Nardo’s Brothers refers to the founders of Nardo’s Natural, a family-owned organic skincare company that appeared on season 3 of Shark Tank. The founders are four brothers named Kyle, Danny, KJ, and DJ Mastronardo, who started the company with a commitment to using only natural and high-quality ingredients.
They began manufacturing their first jar of lotion in 2009 in their parents’ kitchen, driven by a desire to reinvent the cosmetics industry by emphasizing sustainability and creating products to relieve skin aches, pains, and other common concerns.
Nardo’s Natural offers diverse products, including skincare items like face wash, toner, moisturizer, serum, and eye cream. Additionally, they produce hair care products, including shampoo, conditioner, and styling items.
The line of products is free from synthetic fragrances, parabens, sulfates, phthalates, and artificial colors, with a commitment to avoiding animal testing. These products contain key natural ingredients such as aloe vera, shea butter, and jojoba oil, which have soothing and protective properties for the skin.
The brothers presented their business on Shark Tank, seeking an investment of $75,000 for 12% equity in Nardo’s Natural. They ended up making a deal with shark Barbara Corcoran, who invested $75,000 for a 50% stake in the company.
The partnership with Corcoran helped increase their exposure and significantly boost the company’s growth. Nardo’s Natural is a good choice for consumers due to its focus on natural and organic products that are both safe and effective.
The company prides itself on providing products that are gentle on the skin and free from harsh chemicals, making it an excellent option for those seeking healthier skincare options.
Nardo’s Natural commitment to cruelty-free practices and environmental sustainability further increases its appeal. Nardo’s Natural is a thriving business with an estimated over $5 million net worth.
|KJ Mastronardo, Danny Mastronardo, Kyle Mastronardo, and DJ Mastronardo
|Product / Business
|Natural skin care products
|Investment Asking For
|$75,000 for 12% equity in Nardo’s Natural
|$75,000 for 50% equity in Nardo’s Natural
|Nardo’s Natural Episode
|Season 3, Episode 18
|Nardo’s Natural Business Status
|Nardo’s Natural Website
|Nardo’s Natural Net Worth
What is Nardo’s Natural?
Nardo’s Natural is a skincare company offering a wide range of products. This includes facial creams, serums, exfoliators, masks, body lotions, and lip care products. They also offer men’s skincare products and organic coconut oil products.
Nardo’s Natural prides itself on using organic and natural ingredients in its products. Their formulas are free from parabens, synthetics, and harsh chemicals. Some of their key ingredients include organic coconut oil, argan oil, jojoba oil, and shea butter.
Nardo’s Natural offers a range of skincare products, including facial cleansers, moisturizers, serums, body lotions, and lip balms. The company is dedicated to using organic and natural ingredients in its products.
Nardo’s Natural is committed to ethical business practices. Their products are cruelty-free, meaning they do not test on animals. They also strive to use sustainable ingredients and packaging.
Nardo’s Natural mission is to provide high-quality and eco-friendly skincare solutions. Their extensive product line offers everything from facial cleansers and moisturizers to serums, body lotions, and lip balms.
Nardo’s Natural products focus on natural and organic ingredients, reflecting the company’s commitment to environmentally friendly practices and high-quality skincare solutions.
The four brothers continue to innovate and expand their product offerings, upholding their brand promise of delivering natural and effective skincare products.
Who Is the Founder of Nardo’s Natural?
Nardo’s Natural was founded by four brothers – Kyle, Danny, KJ, and DJ. The family-owned company was birthed from their parent’s kitchen, where they concocted their first jar of organic skin care lotion.
The company emerged in 2009, demonstrating a collective entrepreneurial spirit within the family. Interestingly, the inspiration for the business stemmed from a real-life experience of one of the brothers, a DJ.
DJ was an established chef who traveled worldwide to perform cooking shows and demonstrations. However, a significant turning point in his career came when he suffered severe burns during one such engagement.
In response to this incident, their mother introduced him to the therapeutic properties of organic oils for skincare, sparking the idea of creating their line of organic skincare products.
