What Is Business Strategy? Definition, Types & Examples.

A business strategy aims to help you identify the approaches and strategies to implement within your company to achieve your business objectives.

The business strategy influences many decisions within your organization, including who should be hired.

You will have to spend time and effort designing a business strategy that aligns with your vision for your firm.

In this article, you will learn what a business strategy is and why it is important, learn what a business plan consists of, and look at ten examples of business strategies.

Many firms pursue unique objectives and pursue similar strategies to achieve those objectives. These paths represent the approaches and methods these companies employ when doing business.

Business strategy is a term that is easily understood, but its development and implementation can be a challenge in and of itself.

An organization’s level of success is largely based on the viability of its strategic planning process. 

A company’s business strategy usually consists of how it plans to grow while maintaining or increasing profitability while competing in a market.

The market for products and services is highly competitive worldwide, forcing businesses to focus on improving the value they create for their owners and shareholders to survive.

Therefore, it is vital to develop a strategy that gives managers the framework they need to guide their actions and assist them in making wise use of resources to accomplish their goals. The business strategy can also be considered a part of this strategy.

A business strategy article can help you to understand the business strategy better.

What Is Business Strategy?

The business strategy consists of all the decisions an organization makes and activities to realize its business dreams and maintain a competitive position in the market.

Business Strategy serves as the essential support structure for the company since it lays out a plan to achieve the objectives.

The company may become drowned in the sea of formidable competitors if there is just the slightest error in the route map.

A business strategy is an organized collection of goals, strategies, and plans that explain how a company intends to compete in a particular market or market with a particular product or product.

However, formulating a strong business strategy and implementing it is quite challenging, even though its theory is simple.

Business Strategy

A business strategy is a detailed plan that outlines the courses of action and choices that a firm intends to follow to realize its goals and achieve its objectives.

The business strategy identifies the actions that the organization needs to take to achieve its goals, which can help make decisions about hiring new employees and allocating resources.

A business strategy allows different departments to collaborate more easily, which helps to ensure that decisions made within individual departments reflect the firm’s overall direction.

A business strategy lays out a plan of action to accomplish the vision and goals that have been established for an organization. 

It also directs the decision-making processes to improve a company’s financial stability in a highly competitive market.

Importance Of Business Strategy

A company target without a strategy is nothing more than a pipe dream. You take a risk equivalent to gamble when you enter the market without a solid strategy.

There has been a significant increase in the variety of companies’ business strategies due to increased competition.

The following categories summarize the five reasons you need a company strategy.

Business Plan

A business strategy guides you in determining the most important actions to achieve your business objectives.

The business strategy is often included in a company plan. The business plan specifies goals and objectives, while the strategy sets out how to reach those goals. It is a strategy to get you to the destination you have in mind.

Strengths and Weaknesses

When you develop a business strategy, you can identify and assess your company’s strengths and weaknesses, enabling you to create a strategy that maximizes the benefits of your company’s strengths and minimizes or eliminates its weaknesses.

You will most likely be able to understand better your true strengths and weaknesses in developing a strategy.

As a result, you can take advantage of your talents and use them to hide or eliminate your weaknesses.

Efficiency and Effectiveness

The efficiency and success of an operation will increase when every stage is planned, every resource is assigned, and everyone is aware of what needs to be done.

You will be more productive if you have a business strategy, as you will be able to allocate resources more efficiently to support your organization’s activities. 

You can also plan for deadlines, assign tasks, and continue moving toward your project goals.

Control Over Business

Business strategies allow you to choose the types of initiatives that are most likely to assist you in directly achieving your objectives, and they also make it easier for you to evaluate whether those initiatives move you closer to achieving your goals.

A strategic plan also determines the course of action and intermediate objectives. The activities can then be easily controlled and monitored to ensure they are going according to plan.

Competitive Advantage

It is possible to capitalize on your strengths and utilize them as a competitive advantage if you have a clear plan to determine how you will achieve your goals, which will make your company stand out against its competitors.

A business strategy seeks to maximize profits by taking advantage of a brand’s strengths and using them as a competitive advantage to differentiate it from its competitors. 

This gives the company a sense of personality and makes it stand out as a distinct choice in the eyes of the customer.

Types of Business Strategies

Michael E. Porter, a professor at the Harvard Business School, has determined that there are three different types of generic business strategies from which companies can pick when establishing their competitive advantage:

  1. Cost Leadership,
  2. Differentiation, or
  3. Focus.

Businesses can be unsuccessful in their attempts to implement any of the generic tactics listed above successfully. Porter defines this as “being stuck in the middle.”.

