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Rocketbook is an innovative smart notebook that appeared in Season 8 of Shark Tank. It is a blend of traditional note-taking methods and advanced technology that caters to the need for efficient, organized, and eco-friendly documentation.
Unlike conventional notebooks, Rocketbook offers a reusable and digitally connectable option that is an ingenious solution for personal and professional use.
The most striking feature of Rocketbook is its reusable pages. The pages are made with a synthetic material that allows users to write using a specialized Pilot FriXion pen, then erase the content with a damp cloth, making the notebook reusable again and again. This unique feature promotes sustainability by reducing paper waste.
Rocketbook is also equipped with impressive smart features. One such feature is its cloud-connected capability, where users can scan their handwritten notes or sketches with the Rocketbook app and save them to various cloud services like Google Drive, Dropbox, or Evernote.
The app uses machine vision to scan the pages accurately and even has Optical Character Recognition (OCR) that transcribes the handwritten notes into typed text, enhancing the usability of the captured information.
In addition, each page of the Rocketbook notebook has seven symbols at the bottom. Users can assign each symbol to a location within the cloud service of their choice. This way, when a particular symbol is marked and the page is scanned, the app automatically files the note to the assigned location, efficiently organizing notes.
In terms of why Rocketbook is a good choice, there are several compelling reasons. Its reusability and cloud connectivity make it a cost-effective, environment-friendly, and efficient note-taking solution.
Rocketbook caters well to individuals seeking a balance between handwritten and digital notes by merging the tangibility of traditional writing with the flexibility and accessibility of digital notes.
Furthermore, its ability to automatically transcribe and sort notes into designated folders is a boon for students, professionals, and anyone needing an organized digital archive of their notes. In conclusion, Rocketbook’s blend of sustainability and smart features positions it as a revolutionary tool in note-taking.
| Company Name | Rocketbook |
| Entrepreneur | Jake Epstein and Joe LeMay |
| Product / Business | A smart notebook that can be reused |
| Investment Asking For | $400,000 for 10% equity in Rocketbook |
| Final Deal | No Deal |
| Shark | No Shark |
| Rocketbook Episode | Season 8, Episode 24 |
| Rocketbook Business Status | In Business |
| Rocketbook Website | Visit Website |
| Rocketbook Net Worth | $50 Million |
What Is Rocketbook?
Rocketbook is a revolutionary writing system that offers a combination of standard and modern note-taking, making it a popular choice for the environmentally conscious. It is a reusable notebook that allows users to create handwritten notes, lists, and sketches and upload them to the cloud for backup and organization.
The Rocketbook uses advanced technology to reduce its environmental impact, reduce paper waste, and allow its users to save money over time. You can easily erase and rewrite your notes on the same pages with a FriXion pen.
The system is compatible with multiple favorite cloud services, including Google Drive, Evernote, Dropbox, OneNote, and OneDrive. Users can scan their notes using the free Rocketbook app, which converts them into digital files that can be accessed anytime, anywhere.
With Rocketbook, users no longer worry about losing their notes as they can be easily backed up and organized in the cloud.
Rocketbook offers a wide range of products with different features and templates, including the reusable Orbit line of note-taking pads, Everyday Planner, Fusion, and Cloud Cards, designed to cater to every need and mission.
Each product is designed to the highest quality, with a sturdy cover and durable pages, making it perfect for office, personal, or classroom use.
Rocketbook is an innovative and eco-friendly solution for note-taking, journaling, and sketching, providing the convenience of traditional handwriting combined with the power of modern technology.
Rocketbook’s features, ease of use, and compatibility with popular cloud services make it the perfect tool for organizing your daily tasks, schoolwork, and business presentations.
Who Is The Founder Of Rocketbook?
Joe Lemay and Jake Epstein are the co-founders and brains behind Rocketbook. Lemay, the CEO, is an experienced entrepreneur who previously held senior roles in several tech companies.
He has a Bachelor’s degree in Accounting from Boston College and a Master’s in Business Administration from the MIT Sloan School of Management. Epstein, the Chief Marketing Officer, is an alumnus of the University of Massachusetts Amherst and has a background in e-commerce and digital marketing.
The idea of Rocketbook was born out of Lemay’s personal experience. One day, he forgot his notebook at home before an important meeting and wished for a solution that allowed the convenience of traditional note-taking but with the added benefits of digital technology.
He shared this idea with Epstein, and they decided to work together to create a smart notebook. Their goal was to combine the physical act of writing, which many still prefer, with the advantages of digital notes, including the ability to save, search, and share notes easily.
Before appearing on Shark Tank, Rocketbook had already gained some popularity. Lemay and Epstein launched an Indiegogo campaign for the product in 2015. Their pitch resonated with many people, offering a solution to a common problem in a technologically advancing world.
The campaign was a tremendous success, raising over $1.8 million and providing the initial funding needed to start mass production of Rocketbook. Despite this success, the founders knew they needed to reach a broader audience to make their mark.
They decided to go on Shark Tank in 2017 to promote Rocketbook and try to secure further investment. Their appearance on the show gave them a national platform to demonstrate their innovative product and challenged them to refine their business strategy and focus on their unique selling points.
How Was The Shark Tank Pitch Of Rocketbook?
The Shark Tank pitch of Rocketbook, made by its co-founders Jake Epstein and Joe Lemay during the Season 8 finale, was a remarkable event. Epstein and Lemay asked the sharks for an investment of $400,000 in exchange for 10% equity in their company, valuing Rocketbook at $4 million.
The founders presented Rocketbook as a smart, reusable notebook that offers an alternative to traditional notepads. The Rocketbook is erasable and reusable, with the capability of lasting up to five uses per page.
