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RollinGreens, a standout contestant on Season 11 of Shark Tank, is an innovative food company committed to delivering high-quality, healthy, and delicious plant-based food products to the market.
Co-founded by Ryan Cunningham and his wife Lindsey, the company originated from a food truck business in Boulder, Colorado, but has since evolved into an eco-conscious food brand with retail products sold in grocery stores across the nation.
RollinGreens was featured on Shark Tank with their Millet Tots, a healthier, plant-based alternative to traditional tater tots. These organic millet tots meet various dietary requirements and preferences by being gluten-free, vegan, non-GMO, and soy-free.
RollinGreens’ other products, like Cauliflower Wings and plant-based meat, also carry the brand’s commitment to delivering nutrient-dense, flavorful options for health-conscious consumers.
One of the compelling aspects of RollinGreens is its balance of health and flavor. The products are designed not just to cater to those with dietary restrictions but also to appeal to anyone looking for tasty, nutritious alternatives to conventional food items.
This makes them an excellent choice for individuals and families seeking to incorporate more plant-based foods into their diets without sacrificing taste or convenience.
Moreover, their sustainable approach towards food production reflects a commitment to environmental responsibility, further enhancing their appeal to today’s increasingly eco-conscious consumers.
| Company Name | RollinGreens |
| Entrepreneur | Ryan and Lindsey Cunningham |
| Product / Business | Snacks made with plant and grain-based ingredients |
| Investment Asking For | $500,000 for 10% equity in RollinGreens |
| Final Deal | $500,000 for 20% equity in RollinGreens |
| Shark | Robert Herjavec |
| RollinGreens Episode | Season 11, Episode 24 |
| RollinGreens Business Status | In Business |
| RollinGreens Website | Visit Website |
What Is RollinGreens?
RollinGreens is a Boulder-based company that offers delicious plant-based products made with clean-label ingredients that are good for you and the planet. RollinGreens began as Boulder’s original organic food truck, but it sells its products nationwide today.
RollinGreens offers convenience and quality in every bite with its popular chef-driven recipes and shelf-stable products. RollinGreens is a company that is dedicated to providing delicious plant-based products that are made with clean-label ingredients.
RollinGreens offers convenience and quality in every bite with its popular chef-driven recipes and shelf-stable products. RollinGreens is a company that specializes in creating products that are made with clean-label ingredients.
Their focus is on creating food that is not only healthy but is also good for the planet. The company was founded in 1980 as Boulder’s first organic food truck and has continued growing.
Today, RollinGreens offers a wide variety of chef-driven recipes and shelf-stable products, providing both convenience and quality to consumers. You’ll find something to satisfy your taste buds and nourish your body at RollinGreens, whether a delicious meal or a delicious snack.
Their plant-based meats, such as their Classic Salt & Pepper Beef-Plant-Based MEEAT, are made with USA-made peas and are free from soy, gluten, and cow meat. RollinGreens’ millet tots and cauliflower chicken wings come in three delicious flavors each, including Sweet Mustard and Spicy Green Buffalo.
RollinGreens was featured on Shark Tank’s season 11 finale episode, where the company’s founders, Ryan and Lindsey Cunningham, showcased their vegan chicken wings and tots.
The company has continued to grow and expand its product line, offering new products such as its Plant-Based Ground Taco ME’EAT.
RollinGreens’ revenues are estimated to be between $4 to $5 million per year, and their products are now available in over 5,000 stores nationwide, including Wal-Mart and Wegman’s.
RollinGreens is committed to providing tasty, wholesome, and sustainably sourced food for busy people and families who want to nourish themselves with plant-based foods.
Who Is the Founder Of RollinGreens?
RollinGreens was co-founded by Ryan Cunningham and his wife, Lindsey. The couple shares a deep passion for healthy, sustainable eating, which has been the driving force behind the creation of their brand.
Ryan Cunningham has an interesting background that helped form the basis of RollinGreens. He grew up in Boulder, Colorado, in a household heavily involved in the food industry. His parents operated Boulder’s first organic food truck, also named RollinGreens, in the 1980s.
Although the original food truck ceased operations in 1986, it profoundly influenced Ryan’s life. He developed a deep understanding of the food industry and grew passionate about bringing nutritious and delicious meals to his community.
Ryan went on to study at the Culinary Institute of America in Hyde Park, NY, refining his skills and gaining a deeper understanding of culinary arts. However, his approach to food was always influenced by his upbringing and the principles of health and sustainability that his parents had instilled in him.