This scenario involves a company that does not provide a product or service that is sufficiently distinctive to encourage clients to make a purchase. 

Business Strategy

Additionally, the costs associated with the offering are significantly higher than required to compete in the market.

If the future company is unable to establish a competitive advantage, it will experience poor sales performance, putting its survival at risk.

Cost Leadership

Cost leadership refers to a company’s ability to manufacture a product at the lowest price in its industry.”

A competitive edge in pricing may be achieved through economies of scale, patented technology, or the ability to generate and sustain cost savings throughout the entire supply chain.

An organization can successfully implement cost leadership by lowering its cost structures while at the same time bringing its product pricing in line with industry averages.


A differentiation strategy aims at creating a unique offering that will appeal to and be valued by a company’s core customers.

The purchaser’s perspective has a significant impact on whether or not the offer is competitive with other options in the market. Thus, the corporation can charge a higher price for its products.


The overarching business tactic known as the focus narrows its attention to a select few niches inside the target market. 

According to Porter’s matrix, the competitive scope is considered to be limited in these circumstances since a company only targets a specific subset of the overall market segment.

In such a scenario, a corporation has the option of either concentrating on reducing costs or on increasing its competitive advantage:

When a company is looking to acquire a cost advantage, its approach is cost-focused. 

The offer that the company is making is an affordable alternative to the product that is now dominating the market, yet it is nonetheless attractive to a particular category of customers.

Meanwhile, a differentiation focus is meant to meet specific needs within a consumer segment.

Many small and local firms use this differentiation strategy as part of their niche marketing strategy to compete with the larger chains in their industry.

Components of a Business Strategy

The business plan might describe a goal in great detail, but business strategy refers to the whys, whos, wheres, whens, and hows of achieving that goal. Below is a summary of the most important elements of a business plan.

A successful business strategy is comprised of six essential elements. They are as follows:

Mission, Vision, and Business Objectives

The purpose of a business strategy is to assist a company in achieving its objectives. You can provide detailed instructions in the business strategy document that outline what must be done and assign specific roles for completing each step if you know where your company is headed.

An organization’s business strategy should have its primary focus on the accomplishment of a business goal. 

The business strategy gives the company a clear vision and direction, along with guidelines on what needs to be accomplished, how it should be accomplished, and who should be responsible for those efforts.

Core Values

The business strategy provides top managers and departments with the direction regarding the actions to be taken and those that should not be taken as determined by the underlying principles of the organization. It ensures everyone is on the same page and working towards the same goals.

In addition to this, the business strategy outlines the “musts” and “must not” of the company, which clear up the majority of the questions that have been asked and provide the top level, the units, and the departments with a distinct path to follow.

SWOT Analysis

A SWOT analysis is an essential component of every business plan because it allows the organization to leverage its advantages and play to its strengths, which is why it is always included. The system also alerts an organization about any potential vulnerabilities or dangers.

A SWOT analysis analyzes an organization’s strengths, weaknesses, opportunities, and threats to determine its current state.

It is an essential part of a business strategy since it gives an idea of the firm’s strengths and opportunities and the weaknesses and risks it should guard against.

Operational Tactics

Many business strategies describe how tasks must be performed to achieve productivity at the highest level. 

People in charge of tactics know what needs to be accomplished, which reduces the time and effort needed.

They delve deeply into the multitude of operational details that must be taken into account to achieve the highest levels of effectiveness and efficiency. 

The benefit is that everyone knows what should be done, and therefore, time and effort can be saved.

Resource Procurement & Allocation Plan

Business strategies require you to consider where and how the necessary resources will be obtained, how they will be distributed, and who will be responsible for their execution.

You will be able to observe the areas of your projects where you will need additional resources to finish them.

A business strategy answers questions such as where and how you will obtain the necessary resources, how they will be distributed, and who will be responsible for managing them.


The business strategy also contains a system for monitoring the organization’s effectiveness and analyzing how well it is accomplishing the goals set before the plan was implemented.

You can meet your deadlines and goals easier and address your financial concerns.

The absence of control mechanisms makes it impossible to assess a business strategy with any degree of accuracy. 

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A solid business strategy will always include methods for measuring the output and performance of the business relative to the goals that have been set.

Business Strategy vs. Business Model vs. Business Plan

Business strategy is one component of the business strategy framework, a large conceptual framework. The business plan is itself an element of the business model.

