Nootrobox, which appeared on Season 8 of Shark Tank, is a company that specializes in nootropic supplements, often termed ‘smart drugs,’ designed to improve cognitive function, specifically executive functions, memory, creativity, and motivation in healthy individuals.
The name “Nootrobox” is derived from “nootropics,” a category of drugs believed to enhance brain performance. Their product line includes a range of dietary supplements that claim to boost mental function and performance.
These formulations contain various ingredients such as caffeine, L-theanine, B vitamins, and other herbal extracts known for their potential to improve cognitive function.
Nootrobox supplements deliver a variety of cognitive benefits. For instance, some are designed to improve focus and concentration, others to enhance memory, and some to boost energy and motivation.
The Nootrobox brand positions its products as a healthier, more holistic alternative to conventional stimulants like coffee or energy drinks. Nootrobox is known for its transparency in labeling and scientifically backed ingredients.
They pride themselves on their rigorous testing and quality control measures, ensuring that each batch of their product meets their high standards for safety and efficacy.
Nootrobox could be a good choice for individuals looking to optimize their cognitive function in a balanced and healthy way. It’s an attractive option for students, professionals, and anyone who wants to improve their cognitive performance without resorting to harmful substances or artificial stimulants.
As with any supplement, it is always recommended to consult a healthcare provider before using these products, as they may not be suitable for everyone and could interact with certain medications.
The company’s dedication to transparency, scientific backing, and quality control makes it a promising choice in the field of nootropic supplements.
|Company Name||Nootrobox (HVMN)|
|Entrepreneur||Michael Brandt and Geoffrey Woo|
|Product||Nootropics (Cognition Enhancing Supplements)|
|Investment Asking For||$2,000,000 For 5% equity in Nootrobox|
|Final Deal||No Deal|
|Nootrobox Episode||Season 8 Episode 10|
|Nootrobox Business Status||In Business|
|Nootrobox Website||Visit Website|
|Nootrobox Net Worth||$50 Million|
What Is Nootrobox?
Nootrobox, now known as HVMN (pronounced as “human”), is a health and wellness company specializing in developing and producing a range of nootropics. In healthy individuals, nootropics can help enhance cognitive function, particularly executive functions, memory, creativity, or motivation.
Nootrobox is a company that operates in the health and wellness industry. They focus on the development and production of nootropics, which aim to enhance healthy individuals’ cognitive functions such as memory, creativity, motivation, and executive functions.
The HVMN Ketone drink is designed to provide the body with an immediate supply of ketones, aiming to improve performance and cognition. They also produce HVMN Nootrobox RISE, a daily nootropic purpose for improving memory and cognitive performance.
The HVMN Nootrobox KADO-3 is another product in their lineup. This is a daily supplement geared towards improving brain health. It contains essential nutrients such as Omega-3, Vitamin D3, and Vitamin K1.
For immediate cognitive enhancement, they offer HVMN Nootrobox SPRINT. Lastly, there’s HVMN Nootrobox YAWN, a sleep aid for those seeking to improve their sleep quality.
Nootrobox, now known as HVMN product range includes:
- HVMN Ketone: A drink that claims to provide the body with an immediate supply of ketones to enhance performance and cognition.
- HVMN Nootrobox RISE: A daily nootropic designed to improve memory and cognitive performance.
- HVMN Nootrobox KADO-3: A daily supplement for improving brain health, containing Omega-3, Vitamin D3, and Vitamin K1.
- HVMN Nootrobox SPRINT: A nootropic designed for immediate cognitive enhancement.
- HVMN Nootrobox YAWN: A sleep aid designed to improve the quality of your sleep.
Who Is The Founder Of Nootrobox?
Geoffrey Woo and Michael Brandt co-founded Nootrobox, now known as HVMN. Geoffrey Woo, a graduate of Stanford University with a degree in Computer Science, has an entrepreneurial background and an interest in enhancing human performance.
Before co-founding Nootrobox, he was involved in a few other ventures, including Glassmap, a location-sharing app that Groupon acquired. His passion for biohacking and performance optimization led him to the world of nootropics.
Michael Brandt, a graduate of the University of Pennsylvania, has a design and software engineering background. He met Woo at Stanford, where they bonded over a shared interest in biohacking and human optimization.
The idea of creating Nootrobox came from the founders’ experiences and their interest in augmenting human potential through technology. They noticed the growing trend of professionals in Silicon Valley taking nootropics to boost their cognitive performance.
After observing that the market was quite unregulated and filled with questionable products, the founders started a company offering high-quality, scientifically-backed nootropics.
Their goal was to bring transparency, scientific rigor, and safety to the world of cognitive-enhancing supplements.
Before appearing on Shark Tank in 2016, Nootrobox had already made a name for itself in the tech and biohacking communities. The company sold four different supplements, each designed to enhance cognitive performance.
Despite their initial success, the founders went on Shark Tank seeking additional investment to help grow their company and expand their product line.
Although they didn’t receive a deal on the show, the exposure significantly raised the profile of their brand, and Nootrobox continued to expand in the following years.
They later rebranded to HVMN, which sells nootropic supplements and other health and performance-enhancing products.
How Was The Shark Tank Pitch Of Nootrobox?