In 2011, Ryan and Lindsey revived the RollinGreens name, starting their food truck in Boulder. This time, they focused on offering plant-based foods that were healthy, sustainable, delicious, and appealing to many consumers.
Their food truck was successful, earning a loyal following and rave reviews for their unique, flavorful creations. This success eventually led them to transition from the food truck business into retail, offering products like their Millet Tots in grocery stores.
The vision behind RollinGreens is a culmination of Ryan’s background in food, his culinary expertise, and his dedication to creating healthy, sustainable food options. With Lindsey’s support and shared passion, they’ve created a brand committed to reshaping perceptions of plant-based foods.
RollinGreens Before Appearing on Shark Tank
Before appearing on Shark Tank, RollinGreens had embarked on a fascinating journey from a food truck to a retail brand. It was co-founded by Ryan and Lindsey Cunningham in 2011, reviving the name of Boulder’s first organic food truck, which Ryan’s parents operated in the 1980s.
The couple’s mission was to create delicious, healthy, plant-based food and contribute positively to their community. Their food truck gained a loyal following and rave reviews due to their innovative and flavorful plant-based offerings.
However, they soon realized the potential to broaden their impact by shifting their business model from a food truck to retail products that could reach a wider audience. They thus closed their food truck operations in 2017 to focus on this new direction.
The company launched its first retail product, Millet Tots, a healthier, gluten-free alternative to traditional tater tots made from ancient grain millet. Their product was picked up by various local and national retailers, thereby expanding their reach and validating their new business direction.
The company’s growth continued, developing additional products, including its Cauliflower Wings and plant-based meats. Despite these successes, RollinGreens still needed additional capital and exposure to scale up, leading to their decision to appear on Shark Tank.
The platform allowed them to showcase their products to a larger audience and attract potential investors to support their mission of offering healthy, tasty, and sustainable plant-based foods.
RollinGreens Shark Tank Recap
Rollin Greens, a millet-based snack company, appeared on Shark Tank in Season 11, seeking a $500,000 investment in exchange for a 10% equity stake in their business, valuing the company at $5 million.
The entrepreneurs, Ryan and Lindsey Cunningham, presented their plant and grain-based frozen snacks, including millet- and cauliflower-based snack tots and wings, offering various flavors.
At the time of the pitch, Rollin Greens had achieved $320,000 in sales but was operating at a loss. Their products were already available in retailers such as Target and Kroger.
During the pitch, Lori Greiner showed interest in the product and attempted to involve guest shark Daniel Lubetzky in a deal, but he declined due to concerns about moving to food service.
Consequently, Lori decided to back out as well. Mark Cuban also opted out, stating that he didn’t find the profit margins satisfactory. Kevin O’Leary followed suit, expressing skepticism about the business model.
Ultimately, Robert Herjavec emerged as the remaining shark interested in Rollin Greens. He offered $500,000 for a 20% equity stake, which Ryan and Lindsey considered. They also tried to bring Lori back into the deal, but she declined. In the end, they accepted Robert’s offer.
However, despite the appearance on Shark Tank, the deal with Robert Herjavec did not close. Nevertheless, Rollin Greens has achieved significant success since then.
The company generates up to $5 million in annual revenue and has secured shelf space in major retailers like Walmart and Wegman’s. Additionally, Rollin Greens was recognized as QVC’s Best Plant-Based Food for 2021.
Overall, the Shark Tank pitch of Rollin Greens initially garnered interest from multiple sharks, but only Robert Herjavec made an offer. Although the deal didn’t come to fruition, the exposure on the show helped Rollin Greens achieve substantial growth and recognition in the plant-based food industry.
What Happened To RollinGreens After Shark Tank?
After appearing on Shark Tank, RollinGreens experienced significant growth and success. Although the deal with Robert Herjavec did not close, the exposure on the show helped propel the company’s trajectory.
RollinGreens expanded its product offerings and distribution channels. The company introduced its plant-based meat products in 2021, further diversifying its product line. The same year, RollinGreens won the QVC’s Best Plant-Based Food award for its crispy Cauliflower Wings, adding to its recognition and reputation in the industry.
RollinGreens’s revenue tripled after its appearance on Shark Tank, reaching $4-5 million. RollinGreens secured shelf space in major retailers such as Walmart, Whole Foods, and Kroger, allowing its products to reach a wider consumer base.
Furthermore, RollinGreens launched a direct-to-consumer e-commerce platform in 2020. This move enabled customers to purchase its products online, providing convenience and accessibility.
