Noene Shark Tank Update (2026): What Happened to Bryan Scott’s Insoles?
If you suffer from joint pain after a long day of standing, running, or playing sports, you know how important a good pair of shoes can be. But sometimes, even the best shoes are not enough to stop the pain.
In 2015, former NFL player Bryan Scott walked into the Shark Tank to pitch a revolutionary product called Noene USA. He claimed this paper-thin shoe insert could absorb massive amounts of shock, protecting the human body from the harsh impact of walking and running.
The pitch resulted in a high-stakes deal with billionaire Mark Cuban and fashion expert Daymond John.
But what happened after the cameras stopped rolling? Did the business survive?
A lot has changed in the years since that episode aired. Today, in 2026, Noene is part of a massive global footwear empire. Here is the complete, updated story of Noene USA, how the science works, and where you can buy these unique insoles today.
What Is Noene USA?
Noene USA sells high-tech shoe insoles designed to protect your joints from the punishing forces of high-impact activities.
Every time you take a step, run, or jump, a shockwave travels from your foot all the way up your legs and into your spine. This force can be up to five times your body weight.
Over time, these daily shockwaves can cause severe damage to your ankles, knees, hips, and lower back, leading to conditions like plantar fasciitis and arthritis.
Most people buy thick, soft foam insoles to make their shoes more comfortable. However, standard foam or gel insoles often suffer from what is known as the “rebound effect.”
When you step on them, the material compresses and then bounces the kinetic energy right back up into your body.
Noene is completely different. The product is made from a proprietary, Swiss-engineered viscoelastic rubber. This exact same type of material is used in heavy industrial applications, like high-speed trains, to stop intense vibrations from destroying metal parts.
Viscoelastic materials act like a hybrid between a liquid and a solid; they bend under pressure but instantly absorb the energy instead of bouncing it back.
When your foot strikes the ground, the Noene material absorbs and disperses up to 96% of the harmful high-frequency shockwaves. Because the material is so highly advanced, the insoles only need to be one to two millimeters thick, about the thickness of a dime.
This ultra-thin design means you can slide a Noene insert right under your current factory insole or custom medical orthotic without making your shoe feel tight.
Who Is The Founder Of Noene USA?
Bryan Scott is the founder of Noene USA. Before entering the business world, Bryan was a professional athlete. He was drafted in the second round of the NFL draft by the Atlanta Falcons and spent a decade playing professional football for teams including the Saints, Titans, and Bills.
As a professional linebacker, Bryan knew exactly how much wear and tear the human body takes during high-impact sports. While traveling, he discovered Noene, which was already a successful product in Europe.
Realizing how much this material could help American athletes and everyday workers, Bryan secured the exclusive rights to distribute Noene in the United States and Canada, launching Noene USA.
The Shark Tank Pitch: Securing the Deal
Bryan entered the Shark Tank in Season 6 (Episode 26), seeking a $100,000 investment in exchange for a 10% stake in his company.
To prove how powerful the Noene material was, Bryan performed a dramatic demonstration. First, he dropped a heavy bocce ball onto a standard shoe insole covering a glass cube.
As expected, the glass shattered into pieces. Then, he dropped the exact same heavy ball onto a piece of glass protected by a paper-thin Noene insole. The glass did not break.
Next, he bounced two rubber balls on the floor. The red ball, made of standard shoe rubber, bounced high into the air. The black ball, made of Noene, hit the ground and stopped completely dead. It absorbed all of the kinetic energy, showing zero rebound.
The Sharks were incredibly impressed by the science. However, they were worried about the business side. Bryan admitted that he bought the insoles for about $6 per pair and sold them for $29.99, but he had not actually sold any units in the United States yet.
Robert Herjavec, Kevin O’Leary, and Lori Greiner dropped out of the negotiation because the company was too new and had zero sales history.
Mark Cuban, however, saw massive potential. He offered $100,000 for 20% of the company, but he had a specific condition: he wanted Daymond John to join the deal.
Daymond is a fashion and footwear expert who had previously worked with major shoe brands like Skechers.
Daymond agreed but wanted a larger piece of the pie. He countered with an offer of $200,000 for 40% of the company. After a brief negotiation, Bryan made a counteroffer.
The Final Deal: Mark Cuban and Daymond John agreed to invest $200,000 in exchange for a 30% stake in Noene USA.
What Happened To Noene USA After Shark Tank?
The Shark Tank effect was real, but the biggest leap for the company happened a few years after the episode aired.
In September 2020, Noene USA was officially acquired by Foot Solutions, Inc., a massive health and wellness franchise that specializes in custom orthotics and supportive footwear.
This acquisition changed everything. Instead of trying to sell a single insole on a standalone website, Noene was immediately integrated into the Foot Solutions retail network. Today, the product is sold in over 70 retail locations across the globe.
Bryan Scott did not just take a payout and leave. He stayed with the company and was promoted to Senior Vice President of Strategic Growth at Foot Solutions. He continues to help design new products and lead the company’s Innovation Group alongside a team of podiatry experts.
By 2026, Foot Solutions had grown into a dominant force in the foot health industry. The global foot orthotics market has exploded to a value of roughly $4.5 billion, and Foot Solutions itself pulls in estimated revenues between $100 million and $250 million.
Noene is now a star technology within a highly successful, medically backed retail empire.
