Table of Contents
Revolutionizing Personalized Communication: The Story of Felt App
Tomer Alpert presented Felt App on Shark Tank’s season 7 finale, a mobile application that enables users to send handwritten cards from their smartphones.
Felt is a user-friendly app that brings back the charm of handwritten cards in the digital age.
With Felt, you can choose a card, craft a personalized message using your finger or a stylus, and have it printed, sealed, stamped, and sent out within 24 hours on weekdays.
The app also offers a selection of curated gifts for special occasions. Felt allows for endless customization options, from designs to drawings, making it easy to show appreciation and connect with loved ones.
Alpert established the app in 2013 to add a personal touch to our increasingly digital lives. Felt is described as a modern twist on traditional snail mail.
The concept of the Felt App is simple: users can upload a photo or choose from various themes, then craft a brief message and address the envelope within the app.
Felt offers different fonts for those with less-than-perfect handwriting. Once the card is customized, it is sent through the app for printing on high-quality paper. The team at Felt then places the card in an envelope, adds a stamp, and sends it off.
Sending a card through Felt costs only three dollars, with the option to purchase credits for future use. Currently, the service is exclusive to Apple devices.
Felt App stands out as a mobile solution for creating and sending personalized handwritten cards in today’s digital age.
The app allows complete customization, from selecting images to choosing templates and writing messages with ease using various tools provided.
Tomer Alpert, the founder of Felt, conceived the idea after struggling to find a thank-you note promptly.
Despite facing challenges, Alpert’s persistence led him to the Shark Tank Season 7 finale.
With a starting investment of $100,000, Felt was born out of Alpert’s passion for entrepreneurship and nature.
It is common for individuals to prefer personalized greeting cards to generic store-bought options.
Felt App streamlines this process by enabling users to select, write, and address cards digitally, which are then printed, sealed, stamped, and mailed within 24 hours.
In summary, the Felt App offers a convenient way to send heartfelt, personalized cards in a digital world where such gestures are increasingly valued.
Tomer Alpert’s journey from idea conception to Shark Tank’s success underscores the importance of perseverance and innovation in entrepreneurship.
Felt App Shark Tank Pitch
Entrepreneur Tomer Alpert introduced his innovative business venture on Shark Tank Season 7, showcasing an app designed for personalized handwritten greeting cards.
The app, named Felt, aimed to simplify the process of sending heartfelt cards by enabling users to handwrite messages directly from their smartphones.
Felt’s unique features garnered over 60,000 downloads on the App Store and an impressive 4.5-star rating.
During his pitch, Tomer sought a $200,000 investment in exchange for a 6% stake in his business.
However, Kevin O’Leary saw potential in Felt’s compatibility with his existing investment, HoneyFund, which caters to the wedding industry.
Offering $225,000 for a 10% share, O’Leary made a generous proposal that caught the attention of both Tomer and the other sharks.
Mark Cuban, Barbara Corcoran, and Lori Greiner ultimately bowed out of the negotiations after questioning the scalability and uniqueness of Felt.
Encouraged by the remaining sharks, Tomer accepted Kevin O’Leary’s offer, signaling a successful deal and a promising future for Felt in the competitive digital landscape.
In conclusion, Tomer’s journey on Shark Tank highlighted the importance of innovation and user-centric design in the digital age.
Tomer revolutionizes industries and attracts investors by leveraging technology to enhance traditional practices.
Final Deal: Kevin O’Leary agreed to invest $225,000 For a 10% stake in Felt App.
Success Story of Felt App: From Shark Tank Surge to Digital Triumph
After the airing of the Shark Tank episode, Felt experienced a significant surge in membership, reaching around 10,000 at one point.
The deal with Kevin O’Leary proved to be immensely beneficial for the company. Despite not finalizing the contract with Kevin, Felt has managed to thrive and is now accessible online and through the iTunes Store.
Following the broadcast, the sales of their products saw a remarkable increase, leading to a ten to twentyfold rise in revenue. Their Facebook page boasts 8600 followers, which they consistently update with engaging content.
Customers can either purchase individual cards or opt for a $5 monthly subscription, receiving three cards per month.
The company’s active presence on social media platforms like Facebook and X reflects a vibrant and expanding business.
Tomer’s success story of swimming with sharks struck a chord with many. Felt App continues to operate successfully, generating an annual revenue ranging from $1.5 to $2 million.
Felt introduced a frame collection for their cards, featuring solid wood frames. Additionally, as part of their Mother’s Day campaign, Felt distributed flowers along with Mother’s Day cards.
Felt website received a prestigious Webby Award for Best User Interface, likened to the “Academy Awards for online companies.”
The Felt app has piqued curiosity and witnessed a steady increase in sales. Initially securing $220,000 in fundraising, the company’s investment doubled following the Shark Tank deal.
Currently, Felt employs over 40 individuals in Telluride, Colorado, showcasing steady growth by offering handmade cards and seasonal gifts for various occasions, which has significantly influenced consumer preferences.
From a modest revenue of a few hundred thousand dollars, Felt has grown to a $1.5 million enterprise by 2022.
The Felt app is available for download across multiple platforms and their website, catering to a wide audience seeking unique and personalized gifting solutions.
Felt App is still in business with an estimated net worth of $2 million.