat, drink, and drink mixes, as well as a variety of products and bundles.
HVMN has raised a total of $8.2M in funding over the past two rounds. There is no information out there indicating how much HVMN is worth, but if we get an update from someone else, we will update you!
HVMN has raised more than $2.5 million in funding and appears to rise. Nootrobox continues to earn revenues of $4 million annually as of 2022.
Is Nootrobox Still In Business?
Nootrobox has continued to sell its GO Cubes since it appeared on Shark Tank, with various flavors available via subscription or purchase.
The company has been featured in several publications, and its marketing efforts are paying off. Some of these supplements are sold by HVMN by the tens of thousands each year.
According to a source familiar with the company’s finances, HVMN generated about $3 million to $5 million in monthly subscription revenue in 2016. HVMN reports that the company generates sales in the millions.
Ketone is also the world’s first ketone ester beverage designed to enhance training, recovery, and performance.
The ketone was originally conceived as part of a Defense Advanced Research Projects Agency (DARPA) program to develop a product that could enhance the performance of warfighters.
DARPA-funded biochemists developed the ketone ester beverage, which is fueled by ketones.
The breakdown of fat produces ketone molecules, one of the primary fuel sources for humans, and carbohydrates, fats, and proteins.
The HVMN’s partnership with Oxford University leverages a decade of research and $60 million in funding from one of the leading university systems in the world, as well as a Pentagon agency.
However, the general public may also purchase it, even though it is primarily marketed to competitive athletes.
It may be worth a shot if you are into biohacking/enhancement culture, even though it is quite expensive.
What Is the Net Worth of Nootrobox?
The valuation of Nootrobox was $40 million when it appeared on Shark Tank. The net worth of Nootrobox is $2.5 million as of 2022.