Daisy Cakes Shark Tank Update | Daisy Cakes Net Worth

Daisy Cakes is a baking company that gained national prominence after being featured in the second season of the television show Shark Tank. Kim Nelson founded the company, which is renowned for its decadent, handmade cakes that evoke a sense of nostalgia and warmth.

Daisy Cakes’ primary product is cakes, as its name implies. What sets these cakes apart is the quality and commitment to traditional baking methods. Kim Nelson’s family has used family recipes to make each cake from scratch for generations.

The ingredients are all of the highest quality, including fresh eggs, butter, and cream. This meticulous approach to cake baking ensures a premium product that stands out in the crowded dessert marketplace.

Daisy Cakes is known for its diverse range of products. Customers can choose from a wide variety of flavors, including traditional ones such as red velvet and chocolate, as well as unique varieties like coconut, lemon, and the brand’s signature flavor, the “Carrot Daisy Cake.” This ensures that there is a cake for every palate and every occasion.

The company also emphasizes freshness. Daisy Cakes are baked, frosted, and shipped on the same day, ensuring that customers receive a fresh and delicious product. The cakes are shipped fully prepared and ready to serve to the customer’s doorstep to enhance convenience.

Daisy Cakes is a great choice for several reasons. The quality of the cakes is outstanding, with fresh, high-quality ingredients and handmade preparation that makes each cake feel special. 

The convenience factor cannot be overstated – customers can order various cakes online and have them delivered right to their homes, ready to serve.

Customers who purchase Daisy Cakes support a small business committed to maintaining the integrity of traditional baking methods. Daisy Cakes offers an exquisite taste experience that is both convenient and nostalgic.

What Is Daisy Cakes?

Daisy Cakes is a bakery that creates handmade cakes with a distinct Southern charm. The bakery offers a variety of products, including four-layer cakes, “Cake in a Jar” minikins, gluten-free cakes, vegan options, and more. They also have a Cake of the Month club and seasonal cakes available.

The company prides itself on using real, simple ingredients and following traditional recipes passed down through generations. Their story begins in South Carolina with a group of women known as “The Southern Misses” who passed down their handmade recipes with love.

Daisy Cakes continues this tradition by baking each cake with fresh ingredients, some sourced from farms, just like the original Southern Misses.

In addition to their bakery offerings, Daisy Cakes has a recipe book called “Daisy Cakes Bakes – Recipe Cookbook.” The business is also active on social media and encourages customers to stay in touch for updates on new releases and recipes.

Daisy Cakes offers a range of flavors and uses only high-quality, local ingredients. Customers enjoy a delightful dessert experience with each cake that is hand-sifted and baked with meticulous attention to detail.

Who Is The Founder Of Daisy Cakes?

Kim Nelson, a South Carolina native with a deep-seated passion for baking, founded Daisy Cakes. Nelson grew up surrounded by great Southern cooks, including her mother and grandmother, who instilled a love for baking and the joy of sharing delicious homemade cakes with others.

Kim had an entrepreneurial spirit and a knack for baking from an early age. However, her journey to founding Daisy Cakes wasn’t a direct path.

Before establishing her business, she worked in various fields, including real estate and antique sales, and even had a stint as a flight attendant. But throughout these career changes, Kim’s love for baking persisted. 

The idea for Daisy Cakes was conceived as a homage to her roots and the baking traditions of her family. Nelson remembered how her mother and grandmother baked cakes from scratch using fresh, quality ingredients and delivered them to friends and neighbors.

Inspired by these fond memories and a desire to share these delectable treats with others, she started Daisy Cakes. The business was named after her great aunt Daisy, a passionate cook and an inspiration to Kim.

Before appearing on Shark Tank, Daisy Cakes was a small but promising business. Kim started by selling her cakes at local farmer’s markets, charity events, and to friends and family.

As word spread about her delicious cakes, she started shipping them on a small scale, ensuring each cake was baked, frosted, and shipped on the same day for freshness.

The business slowly started to gain traction, and she was able to sell around 2,000 cakes in her first year. However, her appearance on Shark Tank propelled the business into the limelight and helped her reach a much larger customer base.

How Was The Shark Tank Pitch Of Daisy Cakes?

Kim Nelson, founder of Daisy Cakes, appeared on the second season of Shark Tank in 2011. She walked onto the set with a strong Southern charm and confidence, armed with samples of her delectable cakes.