This personal experience with the healing benefits of organic products played a pivotal role in inspiring the brothers to venture into the skincare business.
In the early stages of their business, before appearing on Shark Tank, the brothers focused on their products’ sustainability and effectiveness.
They aimed to revolutionize the skincare industry with their Paraben Free, Sulfate Free, and Cruelty-Free products, intending to offer solutions for skin care and general aches and pains.
Despite their company’s humble beginnings, they managed to distribute their products across seventeen locations, including many spas and high-street stores.
However, they faced challenges in scaling their business, as the skincare industry is highly competitive, and their sales had only reached $30,000 by 2012. The lack of a substantial marketing push put them at a disadvantage against bigger players in the industry.
Recognizing their limitations, they decided to appear on Shark Tank in 2012, seeking more than just financial investment – they were also looking for a mentor to guide them through the difficult transition period that every young company faces before truly taking off.
This proactive approach led them to partner with Barbara Corcoran and begin a new chapter in Nardo’s Natural journey.
How Was The Shark Tank Pitch Of Nardo’s Natural?
When the founders of Nardo’s Natural entered the Shark Tank, they were seeking an investment of $75,000 in exchange for a 12% stake in their company, valuing Nardo’s Natural at $625,000.
The four brothers introduced themselves and shared their journey, explaining how their company was born from humble beginnings in their parents’ kitchen.
The fascinating backstory of how DJ’s personal experience with the healing properties of organic oils inspired their venture into the skincare business was a notable aspect of their pitch.
However, the pitch downturned when Shark Mark Cuban asked about the company’s sales. Hearing that the company started in 2009 and had only reached $30,000 in sales by 2012 did not impress the Sharks.
Shark Kevin O’Leary outlined the challenge by noting that the skincare industry is one of the most competitive, and their lack of a substantial marketing strategy put them at a significant disadvantage compared to major players in the industry.
This viewpoint seemed to resonate with the other Sharks, who began to drop out one after the other. The brothers’ initial optimism was dampened, and it seemed they might walk away without a deal.
However, the situation took a turn when Barbara Corcoran, impressed by the brothers’ unyielding optimism and determination to make their business successful, offered an investment.
Barbara offered the $75,000 they were seeking, but the terms of her offer drastically differed from what the brothers initially proposed. She asked for 50% of the business, a stake significantly larger than the 12% the brothers had been willing to give away.
This proposal was a substantial ask and caused the brothers to hesitate. They took a moment outside the Tank to discuss this potential partnership before deciding.
Ultimately, they returned to the Tank and accepted Barbara’s offer despite the high equity stake. Their wide smiles indicated they were pleased to have her as a full partner, recognizing the value of her experience and mentorship in addition to the financial investment.
Thus, Nardo’s Natural concluded its Shark Tank pitch with a partnership that promised to invigorate the company’s future growth.
Final Deal: Barbara Corcoran agreed to invest $75,000 for a 50% stake in Nardo’s Naturals.
What Happened To Nardo’s Natural After Shark Tank?
After appearing on Shark Tank and partnering with Barbara Corcoran, Nardo’s Natural experienced significant growth and development. With Barbara’s assistance, the brothers opened their spa in St. Petersburg, Florida, in the fall of 2012, only a few months after their TV appearance.
Notably, Barbara’s dislike for their name turned out to be a strategic move as she wanted people to remember it, a tactic that seemed to work well for the company.
Nardo’s Natural products’ sales significantly increased on their website and at their spa. The redesign of their packaging also likely contributed to the sales boost.
However, the journey was not without challenges. In a tragic turn of events, one of the brothers, KJ, was killed in a motorcycle accident a year after the Shark Tank episode.
But this tragedy did not deter the remaining brothers. Instead, it motivated them to work harder on the brand to honor KJ’s memory.
By the time the brothers received an update segment on Shark Tank, they had revealed they had made more than $500,000 in sales over the past years and were negotiating with big box retailers like Walgreens and CVS.
