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Braze is a customer engagement platform that helps brands build meaningful and lasting customer relationships. It was founded in 2011, and since then, it has become an industry leader in helping brands acquire, engage, and retain their customers.
Braze offers marketing automation, analytics and insights, messaging, and creative solutions. Braze’s marketing automation capabilities allow marketers to create personalized campaigns based on user behavior and preferences.
Through Braze’s analytics and insights feature, marketers can gain valuable insight into customer behavior to optimize their campaigns for the best results. The messaging feature allows users to send real-time messages to specific segments of users.
Braze’s creative solutions enable marketers to create custom content such as videos, images, or GIFs tailored to each user. Braze is a powerful tool for marketers looking to engage with their customers more effectively personally.
With its suite of features, marketers can create highly targeted campaigns that reach the right people at the right time with the right message.
Customer engagement is an essential part of any successful business. It allows for direct contact with customers, enabling them to stay connected and receive relevant real-time content.
Top 12 Braze Competitors
Braze is a customer engagement platform that helps businesses build meaningful customer relationships. While Braze offers a comprehensive suite of features, it may not fit every business’ needs best.
In this article, we will explore the top 12 Braze competitors, highlighting what makes each unique and why they could be the right choice for your company’s customer engagement strategy.
1. Bloomreach
Bloomreach is a leading customer experience platform providing marketing, personalization, and analytics solutions. It enables brands to create highly personalized experiences across all channels to increase engagement and conversion rates.
Bloomreach is a leading digital experience platform provider enabling businesses to deliver personalized and relevant experiences across multiple channels.
The cloud-based platform helps organizations create, manage, and optimize their digital content and commerce experiences in real-time.
With Bloomreach, businesses can improve customer engagement, increase conversion rates, and drive revenue growth. The Bloomreach platform offers a range of features that help businesses meet the demands of today’s digital customers.
These include advanced search capabilities, content management tools, personalization, recommendation engines, analytics, and reporting functionality.
By leveraging these capabilities, businesses can create seamless customer journeys tailored to individual preferences and behaviors.
In addition to its technology solutions, Bloomreach offers a range of services designed to help businesses maximize the value of their investment.
2. Emarsys
Emarsys is an established marketing automation solution provider that offers easy integration with existing systems and processes.
Its customer journey platform creates personalized experiences through segmentation engines and campaign management tools.
It also has various AI-powered features, such as predictive analytics, machine learning algorithms, and natural language processing capabilities. They aim to provide customers with better insights into their target audience’s behavior and preferences.
Apart from its current services, Emarsys offers additional benefits like real-time data analysis, cross-channel campaigns monitoring dashboards, API access points for seamless integrations, comprehensive campaign reporting features, etc., making it one of the most sought-after marketing automation platforms today.
Moreover, its cutting-edge technology enables users to accurately track user engagement across different channels while delivering timely notifications when needed.
With all these features under its belt, Emarsys stands tall among other braze competitors in terms of performance and reliability.
Overall, Emarsys provides an excellent solution for marketers looking to maximize ROI on their investments. The platform offers everything a business needs to grow faster and more effectively, from detailed reports and insightful analytics to effective customer segmentation activities.
3. Iterable
Iterable is an enterprise-level marketing platform that allows businesses to manage customer engagement and multichannel campaigns.
It enables users to design, segment, personalize, automate, and measure cross-channel initiatives to deliver highly effective customer experiences.
The software provides features such as message triggers, A/B testing, analytics tracking, URL targeting, and more.
Additionally, it offers integrations with other popular platforms, including Salesforce Marketing Cloud and Adobe Campaign Manager.
Iterable helps marketers increase engagement rates by creating personalized messages based on context and preferences for each user.
With its intuitive drag-and-drop interface, the solution makes it easy to build complex workflows without writing any code or dealing with complicated APIs.
Furthermore, Iterable’s reporting dashboard ensures teams can always access real-time insights into campaign performance and ROI metrics.
These capabilities make Iterable a powerful competitor for Braze when managing customer engagement across multiple channels.
4. CleverTap
CleverTap is the center of the vast digital universe that is constantly evolving and innovating.
CleverTap mobile marketing platform offers powerful customer engagement solutions that help businesses increase user segmentation capabilities and ensure customer retention.
CleverTap has become an industry leader in modern mobile marketing thanks to its extensive suite of features, including real-time insights, automated campaigns, and personalized messaging.
This cloud-based software provides companies with actionable data to understand their customer’s behavior better and create highly targeted messages that are more likely to engage users.
Companies can also track their campaigns from start to finish using the comprehensive analytics dashboard, which shows them notifications sent out, impressions made, conversions driven, and more.