Business models are conceptual frameworks that describe the operation of an organization, such as how it generates revenue and how it plans to accomplish its objectives.

Business plans outline these objectives, and business strategies outline the steps taken.

Levels of Business Strategy

The effective application of various business strategies will allow you to achieve your corporate goal.

The company’s employees, partners, and other stakeholders aim to achieve the same business goal, but their activities are governed by different business strategies depending on their level within the organization.

A business strategy can be divided into three distinct categories:

Level 1: The Corporate Level

A corporate strategy is the most comprehensive and highest business strategy level available. It outlines what needs to be accomplished and how the business is expected to accomplish it. 

The entire organization is responsible for adhering to the purpose, vision, and company objectives established.

Level 2: The Business Unit Level

Business units are managed according to unit-specific strategies, which means that each unit’s strategy is distinct. Several different types of units can refer to goods or channels, each of which performs its actions.

These divisions design plans to distinguish themselves from their rivals by utilizing competitive strategies. They also seek to connect their goals with the broader business purpose outlined in the strategy developed at the corporate level.

Level 3: The Functional Level

Functional level strategies are developed by the various departments that make up the units. Various departments include marketing, sales, operations, finance, customer relationship management, etc.

The functional strategies deal with the day-to-day activities and decisions necessary to deliver unit level and corporate level strategies and maintain relationships across the various departments.

Examples of Business Strategy

The following are ten examples of great business strategies:

Increase product cross-selling

Some businesses concentrate on upselling additional products to existing clients to increase revenue. 

Cross-selling is an effective marketing strategy that has proven successful for businesses such as banks and organizations that sell office supplies.

You can increase the size of the average cart by raising the amount of product that is sold to each consumer.

A modest increase in average order value can significantly impact a company’s profits, even without additional costs for recruiting new customers.

New Market Creation

Hubspot devised and flawlessly implemented a strategy that created a market that had not before been present: inbound marketing.

It developed an online resource guide with information about the benefits of inbound marketing and the drawbacks of interruption marketing, and it explained the limitations of interruption marketing. 

The organization went so far as to give free training to acquaint better its target demographic with the solutions it had to offer.

Innovation in product or service

Many businesses strive to differentiate themselves from their competitors, particularly in the technology and automobile industries.

You will first need to determine for your company what “innovation” means or how to be innovative if you wish to use this approach as a business strategy. 

Competitor Acquisition

Facebook’s “buying the competition” strategy has consistently generated positive results since founded in 2004.

The company’s focus is primarily on acquiring the pioneering company or the competition, not developing the technology on its own to compete.

So far, Facebook has acquired several notable companies, including Instagram, Whatsapp, and Oculus, among others, to broaden its market presence and expand its user base.

Increase sales with new products

Many businesses feel they must maintain a culture of ongoing innovation even with their most popular offerings by funding internal R&D efforts.

A plan of this kind comprises releasing brand-new products onto the market and revising existing ones to align with current fashions.

Differentiating products

Apple differentiated its mobile operating system for smartphones, iOS, from Google’s Android by making iOS significantly easier than Android.

Apple’s uniqueness set it apart from its competitors and helped it gain its following. The corporation has also taken this approach concerning the marketing of its other product lines.

Providing better customer service

You may find this tactic to be a helpful solution if your company has struggled to provide high-quality customer service in the past. 

Some businesses have even established a solid name in the market because of their excellent customer service.

Businesses typically struggle in just one aspect of their operation; as a result, a business plan aiming at improving customer service will typically focus on aspects like enhancing online assistance or improving the efficiency of call center operations.

Cost Leadership

OnePlus has released its flagship product, the OnePlus 10, which has features comparable to those found on the iPhone 13 but comes with a price tag far lower than that of the iPhone 13. 

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This strategy proved successful for OnePlus, propelling the company to be the leading premium phone brand in India and other nations.

Taking advantage of a young market

Many large corporations buy out their competitors or merge with them to gain a dominant position in a new market. 

The Fortune 500 frequently employs this tactic to gain a competitive advantage in emerging or quickly expanding markets.

A larger firm can become more competitive by acquiring a smaller one in a market where it did not previously have a strong presence. 

The larger company will be able to keep its customers who use the acquired company’s products or services.


It might be possible for you to develop a comprehensive business plan that would improve the viability of your company.

A company may strive to reduce the amount of energy spent or reduce the environmental impact of its operations by implementing a recycling program.