Their team had also grown to include 16 sales representatives, and they were optimistic about reaching the $1 million sales mark soon.
In 2023, Nardo’s Natural is still in business, having rebranded and expanded its product range to include eye serums, sunscreens, facial cleansers, facial moisturizers, age-defying serums, hyaluronic acid serums, vitamin C serums, body lotions, self-tanners, lip balms, and more.
They also have a men’s line that includes premium beard oils, muscle rubs, revitalizing conditioners, body washes, and more. Many products are available on their Amazon website and at several national spas.
Despite the expansion and sales success, their spa in St. Petersburg, Florida, has since closed down. The reasons for the closure are unclear, but this does not seem to have significantly impacted their overall business, which continues to thrive.
Nardo’s Natural Shark Tank Update
After their appearance on Shark Tank, Nardo’s Natural underwent significant evolution and growth. The four Nardo brothers pitched their natural and organic skincare products, seeking a $75,000 investment for a 12% share, with initial sales at $30,000.
Barbara Corcoran offered to invest in the company, proposing to take 50% ownership if they agreed to change the name. The brothers accepted her offer, and this partnership marked a turning point in their journey.
Following the airing of its Shark Tank episode, the company experienced a boost in sales on its website and at its spa. In the fall of 2012, they successfully launched The Spa by Nardo’s Natural. Their positive outlook and determination led them to further success, even though they faced a tragedy when one of the brothers passed away.
Despite this setback, Nardo’s Natural grew and achieved remarkable milestones. In an update on episode 506, they showcased over $500,000 in sales and expanded their reach to major retailers like Walgreens and CVS.
Their team expanded to include 16 sales representatives. The company rebranded as Nardo’s Natural and diversified its product range, including becoming an Amazon best-sellers.
Although their St. Petersburg spa eventually closed, their online sales remained strong. They introduced a “premium care” line targeting aging concerns, priced between $25 and $135. The company’s commitment to providing organic and safe skincare products persisted.
By 2023, Nardo’s Natural had continued its growth trajectory. Their diverse products include moisturizers, cleansers, eye serums, lip balms, and more.
They maintained a strong online presence, making their products available on Amazon and other platforms. Their annual revenue reached $5 million, highlighting their enduring success in the organic skincare market.
The brothers’ determination, partnership with Barbara Corcoran, and commitment to providing high-quality organic skincare products have propelled Nardo’s Natural into a thriving business that is a testament to their dedication and vision.
Is Nardo’s Natural Still In Business?
Our research shows that Nardo’s Natural is still in business and thriving as an organic skincare brand. As of 2023, the company’s net worth has grown significantly.
Nardo’s Natural landed a deal with Barbara Corcoran for 50% ownership after seeking a $75,000 investment for 12% equity on Shark Tank. Their valuation on Shark Tank was $625,000, and by 2023, their net worth had increased to an impressive $5 million.
Nardo’s Natural was founded in 2009 by the Mastronardo brothers, and it has continued to prioritize providing all-natural personal care products, including facial care, bath and body care, cosmetics, and hair-care items.
The products are made from locally sourced ingredients like organic herbs and coconut oil, focusing on maintaining a neutral pH balance. Over the years, the company has expanded its product line, introducing moisturizers, cleansers, lip balms, eye serums, muscle rubs, and body lotions endorsed by David Price.
Their growth has extended to partnerships with major retailers like Walgreens and CVS and a strong online presence through platforms like Amazon.
They have also launched Nardo’s Natural Private Label Program, supporting aspiring skincare entrepreneurs and offering quality and artwork design support.
The company’s journey is marked by its commitment to quality, natural ingredients, and dedication to providing effective skincare solutions. Nardo’s Natural continues to operate successfully and remains a prominent player in the organic skincare market.
What Is the Net Worth of Nardo’s Natural?
According to our research, the net worth of Nardo’s Natural is estimated to be over $5 million. The valuation of Nardo’s Natural was $150,000 after securing an investment from Barbara Corcoran on Shark Tank.
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