Top 12 Adidas Competitors and Alternatives

Adidas is a multinational corporation that designs and manufactures footwear, apparel, and accessories. Founded in 1924 by Adolf “Adi” Dassler in Germany, it has become one of the world’s leading sports brand companies. 

Adidas is the largest sportswear manufacturer in Europe and the second-largest globally after Nike. The company produces shoes, clothing, and accessories for various sports activities, including running, basketball, tennis, soccer, and more. 

They are one of the leading sportswear brands worldwide and have sponsored some of the most iconic athletes like Muhammad Ali and David Beckham.

Adidas has created some of the most innovative products for athletes to help them compete at their best. Their shoes feature technologies such as Boost cushioning, which provides superior cushioning and energy return during long runs or intense workouts. 

They also offer Primeknit upper construction, which helps provide breathability while still offering support, and they use Continental rubber on their outsoles to give superior traction on different surfaces.

The brand collaborates with various artists, celebrities, and influencers to create unique styles that appeal to different audiences. Not only do they design products with performance in mind, but they also create trendy apparel so customers can express their style while still having quality products that perform well.

Adidas focuses on sustainability with recycled materials used to make their apparel items and reducing water usage when creating shoe fabrics. They also work with global partners to promote environmental consciousness through education campaigns and other initiatives.

12 Best Adidas Competitors

Adidas is the world’s leading sports and fashion brand known for its fierce competitors. With Nike, Puma, and Reebok being some of the most notable players in the industry, Adidas must remain competitive and innovative to stay ahead of the game. 

This article will explore other notable Adidas competitors’ faces in the athletic apparel market and what these companies are doing to challenge Adidas’ position as a leader in sports and fashion.

1. Under Armour

Under Armour, Inc. is an American company that manufactures and sells sportswear, footwear, and casual apparel. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour has quickly become one of the leading sports brands in the world. 

Adidas Competitors and Alternatives

The company aims to improve athletes through performance-enhancing gear – from top-of-the-line running shoes to moisture-wicking base layers and breathable outerwear. Under Armour also designs high-quality lifestyle apparel for active individuals who don’t play professionally but want to look great while getting fit. 

The brand’s clothing features unique technologies such as ColdGear, which helps keep wearers warm when temperatures drop; HeatGear, which keeps them cool in hotter temperatures; and Allseasongear, which provides a balance of warmth and breathability all year round.

Under Armour’s success has come from its ability to differentiate itself from Adidas by focusing on performance gear rather than lifestyle products. Its signature moisture-wicking fabric technology has become synonymous with high-performance athletics, and sports teams worldwide rely on it for training wear and uniforms. 

In addition, its focus on innovation allows them to stay ahead of the competition by introducing new technologies such as Coldgear Infrared and Heatgear Sonic. With these advancements, Under Armour gives athletes an edge in physical exertion.

The company also emphasizes community involvement through its various philanthropic initiatives, further solidifying its position as a leader in the sportswear industry. All this combined creates a formidable opponent for Adidas, who must constantly work hard to maintain their competitive advantage against Under Armour’s relentless onslaught.

2. Lululemon Athletica

Lululemon Athletica is another major player in the sportswear industry. Founded in 1998, this Canadian company quickly became a household name with its stylish activewear and athleisure apparel. 

Adidas Competitors and Alternatives

Lululemon’s success can be attributed to its commitment to providing customers with quality, functional, and fashionable products. Their fabric technology uses innovative features such as four-way stretch materials and sweat-wicking fabrics for performance and comfort during physical activity.

In addition to its well-crafted designs, Lululemon differentiates itself from other brands by investing heavily in marketing campaigns that have successfully reached out to various consumers. 

Celebrity endorsements and strategic partnerships with organizations like The National Ballet of Canada have ensured their brand stands out. 

Furthermore, through initiatives such as Yoga Month and Girls on the Run, Lululemon encourages community involvement, increasing loyalty towards their brand among many potential customers.

Overall, Lululemon’s combination of design innovation and savvy marketing strategies has gained significant traction within the athletic apparel market – making it one of Adidas’ biggest competitors today.

