Business

PayPal Business Model | How Does PayPal Make Money?

PayPal started as a leading e-commerce merchant startup in 1998.

Today, the organization provides services in over 200 countries on a global scale.

Ebay.com acquired PayPal for $1.5 billion in 2002. PayPal is now utilized for a variety of purposes by both individuals and corporations.

PayPal earns money through transaction fees and premium features available to business accounts through subscriptions, the selling of card readers, business loans, referral fees on cashback rewards, interchange fees, and interest on funds, as well as through the promotion of shipment services.

PayPal Business Model

You do not need to be a member to transfer money if you have an email address. But in case you want to receive money through PayPal, you need to sign up for PayPal.

PayPal was founded in October 2000 and has evolved to become one of the primary facilitators of online payments in the world. Today, the platform has over 377 million registered users. What Is PayPal

PayPal is a financial services corporation best known for its online payment platform that enables individuals and companies to send and receive payments.

PayPal generates revenue primarily by processing client transactions on its Payments Platform and providing various value-added services to both consumers and businesses.

Thus, revenue streams are classified as transaction revenues or total payments revenues based on the volume of its user activity.

Additionally, value-added services such as interest and fees on loans and interest receivable include under PayPal. PayPal traded over $936 billion over its multiple platforms in 2020 and has traded more than $236 billion in the 1st quarter of 2021.

Basic Information about PayPal

CompanyPayPal Holdings, Inc.
CEODaniel Schulman
Year founded1998
FoundersKen Howery | Luke Nosek | Max Levchin | Peter Thiel | Elon Musk
Number of Employees21,800
Company TypePublic
Ticker SymbolPYPL
Market Cap (May 2021)$304.38 Billion
Annual Revenue (May 2021)$21.4 billion
SubsidiaryBraintree payments | Xoom | Venmo | iZettle | Simility | Hyperwallet
PayPal Basic Information

How Does PayPal Work?

PayPal is a financial technology business that allows individuals and business owners to send and receive money worldwide via its website and mobile app.

You can send and receive money with PayPal once you sign up and connect your bank account or credit card.

As a PayPal user, you can: Pay other businesses in return for goods and services both within the platform and on the merchant side.

  • Send money to friends and family.
  • Receive money from friends and family

PayPal is a highly secured platform that ensures the confidentiality of your information and employs many security measures to safeguard transactions between buyers and sellers.

PayPal Business Model

You can connect PayPal directly to your bank account or credit card from which you want to load funds or receive money. 

Additionally, PayPal supports Two-Factor Authentication through a cell phone number, which provides an additional degree of protection to your account.

However, if you require additional security measures for your PayPal account, you can purchase PayPal Security Key, which costs $29.95 per month. You will need to use the security key to log in and make transactions every time.

The Security Key device creates a 6-digit code which is valid for 30 seconds.

Apart from payment and money transfer, PayPal offers a diverse range of other goods, such as monthly installment payments through PayPal Credit and cashback at specific partner merchants.

On the other hand, PayPal partners with businesses of all sizes to accept payments online. Its merchant services include a direct checkout function on the business’s storefront, discounted shipping through its collaboration with UPS, dispute resolution, fraud monitoring and prevention, and business loans.

You can use PayPal from its website and its Android and iOS mobile or tablet applications.

PayPal is available in more than 200 countries worldwide. Over 377 million individuals use its platform.

How Does PayPal Make Money?

PayPal is more than a financial technology company; it is a catalyst for change in the digital money market. While PayPal is not a bank, it offers many of the same benefits as a bank.

PayPal earns money through transaction fees, subscriptions for business accounts, the selling of card readers, business loans, referral fees on cashback, interchange fees, and interest on funds, as well as through the promotion of shipment services.

PayPal generates revenue in two distinct methods. To begin, the company charges the payment received a fee.

While most PayPal transactions are free, merchants with business or elite accounts are charged a fee for each transaction. These fees are usually $.30 plus a surcharge of 1.9 percent to 2.9 percent.

PayPal Business Model | How Does PayPal Make Money? 1

PayPal offers various services, including money transfers, debit cards, credit cards, loans, payment gateways, and a digital wallet as part of its core services.

It’s critical to know that you will not be charged anything until you receive payment for your sale.