Additionally, the product allows users to digitize their notes and send them to others over the internet and cloud storage, presenting a unique blend of traditional and digital note-taking methods.
Epstein and Lemay had already sold around $2.2 million worth of Rocketbooks at the time of their pitch, which greatly impressed the sharks. However, their innovative product still faced considerable skepticism.
Kevin O’Leary raised concerns that Rocketbook should aim to sell more than one book per customer and argued that an iPad could perform similar functions.
Barbara Corcoran believed Rocketbook was a mere gimmick, leading her and Robert Herjavec to drop out. O’Leary soon followed suit, calling the product “crazy.”
With only two sharks left, Lori Greiner and Mark Cuban, the founders still had a chance for investment. Greiner was impressed by the novel approach Rocketbook took towards reinventing the notebook but felt that the process involved too many steps, leading her to drop out. Mark Cuban followed her, leaving Epstein and Lemay without a deal.
Despite walking away without a deal from Shark Tank, Rocketbook became a major success story. In a surprising turn of events, the company’s growth soared after its appearance on the show.
Rocketbook gained considerable popularity and was acquired by Bic in December 2020 for $40 million, a testament to the product’s innovation and market demand.
What Happened To Rocketbook After Shark Tank?
After appearing on Shark Tank, Rocketbook experienced considerable growth and success, even without securing a deal from any Sharks. The visibility and national exposure provided by the show helped Rocketbook capture the attention of a wider audience and significantly boost its sales.
The company continued to leverage its unique selling proposition of providing a smart, reusable notebook that bridges the gap between traditional and digital note-taking, which resonated well with consumers.
By December 2020, Rocketbook had achieved such success that it attracted the attention of Bic, a renowned multinational manufacturer of stationery products, lighters, and shavers.
Bic acquired Rocketbook for an impressive $40 million, signaling the company’s significant potential and the mainstream market’s readiness to embrace innovative, sustainable, and tech-savvy solutions.
Rocketbook’s success after Shark Tank demonstrates that even without securing a deal on the show, businesses can still succeed with the right mix of innovative products, effective marketing, and a keen understanding of their target market.
Despite the skepticism of the Sharks during their presentation, the founders of Rocketbook were able to build a prosperous business by adhering to their vision and leveraging the platform provided by Shark Tank.
Rocketbook is recommended as one of the leading notebook alternatives for those looking to take digital notes, signifying its strong position in the market.
Rocketbook Shark Tank Update
Rocketbook is a company that sells reusable notebooks that can be erased with a damp cloth and uploaded to the cloud. The company appeared on Shark Tank in 2017 and asked for $400,000 for 10% equity. However, they did not receive any offers from the Sharks.
Despite not receiving an investment from the Sharks, Rocketbook has continued to grow and succeed. In December 2020, Rocketbook was acquired by BIC for $40 million.
BIC is a global leader in the pen and writing instrument industry, and the acquisition of Rocketbook gives BIC a foothold in the growing market for digital note-taking.
Since the acquisition, Rocketbook has continued to innovate and release new products. In 2021, the company launched the Rocketbook Wave, a notebook that can be erased with a microwave.
The Rocketbook Wave has been a popular product, and it has helped Rocketbook to expand its reach further. Today, Rocketbook is one of the leading providers of reusable notebooks.
Students, professionals, and creatives worldwide use the company’s products. Rocketbook’s success is a testament to the power of innovation and the importance of finding a product-market fit.
Here are some of the key factors that contributed to Rocketbook’s success after Shark Tank:
- Strong product-market fit: Rocketbook’s products fill a real need in the market for a sustainable and environmentally friendly alternative to traditional notebooks.
- Innovative marketing: Rocketbook has effectively marketed its products through social media, online advertising, and word-of-mouth.
- Strong partnerships: Rocketbook has partnered with several well-known brands, such as BIC, Staples, and Target. These partnerships have helped Rocketbook to reach a wider audience and increase sales.
- Excellent customer service: Rocketbook has a reputation for providing excellent customer service. This has helped to build trust and loyalty among customers.
Rocketbook is a great example of a company that has succeeded after Shark Tank. The company’s success is a testament to the power of innovation, marketing, partnerships, and customer service.
Is Rocketbook Still In Business?
Yes, Rocketbook is still in business. In fact, Rocketbook was acquired by BIC in December 2020. The company has continued to grow since then, and it is now one of the most popular brands of reusable notebooks.
Rocketbook notebooks are made with special paper that can be erased with water. This allows users to take notes, scan them into their computers, and then erase the pages for reuse.
Rocketbook notebooks are available in various sizes and styles and are compatible with various scanning apps. Rocketbook is an excellent choice for those looking for a convenient and sustainable way to take notes.
The company’s high-quality and well-designed products offer several features that make them ideal for students, professionals, and anyone who takes notes regularly.
What Is the Net Worth Of Rocketbook?
Rocketbook valuation was $4 million when it was presented on Shark Tank. Rocketbook’s net worth is unknown, as the company is privately held. However, we can make some estimates based on public information.
In 2020, Rocketbook reported $32 million in net sales. BIC acquired the company in December 2020 for $40 million. This suggests that Rocketbook’s pre-acquisition valuation was at least $40 million.
Since the acquisition, Rocketbook has continued to grow. In 2021, the company reported $40 million in net sales. This represents a 25% increase from 2020.
Based on this information, we can estimate that Rocketbook’s net worth is at least $50 million. However, the company may be worth significantly more.
Also, read other businesses that appeared on Season 8 of Shark Tank:
