Apple Competitors and Alternatives Analysis

When it comes to technology, there is no company more iconic than Apple. They have been at the forefront of the industry for decades, and their products are some of the most popular in the world.

Apple Inc is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. 

The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. 

Apple’s software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. 

Apple’s online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, iCloud, iMessage, and FaceTime.

CompanyApple Inc
Year founded1976
IndustriesSmartphone, Software, and Services
FounderSteve Jobs, Steve Wozniak, and Ronald Wayne
HeadquarterCupertino, CA, USA
TypePublic
Areas servedWorldwide
Market Cap$2.35 Trillion
WebsiteVisit Website

However, Apple is not the only company in the tech world. Plenty of other companies make great products and offer stiff competition to Apple. Here are 12 of the top Apple competitors.

Top Apple Competitors and Alternatives in Smartphone

1. Samsung

Samsung is a South Korean electronics giant and one of the biggest names in the tech world. They make many products, including smartphones, tablets, TVs, and more.

Samsung is Apple’s biggest rival in the smartphone market. The South Korean company has a vast product portfolio that includes flagship Galaxy smartphones, mid-range Galaxy A devices, and budget Galaxy J phones.

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In the smartphone market, Samsung has always been a strong competitor to Apple. The two companies have constantly been battling to gain market share and customers.

The Samsung smartphone lineup has advanced dramatically recently, with several highly praised devices released.

Samsung also offers a wide range of features and options, making it a tough competitor for Apple. The company offers a wide range of phones at different price points to appeal to consumers.

2. Google

Google is a tech giant that needs no introduction. They make a wide range of products, including the Android operating system, which is used on many smartphones and tablets.

Google is also a major player in the smartphone market with its Pixel line of devices. Google’s entry into the smartphone market has been a game-changer for the industry. 

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The company’s Android operating system has quickly become the dominant platform, powering hundreds of devices from various manufacturers.

Google is rapidly catching up to Apple’s iPhone, which remains the most popular individual smartphone model. Recent data shows that Android accounts for nearly 85% of all new smartphone activations worldwide.

There are many reasons for this incredible growth. First and foremost, Android is an open platform that gives manufacturers much more freedom to innovate than Apple’s closed ecosystem. In response, Android devices have become available at every price point.

Moreover, Google’s extensive experience with online services means that its smartphones are often better equipped to take advantage of the latest apps and features.

3. Nokia

Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865.

Nokia’s mobile phone business started to decline in the late 2000s as the company lost market share to competitors such as Apple and Samsung. 

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In 2011, Nokia sold its mobile phone business to Microsoft. In 2016, Nokia relaunched its mobile phone business with a range of Android-powered smartphones.

Nokia is also a major player in the global telecommunications market. The company’s network business provides mobile and fixed-line voice and data communications solutions to operators worldwide. Nokia’s technologies are used by more than 1.3 billion people globally.

Nokia is organized into four business groups: Mobile Phones, Networks, Smart Devices, and Nokia Technologies. The group structure is designed to be agile and to enable us to respond quickly to market opportunities and changes. 

The Mobile Phones group is responsible for our mobile phone business, including portfolio, product creation, sales, and marketing. The Networks group provides network infrastructure, technology, and services. 

The Smart Devices group is responsible for our smart devices business, including portfolio, product creation, sales, and marketing. Nokia Technologies is focused on advanced technology development and licensing.

As Nokia expands into new markets, such as digital health, virtual reality, and the Internet of Things, it focuses on expanding its business into new areas.

In 2016, Nokia acquired the French company Withings, a leading digital health company. In 2017, Nokia signed a deal with Samsung to develop virtual reality content. Nokia is also working on developing technology for the Internet of Things.

4. Huawei

Huawei is a Chinese electronics company that has recently gained much traction. They make smartphones, tablets, and other devices.

Huawei has been making great strides in the smartphone market and is now the second largest smartphone manufacturer in the world.

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Over the past few years, Apple has dominated the smartphone market unchallenged. But Huawei, a Chinese company, is quickly becoming one of its biggest competitors.

Huawei smartphones are known for their innovative design and high-quality cameras. In recent years, they’ve become increasingly popular in Western markets.

Huawei remains second in terms of smartphone market share to Apple, despite lagging behind Apple in overall market share. Moreover, Huawei is poised to provide Apple with some serious competition in the future as it continues to innovate and expand into new markets.

