Sharon Yu introduced The Magic Cook in Shark Tank episode 612, a line of cooking containers she developed. You can cook food in the Magic Cook, a plastic vessel with a stainless steel insert.
The plastic vessel holds the water, a heat pack, and the stainless steel insert is nestled inside before being secured by the pressure-resistant lid.
The food in the stainless steel container is cooked as the water in the container comes to a boil.
Magic Cook is available in two sizes to fit different lunch boxes: a rectangular one and a cup-shaped one.
It is the perfect device for all outdoor enthusiasts since it allows you to prepare hot drinks or meals in minutes without lighting a fire or using a gas stove.
You can convert frozen solid food into cooked food in 20-25 minutes by using the lunchbox-sized one.
As a standard feature, each version of The Magic Cook comes with one heat pack, which can be replaced with ten heat packs per pack.
The Magic Cook is presently available for purchase on Amazon.com. YU is most likely looking for a Shark who can assist her in getting retail distribution.
Will The Magic Cook be able to negotiate a deal with a Shark?
What Is Magic Cook?
Magic Cook is a collection of innovative food containers that may be used as stand-alone cooking devices.
The vessel boils water in a pressure-sealed bottom component using a heat pack, while food is cooked in an upper component placed on top of the lower component.
The Magic Cook is a portable cooker that can be operated without electricity, batteries, fire, or gas.
It takes around 30 seconds for the heat packs in the stainless steel container to bring the water to a boil.
Magic Cook can heat foods and beverages at temperatures up to 200 degrees Fahrenheit using a container the size of a tumbler.
A Magic Heat Pack generates heat by a chemical reaction that occurs when placed in a small amount of water at the bottom of a container.
It is made of food-grade plastic and stainless steel, which are heat resistant and durable.
The little lunch box cooker may be especially useful for those who want to camp, backpack, drive a truck, or work in the field. This gadget is great for warming dishes on the road and brewing tea or coffee.
|Company Name||Magic Cook|
|Product / Business||Bottles And Containers For Portable Cooking|
|Investment Asking For||$100,000 For 20% equity in Magic Cook|
|Final Deal||$100,000 For 33% equity in Magic Cook|
|Episode||Season 6 Episode 10|
|Business Status||In Business|
Who Is The Founder Of Magic Cook?
Sharon Yu is the founder of Magic Cook, who has been in the promotional products industry for more than a decade and was a successful entrepreneur when she started her first business in 1999.
The majority of her work experience has been in the manufacturing sector, specifically in China’s production and sales of manufactured products.
She has since started several businesses, including Minime 3D, Dynamic Solutions Group, and China Sourcing Company.
Magic Cook Before Shark Tank
Natural disasters inspired Yu’s project of Magic Cook. Hurricane Sandy made her think about how crucial it was to be prepared at all times and how difficult it was for individuals who were unable to cook due to widespread power outages.
Yu is also passionate about hiking and camping and realized a need to create a product that allows people to prepare a healthy dinner outside at a reasonable price, with minimum equipment.
Two years of research and development led to the discovery of the best solution for this void by her team of designers and researchers.
Sharon Yuu has arrived at the Shark Tank to demonstrate her product, Magic Cook, to the Sharks.
A $100,000 investment in exchange for a 20% stake in her company is what she is looking for.
Magic Cook is the world’s first portable, out-of-door cooker that can be used by anybody, anywhere, and at any time.
Sharon begins by demonstrating how the Magic Prepare works, and then she will explain how to cook a great salmon supper without the use of electricity, a battery, gas, or fire.
How Was The Shark Tank Pitch Of Magic Cook?
Sharon appeared on Shark Tank seeking an investment of $100,000 for a 20 percent stake in Magic Cook. She appears nervous, yet she does a good job demonstrating the product.
As she demonstrates the product, the water in the container has reached boiling point! It takes approximately 20 minutes to prepare a meal.
Mr. Wonderful is curious as to who needs this. Apparently, Mark is willing to carry it into the office! Sharon adds that the heat pack is completely non-toxic to the body.
She makes the lunch box for $6.50 and sells it for $29, which is a good deal. She makes the packets for $2 and sells them for $9.99, which is good.
They are available for purchase in sports goods stores. She has sold 35,000 packs of the product, demonstrating a market for it.
Sharon comes from a manufacturing background in China, so she is familiar with the manufacturing side of the firm.
Mark has decided not to invest in Magic Cook because he does not find the product intuitive.
On the other hand, Nick does not believe it is a novel enough solution, so he is out as well.
Kevin doesn’t like camping, so he’s skipping it this year. On the other hand, Lori does not believe it is the best investment for her and has decided to withdraw as well.
Before the break, Daymond is the lone Shark left on the field. After the break, Daymond inquires why Sharon requires a partner for her business.
Daymond appreciates that she has experience in sourcing and production, and he believes they will be able to collaborate on subsequent projects.
Daymond is offering $100K in exchange for 33 percent of the company. Sharon wishes to contact her attorney, and Daymond informs her that she may contact ANYONE but her “bloodsucking lawyer!”
Sharon pauses for a moment before exclaiming, “Give me a hug!”
Final Deal: Daymond John agreed to invest $100,000 for 33% equity in Magic Cook.
What Happened To Magic Cook After Shark Tank?
There appears to be a loss of ground for Magic Cook in the outdoor market since the Magic Cook can only be purchased on Amazon.
Customers can purchase only the Magic Cook Cup on the Magic Cook website and Amazon.
Magic Cook is licensing the patent or, at the very least, the design since the company has only three Magic Cook Cups listed on Amazon.
You can get bulk heat packs for 45 percent off. They are priced at $69.49 for a 50-pack with an included Magic Cook Cup.
The company has difficulty meeting customer demands, or interest in its products is waning.
Magic Cook Shark Tank Update
Daymond John appeared on HSN in 2016 to pitch the products, which sold out in less than five minutes. Sharon updated her website with several new products.
The EZ Funshell backpack is a backpack that includes an umbrella.
Additionally, she sells torches and a camping cooling fan. As of March 2022, Magic Cook continues to operate with annual revenue above $3 million.
Magic Cook still sells several products, such as a triple-layer lunchbox and a cup.
Is Magic Cook Still In Business?
Magic Cook, who made camping equipment for multiple purposes, is still in business as of March 2022.
Consumers can purchase the company’s products on the company’s website, on Amazon, in retail locations in the United States, and through distributors overseas.
The company has expanded its range of portable cooking and food containers to include a re-heatable flask and shade-protecting backpacks with built-in mini-fans to keep users cool.
The company is headquartered in Chino, California, and employs approximately 40 full-time employees.
The company’s founder, Sharon Yu, is an avid hiker and climber and remains actively involved in its research and development.
Magic Cook’s idea is to keep and reheat meals without fire, electricity, or gas.
This product is meant to be used during disasters (hurricanes, floods) or for those who enjoy a more active lifestyle.
MREs (Meals Ready to Eat) have been active use in the military for a long time as a source of sustenance for soldiers deployed on operational missions.
Hydrogen gas is generated by pouring water onto the accompanying heating pad, which warms the food stored inside the bag storage system.
Many hiking and camping products have made their way onto the market in recent years. One of those companies is Meal Supply Kit, which offers a line of boil-in-a-bag meals aimed at civilians.