Geoffrey Woo and Michael Brandt, co-founders of Nootrobox, entered the Shark Tank in Season 8 looking for an investment of $2 million in exchange for a 5% equity stake in their company. This asked valuation of $40 million immediately raised eyebrows among the sharks.
In their pitch, they explained the concept of nootropics and how their supplements could improve brain function, focus, memory, and energy.
To demonstrate their commitment to biohacking, they disclosed their practice of ‘Intermittent Fasting’ to the sharks, which involved them not eating for a certain period to increase productivity.
This was a part of their broader lifestyle, which they believed boosted their mental and physical performance, thus aligning with their product ethos.
Despite their well-delivered pitch and a compelling explanation of the nootropic industry’s potential, the sharks were unconvinced. The valuation was a sticking point for many of them.
The sharks also expressed concern about the regulatory risks associated with the supplement industry and the efficacy of nootropics in general. Some sharks felt there wasn’t enough conclusive scientific evidence to back up Nootrobox’s claims about their products.
Kevin O’Leary, in particular, was quite vocal about his skepticism of the product and the high company valuation, quickly bowing out of the deal.
Mark Cuban also exited the deal, expressing concerns about the scientific validity of the product.
Lori Greiner, Robert Herjavec, and Daymond John also decided not to invest, citing similar reasons.
None of the sharks decided to invest in Nootrobox. Although they left without a deal, their appearance on the show provided significant exposure for their brand, which helped boost their visibility in the market.
Despite the setback, the company continued to grow, rebranding to HVMN and expanding its product line to include a broader range of performance-enhancing supplements.
Final Deal: No deal between Sharks and Nootrobox.
What Happened To Nootrobox After Shark Tank?
After their appearance on Shark Tank, Nootrobox, now known as HVMN, continued to grow and evolve. Despite not securing a deal on the show, the company received considerable exposure and recognition.
Following their Shark Tank appearance, the founders continued to refine and expand their product offerings. They have since broadened their scope beyond nootropics to focus on optimizing human performance.
This includes a wider range of dietary supplements, foods, and other health-related products to enhance physical and mental performance.
In 2017, the company rebranded and changed its name from Nootrobox to HVMN. The new brand reflects their broader focus on human enhancement, and the name HVMN (pronounced “human”) signifies their commitment to improving human potential.
HVMN continues to thrive, offering products that include their original nootropics and ketone esters, protein powders, and other supplements. Their products have received extensive coverage in media outlets, and they’ve established themselves as a well-known brand in the health and wellness industry.
Geoffrey Woo and Michael Brandt have become thought leaders in biohacking and human optimization, frequently appearing on podcasts, media outlets, and conferences to discuss their health and performance enhancement approach.
They remain committed to their original vision of bringing scientifically backed, high-quality supplements to the market and helping individuals unlock their full potential.
Nootrobox Shark Tank Update
After their appearance on “Shark Tank,” where they failed to secure the investors’ support, Nootrobox founders Michael Brandt and Geoffrey Woo didn’t allow this setback to deter them.
Despite walking away from the show without the $2 million investment they sought, the pair continued their venture, and their efforts paid off.
Firstly, they attracted other high-profile investors, including Marissa Meyer, Andreessen Horowitz, Mark Pincus, and Kevin Chou. These investors helped to bring in significant funding, enabling the company to continue its operations and expansion plans.
By 2016, according to a CNBC report, Nootrobox was earning nearly $5 million a month in subscription fees. This shows that despite the rejection of the ” Shark Tank, ” the company established a strong customer base willing to pay for its products regularly.
In 2017, Nootrobox underwent a rebranding process and changed its name to HVMN, which stands for Health Via Modern Nutrition. Along with the new name came a broader range of products.
The company expanded its product line to include ketone drinks, MCT oil powders, keto collagen, and other performance supplements.
The cost of HVMN’s products varies significantly. For example, a package of Sprint or Yawn costs $24.95, a subscription box is priced at $109.95 per month, while a 24-pack of Ketone-IQ drinks costs $960.
Given the high cost of some products, HVMN’s main target audience seems to be professional athletes. The company proudly shares that Tour de France cyclists are among its clientele. However, their products are available for anyone to purchase and use daily.
While it’s clear that the company has grown and diversified since its “Shark Tank” appearance, it’s worth noting that some critics argue that their products may not be more effective than simply drinking a cup of coffee. This highlights the ongoing debates about the effectiveness and value of such cognition-enhancing supplements.
Overall, after their “Shark Tank” experience, Nootrobox (now HVMN) has continued to evolve and grow its business. The founders have taken their initial concept of creating natural supplements to enhance cognitive function and transformed it into a comprehensive brand offering various health and nutrition products.
Is Nootrobox Still In Business?
Yes, Nootrobox is still in business. However, it’s important to note that after their appearance on Shark Tank in 2016, the brand underwent a name change and is now known as HVMN (pronounced as Human). They have continued to expand their product offerings, and as of 2023, they are performing well in sales and profits.
What Is the Net Worth of Nootrobox?
According to our research, the net worth of Nootrobox, now known as HVMN, is estimated to be $50 million. The valuation of Nootrobox was $40 million when it appeared on Shark Tank.
Also, read about other businesses that appeared on Season 8 of Shark Tank: