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Brass Roots is a company that was featured in episode 12 of season 14 of Shark Tank. They specialize in producing healthy snacks made from organic Sacha Inchi seeds. Sacha Inchi, also known as the “Incan Peanut” or an “ancient superfood” from Peru, is a star-shaped fruit grown for its nutritious seeds.
Brass Roots aims to provide a healthy alternative to snacks and cater to individuals with nut allergies who still crave the nutty flavor.
The CEO and Founder of Brass Roots, Aaron Gailmor, was inspired to create the company after his father had a major heart attack in 2019.
He discovered that Sacha Inchi seeds have a nutty flavor and are rich in fiber, protein, healthy fats, antioxidants, zinc, calcium, and magnesium. These seeds serve as a perfect alternative to nuts and are suitable for those following a weight loss regimen or a keto-friendly diet.
Brass Roots focuses on the sustainable and ethical sourcing of Sacha Inchi seeds from their farming partner Chan, who is based in Thailand and Laos.
They ensure fair wages for farmers and promote health awareness through their sourcing practices. The brand also prioritizes community work and donation programs.
Since its inception in 2019, Brass Roots has gained popularity in the market. Their range of keto-friendly and allergen-friendly snacks has been well-received, especially by individuals with nut allergies.
The company witnessed 100% quarterly growth in its first year and secured a $1 million investment from a leading nut processing enterprise, John B Sanfilippo & Son Incorporation.
Brass Roots products, including Roasted Sacha Inchi, Sacha Inchi Seed Butter, and Crunch Puffs, are available in various flavors and sold at prominent retailers such as Sprouts Markets, Wegman’s, and Whole Foods. The brand has received recognition from Forbes, Trendhunter, Food Tank, Women’s Health, and Veg News.
In addition to their focus on providing healthier snack options, Brass Roots is actively involved in community work. They partner with organizations like the Mercy Foundation to support community development projects and provide education to low-income communities in Thailand and Laos.
Locally, they collaborate with Roots of Music, Covenant House, and Youth Run Nola to provide free snacks and nutritional awareness education for youth empowerment and music education.
Brass Roots’ commitment to sustainability, ethical sourcing, and community engagement, as well as their range of delicious and nutritious snacks, make them an excellent choice for individuals seeking healthier alternatives.
With their steady growth and strong profit margin, it will be exciting to see what new tasty and healthy snacks the brand launches in the future.
Company Name | Brass Roots |
Founder | Aaron Gailmor |
Product | A snack made from Sacha Inchi seeds |
Investment Seeking | $400,000 for 7% equity |
Final Deal Accepted | No Deals |
Shark Name | No Shark |
Episode | Season 14, Episode 12 |
Business Status | In Business |
Website | Visit Website |
Net Worth | $7 million |
What Is Brass Roots?
Brass Roots is a New Orleans-based startup that focuses on producing nutritious snacks while also giving back to the planet and the community. They offer a range of keto-friendly, plant-based snacks that are preserved using environmentally friendly, plant-based additives.
Brass Roots’ snacks include Sacha Inchi seeds, also called “Incan Peanuts.” These seeds have been grown for centuries by Peruvian indigenous people and are considered a superfood.
Sacha Inchi seeds are rich in complete protein, fiber, and omega-3 fatty acids. They are nut-free but have a nut-like flavor and texture, making them a suitable option for people with nut allergies.
Brass Roots is distinguished by its commitment to sustainability and social impact. The company sources Sacha Inchi seeds from farmers in Laos and Thailand, paying fair wages to the farmers there. The seeds are cultivated in areas with high rainfall, minimizing the need for irrigation and reducing stress on local water sources.
The nutritional benefits of Sacha Inchi seeds are impressive. They contain up to 9 grams of complete protein per serving, making them a valuable plant-based protein source.
Additionally, they have a high content of alpha-linolenic acid, an omega-3 fatty acid known to support brain function and increase “good” HDL cholesterol levels. The seeds also provide 5 grams of fiber per serving, promoting gut health.
Brass Roots delivers nutritious snacks while also emphasizing community service and collaboration. They have partnered with organizations like the Mercy Foundation to support education and community development initiatives in Laos and Thailand.
They also provide free food and nutrition instruction to local music education and youth development organizations, aiming to bridge the access gap to nutritious meals for those in need.
In terms of products, Brass Roots offers a variety of snacks, including Grain-Free Crunch Puffs, Sacha Inchi Seed Butter, and Roasted Sacha Inchi seeds. The Crunch Puffs are a grain-free alternative to classic puff snacks, available in flavors like Jalapeno Cheddar, Truffle Rosemary, and White Cheddar.
Sacha Inchi Seed Butter is a protein-rich spread available in Chocolate, Unsweetened, and Classic tastes. Roasted Sacha Inchi seeds are an organic and healthy alternative to peanuts, offered in flavors such as Salt & Vinegar, Lightly Salted, and Honey Mustard.
Who Is The Founder Of Brass Roots?
The founder of Brass Roots is Aaron Gailmor, who serves as the CEO of the company. After his father’s heart condition motivated him to learn more about nutrition, Aaron Gailmor was inspired to create snacks that were both nutritious and delicious.
Before appearing on Shark Tank in Season 14, Episode 12, Brass Roots was founded in 2019 with a strong focus on providing healthy snacks that give back to the community.
The company’s dedication to nutritionally dense snacks led them to create keto-friendly and plant-based products using organic Sacha Inchi Seeds. These seeds are sourced from farming partner Chan, who is based in Thailand and Laos.
The idea behind Brass Roots was to offer healthy and allergen-friendly snacks that not only taste great but also have a positive impact on the community.
The company’s commitment to community work and partnerships is evident through its collaboration with the Mercy Foundation, an organization that aims to provide education and community development projects in Thailand and Laos.
Brass Roots also focuses on giving back locally by providing free snacks and nutrition education to organizations rooted in music education and youth empowerment.
Through these initiatives, the company aims to address the gap in access to healthy foods for those who may be less fortunate.
Aaron Gailmor, the CEO of Brass Roots, conceived the idea of creating the company after his father’s heart condition sparked his interest in nutrition. The company was founded in 2019 with a mission to provide healthy snacks while giving back to the community.
Brass Roots partnered with farming partner Chan to source organic Sacha Inchi Seeds, and they actively engage in community work and partnerships both locally and internationally.
How Was The Shark Tank Pitch Of Brass Roots?
During the Shark Tank pitch, Aaron Gailmor presented Brass Roots, a snack line that uses sacha inchi seeds as an alternative to peanuts and tree nuts. Aaron sought a $400,000 investment in exchange for 7% equity in his business.
The Sharks were impressed by Aaron’s clever presentation and the solution Brass Roots offered for nut allergies and school bans.
The Sharks sampled the products and were impressed with the taste. However, Kevin O’Leary was concerned about the financials.
Aaron revealed that Brass Roots generated $35,000 in gross revenue in 2019, which increased to over $250,000 in 2020. In 2021, their sales doubled to approximately $500,000, and they expected to generate $1.5 million in gross revenue in 2022.
The most successful product for Brass Roots was their lightly salted variety of Sacha Inchi Seeds, which cost $5.00 to produce and sold for $17.99 per bag.
Daymond John was surprised by the high production cost, and four Sharks dropped out. Daniel Lubetzky was the last remaining Shark considering an offer but ultimately decided not to invest.
Unfortunately, Aaron was unable to secure a deal on Shark Tank, and Brass Roots left without an offer. Despite this setback, the company continued its operations successfully.
Brass Roots expanded its retail presence and was available in more health-food retailers, including Sprouts Farmers Market and Whole Foods Market, during the Brass Roots update. Their products were also sold on Amazon and the Brass Roots website.
Here is a table summarizing the Sharks’ offers and the final deal:
Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
Kevin O’Leary | None | N/A | N/A |
Daymond John | None | N/A | N/A |
Daniel Lubetzky | None | N/A | N/A |
Mark Cuban | None | N/A | N/A |
Lori Greiner | None | N/A | N/A |
Despite impressing the Sharks with their product, Brass Roots was unable to secure a deal on Shark Tank. However, the company continued to thrive and expanded its retail presence in various health-food retailers.
Did Brass Roots Get a Deal on Shark Tank?
Brass Roots, a snacks brand that produces snacks made from Sacha Inchi Seeds, appeared on Shark Tank Season 14 Episode 12. The founder and CEO, Aaron Gailmor, pitched the company and asked for $400,000 in exchange for 7% equity at a valuation of $5.7 million. However, Brass Roots did not secure a deal with any of the sharks.
