What Happened To Nootrobox After Shark Tank?

Geoffrey Woo and Michael Brandt intend to biohack the Shark Tank in their Shark Tank episode 807 pitch for Nootrobox, their line of nootropic supplements.

The Nootrobox website states that nootropics are “a broad category of cognitively enhancing compounds with few side effects and can be used for a long period.”

Many natural or synthetic compounds can increase mental alertness, such as neurotransmitters produced naturally by the human body.

Woo and Brandt founded the company in 2014. Brandt is a Stanford graduate with a degree in computer science, while Woo holds an MBA. 

They sell a variety of items. You can improve your memory, stamina, and resilience by taking Rise.

Kado-3 is an omega-3 supplement that protects the brain and body daily. Those who have a long day ahead can benefit from Sprint’s clarity, energy, and flow boost.

Yawn is a sleep aid that aids in falling asleep, improving sleep quality, and waking up feeling refreshed.

The Go Cubes chewable coffee from Nootrobox has gained attention. The company claims that it has the same amount of caffeine as a cup of coffee without the jittery effects.

The FDA has approved all of their supplements as GRAS (Generally Recognized As Safe) and/or acceptable for use as dietary supplements.

The cost of supplements varies from $39.49 to $49.49. A bottle contains a month’s worth of ingredients.

The supplements cost $121 each. The Go Cubes pack contains twenty packets, each containing four cubes, for $39 each.

Nootrobox is almost certainly in need of a Shark to assist with distribution. Are Sharks willing to help the company succeed?

What Is Nootrobox?

Nootrobox is a company dedicated to helping you become a better version of yourself through the use of nootropic supplements. The company is known as HVMN now.

Nootrobox is a company that purports to manufacture “cognitive-enhancement supplements” that claim to improve memory and sleep. GO Cubes contain 50mg of caffeine and are chewable coffee gummies.

Nootrobox Shark Tank Update

The company changed its name to HVMN (pronounced “human”) in mid-2017 and now markets itself simply as Nootrobox. 

Nootropic blends that are included in the collection include “Sprint” for energy and focus, “Rise” for memory, “Kado-3” for Omega-3 fatty acid support, and “Yawn” for natural sleep aid.

Company NameNootrobox (HVMN)
EntrepreneurMichael Brandt and Geoffrey Woo
ProductNootropics (Cognition Enhancing Supplements)
Investment Asking For$2,000,000 For 5% equity in Nootrobox
Final DealNo Deal
SharkNo Shark
Episode Season 8 Episode 10
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Nootrobox?

Michael Brandt and Geoffrey Woo are the founders of Nootrobox.

Nootrobox Before Shark Tank

Michael Brandt and Geoffrey Woo founded Nootrobox in 2014. Both Brandt and Woo were shaped by the startup techie culture of Silicon Valley.

It is unavoidable for biohacking to be a part of Silicon Valley’s little big bubble, where people strive to squeeze every possible second of productivity out of everything.

After meeting, Brandt and Woo began searching for investors to help fund the research into the idea and products.

The company raised over $61,000 in 2015 through an Indiegogo crowdfunding campaign.

AngelList is the investment platform where angel investors connect with startups, followed by a $2.57 million seed investment from venture capital firm Andreessen Horowitz and other investors.

How Was The Shark Tank Pitch Of Nootrobox?

Michael and Geoffrey enter the company seeking $2 million for a 5% stake. It is the highest valuation in the history of Shark Tank that has taken the Sharks aback! The Sharks also don’t “get” what the products are about.

Chris Sacca leaves because he is concerned about the long-term health effects. Lori believes they could use a better salesperson and has resigned.

Kevin will not pay $2 million for sugar cubes; he is out of the race. Robert believes they did not adequately explain themselves; he exits.

Silicon Valley startups are commonplace in the tank as biohackers sought a $40 million valuation for their coffee-flavored gummies called GO Cubes, which contain one cup of coffee per serving.

Both the Sharks and the product were too complex for them, so they had to leave without agreeing.

Mark believes the valuation is absurd and has withdrawn as well. Finally, the Nootrobox team leaves the Shark Tank stage without any deal from the Sharks.

Final Deal: No deal between Sharks and Nootrobox.

What Happened To Nootrobox After Shark Tank?

It is unclear if Nootrobox has provided financial updates since Shark Tank aired, but we are certain that sales have increased since the show aired.

A new line of nootropics has also recently been introduced under the brand name Full-Stack.

You can purchase their brain-enhancing supplement by visiting nootrobox.com or ordering online.

Nootrobox Shark Tank Update

Nootrobox operates under the brand name HVMN (pronounced “human”).

Ketone, an energy drink formulated with ketone ester, has over $3 million monthly sales volume.

The company has raised more than $2.5 million in funding and appears to rise. Nootrobox continues to earn revenues of $4 million annually as of January 2022.

Is Nootrobox Still In Business?

Nootrobox has continued to sell its GO Cubes since it appeared on Shark Tank, with various flavors available via subscription or purchase.

The company has been featured in several publications, and its marketing efforts are paying off. Some of these supplements are sold by HVMN by the tens of thousands each year.

According to a source familiar with the company’s finances, HVMN generated about $3 million to $5 million in monthly subscription revenue in 2016. HVMN reports that the company generates sales in the millions.

Ketone is also the world’s first ketone ester beverage designed to enhance training, recovery, and performance.

The ketone was originally conceived as part of a Defense Advanced Research Projects Agency (DARPA) program to develop a product that could enhance the performance of warfighters.

DARPA-funded biochemists developed the ketone ester beverage, which is fueled by ketones. 

The breakdown of fat produces ketone molecules, one of the primary fuel sources for humans, and carbohydrates, fats, and proteins.

The HVMN’s partnership with Oxford University leverages a decade of research and $60 million in funding from one of the leading university systems in the world, as well as a Pentagon agency.

However, the general public may also purchase it, even though it is primarily marketed to competitive athletes.

It may be worth a shot if you are into biohacking/enhancement culture, even though it is quite expensive.

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