5. Sony

Sony is a Japanese electronics company that has been around for decades. They make many products, including TVs, cameras, and gaming consoles. Sony’s Xperia line of smartphones is a direct competitor to Apple’s iPhone.

Sony is often considered an Apple competitor when it comes to smartphone competition.

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Sony holds a significant share of the smartphone market, even though it lags behind Apple in terms of market share. What makes Sony smartphones stand out from the competition? 

Sony smartphones have many features that set them apart from other smartphones. Sony offers high-end users various features, from a powerful camera to a sleek design.

Sony offers an affordable alternative to Apple devices for users who still want an excellent smartphone experience. Sony smartphones are also compatible with many popular apps and services like Google Play, WhatsApp, and Facebook.

6. LG

LG is another South Korean electronics company. They make many products, including smartphones, TVs, appliances, and more.

LG smartphones are known for their sleek designs and powerful cameras. They run on the Android operating system, which is different from Apple’s iOS. LG phones have the same apps as iPhones, but the interface may differ.

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When choosing a new smartphone, you might prefer LG phones if you want to try something different from an iPhone. LG is one of the leading smartphone manufacturers in the world and competes with other major brands such as Samsung and Apple.

LG smartphones are known for their high-quality displays, advanced camera technology, and innovative design.

The company offers a wide range of smartphones, from entry-level devices to premium flagship models. LG also manufactures many Android tablets, popular alternatives to the iPad.

In recent years, LG has invested heavily in research and development and awarded numerous patents for its innovative technologies. LG is committed to providing customers with the best possible experience and is constantly innovating to deliver the latest and greatest mobile devices.

7. HTC

HTC is a leading smartphone manufacturer known for its innovative and cutting-edge devices.

The company has a wide range of products that cater to different needs and budgets. Its lineup includes the HTC One, HTC Desire, and HTC U series.

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HTC has been a major player in the smartphone industry for many years. The company has a strong presence in both the high-end and mid-range segments.

HTC flagship devices are among the market’s most powerful and feature-rich smartphones.

The company is also one of the few manufacturers that offer a wide range of devices running on different operating systems. Its devices are available in both Android and Windows Phone versions.

HTC is one of the few smartphone brands with a strong global presence. The company has official websites in many countries across the world. It also has a wide network of authorized dealers and service centers.

The company’s products are known for their unique design, high-quality build, and impressive performance. HTC smartphones are also quite popular for their excellent camera quality.

HTC has a long history of innovation in the smartphone industry. Some notable achievements include the development of the first Android smartphone, the first Windows Phone device, and the first 4G LTE-enabled smartphone.

The company is also one of virtual reality (VR) ‘s leading supporters. Its flagship smartphone, the HTC Vive, is one of the most popular VR headsets in the market. HTC’s U line of smartphones is a direct competitor to Apple’s iPhone.

8. Lenovo

Lenovo is a Chinese electronics company that makes a wide range of products, including laptops, tablets, smartphones, and more.

Lenovo smartphones are a new breed of the phone that offers users a unique combination of features and value.

Top Apple Competitors and Alternatives

Lenovo phones are packed with features that users would expect from a high-end phone but at a fraction of the price. 

Lenovo phones are also one of the few that offer users a pure Android experience without the bloatware and skins found on many other Android phones.

Lenovo is a Chinese company that is best known for its laptops. The company entered the smartphone market in 2012 and has since released several phones that have been well-received by users and critics alike.

Lenovo phones are often compared to Apple’s iPhone, offering similar features and designs.

However, Lenovo phones typically cost much less than the iPhone, making them a more attractive option for budget-conscious users.

9. Xiaomi

Xiaomi is a Chinese electronics company that makes smartphones, tablets, laptops, and more. They have been gaining a lot of traction in recent years.

Xiaomi is often referred to as one of Apple’s competitors. Xiaomi devices have several features in common with Apple devices.

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Xiaomi has emerged as one of the top smartphone manufacturers in the world. Xiaomi smartphones are known for their high quality, affordable prices, and impressive features.

The company Xiaomi is often referred to as the “Apple of China” because its products are viewed as competitors to Apple’s iPhone. However, there are some key differences between the two companies.

For one, Xiaomi focuses on selling its products online. It allows them to offer high-quality products at a low price. Additionally, Xiaomi offers a wide range of products beyond just smartphones.

