Every food that makes you drool is now available at your doorstep in less than an hour, from shawarma to kebabs and pizzas to doughnuts.
Food delivery startups have, without a doubt, made our lives much more accessible.
However, the question remains:
What is the procedure for using these food delivery services? How do they make money with the small profit margins that they have?
How do food deliveries keep their customers and partners happy while also maintaining a stable situation?
For entrepreneurs, the food delivery business has proven to be one of the most profitable business ideas of the decade.
Uber Eats, a sub-brand of Uber, is a highly successful and popular food delivery business. Uber had already made our lives easier with on-demand cabs, and its foray into the internet food delivery sector was little more than another hyperlocal business model attempting to do the same.
So, what’s the deal with Uber Eats? What is Uber’s revenue model for its food delivery service? Is Uber’s food-delivery business strategy similar to its on-demand cab services?
Who are Uber’s partners, and how does the company locate them? We’ll learn everything there is to know about Uber Eats as a hyperlocal on-demand service in this article. Let’s start with the fundamentals.
Uber Eats business model connects restaurants, customers, and drivers through the Uber Eats platform. The delivery platform primarily revolves around these three players, making it easy for food lovers to place orders from nearby restaurants.
Customers pay a nominal delivery fee to get their food delivered to their location, while restaurants must pay a commission to use the UberEats network.
The food delivery platform enables drivers or service providers to earn more by providing dependable and on-time delivery services.
What is Uber Eats?
Uber Eats is a food delivery app that connects restaurant owners and food lovers by providing them a platform to order food and get it delivered to their doorstep.
Uber Technologies is the parent company of Uber Eats.
Because Uber Eats’ potential grew, the platform was eventually split up.
Uber Technologies’ business leaders decided that Uber Eats would have to be run on its platform.
Customers can use the platform to place orders for food from their favorite local restaurants and take-outs.
For restaurants and food joints that do not offer delivery, the Uber Eats platform can even deliver carry-out.
Uber Eats was first introduced in 2014. The platform’s services were available throughout San Francisco, California.
Travis Kalanick and Garret Camp co-founded the Uber Eats platform. The concept was to create a platform for channeling and offer one of the best food ordering platforms.
Uber Eats has since expanded its operations into new emerging markets and business opportunities. Uber Eats is a food delivery service that operates in over 500 cities and has a network of over 220,000 restaurants.
According to the verge, Uber Eats has reportedly reached over half of the US population in just under five years.
Uber Eats was able to increase the number of active customers and revenue with the help of their existing platforms and users.
Uber Eats is one of the most important platforms for the company, bringing in significant revenue.
The vast majority of orders are processed through a smartphone application.
Although the platform was initially targeted at the United States, it has since expanded its operations to include South America, Europe, Asia, and other international markets.
|Company Name||Uber Eats|
|Founders||Travis Kalanick and Garret Camp|
|Headquarter||San Francisco, California, USA|
|Annual Revenue of 2020||$4.8 billion|
|Competitors||DoorDash | Delivery.com | Grubhub | Deliveroo | Fooda | Fooda|
How Does Uber Eats Work?
Uber Eats is essentially a well-designed food triangle that connects:
- Restaurant Owners
- End customers
- Delivery Partners
Restaurants list their brand and menu on the platform; customers in the area can find them and order from their menu using their phone or computer, and one of Uber Eats partner drivers will pick it up from the restaurant and deliver it to the customer’s door.
Here’s how Uber Eats puts this three-tiered partnership into action:-
Uber Eats partners with restaurants to give them a virtual presence on the platform. On the cost of each item delivered, Uber Eats receives a 30% commission from its restaurant partners.
The restaurants set the prices of each item on the Uber Eats menu, and they frequently differ from the rates at the physical restaurant.
Restaurants can benefit from the increased internet visibility provided by the app solution.
They can also profit from customer orders done on the internet.
They may efficiently manage their business operations using the dedicated shop application and panel.
In exchange, the restaurants receive publicity, technological advancements, and 24-hour customer connectivity.
Customers can order food from a wide range of restaurants in their area, and they can do so in one of two ways:
Real-Time Ordering: Customers who want their food shortly after ordering can pick the ASAP option while placing their order. The food is delivered to them in 30 minutes.
Scheduled Ordering: Customers can place an order for future delivery dates. They have the option of customizing their orders in terms of the delivery date, time, and destination address.
The online ordering feature is available to users who download and register on the app.
Furthermore, they can use the incorporated real-time tracking tools on the map to track their order and delivery status in real-time.
Uber Eats delivery partners, also known as Uber Eats Drivers, are self-employed individuals who pick up food from restaurant employees and deliver them to clients via Uber Eats.
They are assigned delivery jobs based on their location and proximity to both the restaurants and the customers.
