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The Tucky Belt, introduced by Brooke Knaus on Shark Tank, is a game-changing accessory designed to provide a sleek, tucked-in look without the inconvenience and discomfort associated with traditional methods like tucking shirts into bras.
This innovative belt, crafted from high-quality jacquard elastic material, features two silicone strips for enhanced grip and stability.
The adjustable nature of the Tucky belt allows it to accommodate a wide range of sizes, from 00 to 14, making it suitable for various body types.
Tucky belt development involved extensive research and multiple prototypes to ensure its functionality and effectiveness. Users can transform their outfit into a stylish crop top by wearing the belt as an undergarment before tucking in a shirt.
The belt’s unique design not only enhances the overall appearance but also eliminates the unsightly bulges that often result from traditional tucking methods.
Additionally, the Tucky belt is easy to maintain and can be cleaned conveniently in a washing machine, adding to its practicality and ease of use.
With a price point of $30 per unit and available in two sizes and three attractive colors, the Tucky belt offers a versatile and affordable solution for those looking to achieve a polished and put-together look without sacrificing comfort.
Its popularity has surged since its initial launch, garnering praise for its ability to streamline the tucking process and provide a flattering silhouette.
Whether you’re dressing up for a special occasion or simply want to add a touch of sophistication to your everyday attire, the Tucky belt stands out as a must-have accessory for anyone seeking a seamless and stylish wardrobe solution.
| Company Name | Tucky Belt |
| Founder | Brooke Knaus |
| Product | An undergarment accessory |
| Investment Seeking | $70,000 for 30% equity |
| Final Deal Accepted | $70,000 for 39% equity |
| Shark Name | Daymond John |
| Episode | Season 14, Episode 22 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $250,000 |
Tucky Belt: A Stylish and Comfortable Solution for the ‘No-Bulk Tuck’
Tucky Belt is a thick, luxurious Jacquard elastic belt lined with silicone strips for extra grip. It is designed to help tuck or crop shirts, hoodies, or sweaters without the bulk, providing a comfortable and effective solution for achieving various styles.
Tucky Belt is an elastic belt designed to help achieve a ‘no-bulk tuck’ when tucking or cropping shirts, hoodies, and sweaters.
Tucky Belt is made of thick, luxurious Jacquard elastic with silicone strips for extra grip, providing a comfortable and stylish solution for achieving a neat, tucked-in look.
The belt comes in four sizes (Extra Small, Small, Medium, Large, and Extra Large) and is priced at $30.
Tucky Belt Before Shark Tank
The founder of Tucky Belt is Brooke Knaus. She conceived the idea during the pandemic in 2020 while looking for ways to style her clothing more effectively.
Brooke Knaus had been using the bra-tuck hack to adjust her outfits but saw the need for a more versatile and secure solution. This led her to develop the Tucky Belt, aiming to provide a comfortable, adjustable, and grippy accessory to hold various types of tops in place.
Before its appearance on Shark Tank in May 2023, the Tucky Belt went through a journey of innovation and refinement.
Brooke Knaus replaced the bra-tuck hack with an elastic belt in 2021, which offered more flexibility in cropping tops at different lengths.
However, she encountered issues with the belt being too stretchy. After extensive research and collaboration with an elastic company, the Tucky Belt was born.
Crafted from high-quality jacquard elastic and lined with silicone strips for extra grip, the Tucky Belt became a durable and comfortable solution for achieving trendy crop tops or the perfect tucked-in look.
Tucky Belt Shark Tank Pitch
- Founder: Brooke Knaus
- Product: Crop tops made from any shirt
- Investment Seeking: $70,000 for 30% equity
- Final Deal: $70,000 for 39% equity
- Sharks: Daymond John
Brooke Knaus entered the Shark Tank seeking a $70,000 investment in exchange for a 30% equity stake in Tucky Belt.
She introduced a unique fashion accessory designed to convert regular shirts into trendy crop tops, addressing the popular demand for such clothing items.
During the pitch, Brooke highlighted that Tucky Belt had been operational for only six months but had already achieved impressive results, generating $60,000 in gross revenue.
She emphasized the simplicity and effectiveness of the silicone device in transforming shirts, showcasing its potential in the fashion market.
Despite the positive financial performance and promising concept, Sharks Mark Cuban and Lori Greiner opted not to invest in Tucky Belt.
Mark expressed concerns about scalability, while Lori questioned the long-term viability of the product in a competitive industry.
Barbara Corcoran also decided to pass on the opportunity, citing her reservations about crop tops being a passing trend.
However, Kevin O’Leary and Daymond John saw potential in Brooke’s business, and both offered $70,000 for a 40% equity stake.
Brooke negotiated with Daymond John, expressing her willingness to accept a slightly lower equity stake of 39%. Daymond agreed to this revised offer, sealing the deal at $70,000 for 39% equity.
This partnership with Daymond brought not only financial support but also valuable expertise and connections to help Tucky Belt grow and succeed in the fashion market.
The collaboration with Daymond John proved fruitful for Tucky Belt, as it received a significant marketing boost following the Shark Tank episode.
The exposure from the show contributed to Tucky’s continued success, with projected sales for 2023 exceeding the previous year’s numbers.
The deal with Daymond John enabled Tucky Belt to leverage its strengths and capitalize on new opportunities in the fashion industry.
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Daymond John | $70,000 for 40% | 39% equity | 39% equity |
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Tucky Belt After Shark Tank
After appearing on Shark Tank, Tucky Belt experienced a surge in sales, with most belts selling out within 12 hours post-episode. The product gained significant traction, especially on platforms like TikTok.
The exposure from the show helped attract new customers and investors, leading to increased revenue and business growth.
Additionally, the credibility gained from being on Shark Tank opened doors to new opportunities, such as partnerships and collaborations with other companies.
Additionally, Tucky Belt was featured on the Today Show, further boosting its visibility. The company also expanded its product line by introducing Stitchy, a new accessory for temporarily attaching clothes like scarves to shirts.
Despite not securing investment from all Sharks, the exposure from Shark Tank and subsequent media coverage contributed to Tucky Belt’s success and ongoing presence in the market.
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Tucky Belt Shark Tank Update
After appearing on Shark Tank, Tucky experienced a significant boost in popularity and sales. The exposure from the show helped increase brand awareness and attract more customers.
The founder, Brooke Knaus, capitalized on this momentum by expanding the availability of the Tucky belt beyond periodical drops on Instagram to selling it directly on the official website.
The positive reception of Tucky led to an increase in manufacturing to meet the growing demand. The product’s success prompted Brooke to introduce additional items to the product line, such as breast lift tape and long-sleeve crop tops, catering to a wider audience interested in fashion and style solutions.
Currently, Tucky is thriving in the market, with a strong online presence and a dedicated customer base. The brand continues to offer innovative solutions for fashion-conscious individuals seeking comfort and style.
With a clear focus on quality and customer satisfaction, Tucky has established itself as a reputable brand in the fashion industry.
Tucky Belt is still in business with an estimated net worth of $250,000. As a result, Tucky remains a profitable and sustainable business in the fashion market, poised for further success in the future.
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Tucky Belt Net Worth
According to our research, Tucky Belt’s net worth is estimated to be $250,000. The valuation of Tucky Belt was $180,000 after securing an investment from Daymond John on season 14 of Shark Tank.