If you’re looking for a high-quality, affordable smartphone, then Xiaomi is worth considering. For example, Xiaomi devices use the Android operating system, which Google develops. In addition, Xiaomi devices typically have a metal body, similar to Apple devices’ design.

The company’s aggressive price point has been a key factor in Xiaomi’s success in China, where the company has gained significant market share.

Xiaomi is winning market share in China partly because it offers features that are not available on other devices and offers cheap devices.

For example, Xiaomi devices typically have a higher screen-to-body ratio than other devices. In addition, Xiaomi devices often have a better cameras than other devices.

Xiaomi devices may be a good choice if you want a smartphone with multiple features, such as a metal body, a high screen-to-body ratio, and a good camera. Xiaomi’s Mi line of smartphones competes directly with Apple’s iPhone.

10. Oppo

Oppo is a Chinese electronics company that makes smartphones and other devices. They have been making great strides in the smartphone market in recent years. 

Oppo is known for its affordable smartphones that offer features and performance that compete with more expensive flagship phones. 

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Oppo has gained a following in Asia and other emerging markets and is now the fifth largest smartphone manufacturer worldwide.

Oppo is a Chinese smartphone manufacturer that entered the international market in 2008. It began selling phones in China and has since expanded to countries like Australia, New Zealand, India, and Africa. Oppo smartphones are known for their sleek design, powerful hardware, and affordable prices.

Recently, Oppo has emerged as a major competitor to Apple in the global smartphone market. The company offers a wide range of high-quality smartphones that cater to different needs and budgets. 

Oppo has also invested heavily in research and development to bring innovative features to its devices. Oppo’s phones are often compared to Apple’s iPhone, as both companies offer similar features and design language devices. 

However, Oppo phones are typically much more affordable than iPhones, making them a more attractive option for budget-conscious consumers.

Oppo smartphones could be a great alternative to an iPhone if you’re looking for a cheaper alternative. With its stylish design, powerful performance, and competitive price tag, an Oppo phone will suit your needs. Oppo’s R line of smartphones competes directly with Apple’s iPhone.

11. OnePlus

OnePlus is a Chinese electronics company that makes smartphones and other devices. They have been making great strides in the smartphone market in recent years.

OnePlus is a Chinese smartphone manufacturer founded in December 2013. The company’s flagship smartphone, the OnePlus One, was released in April 2014. 

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OnePlus phones were designed to compete with high-end smartphones like the iPhone and Samsung Galaxy but at a lower price. The company has since released several other smartphones.

OnePlus smartphones are known for their high-end specs and features, competitive prices, and unique design.

The company’s phones have generally been well-received by reviewers and consumers, and its devices have been praised for their value.

OnePlus has grown in popularity recently, and its phones are now available in many countries worldwide.

The company is also expanding its product lineup beyond smartphones and now offers a range of other products, including smartwatches, headphones, and power banks.

It is easy to use any GSM carrier with OnePlus phones since they are sold unlocked. The company also offers many accessories for its devices, including cases, screen protectors, and power banks.

If you’re looking for a high-end smartphone that won’t break the bank, the OnePlus is worth considering.

12. ZTE

ZTE is a Chinese multinational telecommunications equipment and systems company, the world’s fourth-largest mobile phone manufacturer.

ZTE has a wide range of smartphones at all price points to compete with Apple, Samsung, Huawei, and others.

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ZTE entered the smartphone market in 2008 and has since released several devices which have been well-received by consumers.

The ZTE Blade is a powerful and well-rounded smartphone that competes with the likes of the Apple iPhone and Samsung Galaxy devices.

If you’re in the market for a new smartphone, then you should consider a ZTE device. ZTE’s Axon line of smartphones competes directly with Apple’s iPhone.

Top Apple Competitors and Alternatives in Laptops

Apple has been the leading laptop manufacturer for years, but several other companies have made inroads in this space. Here are the top five Apple competitors in the laptop market.

1. Lenovo

Lenovo is a Chinese company that is best known for its ThinkPad laptops. These laptops are used by many businesses and are known for their durability and performance. 

Lenovo also makes a line of consumer laptops called the IdeaPad, which has been gaining popularity in recent years.