Nelson had a clear goal: she was seeking an investment of $50,000 in exchange for 25% of her company, valuing Daisy Cakes at $100,000. 

During her pitch, Nelson narrated the story of her lifelong passion for baking and her desire to continue the tradition of making handmade cakes from scratch, just like her mother and grandmother did.

To showcase the quality of her products, she had each Shark taste her cakes. The Sharks were notably impressed with her cakes’ taste, texture, and quality.

Despite the positive reception of her product, Nelson faced skepticism from some Sharks. There were concerns about the scalability of the business, given that each cake was handmade. Others were worried about the viability of the shipping model and the overall market for her product. 

However, one Shark was particularly intrigued. Barbara Corcoran, known for her real estate expertise and willingness to invest in passionate entrepreneurs, saw potential in Nelson and her business.

She appreciated Nelson’s tenacity, work ethic, and the quality of her cakes. After some negotiation, Corcoran agreed to invest the $50,000 that Nelson requested.

However, instead of taking 25% equity, Corcoran proposed a royalty deal: she would receive $1 from every cake sold until her investment was recouped and a 50-cent royalty on each cake sold perpetually.

Nelson agreed to this deal, which began a successful partnership that helped Daisy Cakes become a nationally recognized brand.

What Happened To Daisy Cakes After Shark Tank?

The Shark Tank appearance proved to be a major turning point for Daisy Cakes, leading to a substantial increase in sales and growth for the company. Kim Nelson reported selling over 25,000 cakes after the episode aired. This was a massive increase from the 2,000 cakes she had sold last year.

The national exposure from Shark Tank provided the company with a significant boost in recognition and demand, effectively propelling it from a small-scale operation to a nationally recognized brand. 

Daisy Cakes also grew and prospered thanks to Barbara Corcoran’s investment and mentorship. Corcoran’s business acumen and guidance helped Nelson navigate the challenges of scaling up her business.

They worked together to optimize operations, expand the product line, and streamline the shipping process to better handle the surge in orders.

Since the Shark Tank episode, Daisy Cakes has continued to thrive and expand its product offerings. In addition to the original flavors, the company now offers a variety of new cake flavors and other baked goods.

Despite this growth, the company remains committed to its roots – all cakes are still made by hand from scratch using high-quality ingredients.

Kim Nelson’s story is a testament to the power of perseverance and the impact a platform like Shark Tank can have on small businesses.

Her commitment to quality and tradition, smart business strategies, and a little help from a Shark helped Daisy Cakes become a beloved brand in the American cake industry.

Daisy Cakes Shark Tank Update

After its appearance on Shark Tank, Daisy Cakes experienced a significant boost in sales and growth. Barbara Corcoran invested $50,000 for a 25% stake in the company and a $1 per cake royalty until her investment was recouped.

The exposure from the show led to a surge in demand, with their website crashing due to a flood of orders. Daisy Cakes’ sales increased substantially, reaching $100,000 monthly and scaling to $8.5 million by 2020.

The company expanded its flavor offerings, addressed supplier issues, and improved order management and delivery. Daisy Cakes continued to thrive, collaborating with Goldbelly to ship frozen cakes nationwide.

Kim Nelson’s dedication to quality and tradition remained evident; she even authored cookbooks. By Spring 2023, Daisy Cakes Minikins were available in vending machines at the Las Vegas Airport, hinting at further expansion.

The company’s success story reflects the impact of Shark Tank and its commitment to delivering exceptional cakes to customers across the nation.

Is Daisy Cakes Still In Business?

Our research shows that Daisy Cakes is still in business. The company continues to thrive and operate. They have expanded their reach by shipping cakes nationwide through platforms like Goldbelly.

Founded by Kim Nelson and featured on Shark Tank, Daisy Cakes offers a variety of Southern-style treats, including cakes made from family recipes known for their freshness and handmade quality.

The company’s success has been notable since its Shark Tank appearance, with substantial growth in sales, flavors, and shipping options. Daisy Cakes’ continued operation, nationwide shipping, and expansion efforts reflect its enduring presence in the dessert market.

What Is the Net Worth Of Daisy Cakes?

According to our research, the net worth of Daisy Cakes is estimated to be $3 million. The valuation of Daisy Cakes was $200,000 when it appeared on Shark Tank and secured an investment from Barbara Corcoran.

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