PayPal will charges you 2.9 percent and $.30 on each sale for business done inside the US. The percentage decreases to 2.25% for eligible charity and increases to 4.45% for foreign sales.

eBay made the best decision of its life in 2002 when it acquired PayPal for $1.5 billion and integrated it into its interface as a checkout option.

Though it is no longer an eBay subsidiary, PayPal has never looked back since.

PayPal derives revenue from various sources, and one must go deeply into the company’s business strategy to answer the question, “How does PayPal make money?”

Let’s take a closer look at the different streams through which PayPal generates revenue.

Transaction Fees from Personal Account

PayPal offers two types of accounts: personal and business accounts.

You can send and receive money online from family and friends with a personal account and pay for online and offline purchases using your debit card, credit card, or PayPal balance.

On the other hand, PayPal charges a fee that varies by country when you submit a personal payment using a debit, credit, or PayPal credit card.

With PayPal Personal account, you can do these things.

  • Money transfers to family and friends.
  • Receipt of funds from relatives and friends.
  • Charge for products and services.
  • Withdrawing funds from a business account to a personal bank account.
  • Business accounts are available to merchants who use PayPal to sell things online.

The business users pay a fee of 2.9 percent + $0.30 on the sale amount. This price, however, is lowered by an enhanced amount.

PayPal does not charge any money for withdrawal to accounts. However, in some cases, if you wish to withdraw funds in the form of a check, you must pay a $1.50 fee.

You can perform the following tasks using PayPal:

  • Use debit or credit cards to send money to family and friends.
  • International payment processing.
  • Selling goods and services, for example, via online marketplaces such as eBay.
  • Transfers to a personal bank account are instant.
  • Money transfer to a personal debit or credit card.
  • Purchase and sale of cryptocurrency.
  • Request that a paper cheque is mailed to you.

Business Account Fees

Apart from personal accounts, users can create business accounts to send and receive payments online or in-store.

As the name implies, the business account enables businesses to accept payments via PayPal for the goods and services they provide.

Business accounts, like personal accounts, are entirely free to open. If business owners require a more comprehensive set of features, they can upgrade to PayPal Payments Pro.

PayPal Business Model | How Does PayPal Make Money? 2

Payments Pro is available on a monthly subscription basis for $30 per month.

Among the features of Payment Pro include a virtual terminal, the ability to handle Visa, Mastercard, American Express payments, and specialized customer assistance.

In addition to the subscription cost, company owners are charged per transaction.

A comprehensive description of merchant fees is available here. Several examples include the following:

  • For example, PayPal charges 2.9 percent (plus a predetermined fee) for online purchases and 2.7 percent (plus a fixed cost) for in-store purchases.
  • A 1.5 percent surcharge on the standard fee is applied to foreign transactions.
  • Fees associated with PayPal Here transactions.
  • Charges for debit and credit card transactions.
  • Payments in bulk enable organizations to manage a large number of recipients simultaneously (maximum 2 percent).
  • Fee for micropayments equal to 5% + a fixed fee.
  • Chargeback fees are assessed on purchases not handled through the buyer’s PayPal account or a guest checkout by a non-PayPal user.
  • Buyers are charged dispute costs anytime they submit a claim or request a chargeback.
  • Fees for currency conversion.

Additionally, business account owners can opt for additional premium features for monthly subscriptions along with set-up fees and per-transaction charges.

PayPal charges $29.95 setup cost and $19.95 monthly cost for account monitoring services cost, $20 per month and $0.05 per transaction for comprehensive fraud control filters, and buyer verification services are $10 per month and $0.10 per transaction are just a few examples.

Fees for business accounts vary according to the country where they are operated and the country from which payments are made.

Payflow Payment Gateway Fee

Payflow is a PayPal service that acts as a payment gateway. You can integrate Payflow into your website if you have a business account.

For online checkout pages, the various levels of customization are as follows:

Payflow Pro: For $25, this premium package enables users to customize and create their checkout pages.

Payflow link: This plan is entirely free. PayPal hosts it on its webpage where customers can enter their payment information.

The charge for credit card payments for the gateway fee is the same for both of these programs.

Additionally, the company offers three alternative services for an additional fee. Among these are.

  • Fraud protection
  • Buyer authentication
  • Recurring billing

Recurring Working Capital

PayPal working capital, as the name implies, is a small loan for your working capital needs. With a fixed fee and no interest. You can borrow up to 15% of your past, 12 months’ PayPal sales, up to $85,000.