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Lenovo laptops have been available since 2005 and are marketed as a cheaper alternative to Apple’s MacBooks. In recent years, Lenovo has become one of the largest laptop manufacturers in the world.

Lenovo laptops are known for their high quality, durability, and innovative design. In recent years, Lenovo has been one of the leading competitors to Apple in the laptop market.

Lenovo laptops are available in a wide range of styles and sizes to suit any need. Lenovo has a computer to suit every need, whether for everyday computing or powerful gaming.

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Lenovo laptops are also some of the most affordable on the market, making them a great option for budget-conscious shoppers.

Lenovo’s customer service is one of its best features. Lenovo has a reputation for providing excellent customer support, which is why they’re a popular choice for business users and students.

Lenovo is a brand worth considering if you are in the market for a new laptop. Lenovo has a wide selection of laptop models to choose from, so there’s sure to be one that’s right for you.

Lenovo laptops are suitable for personal and business users due to their varying sizes and configurations. Lenovo also offers a wide range of accessories for its laptops, including cases, keyboards, and mice.

2. HP

HP is another major player in the laptop market. The company offers a wide range of laptops, from budget models to high-end gaming laptops. HP also has a strong presence in the business market with its EliteBook line of laptops.

HP laptops have been popular with students and business professionals for many years. HP laptops are known for their durability, performance, and style. 

HP laptops are available in various sizes and configurations to suit your needs. HP also offers a wide range of accessories to customize your laptop to your specific needs.

 HP laptops are available with a variety of features to suit your needs. HP offers a wide range of processors, including Intel Core i3, i5, and i7. HP also offers a variety of graphics options, including integrated and discrete graphics. 

HP laptops offer various storage options, including hard drives, solid-state drives, and hybrid drives. HP laptops are available in a variety of screen sizes. HP offers laptop screens in sizes ranging from 11.6 inches to 17.3 inches. 

HP also offers a variety of resolution options, including Full HD, Quad HD, and Ultra HD. HP laptops offer various connectivity options, including HDMI, USB, and Thunderbolt.

 HP laptops are available with a variety of operating systems. HP offers Windows 10, Windows 8.1, and Windows 7. HP also offers a variety of security features, including a fingerprint reader and facial recognition. 

HP laptops also offer a variety of productivity features, including Microsoft Office and Adobe Creative Cloud. HP laptops are available in a variety of price points. HP offers a wide range of laptop models at different price points. HP also offers financing options for HP laptops.

HP is a great option if you are looking for a new laptop. HP laptops offer a variety of features to suit your needs. HP also offers a wide range of accessories to customize your laptop to your specific needs. HP laptops are a great choice for students and business professionals.

3. Dell

Dell is another top laptop manufacturer. The company offers a wide range of laptops, from budget models to high-end gaming laptops. Dell’s Alienware brand is also very popular among gamers.

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Dell laptops are a popular alternative to Apple laptops. They offer similar features and performance but at a lower price point. Dell laptops are available in various sizes and configurations to suit your needs. 

Dell Laptops are a great investment for your computing needs. They offer a variety of features to meet your needs and have a wide range of prices. 

Dell Laptops have been around for quite some time. They were one of the first companies to offer laptops with various features. Dell has always been a strong competitor against Apple.

Dell offers a wide range of laptops to meet your needs. Their prices are very competitive, and they offer a variety of features.

Dell’s laptops are very popular with students and business professionals. They offer a variety of features that make them a great choice for these groups.

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Dell’s laptops are available in a variety of sizes. They have a wide range of prices to meet your needs. Dell’s laptops are a great investment for your computing needs. They offer a variety of features to meet your needs and have a wide range of prices.

Whether you’re looking for a powerful gaming laptop or a simple and lightweight machine for everyday use, Dell has a laptop to fit your budget.

4. Asus

Asus is a Taiwanese company that offers a wide range of laptops, from budget models to high-end gaming laptops. Asus is also known for its Republic of Gamers (ROG) line of laptops, which are very popular among gamers.

Asus is a Taiwanese computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan.

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The company manufactures desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, wearables, servers, workstations, and tablet PCs. 

Based on 2017 unit sales, Asus ranks 5th among PC vendors worldwide. Asus’s diversified product portfolio includes laptops, netbooks, motherboards, graphics cards, optical storage, multimedia products, servers, workstations, and tablet PCs. 

Asus laptops are known for their innovative designs, powerful performance, and premium build quality.