The delivery service provider who enrolls to deliver orders earns a commission on their deliveries as well.
They can also make deliveries and meet delivery requirements.
Integrating a map into the dedicated solution enables them to deliver on time.
Uber Eats drivers are paid a one-time pick-up fee for each new restaurant they visit, a one-time drop-off cost for each special order they deliver, and a flat charge for each kilometer/mile they travel to deliver.
Before Uber’s service fee, which they collect for each delivery, the approximate minimum payment is $4.
Depending on the area of operation, a service fee of 15-30% is deducted from each driver’s final payment by the firm.
How Does Uber Eats Make Money?
Uber Eats’ business model is a hybrid of platform, aggregator, and on-demand.
Uber Eats earns money from commission on every order, delivery fees, promotions of restaurants on its platform, and surge pricing during peak hours.
As previously stated, it is a three-way street involving three parties: end customers, delivery partners, and restaurant partners.
Restaurants list their menus on the app, local customers browse the menu and place an order, and an Uber driver/rider picks up the order and delivers it to the customer.
Commission on Orders
Commission on Orders is almost certainly the primary source of revenue. Uber Eats charges a flat delivery fee regardless of the order value.
The fees range from $1 to $5, depending on the market in which they operate.
Uber Eats typically earns a 30% commission from restaurant partners on the total cost of each order placed through its platform.
Uber Eats charges customers for food delivered through the company’s services. Uber Eats charges drivers a service fee for using its platform.
And the service fee equals the sum of the customer’s delivery fees minus the driver’s earnings.
It’s critical to note that the customer pays a lower delivery fee than Uber Eats pays its drivers.
Uber Eats drivers are compensated based on the actual time and distance required to deliver the food.
Additionally, drivers earn additional money through incentives and referrals, critical for the platform’s growth.
As a result, the total payment to drivers exceeds the amount paid by the customer for delivery.
Delivery charges are classified into three types:
- A variable delivery fee that varies according to the customer’s location and the couriers’ availability.
- A service fee equal to 15% of the subtotal of the order.
- A $2 small order fee is applied when the order total is less than $10.
Promotions of Restaurants
Multiple restaurants and food chains, such as McDonald’s, have signed exclusive deals with Uber Eats to run exclusive promotions on the application and increase traction and sales.
Uber Eats assists restaurant partners in gaining additional customers and expanding their customer base by providing customer-facing brand campaigns, relatable social posts, and email marketing to Uber’s rider base.
These brands that enter into special contracts pay special commissions following the terms of those agreements.
Uber Eats may provide unique discount codes, features, or even advertisements as part of the partnership.
On peak hours, Uber Eats uses the same dynamic pricing algorithm as Uber.
This “busy fee” is based on demand, the number of orders placed in the same area at the same time, and the delivery partners’ availability.
Uber Eats, like its parent company, uses a dynamic pricing algorithm during peak hours.
This surcharge is the Busy Fee and is calculated based on the number of orders in the area and the delivery partners’ availability.
It can range from 1.13x to 3x the delivery fee, depending on demand and rider availability.
Business Model Canvas of Uber Eats
Uber Eats operates on a four-step model that includes the following steps:
- The customer’s search for the appropriate restaurants.
- The customer places the order.
- Uber Eats drivers pick up the order from the restaurant.
- Order fulfillment and payment collection.
Uber Eats is a hybrid business model that combines the Aggregator and Hyper-Local On-Demand business models.
It operates in three distinct transactional segments. These are the three revenue streams that Uber Eats generates/invests in.
It employs a three-tiered transactional strategy: business-to-business (B2B); business-to-partner (B2P); and business-to-customer (B2C) (B2C).
- Restaurant partners with Uber Eats are considered part of the business-to-business (B2B) strategy.
- They have already established businesses that receive compensation from another business, in this case, Uber Eats.
- Uber Eats drivers are not employees but instead brand partners. They fall under the strategy’s business to partners category.
- They are the independent partners who benefit from and earn revenue from the business.
- Thirdly, customers receive food in exchange for cash and are frequently entitled to exciting discounts and special offers.
The Uber Eats Business Model Canvas template contains nine major building blocks:
Key Partners of Uber Eats
Uber Eats’ most critical strategic partners are technology providers, including GPS systems, payment systems, cloud storage, and data analytics.
While some argue that restaurants and delivery drivers are partners, I believe they are distinct customer segments.
Key Activities of Uber Eats
Uber Eats focuses on two critical activities: developing and maintaining the platform and its algorithms and marketing restaurants and customers by marketing and listing the menus of their partners.
Additionally, they must communicate with delivery partners, customer service, marketing, and management.