PayPal Working Capital enables business owners to apply for PayPal-provided loans. The additional capital should then be utilized to increase the business’s operations and reach.

PayPal’s working capital operates in a somewhat different manner than a conventional loan. Rather than a monthly payment, daily payments are made as a proportion of your sales.

The maximum cash advance amount is determined by various variables, including sales volume, account history (how many claims you receive, for example), and previously used PayPal Working Capital.

PayPal Business Model | How Does PayPal Make Money? 3

Unlike traditional loans, which accrue interest monthly, PayPal loans are repaid on a per-transaction basis.

In simple terms, it’s a business loan for small enterprises in need of more funding to expand.

Working capital operates differently than a regular loan. There is no requirement for a credit check. There are no recurring interest charges or early repayment penalties.

PayPal’s working capital operates in a somewhat different manner than a conventional loan. Rather than a monthly payment, daily payments are made as a proportion of your sales. Interest is eliminated in favor of a flat cost.

The borrower’s PayPal sales history determines the loan, and there is a one-time fixed charge that typically replaces the recurring interest.

Its annual PayPal sales evaluate a business’s eligibility for a loan.

The set charge is proportional to the percentage of daily sales allotted. The fee is reduced proportionately to the rate of daily sales you want to assign to repayment.

If your firm is doing well, you can borrow up to 35% of your sales. Additionally, debt repayment occurs daily rather than monthly.

This implies that a part of the proceeds is taken and applied toward repaying the loan whenever you make a sale. As a result, PayPal earns money from the subtracted fees.

Interest is eliminated in favor of a flat cost. The set charge is proportional to the percentage of daily sales allotted. The fee is reduced proportionately to the percentage of daily sales you want to assign to repayment.

Business in a Box

The “Business in a box” solution is an all-in-one eCommerce solution designed specifically for small businesses.

PayPal, in collaboration with Xero and Woo Commerce, offers all-in-one business solutions.

PayPal business accounts enable you to utilize partner services.

With the company in a box, you can take advantage of significant discounts on Xero and Woo Commerce services. PayPal, on the other hand, earns an affiliate commission.

PayPal, on the other hand, is compensated by these partner services.

Cashback

PayPal announced in August 2017 that it would issue a Mastercard-branded credit card that would also offer cashback incentives.

The card earns 2% cashback on all transactions, has no annual fee, no minimum redemption requirements, no restrictions on how cash rewards can be used, and no expiration date.

PayPal offers cash back rewards to earn money when they refer a transaction to a retailer.

They earn a share of the transaction volume by boosting spending at selected partners.

Pay in 4

PayPal introduced installment payment plans in September 2020 called Pay In 4. The option enables consumers to pay for products ranging from $30 to $600 in four installments over six weeks.

Pay In 4 enables PayPal to compete with Affirm, founded by PayPal co-founder Max Levchin, AfterPay, and Klarna.

PayPal currently earns money by charging consumers late fees. It may also tax merchants in the future, either monthly or per transaction.

Interchange Fees

PayPal provides consumers and companies with both a debit and credit card. These cards are issued in collaboration with Mastercard, a payment provider.

When you use your debit or credit card to make a purchase, an interchange fee is imposed. The merchant is responsible for exchange fees, which are often less than 1%. Therefore, if you spend $100 on something, around $1 will go to Mastercard.

PayPal Business Model | How Does PayPal Make Money? 4

PayPal would then earn a percentage of the cost in exchange for advertising the card to its users. The precise percentage share is not released publicly.

Interests from Money Deposited

If you retain some cash in your PayPal balance, PayPal invests them in a bank account and earns interest on them. PayPal now has an additional revenue stream.

Users can open what is known as Cash Accounts, which allow users to maintain a balance and use it to send and receive money, pay for items online or in stores, and make payments, among other things.

The corporation invests the money in liquid investments that interest the cash held in the PayPal balance. PayPal earns interest and does not share it with you.

Like any other bank, PayPal lends the money in such accounts to other entities, such as banks.

They then charge these institutions interest (also called Net Interest Margin). Net interest margins for all US banks were 3.35 percent in 2019, according to Statista.

Withdrawal Fees

If you opt to withdraw funds from your PayPal account, PayPal will transfer the funds to your bank account for free; however, there is a small cost if you prefer a check.