3. New Balance

The New Balance athletic shoe brand has been a longstanding competitor of Adidas. Founded in 1906 and rebranded from its original name, ‘New Balance Arch Support Company,’ in 1938, the company’s innovative approach to craftsmanship and design has made them a formidable opponent for many years. 

Adidas Competitors and Alternatives

New Balance offers high-quality products that appeal to customers looking for comfort and style, whether they are looking for running shoes with superior cushioning technology like Fresh Foam and EVA foam midsoles or stylish lifestyle sneakers featuring suede uppers or premium leather details.

In addition, the brand also emphasizes creating ethically produced products with minimal environmental impact while ensuring they are crafted with only the best materials available. 

This commitment to sustainability, combined with their focus on providing excellent customer service through retail stores across the globe, allows them to remain competitive against more established brands like Adidas. 

Furthermore, strategic partnerships like their latest collaboration with MTV further solidify New Balance’s presence in the sportswear industry.

New Balance continues to grow its market share due to fashion-forward designs, ethical production strategies, and strong marketing campaigns – making it another competitor of Adidas.

4. Nike

Nike has long been a significant competitor of Adidas as one of the world’s leading sportswear manufacturers. The brand was first established as Blue Ribbon Sports by Phil Knight and Bill Bowerman in 1964 before rebranding to its current name in 1971. 

Adidas Competitors and Alternatives

Nike has become an iconic symbol within popular culture – thanks largely to their highly successful marketing campaigns focusing on inspiring athletes from all walks of life.

Nike offers a vast selection of products ranging from running shoes and apparel to lifestyle sneakers and accessories, giving customers plenty of options for finding something they love. 

They also invest heavily into research and development, which allows them to stay ahead of the competition with innovative technologies such as Flyknit uppers or Air cushioning systems built into their trainers. 

Additionally, collaborations with some of today’s hottest trendsetters help keep their designs fresh while appealing to a new generation of potential consumers worldwide.

Thanks to its global presence and wide range of desirable products, Nike is continuing to gain ground against other major players like Adidas in terms of market share.

5. Fila

Fila has long been a rival to both Nike and Adidas as one of the oldest sportswear companies in the world. Founded in 1911 by brothers Ettore and Giansevero Filippo in Biella, Italy, it initially specialized in making luxury clothing for wealthy Italian families before eventually branching out into sports apparel. 

Adidas Competitors and Alternatives

Today, they are best known for their tennis shoes – which have become especially popular with celebrity endorsers like Andy Roddick and Maria Sharapova.

Fila also offers various other products, such as running gear, lifestyle sneakers, watches, and bags, giving customers plenty of choices when finding something that suits them. 

As well as this, they invest heavily into research and development – resulting in some innovative technologies such as GEL cushioning systems built into trainers or synthetic leather uppers designed for durability. 

These features help keep their designs competitive against those offered by larger brands like Adidas and Nike while remaining affordable enough to attract buyers on a budget.

The combination of quality products at reasonable prices is helping Fila gain ground against its rivals within the industry. There’s no doubt that this brand will be around for years to come, considering its ever-growing presence across global markets.

6. Foot Locker

Foot Locker is another major player in the sports apparel industry, competing with Adidas and Nike for market share. This American-based retailer was established in 1974 and has grown into one of the biggest shoe retailers in the world – offering a broad range of running, basketball, soccer, and lifestyle products.

Adidas Competitors and Alternatives

Their success is largely attributed to their strategic partnerships with key brands like Adidas, plus their willingness to embrace emerging trends within the fashion and technology industries.

A great example of Foot Locker’s ability to stay ahead of the curve can be seen through its recent collaboration with Puma. This partnership centers around creating a ‘speedfactory’ concept using 3D printing techniques to rapidly produce customized shoes for each customer. 

Foot Locker can give customers something unique compared to other retailers, giving them an edge over competitors limited to traditional manufacturing methods.

This approach has helped keep Foot Locker firmly at the forefront of innovation within the industry, allowing them to remain competitive against larger companies like Adidas while still delivering quality products at affordable prices. 

