Squatty Potty, which corrects your posture while you poo, is a footstool pitched by Bobby and Judy Edwards in Shark Tank episode 610.
Squatty Potty’s mission statement, “to revolutionize defecation, one stool at a time,” may sound like a bad pun, but they mean business.
A solution to colon problems and a pain reliever for hemorrhoids was discovered by Bobby when he discovered that the human body was naturally designed to squat while pooping.
Modern toilets’ conventional position induces straining, which results in hemorrhoids and other colon-related disorders.
When he looked for a solution, he discovered it was too expensive and unwieldy, so he designed the Squatty Potty.
The Squatty Potty is essentially a contoured footrest that allows people to rest their feet while sitting on a toilet.
The stool is in the natural squatting position with your feet on it. Squatty Potty’s pooping posture makes things much easier for the user after getting used to it.
Some scientific evidence supports Edwards’ assertions, and the popular Squatty Potty continues to gain popularity. The product sold over 10,000 units in 2012 and is now found worldwide.
In addition, Squatty Potty is available in every Bed Bath & Beyond location in the United States and Canada.
A Squatty Potty is either plastic or bamboo and can be attached to any toilet. It also offers a line of items for colon health and a bidet attachment.
Squatty Potty is almost certainly in need of capital to fund its quick growth. Would one of the Sharks consider investing?
What Is Squatty Potty?
If you have difficulty emptying your bowels, you could certainly benefit from using a Squatty Potty. Squatty Potty is an adjustable toilet step stool that raises your feet while you use it.
Squatty Potty is an easy-to-use step stool that lets you raise your feet and can help you control your bowel movements while on the toilet.
The benefits of using this step stool have been proven. There are a variety of colors and materials offered by Squatty Potty, including plastic and bamboo.
|Company Name||Squatty Potty|
|Entrepreneur||Judy Edwards & Bobby Edwards|
|Product||Bathroom Stools For Doing Your Business|
|Investment Asking For||$350,000 For 5% equity in Squatty Potty|
|Final Deal||$350,000 For 10% equity in Squatty Potty|
|Episode||Season 6 Episode 9|
|Business Status||In Business|
Who Is The Founder Of Squatty Potty?
The founders of Squatty Potty are Bobby, Judy, and Bill Edwards. Squatty Potty was invented by Bill and Judy, who were already retired, while Bobby was a designer and contractor at the time.
The LinkedIn profile of Judy’s employer indicates that she has stepped down, and Bobby is listed as the company’s CEO.
A personal ailment inspired squatty Potty. Defecating became challenging for Judy due to hemorrhoids and constipation.
Her physician advised that she try squatting. This proved to be difficult.
Judy discussed her dilemma with her son, Bobby. Bobby skillfully constructed a step stool using his design skills.
Judy pooped easily when she tested the stool. The Edwards then gave identical stools to relatives and friends, who also experienced immediate relief.
Bobby then decided to launch his website and order a large quantity of Squatty Potties. The company generated $1 million in revenue in its first year.
This was particularly noteworthy given that the firm was still held in the family garage.
Squatty Potty Before Shark Tank
Judy Edwards and Bobby Edwards, both members of their families, are health-conscious.
They want an affordable, natural method for treating and resolving gastrointestinal ailments hurting them.
It was recognized that people naturally defecate sitting rather than squatting. So they asked whether it was possible to squat and still utilize the typical toilets found in American households.
The Squatty Potty is an elevated toilet stool that elevates people’s knees and feet while they use it. The stool sits on the toilet floor next to it.
According to medical studies published on their website, Squatting relax the puborectalis muscles, assisting in a thorough elimination, and alleviating hemorrhoids, bloating, and constipation.
The human default position has been squatting for thousands of years, and in many regions of the world without indoor plumbing, people continue to squat outside.
It may be considered modern and polite to use the toilet, but it can also lead to health problems.
How Was The Shark Tank Pitch Of Squatty Potty?
Bobby and Judy appeared on the Shark Tank seeking an investment of $350,000 for 5% of their “simple product that affects lives” Squatty Potty.
They demonstrate how the normal toilet’s seating position exacerbates gastrointestinal problems.
Squatting Potty positions users in the proper squatting position compared to regular toilets.