All these features allow brands to proactively reach out to customers across multiple channels like email, push notification, or SMS without worrying about managing different platforms separately.
CleverTap’s advanced technology helps businesses stay ahead of the competition by engaging customers personally while providing them with tailored experiences through deep analysis of every touchpoint along their journey.
It also allows marketers to optimize campaigns faster than ever by leveraging real-time data points to adjust strategies quickly based on what works best for their audience.
5. MoEngage
MoEngage is a powerful marketing automation platform that enables businesses to engage users through push notifications, emails, SMSs, in-app messages, and web push notifications.
It provides comprehensive user engagement tools for cross-channel messaging on all major platforms.
MoEngage’s advanced analytics engine and segmentation capabilities enable marketers to target campaigns more effectively with personalized content at the right time for maximum customer retention.
The platform also offers A/B testing options, which allow marketers to experiment with different variations of their message or campaign and check its performance before sending them out.
Additionally, its intuitive interface allows marketers to create complex workflows and automate tasks easily.
Its multi-touch attribution reporting feature lets marketers measure ROI accurately across channels and analyze how often customers use each touchpoint during the journey.
Overall, MoEngage is an effective tool for driving user engagement and boosting sales conversions while providing detailed insights into customer behavior. As a result, it is an excellent marketing tool for companies looking to increase customer loyalty and improve brand recognition without investing excessive resources.
6. Insider
Insider features multi-channel integrations and personalized campaigns, allowing users to optimize their customer engagement across multiple channels such as email, web push notifications, SMS messages, and more.
Additionally, it provides real-time insights to improve customer experiences by providing them with relevant content.
Insider also has an intuitive drag-and-drop builder for creating engaging emails and automated workflows so marketers can tailor campaigns at scale.
A subscription to Insider starts at $849/month and goes up to $4999/month, depending on your chosen package. The Insider platform is generally rated positively; many users cite its ease of use and comprehensive functionality as advantages over other Braze alternatives.
Despite being pricier than other solutions, reviewers have noted that Insight’s comprehensive suite of features makes it worth the cost for businesses looking for a robust platform for their marketing automation needs.
7. OneSignal
OneSignal is a mobile marketing platform that specializes in push notifications. It enables businesses to create tailored customer engagement and marketing automation campaigns on all devices to provide improved user experiences across web and app platforms.
OneSignal offers segmentation capabilities, personalized messaging, automated messages, and A/B testing. Additionally, it provides tools for analytics and insights into audience behavior.
They offer an SDK (Software Development Kit), simplifying integration between OneSignal’s services and existing development environments.
Business owners can quickly deploy campaigns without relying on outside developers or requiring extensive technical expertise.
The company also has various support options, including tutorials, guides, forums, and live chat assistance from experienced professionals who are always ready to help users get the most out of their products.
As one of the top competitors in the push notification space, OneSignal is highly recommended for any business looking for effective mobile marketing solutions.
Its easy-to-use interface and powerful functionality make it an excellent choice for organizations seeking to maximize customer engagement through targeted communication strategies.
8. WebEngage
WebEngage is a cloud-based marketing automation platform for customer engagement and user segmentation. It provides businesses with the tools to create, manage, and measure omnichannel campaigns that reach customers via email, web notifications, in-app messages, mobile push messaging, SMS, WhatsApp, and more.
WebEngage helps companies acquire, retain, engage, and win back customers through its powerful features, such as automated workflows and drip campaigns.
With an easy-to-use visual editor and no coding required, marketers can quickly design engaging user experiences.
Additionally, it offers comprehensive analytics capabilities to monitor performance across channels and make informed decisions about campaign optimization.
The product also includes advanced segmentation options, which allow users to target their audiences based on pre-defined or custom criteria like location and behavior.
WebEngage is the ideal solution for businesses seeking a comprehensive marketing automation platform.
9. Adobe Marketo Engage
Adobe Marketo Engage is an enterprise-grade lead generation and marketing automation platform. It helps marketers to capture, nurture, qualify, and convert leads into sales-ready opportunities.
Adobe Marketo Engage enables businesses to maximize their ROI on customer acquisition by targeting the right prospects with personalized content at the right time.
The platform provides a comprehensive suite of features that enable users to optimize their digital campaigns across multiple channels such as email, webinars, social media, search engine optimization (SEO), display advertising, etc.
The platform also includes advanced analytics tools for deep insights into customers’ behavior and preferences. Some key features of Adobe Marketo Engage include:
- Long-tail keyword optimization – This feature allows users to identify specific keywords related to their target audiences to generate more qualified leads from organic search results.
- Advanced segmentation capabilities – This tool allows users to create targeted campaigns based on criteria like demographic data or behavioral patterns.