7. Puma

Puma is another major competitor to Adidas, founded in 1948. As a result of their long-standing success, they have become one of the world’s top sportswear companies – offering apparel and footwear for sports such as football, running, and motorsports. 

Adidas Competitors and Alternatives

In recent years Puma has started to focus more on lifestyle clothing, creating collections through collaborations with artists, musicians, and other popular culture icons like Rihanna. 

This shift from performance wear to casual fashion has allowed them to expand into new markets that weren’t previously accessible due to Adidas’ dominance in this area.

In addition to focusing on style, Puma greatly emphasizes developing cutting-edge technology across its product range. The ‘Netfit’ platform allows customers to customize their shoes’ laces according to their requirements using different lacing systems.

Puma can offer an appealing alternative to competing brands like Adidas or Nike by providing these unique features alongside stylish designs.

As we have seen, Puma is at the forefront of innovation within the industry, constantly looking for ways to differentiate itself from competitors and attract new customers. 

With ambitious plans for growth over the next few years and no signs of slowing down anytime soon, it looks set that Puma will continue challenging Adidas for market share moving forward.

8. Converse

Converse has been a major player in the sportswear market since 1908. Converse is an established brand known worldwide for its high-quality products, from its iconic Chuck Taylor All-Star silhouette to its most recent collaborations with pop culture figures such as Justin Bieber and Miley Cyrus.

Adidas Competitors and Alternatives

At first glance, Converse’s main focus may be on fashion over performance; however, this isn’t necessarily the case. They produce stylish footwear and apparel as well as many innovative technologies aimed at helping athletes reach their full potential, including Lunarlon cushioning and Gore-Tex waterproofing.

Through these developments, Converse can provide something unique compared to Adidas or Nike, allowing them to remain competitive while offering a distinct product range from other brands.

Unlike some competitors, Converse is not just for sportspeople but caters to all types of people regardless of their interests or lifestyle choices. Every customer can find something that appeals to them – ensuring no one feels excluded from lifestyle wear discussion. 

Converse is poised to continue challenging Adidas for consumer loyalty by embracing this inclusive attitude and advancing technology.

9. K-Swiss

K-Swiss is another major competitor of Adidas in the sportswear market. Founded in 1966, they have a long history and reputation for producing high-quality footwear designed to meet athletes’ needs. 

Adidas Competitors and Alternatives

K-Swiss’s range spans all categories, including running and training shoes and lifestyle sneakers – ensuring customers can find something suited to their needs and preferences.

K-Swiss has maintained its competitive edge by introducing features such as DynaFoam cushioning, Airlite mesh uppers, and Stability stabilizing technology into their footwear.

Alongside this, they also focus on creating stylish designs that appeal to modern consumers – helping them stand out against other brands while maintaining functionality at its core.

Overall, K-Swiss can offer something unique compared to Adidas, combining innovative technologies with fashionable elements in each creation. This ensures that customers will always be spoilt for choice when finding the perfect pair of kicks or apparel – making it easy for them to choose K-Swiss over any other brand. 

With their dedication to providing top-notch product offerings backed by an extensive research & development team, K-Swiss will continue competing against Adidas in future years.


ASICS has made a name for itself as a leader in performance-focused sportswear, competing with Adidas. Their long history and mission to deliver top-quality products are only matched by their relentless pursuit of innovation – constantly pushing boundaries with every new release. 

Adidas Competitors and Alternatives

ASICS continues introducing revolutionary cushioning technologies, such as GEL in 1986, and moisture-wicking fabrics, such as CoolMax, so customers can always find something suitable for their needs.

Not only do they prioritize functionality, but they also ensure that each product looks good, incorporating modern design elements into all aspects of production. This means that consumers don’t have to sacrifice style or comfort whenever they wear an Asics product – making it easy for them to stand out while still feeling supported no matter where they go. 

This attention to providing superior designs coupled with groundbreaking research & development initiatives keeps Asics competitive against other major brands like Adidas.

Overall, there’s no denying that Asics is on par with Adidas regarding sportswear offerings, combining cutting-edge technology with stylish aesthetics for maximum results.