Key Resources of Uber Eats
- The intermediary between restaurants and customers;
- Algorithms that determine all costs and schedules;
- The Uber Eats brand, which is used in all cities where the service is available;
- Restaurant contracts, which comprise a sizable portion of the transaction.
Value Propositions of Uber Eats
Uber Eats has distinct value propositions for each customer segment:
- Restaurants: restaurants can now offer delivery, allowing them to expand their customer base and order volume. Uber Eats is an excellent marketing and advertising tool for restaurants, as it eliminates the need for restaurants to invest in their delivery team or system.
- End users: a diverse selection of restaurants is available with a single click, complete with updated menus and prices, estimated delivery times, and the ability to track an order. Additionally, because the customer places the order themselves, there is less chance of making a mistake than there would be if they spoke with a server over the phone, who would take notes concurrently. Additionally, there are additional payment options, so the user cannot carry cash and even pay through the app.
- Delivery Guys: As with Uber, delivery drivers can use Uber Eats to supplement their income, and couriers can choose where and when to work without negotiating complicated labor contracts with companies. Additionally, delivery men can work by car, motorcycle, or even bicycle, depending on the location, which provides employment opportunities for many people.
Customer Relationships of Uber Eats
Uber Eats’ customer relationship is primarily self-service, with the option of contacting customer support when necessary. There are various types of relationships depending on the customer segment, but most of them are automated to scale.
Channels of Uber Eats
Uber Eats’ primary channel is its mobile app. Additionally, users can access their websites. Uber Eats has grown its customer base in the same way that Uber has grown its customer base: through word of mouth and strong financial incentives in discounts and credit for future orders.
Customer Segments of Uber Eats
Uber Eats’ business model canvas comprises three distinct transaction types and customer segments: B2B transactions between Uber Eats and restaurants, B2C transactions between Uber Eats and end customers, and B2C transactions between Uber Eats and its delivery drivers.
- Restaurants set their prices for the dishes they list on the app (which may differ from those in their brick-and-mortar locations), and they pay Uber Eats a commission on each order.
- The end customers are the individuals who can create an account on the Uber Eats platform and place food orders from a wide variety of local restaurants simply by having an internet-connected device.
- The delivery men are self-employed individuals who pick up orders from restaurants and deliver them to the end customers. They receive information about available deliveries based on their location and are compensated for each service.
Cost Structure of Uber Eats
Uber Eats’ entire cost structure is based on platform maintenance, marketing to acquire new customers and staff.
Additionally, there are legal fees, credit card processing fees, research and development costs, and customer support costs.
Revenue Streams of Uber Eats
As previously stated, Uber Eats generates revenue through four distinct revenue streams:
- Commission on food orders
- Delivery Fees of orders
- Restaurant Promotions
- Surge Pricing
How To Order Food from Uber Eats?
You can order food from the Uber Eats app from 4 steps and get your favorite food delivered to your doorstep:
Step 1: Open the app and search for your favorite food. You can also search for a specific restaurant, dish, or cuisine. Then, you can scroll through the menu of the selected restaurant and, when you find what you’re looking for, simply tap to add it to your order.
Step 2: When you’re finished adding dishes, enter your address, check the total price including delivery, and estimated delivery time. If everything is acceptable, simply tap “Place order.”
Step 3: Once your order is complete, you’ll be able to track it throughout the process, from the time it is accepted and prepared in the restaurant to the time it arrives at your door. Additionally, you can verify the delivery person’s name and vehicle and track their route on the map.
Step 4: After each delivery of your food, you will be asked to rate your experience with the food/restaurant and the delivery person.
How Much Money does Uber Eats Delivery Partners Make?
The fee structure for delivery partners is primarily divided into three segments: pickup fee, delivery fee, and per-mile fee, also known as mileage fee.
The precise amounts of these charges vary by region. If a customer wishes to tip the delivery partners, 100% of the tip will be allocated to the delivery partner.
What is the Future of Uber Eats?
No other food delivery service in the United States of America is growing as quickly or as popular with consumers as Uber Eats.
It has experienced tremendous growth in recent years and is optimistic about the future.
Uber Eats has already demonstrated its ability to scale, having grown from an experiment to serving a large portion of the United States and major cities worldwide in less than three years.
Uber Eats has a bright future if it can maintain or improve its current standards.
The primary focus should be on customer satisfaction and the satisfaction of delivery and food partners.
Checkout, The PayPal Business Model.
Final Thoughts of Uber Eats Business Model
Uber Eats’ business revenue model has demonstrated its worth and ability to sustain and grow at the rate it has in just seven years.
Strategic initiatives and critical partnerships with restaurant chains such as Starbucks, McDonald’s, and others,
Uber Eats is rapidly expanding across the United States and internationally, both in terms of revenue and the company’s overall image and value.
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