During the pitch, Aaron highlighted the nutritional benefits of Sacha Inchi seeds, which contain high protein, omega-3 fatty acids, and fiber. The company’s snacks are organic, keto-friendly, plant-based, low FODMAP, and vegan.
Despite not securing a deal on Shark Tank, Brass Roots experienced growth in sales. They reported $35,000 in sales in 2019, $250,000 in 2020, and $500,000 in 2021. They projected sales of $1.5 million in 2022.
The company received a $1 million funding investment in January 2021 from John B Sanfilippo & Son Inc., a snacks manufacturer.
Brass Roots snacks can be found on their website, as well as on platforms like Amazon, Sprouts, Whole Foods Market, and more. The brand has also partnered with Farmer Chan in Thailand & Laos for sourcing Sacha Inchi Seeds.
Brass Roots is still in business and is estimated to be worth $7 million. They continue to focus on providing natural and nutritious snacks using Sacha Inchi Seeds.
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What Happened To Brass Roots After Shark Tank?
After appearing on “Shark Tank,” Brass Roots did not secure a deal with any of the sharks. However, the exposure from the show led to a significant increase in website traffic and orders.
The company implemented the sharks’ advice, including raising prices, improving packaging, and focusing on their best-performing products. These changes helped Brass Roots achieve profitability by the first quarter of 2023.
Brass Roots products, such as Sacha Inchi Butter and Roasted Sacha Inchi Seeds, can be found on their website, Amazon, and in retailers like Whole Foods and Sprouts.
The company continues to participate in public events and maintain community involvement, offering product donations to schools and youth groups.
CEO Aaron Gailmor spreads awareness of their mission and presents information about nutrition and entrepreneurship to students.
Brass Roots’ social media platforms promote their brand and feature various recipes using their products. The company has been featured in Forbes, ABC, Women’s Health, and other notable outlets.
While revenue figures are not publicly available, Brass Roots is estimated to have a net worth of $7 million.
Looking ahead, Brass Roots plans to introduce a new product, the Sacha Inchi Bar, a nutritious protein bar made from their signature seeds.
The company’s mission aligns with the growing trend of healthy and socially conscious consumer preferences, which could lead to further success in the future.
Despite not securing a deal on “Shark Tank,” Brass Roots has persevered and made strategic changes to ensure its success in the market.
Also read, Nutr Shark Tank Update | Nutr Net Worth
Brass Roots Shark Tank Update
After appearing on Shark Tank, Brass Roots experienced the “Shark Tank effect,” which typically leads to a significant increase in orders and exposure for the business.
The episode has recently aired, so it is expected that the next 24-48 hours will be overwhelming for the company as it handles the surge in demand.
Brass Roots, founded in 2019 by Aaron Gailmor, offers healthy snacks made from sacha inchi seeds. These snacks are keto-friendly and environmentally-friendly, making them popular among health-conscious consumers. The flagship product, Roasted Sacha Inchi Seeds, has received an average rating of 4 stars on Amazon.
Prior to appearing on Shark Tank, Aaron Gailmor secured $1 million in funding from John B Sanfilippo & Son, a leading nut processing company. This capital allowed Brass Roots to establish distribution deals with retail stores such as Whole Foods, Wegmans, and Sprouts Markets.
Additionally, their products are available for purchase online through Amazon and their official website, BrassRootsFood.com.
The exposure gained from being on Shark Tank is expected to attract more brand partnerships and help Brass Roots launch new products into the market.
With the growing popularity of keto diets and the demand for healthy fats, fiber, and protein among consumers, Brass Roots is well-positioned to become profitable in 2024.
In terms of valuation, as of 2024, Brass Roots is estimated to be worth $7 million. This showcases the potential and promising future of the business.
Brass Roots has benefited from its appearance on Shark Tank by gaining increased visibility, securing distribution deals with major retail stores, and attracting a larger customer base. With its focus on healthy and sustainable snacks, it is poised for success in the health food industry.
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What Is the Net Worth Of Brass Roots?
According to our research, the net worth of Brass Roots is estimated to be $7 million. The valuation of Brass Roots was $5.71 million when it appeared on Shark Tank in season 14.