The expansion into online sales channels contributed to the company’s growth and ability to reach a broader audience.
RollinGreens’ success is also reflected in its valuation. During the Shark Tank pitch, the company was initially valued at $5 million, which was reduced to $2.5 million with Robert Herjavec’s offer. However, the current net worth of RollinGreens is once again valued at $5 million.
RollinGreens experienced significant growth, expanded its product offerings, secured distribution in major retailers, won industry recognition, and launched an e-commerce platform after appearing on Shark Tank.
The exposure and support from the show, along with their dedication and innovation, have positioned RollinGreens for continued success in the plant-based food market.
RollinGreens Shark Tank Update
After RollinGreens appeared on ABC’s “Shark Tank,” the company experienced significant growth and made several strategic moves to expand its business. RollinGreens is a plant-based food company specializing in meat alternatives, including vegetarian chicken wings and tater tots.
Despite initial concerns about the company’s business structure, most Sharks declined to invest, except for Robert Herjavec, who offered $500,000 for a 20% stake.
Following their appearance on “Shark Tank,” RollinGreens achieved notable success. Their wings received recognition as the best plant-based food from QVC in 2021.
The exposure on the show led to increased sales and website traffic, surpassing the revenue generated in the entire first quarter of 2020. The company capitalized on this momentum by expanding its online presence and e-commerce operations.
RollinGreens recognized the importance of food service and gross margin improvement, leading them to adjust their business model. They successfully increased their gross margin by 25% and improved manufacturing efficiencies.
The company expanded its distribution to include major retailers such as Kroger and Walmart, aiming to reach a wider consumer base across the United States.
RollinGreens primarily sells its products online and through various grocery stores, focusing on meat replacement pouches rather than tots and wings.
The company has generated annual sales between $4 and $5 million. They continue to seek investors and aim to raise an additional $2 million to support their growth. RollinGreens has also been working on innovations and partnerships.
They are exploring the development of shelf-stable products and potential collaborations with Thrive Market and meal kit services. These initiatives aim to expand their product offerings and market reach further.
RollinGreens experienced significant growth after appearing on “Shark Tank.” They have succeeded in the plant-based food market, with their products gaining recognition and being made available in over 4,000 stores nationwide.
The company continues to focus on expanding its online presence, seeking investors, and developing new partnerships and innovations to sustain its growth and meet the demand for healthy, plant-based alternatives.
RollinGreens is a great example of a company that has succeeded after appearing on Shark Tank. The company has shown that it can build a successful business by providing innovative, high-quality products and services.
Is RollinGreens Still In Business?
RollinGreens is still in business and actively operating in the plant-based food industry. After their appearance on ABC’s “Shark Tank,” RollinGreens experienced significant growth and made strategic moves to expand their business.
The company manufactures plant-based meat alternatives, including popular millet tots and cauliflower-based wings. RollinGreens has achieved notable success since its Shark Tank appearance.
They reported tripled revenue in 2020 alone and received recognition for their wings as the “best plant-based food” on QVC. The company now sells its products online and in various grocery stores across the United States, focusing on meat replacement pouches with higher profit margins. They continue actively seeking investors to raise an additional $2 million for further growth.
RollinGreens has a steady growth trajectory, with a weekly growth rate of 0.80% and a significant size multiple. They have attracted multiple investors and have a moderate social media presence with 5.5k Twitter followers.
Their commitment to providing nutritious, flavorful, and allergen-free snacks has helped them establish a competitive advantage in the market. The company’s product offerings cater to health-conscious consumers seeking clean and vegan-friendly options.
RollinGreens’ success can be attributed to expanding its distribution to major retailers like Walmart and Whole Foods, introducing new plant-based meat products, and increasing its valuation to $5 million.
They continue to serve customers through various channels, including delivery and online orders. With the growing demand for plant-based food products, RollinGreens has positioned itself well in the market and remains an active player.
RollinGreens is still in business, offering a range of plant-based meat alternatives and maintaining a presence in grocery stores and online platforms. They have grown, attracted investors, and continue to meet the demand for healthy, vegan-friendly snacks.
What Is the Net Worth Of RollinGreens?
According to our research, the net worth of RollinGreens is estimated to be $5 million as of 2023. This is based on the company’s valuation during its appearance on Shark Tank and its subsequent revenue growth and product development. The valuation of RollinGreens was $250,000 when it appeared on Shark Tank.
Also, read other businesses from Season 11 of Shark Tank:
