Squatty Potty Shark Tank Net Worth

The Squatty Potty, which appeared on Season 6 of the popular reality show Shark Tank, is a unique bathroom aid designed to promote healthier and more efficient elimination by positioning the body in a natural squatting position while using the toilet.

Crafted with a sleek, ergonomic design that fits snugly around your toilet base, the Squatty Potty facilitates a semi-squat posture that is said to help straighten your recto-anal canal during bowel movements.

This squatting position is believed to alleviate strain, facilitate faster and easier elimination, and mitigate common digestive issues like constipation and hemorrhoids. Squatty Potty features a seven to nine-inch height, designed to elevate your hips and feet.

The raised position encourages a more anatomically correct posture that mimics the natural squatting position used by humans before the advent of modern sitting toilets.

The design ensures the device can be conveniently stowed under the toilet when unused. Made from durable material, it is easy to clean and has a nonslip grip to ensure stability.

The Squatty Potty has received significant attention due to its unique health and wellness proposition. Some health professionals suggest that squatting may be better than sitting on modern sitting toilets, which can create problems with elimination.

From a health and wellness perspective, adopting this posture while using the bathroom can lead to easier and more complete elimination, which can benefit digestive health.

Moreover, the Squatty Potty is easy to use and discreet, making it a practical choice for individuals interested in exploring natural ways to improve their digestive health.

Company NameSquatty Potty
EntrepreneurJudy Edwards & Bobby Edwards
ProductBathroom Stools For Doing Your Business
Investment Asking For$350,000 For 5% equity in Squatty Potty
Final Deal$350,000 For 10% equity in Squatty Potty
SharkLori Greiner
Squatty Potty Episode Season 6, Episode 9
Squatty Potty Business StatusIn Business
Squatty Potty WebsiteSquatty Potty Website
Squatty Potty Net Worth$50 Million

What Is Squatty Potty?

The Squatty Potty is a bathroom accessory that improves the toilet’s posture and efficiency. It’s a stool that elevates your feet while seated on the toilet, thereby changing the angle of your body and aligning your colon more effectively.

The Squatty Potty mimics the natural squatting position humans originally used for elimination. This position is thought to be more efficient and healthier for the body.

The main benefit of the Squatty Potty is that it can help to prevent straining during bowel movements, reducing the risk of hemorrhoids and other related conditions. It may also help with faster, easier, and more complete bowel movements.

Squatty Potty Shark Tank Update

Squatty Potty works by elevating your feet while you’re seated on the toilet. This changes the angle of your body and aligns your colon to a more natural position for elimination.

To use it, you simply place it around the base of your toilet, and when you sit, you rest your feet on it. This lifts your knees above your hips, putting you in a squat-like position. It’s designed to fit around the base of a standard toilet when not in use, meaning it doesn’t take up extra space in the bathroom.

Squatty Potties come in various materials, including plastic and bamboo, and they also come in different heights to accommodate different individuals and toilet heights.

Who Is The Founder Of Squatty Potty?

The Squatty Potty was created by Robert Edwards and his son, Bobby Edwards. Their family in Utah was struggling with various constipation and hemorrhoid problems.

Squatty Potty was born when a doctor recommended that one of their family members use a footstool while using the toilet to alleviate constipation.

Robert, the father, is a retired contractor and real estate professional, while Bobby, his son, has a background in sales and design.

Neither had experience in the health or wellness industry, but they recognized a significant need for a product that could help improve bathroom ergonomics.

The family began experimenting with different footstool heights and configurations and realized that a specific design and height facilitated a more effective squatting position, leading to more comfortable and healthier elimination.

They also noticed no products specifically designed for this purpose, so they created the Squatty Potty.

Before appearing on Shark Tank, the Edwards family had already found some success. They had sold about $2 million worth of Squatty Potties online, primarily through word-of-mouth referrals and online platforms.

Despite this early success, they sought a strategic partnership to help bring Squatty Potty to a broader audience, which led them to pitch their product on Season 6 of Shark Tank.

Their unique product, compelling backstory, and impressive early sales helped them secure an investment deal with Lori Greiner, who saw potential in the product’s blend of novelty and utility.

After their appearance on the show, the Squatty Potty gained widespread visibility and commercial success, proving that there was indeed a demand for ergonomic bathroom aids.

How Was The Shark Tank Pitch Of Squatty Potty?

The Squatty Potty pitch on Shark Tank, delivered by Bobby and Judy Edwards, was memorable. They began by explaining the problem with conventional toilet posture, illustrating with a soft-serve ice cream machine how sitting on a toilet can inhibit the body’s natural elimination process.

The demonstration, although humorous, effectively communicated the benefits of the Squatty Potty. The Edwards were seeking $350,000 in exchange for 5% of their company, valuing Squatty Potty at $7 million.