The 2026 Noene Product Lineup
Under the guidance of Foot Solutions, the Noene product line has expanded significantly to meet the needs of different lifestyles.
Whether you are a marathon runner, a construction worker on your feet all day, or someone recovering from knee surgery, there is a specific insert designed for you.
Here is a breakdown of the current 2026 product lineup:
| Product Name | Thickness | Best Used For | Key Feature & Price |
| Undersole SOS1 | 1 mm | Athletes, runners, and tight cleats | Extremely lightweight; slips under any existing insole without changing the shoe fit. |
| Multisole NO2 | 2 mm | Everyday walking, work, and leisure | Adds slight cushioning along with daily joint protection. |
| Sport Universal NO2 | 2 mm | High-impact training and court sports | Viscoelastic technology intercepts up to 96% of shockwaves. Retails for $39.95. |
| Red Sole NO2+ | 6 mm | Seniors and those standing all day | Replaces the factory insole entirely to provide maximum comfort and thickness. |
The insoles generally retail between $29.99 and $39.95. They are available directly through the Foot Solutions website, at physical Foot Solutions franchise locations, and through select specialty sports retailers.
Noene vs. The Competition in 2026
The insole market is crowded, and it is important to understand exactly what Noene does compared to other popular brands. By 2026, consumers have dozens of choices, but they serve very different purposes.
Here is how Noene stacks up against the major competitors in the industry:
| Brand | Primary Purpose | Material | Average Price | Best For |
| Noene | Shock Absorption | Viscoelastic Rubber | ~$30 – $40 | Preventing joint pain; placing under existing medical orthotics. |
| Superfeet | Arch Support & Stability | Hard Plastic & Firm Foam | ~$50 – $60 | High arches; providing stiff heel control. |
| Fulton | Custom Molding Comfort | Sustainable Cork | ~$65 | Everyday comfort; molding to the foot’s natural shape over time. |
| Dr. Scholl’s | Basic Cushioning | Soft Foam & Gel | ~$15 – $30 | Budget-friendly softness; minor fatigue relief. |
The crucial difference: Noene is completely flat. It is not an arch support device. If you have flat feet and need your arch lifted, you should buy a structural insole like Superfeet or Fulton.
However, Noene’s superpower is its 1mm thinness. You can place a Noene Undersole directly beneath a Superfeet insole. This gives you the arch support of Superfeet and the 96% shock absorption of Noene, creating the ultimate footwear system.
The Pickleball Boom and Injury Prevention
One of the biggest areas of growth for Noene and Foot Solutions in 2026 has been the explosive popularity of court sports, specifically pickleball.
Pickleball requires rapid lateral movements, sudden stops, and explosive sprints on hard courts. This puts extreme stress on the feet, ankles, and knees, leading to a massive rise in plantar fasciitis and joint pain among players.
To address this, Foot Solutions partnered with Ben Johns, the number one professional pickleball player in the world. Together, they developed the Ben Johns Custom Pickleball Orthotics. These custom, 3D-printed orthotics map every millimeter of the foot using advanced AI diagnostics to create a perfect fit.
For amateur players who cannot afford a fully custom 3D-printed orthotic, sliding a 2mm Noene Sport Universal insert under their standard pickleball shoe insole has become a highly popular, budget-friendly way to prevent fatigue and speed up recovery after a long match.
Does Noene Actually Work? Customer Reviews
After years on the market, Noene has accumulated thousands of reviews. The general consensus from customers is overwhelmingly positive, particularly for a specific type of user.
The Pros:
- Joint Pain Relief: Customers who suffer from aching knees, lower back pain, and shin splints call Noene a “miracle product.” Because it stops the shockwaves from traveling up the legs, many older adults and athletes report feeling significantly less fatigue at the end of the day. Medical professionals, like Dr. Franklin Scott, have even publicly credited Noene with allowing them to avoid knee replacement surgery and return to competitive sports.
- Ultra-Thin Profile: Buyers love that the 1mm and 2mm versions can be placed underneath a custom medical orthotic. It does not squeeze the foot or force you to buy shoes a half-size larger.
- Durability: Unlike cheap memory foam that flattens out after a month, the Swiss-engineered rubber maintains its shock-absorbing properties for years.
The Cons:
- Lack of Arch Support: As mentioned, Noene is flat. Customers who buy Noene expecting it to fix flat feet or provide a high arch are often disappointed. It must be used in conjunction with a supportive shoe or custom orthotic for maximum benefit.
- Transferability: The insoles come with optional double-sided tape to keep them from sliding around. If you tape them down, it becomes very difficult to move them from your gym shoes to your work boots. Because of this, many customers end up having to buy multiple pairs.
Final Verdict: Is Noene Worth It Today?
Noene USA is a true Shark Tank success story. Bryan Scott managed to take a brilliant piece of Swiss industrial engineering, bring it to the American masses, and secure a life-changing partnership with Mark Cuban and Daymond John.
By merging with Foot Solutions, Noene evolved from a simple internet startup into a medically respected product recommended by podiatrists.
In a 2026 market flooded with cheap foam inserts, Noene stands out as a scientifically proven impact-management tool.
If you are an athlete looking to prevent injuries, a worker standing on concrete all day, or simply someone who wants to walk without joint pain, Noene insoles are absolutely worth the $40 investment.