PayPal users also have access to money at any time, but at a cost. Each time you use your debit card to withdraw cash, the company charges a fee.

Shipping Label

PayPal partners with the US Postal Service and UPS to provide shipping services to merchants using its platform.

Merchants may take advantage of shipping discounts, order, and print shipping labels, track shipments, and subscribe to shipping coverage.

Merchants then pay a postage fee to the shipping suppliers indicated above. The service is entirely free.

While the service is free, it is reasonable to believe that PayPal obtains a share of the logistics provider’s shipment fee.

International Payments

PayPal charges a fee when you receive money from a foreign nation. The fees include currency conversion cost if a different currency is used and the international payment fee. Fees vary according to currency.

P2P Payment Withdrawal Fees

PayPal.me enables you to receive funds immediately via a customized URL. 

PayPal, on the other hand, costs you when you withdraw the funds. In the United States of America, the charges are 2.9 percent + $0.30 of the amount received.

PayPal Credit Interest

When you start a PayPal Credit account, you receive six months of promotional prices. During the offer time, you will not be charged interest on purchases over $99.

You are not required to pay for the credit as long as it is at least $99 and is paid in full within six months. On the other hand, PayPal imposes an Annual Percentage Rate (APR) of 19.99 percent on all other transactions beginning on the posting date, which is typically within a few days after the purchase date.

However, after the initial term of six months expires, PayPal credit charges a 26.24 percent interest rate on the remaining balance.

PayPal Here Fee

PayPal has given an offline payment solution to businesses using PayPal as a payment partner. 

It’s a mobile application and a card reader that enables you to take payment via all major credit cards with the simplicity of PayPal.

It enables companies and consumers to accept payment via any sort of plastic card. There are three types of readers: costs ranging from 1.5 percent to 3.5 percent plus a preset transaction cost.

Other Sources Of Revenue

Paypal owns numerous other businesses such as Braintree, Xoom, and Venmo, all of which contribute to the company’s revenue streams.

Advantage of PayPal

Simply put, PayPal is a swift and convenient way to send and receive money online. There are no restrictions on who you can send or request money from using PayPal.

PayPal is used by most online stores, public auction websites, and shopping websites, including eBay and Amazon.

PayPal is a convenient way to purchase items online using a safe and secure internet account. You can buy items from various online and highway retailers, including restaurants, gas stations, and market traders.

Along with satisfying your online shopping addiction, you can earn money (likely as more fuel for said shopping addiction). The money you accumulate in your account can be converted to cash or used to offset the cost of something else.

Can I Save Money with PayPal?

No, in a nutshell. PayPal will not pay you interest; instead, the company will deduct interest from your account.

Plus, if the company has any reason to suspect your account, such as money sitting there for an unusually long time, the company can and will suspend or freeze your account without notice.

It’s probably best to simply use PayPal for its intended purpose of transferring funds for personal and business goals.

Who is the Owner of PayPal?

When eBay turned off PayPal in 2015, it ceased to be the company’s majority shareholder.

As a result, each eBay shareholder received one PayPal share for each eBay share they owned.

Soon afterward, PayPal entered the public markets, making it accessible to anyone willing to invest.

As a result, PayPal’s ownership structure has changed dramatically over the last few years.

Today, the Vanguard Group is PayPal’s largest shareholder, holding a 7.60 percent stake. BlackRock is the second-largest shareholder with 4.46 percent, followed by Fidelity Management with 3.87 percent.

Also, read, How Does OfferUp Make Money?

Final Thoughts About PayPal Business Model

PayPal began as a payment service and evolved into an X.com service following the merger of Confinity and X.com.

The team behind the initial traction phase and before PayPal’s agreement with eBay comprised brilliant individuals dubbed the PayPal Mafia.

Numerous former PayPal employees would contribute to the growth of a new startup that would become a critical part of the Silicon Valley landscape.

Following the acquisition of eBay, PayPal grew to become a behemoth that now includes Braintree and Venmo.

PayPal is now a two-sided platform whose success depends on its ability to adapt to changing competitive and regulatory environments.

If you enjoyed reading this article, also check out, The Nike Business Model.

About the author

Madhav

Hey Folks, I am Madhav! I lead a team of Marketers at Tech Startup based in Australia. In my free time, I dissect the business models of various businesses. And if there's any free time, I cook some new Dish!