At the time of their pitch in 2014, they had already achieved substantial success, having sold approximately $1 million of the product online in the previous year.

Despite this, they believed partnering with Shark would help them expand their retail presence and continue growing their business.

The Sharks were initially taken aback by the Squatty Potty concept, with Mark Cuban expressing skepticism about the product’s premise and marketing.

Kevin O’Leary was interested but thought the valuation was too high, offering $350,000 for 10% equity, twice what the Edwards were initially willing to give up. 

Lori Greiner, known for her success with QVC and ability to identify unique products with mass appeal, saw the potential in Squatty Potty. She liked the fact that it was a problem-solving product and that it had already demonstrated market appeal.

Despite the unconventional nature of the product, she made an offer of $350,000 for 10% equity, the same as Kevin’s offer but with the added promise to get the product on QVC and into Bed Bath & Beyond.

Ultimately, Edwards accepted Lori’s offer, recognizing the value of her retail expertise and industry connections.

This partnership has proved successful, as Squatty Potty has since expanded into retail stores nationwide and has grown its sales significantly.

Final Deal: Lori agreed to invest $350,000 for a 10% stake in Squatty Potty.

What Happened To Squatty Potty After Shark Tank?

The Squatty Potty’s appearance on Shark Tank proved a massive turning point for the company. The visibility gained from the show and the strategic partnership with Lori Greiner propelled the company to new heights.

Following their Shark Tank appearance, Lori Greiner stayed true to her word and helped get Squatty Potty on QVC and into Bed Bath & Beyond, substantially increasing its retail footprint. The product’s sales soared, reaching $33 million by 2016, just two years after their Shark Tank pitch.

One of the major game-changers for Squatty Potty post-Shark Tank was their viral video campaign featuring a unicorn pooping rainbow ice cream. The ad was humorous and educational, effectively conveying the benefits of the Squatty Potty in a fun, memorable way. This marketing strategy played a significant role in their rapid growth and success.

As of 2023, Squatty Potty has continued to expand its product line, introducing adjustable height models, travel versions, and even a line of toilet sprays.

The Edwards family’s simple solution to a common problem has evolved into a successful business, demonstrating the power of innovation, strategic partnerships, and effective marketing.

The Squatty Potty remains a popular product, continuing to help people improve their health and wellness uniquely and unconventionally.

Squatty Potty Shark Tank Update

After appearing on Shark Tank, Squatty Potty experienced significant growth and success. Lori, one of the show’s sharks, was instrumental in helping the business expand. Aterian eventually acquired the company in 2021 for over $30 million.

Squatty Potty’s products, including the original Squatty Potty, are available for purchase on the company’s website and Amazon. An episode of Beyond the Tank featured a follow-up on Bobby and Judy’s journey with Squatty Potty, highlighting their accomplishments, including a vast display of Squatty Potty at Bed Bath & Beyond.

Squatty Potty is now sold in over 11,000 BB&B stores nationwide and other retail outlets like Costco and Walmart.

A promotional video, “This Unicorn Changed the Way I Poop,” substantially increased Squatty Potty’s market presence. The video, viewed over 37 million times since its upload in 2015, features a prince, a unicorn, and rainbow-colored soft serve ice cream.

Squatty Potty Shark Tank Update

Despite some initial regulatory issues with the FDA, which cited Squatty Potty for failure to provide written reporting procedures for a medical device, the company corrected its course.

The FDA cleared the Squatty Potty, now used in hospitals and other medical institutions.

Bobby and Judy expanded their product line to include inflatable and higher-end spin-off products, all-natural constipation pills, bathroom deodorizers, and attachable bidet spouts.

Despite a small setback with their children’s product, SquattyPottymus, the company is looking to release a new and improved version soon due to safety concerns.

A gastroenterologist is conducting further clinical trials to determine Squatty Potty’s scientific effectiveness. The product has been listed among the top 10 best-selling medical supplies on Amazon.

Is Squatty Potty Still In Business?

Yes, Squatty Potty is still in business. The company continues to operate and sell its products. Squatty Potty was started in 2011 by Bobby Edwards and his mother, Judy Edwards.

The company produces bathroom stools designed to promote a healthier toilet posture. The idea behind the Squatty Potty is to mimic a natural squatting position, which is believed to be more beneficial for the body’s digestive system.

The product gained wide recognition after featuring on the television show “Shark Tank” in 2014. Since then, the company has expanded its product line to include various models of the original Squatty Potty and other bathroom accessories.

Squatty Potty products are sold online, including on the company’s website and Amazon, and in various physical retail stores across the United States. The company continues to receive positive reviews for its products and has a dedicated base of customers.

What Is the Net Worth of Squatty Potty?

According to our research, the net worth of Squatty Potty is estimated to be $50 million. The valuation of Squatty Potty was $3.5 million after securing an investment from Lori Greiner on Shark Tank.

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