Mark is curious as to how they make a profit. The company claims to have generated $1 million in its first year, $2.2 million in its second year, and $2.7 million in the first half of 2014.
“HOLY CRAP!” exclaims Robert. The company sells them for $25 and manufactures them for $4.50.
They plan to use the funds to gain FDA approval for a medical device and support existing opportunities. Howard Stern endorses it as well.
Kevin claims it’s the first dud investment he’s ever enjoyed. They explain that they will earn $1 million on sales of $7 million.
They’re looking for a Shark to assist them in ramping up manufacturing and “opening doors.”
Kevin offers $350K in exchange for 10%, but Bobby declines. Then Robert leaves. Bobby counters Kevin’s offer of $700 for 10%.
Lori says she needs 10% equity to make her company viable; she’s offering $350K for 10%. Bobby offers Lori $500K in exchange for 10%, but she declines.
Mark concludes that Bobby speaks from both sides of his mouth and exits.
Barbara admires Judy but is suspicious of Bobby; she flees. They accept Lori’s offer after some deliberation.
Final Deal: Lori agreed to invest $350,000 for a 10% stake in Squatty Potty.
What Happened To Squatty Potty After Shark Tank?
Lori’s assistance enabled the organization to achieve amazing success. Bobby and Judy were revealed to Shark Tank viewers on the companion show Beyond the Tank in 2015.
The mother and son were first introduced to Lori in a Bed, Bath & Beyond store, where Squatty Pottys were prominently displayed from ceiling to floor.
“It’s a Squatty tower!” Lori exclaimed in awe as she examined the spectacular exhibit.
Lori noted that over 11,000 Bed, Bath & Beyond locations stocked the product.
Judy and Bobby reported that 158,000 people visited their website during the Shark Tank episode. Squatty Potty sold for a million dollars in two days.
Three months later, they sold the Squatty Potty for a total of $12.3 million.
Additionally, the company released a viral YouTube video in 2015. “This Unicorn Changed the Way I Poop” depicts a prince and a unicorn who eats rainbow-colored soft-serve ice cream.
“This is the source of your ice cream,” the prince explains. “A magical unicorn’s creamy feces.”
Prince Lapin licks a cone filled with unicorn “poop” and uses it to explain the benefits of sitting rather than crouching for doing one’s business.
“Squatty Potty is not a joke,” the prince explains, “and it will indeed provide you with the finest crap of your life.”
YouTube views for the video reached 19 million as of 2016. Adweek described it as an amusing “absurdist fever-dream.”
The company now offers a portable inflatable Port-A-Squatty that travelers can put in their luggage for convenience.
Additionally, they offer a Squatty Potty made of bamboo or teak that looks like works of art.
The company also sells all-natural remedies for constipation in pill form, bathroom odor removers called “Sweet Loo,” and bidet spouts that can be quickly and easily fitted to any toilet.
The company also offers affiliate marketing. Lori’s investment has increased in new goods and sales.
Squatty Potty Shark Tank Update
Squatty Potty sales skyrocketed following the Lori deal. In episode 625, we’ll get an update on the business and see how well it’s going.
They mention in the report that their sales had soared. They’ve amassed $12 million following their appearance on the show.
Bed Bath & Beyond now features the Squatty Potty floor to ceiling in every store throughout the state. Lori, Judy, and Bobby yell out, “It’s the potty time!”.
A more detailed update is included in Beyond the Tank episode 111. A second update is provided in episode 1112.
The business was acquired by Aterian, a publicly-traded consumer products company, for $31.1 million in May 2021.
Is Squatty Potty Still In Business?
Squatty Potty was cited by the Food and Drug Administration (FDA) for failing to provide written reporting requirements as a medical device.
Bobby did not realize the FDA classified their product as a medical device.
Additionally, Squatty Potty encountered difficulties with a children’s version of the device dubbed SquattyPottymus.
After two young children fell off the top step of the stool, the SquattyPottymus was recalled, and the hat-shaped step was replaced, of course. A new version of SquattyPottymus will be released soon.
Bobby reports that hospitals and other medical facilities are now using squatty Potty after the FDA approved it.
A gastroenterologist is currently conducting clinical experiments to determine whether the Squatty Potty is scientifically effective, currently among Amazon’s top-10 best-selling medical products.