Asics will remain a key competitor against Adidas moving forward because it strives for excellence and delivers unique solutions within the industry.

11. Reebok

Reebok is another major competitor to Adidas, with a history stretching back to 1895. Initially founded as an English running shoe manufacturer, the brand has since expanded into many different categories, now producing apparel and footwear for all sports & activities. 

Adidas Competitors and Alternatives

What’s more impressive is that Reebok can offer high-quality designs at lower prices than those found by other companies – making them extremely attractive to cost-conscious customers who still want good-value products.

Their unique approach extends beyond price points, offering consumers various options across their entire catalog. Shoppers can express themselves without having difficulty finding what they want in every category, whether fashionable streetwear or technologically advanced sportswear.

Reebok regularly collaborates with brands like CrossFit and UFC to ensure everyone can access the latest shopping trends and technologies.

Reebok provides one of the most comprehensive ranges of apparel & footwear on the market today – allowing people from all walks of life to get involved in whatever activity they choose while looking great. 

With cutting-edge design concepts and unbeatable pricing models, this company is well-positioned against Adidas as one of its main rivals. 

12. Anta Sports

ANTA Sports stands tall among its sports apparel and footwear competitors. Established in 1994, they quickly became one of Asia’s leading suppliers, providing world-class quality at competitive prices against other brands.

Adidas Competitors and Alternatives

Their vast range of products is impressive, to say the least, encompassing everything from basic casual wear to professional sportswear – complete with cutting-edge features such as anti-bacterial fabrics & moisture-wicking materials. 

On top of this, their comprehensive catalog also includes specialized running shoes with unique cushioning technology to ensure maximum comfort & protection during long-distance runs or intensive workouts.

This commitment to innovation sets them apart from Adidas and Reebok, enabling customers to customize their purchases based on personal preferences or intended activity levels without compromising overall performance standards. 

As a result, it’s no surprise that ANTA Sports continues to rise the ranks and solidify its position as one of Adidas’ major competitors in the global marketplace today.

Frequently Asked Questions

1. Who is Adidas’ biggest competitor?

Nike is Adidas’ main competitor. These two companies have been battling against each other for many years, pushing each other to make superior and more advanced products. Nike has a substantial market share compared to Adidas, but the latter has noticed a remarkable expansion in recent years.

2. Who is the rival of Adidas?

Nike is the main rival of Adidas. Both companies have invested heavily in sponsoring prominent athletes like Michael Jordan (Nike) and Lionel Messi (Adidas) to increase brand awareness. They also compete with each other by investing a lot in research and development to create innovative products.

3. Is Nike Adidas’ the biggest competitor?

Yes, Nike and Adidas are two of the largest sports apparel companies in the world, with both having committed supporters. Although similar, they also have unique distinctions that differentiate them. Both companies have been involved in stiff competition to secure market share and maintain an edge.

4. Are PUMA and Adidas competitors?

Yes, PUMA and Adidas are competitors in the global sportswear industry, having competed against each other for decades. These two brands have developed strong reputations worldwide, owning several subsidiaries and often collaborating on products with other famous labels.

Conclusion: Best Adidas Competitors and Competitors

Adidas is an international leader in the sports apparel and footwear industry in a world of intense competition. Their products are renowned for their quality, style, and performance capabilities. However, plenty of competitors can match or exceed their offerings. These companies include Under Armour, Lululemon Athletica, New Balance, Nike, Fila, K-Swiss, Asics Reebok, and Anta Sports.

Despite facing stiff opposition from these well-known brands, Adidas has remained at the top of the game with its innovative designs and commitment to excellence. This staggering success can be attributed to decades of hard work and dedication by employees and customers alike. With such fierce competition in the marketplace today, it takes more than just luck to stay ahead of the curve; it requires true talent.

While creating high-performing products is important to maintain market share in this ultra-competitive environment, creating a strong emotional connection between customers and your brand is perhaps even more essential. It’s clear that while many other companies may offer similar products, none have quite mastered the art of capturing hearts like Adidas has over the years.