- Automated dashboard reporting – The dashboard reports provide detailed insights about campaign performance, which help users measure the success of their campaigns and adjust tactics accordingly.
Adobe Marketo Engage is a powerful tool for any business looking to increase its online presence and acquire new customers through automated marketing strategies.
Its wide range of features suits B2B companies seeking better engagement with potential customers while improving cost savings and workflow management efficiencies.
10. Blueshift
Blueshift is an AI-powered customer engagement platform that enables brands to execute marketing automation and personalization across channels.
It allows marketers to deliver personalized customer experiences throughout their journey, from acquisition to retention.
Blueshift’s cross-channel capabilities enable marketers to create tailored message sequences responding to user behavior and preferences on every channel. It makes segmentation, targeting, content creation, and delivery at scale easier for marketers.
When using Blueshift, marketers can access detailed analytics insights into how users interact with messages sent through various channels.
The platform also offers predictive models that help companies understand customer behaviors by analyzing data gathered from campaigns across multiple touchpoints.
Additionally, its automated optimization features allow marketers to adjust their strategies based on real-time performance metrics easily.
Blueshift has emerged as a powerful tool for delivering effective customer journeys while providing valuable insight into consumer habits.
Its sophisticated yet intuitive interface allows even novice digital marketers to benefit from robust marketing automation capabilities without specialized training or technical skills.
Moreover, its comprehensive suite of features makes it an ideal choice for businesses looking for a reliable solution to manage their multi-channel customer engagements efficiently and effectively.
11. Airship
Airship is a customer engagement platform for mobile marketing and automation. It provides push notifications, in-app messages, emails, SMS, webhooks, and other customer engagement tools.
Airship enables users to deliver personalized experiences through segmentation based on real-time user attributes and behaviors.
| Features | Benefits |
| Mobile-Marketing | Engage customers with relevant content |
| Customer-engagement | Deliver targeted messages |
| Marketing-automation | Reduce manual labor required |
| Push Notifications | Increase app retention |
Airship also allows businesses to develop their custom messaging templates that can be branded according to specific needs. Their A/B testing capabilities ensure messages are always tailored to the target audience.
Additionally, they provide analytics to track metrics such as message delivery rates, customer responses, and more. This helps maximize ROI by ensuring that campaigns reach the right people at the right time.
With Airship’s powerful features, businesses can easily create automated workflows and send timely messages across multiple channels.
They offer integrations with popular CRM platforms like Salesforce and Zendesk, allowing marketers to sync data from those systems into their messaging strategies. This gives them access to deeper insights about their customer base so they can tailor their communications accordingly and drive better results over time.
12. SendPulse
SendPulse is a digital messaging platform that offers automated campaigns and customer engagement solutions.
SendPulse helps brands stay connected with their customers by sending emails, web push notifications, SMS messages, and chatbots on Facebook Messenger or Telegram.
SendPulse is an advanced platform that offers a wide range of marketing automation tools for businesses to enhance their communication with clients.
The software provides a comprehensive suite of features, which includes email marketing, SMS messaging, web push notifications, chatbots, and more.
This all-in-one solution makes it easier for businesses to reach customers on multiple platforms. Using SendPulse, users can easily create campaigns thanks to its user-friendly interface.
Whether designing newsletters or setting up automated workflows, the platform provides a seamless experience. Additionally, SendPulse’s automation capabilities allow businesses to customize messages according to customer behavior and preferences.
SendPulse has several features that stand out from the rest:
- A user-friendly interface – It’s designed to be used by both experienced marketers and beginners alike.
- Dynamic content blocks – Allows users to create engaging emails quickly and easily.
- Campaign automation tools – Helps users save time by automating repetitive tasks such as sending welcome messages and special offers.
SendPulse also provides advanced analytics for better insights into how customers interact with your brand across different channels. This includes data about open rates, clickthroughs, unsubscribes, and more.
The platform also gives users access to detailed reports so they can track the success of their campaigns over time. With all these features combined, it’s no wonder why Sendpulse is one of the most popular email marketing platforms today.
Conclusion: Best Braze Competitors
The competition for Braze in the customer engagement market is fierce. Businesses of all shapes and sizes are vying to capture their share of the lucrative customer relationship management (CRM) industry with various solutions, from Bloomreach and Emarsys to Iterable, CleverTap, MoEngage, Adobe Marketo Engage, Blueshift, Airship, and SendPulse. Organizations must consider each solution’s strengths and weaknesses before deciding which is best for them.
However, no matter which competitor is chosen, there’s no denying the fact that Braze remains a leader in this space through its powerful features, unbeatable customer support, and cutting-edge technology – as if it were a lighthouse guiding customers toward success like a beacon of light in stormy seas of uncertainty.