Asus has a wide range of laptops that cater to different needs and budgets. Asus laptops are some of the best alternatives to Apple laptops. Asus laptops offer great value for money and are packed with features.

Asus laptops are available in a wide range of sizes, from 11-inch to 18-inch. Asus also offers a wide range of accessories for its laptops, including cases, bags, docks, and more.

Asus laptops have been around for a while now, and they’ve been getting better and better. Dell laptops are the main competitor to Apple laptops, so Asus has to be pretty good to compete.

Asus laptops are known for being very slim and lightweight. They also have great battery life and are very affordable. Asus makes a variety of different laptops, so there’s sure to be one that’s perfect for you.

If you’re looking for a new laptop, definitely check out Asus. You won’t be disappointed.

5. Acer

Acer is a Taiwanese company that offers a wide range of laptops, from budget models to high-end gaming laptops. Acer is also known for its Predator line of gaming laptops.

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Acer laptops are a great option for those looking for an alternative to Apple laptops. Acer offers a wide range of laptops to fit any budget, from entry-level to high-end gaming laptops. Acer also has various unique features, such as switching between Windows and Android operating systems.

One of the main advantages of Acer laptops is their price. Acer has kept its laptop prices relatively low while Apple’s has steadily risen. Acer laptops are an excellent choice for budget-conscious consumers.

Acer also offers several unique features that are not available on Apple laptops. For example, many Acer laptops come with the ability to switch between Windows and Android operating systems. 

Acer laptops are available in a wide range of sizes and styles to suit any need. Whether you’re looking for a powerful gaming laptop or a simple and lightweight laptop for everyday use, Acer has a model to fit your needs.

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Acer laptops are also known for their long battery life, making them a great choice for those who need to stay productive on the go. You can easily make the most of your laptop with the wide range of accessories available from Acer.

Acer is a great option if you’re looking for a great alternative to an Apple laptop. Acer is a trustworthy brand with a wide range of models to choose from and a reputation for quality and value.

Top Apple Competitors in Software Services

Apple has been the undisputed leader in the technology industry for many years. However, in recent years, several companies have been able to provide services that are on par with Apple. Here are the top five competitors in services that Apple currently has:

1. Amazon

Amazon is a close second to Apple in providing services. Amazon has several services comparable to Apple, including Amazon Prime, Music, and Video. 

Additionally, Amazon has several other services that Apple does not offer, such as AmazonFresh and Amazon Web Services.

Amazon Software Services allow users to store their data in the cloud and access it from any device with an Internet connection. The service includes various features such as file sharing, photo storage, and video streaming.

One of the advantages of Amazon Software Services over iCloud is that it offers more storage space for a lower price. For example, iCloud only offers 5 GB of storage for free, while Amazon offers 20 GB. In addition, Amazon’s service works with various devices, including Android, Windows, and Mac.

2. Google

Google is another major competitor to Apple when it comes to services. Google offers services comparable to Apple, including Google Play, Google Maps, and Google Drive.

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Apple has always been known for its sleek hardware design and user-friendly interface. But in recent years, Google has emerged as a major competitor in the software arena. Here’s a look at some of the Google software services giving Apple a run for its money.

Google Maps is one of the most popular mapping applications available today. It offers features that Apple’s Maps app does not, such as turn-by-turn directions and real-time traffic information.

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Another area where Google excels is in cloud storage. Google Drive offers more free storage than iCloud and integrates seamlessly with other Google products like Gmail and Docs.

Finally, there’s Android, Google’s mobile operating system. Android phones are available at a wide range of price points, making them more accessible to budget-conscious consumers.

3. Microsoft

Microsoft is another major competitor to Apple when it comes to services. Microsoft offers services comparable to Apple, including Microsoft Office, OneDrive, and Skype.

Microsoft has several other services that Apple does not offer, such as Xbox Live and Microsoft Azure.

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Microsoft is one of the world’s largest software companies, offering various software services. Microsoft provides software for businesses and consumers, from operating systems to productivity suites. 

Microsoft has also recently expanded its cloud services offerings with products such as Azure and Office 365. While Microsoft has long been a major player in the software industry, it has recently faced increased competition from companies such as Apple and Google. 

However, Microsoft remains a leading provider of software services, with a wide range of products that appeal to both businesses and consumers.

4. Samsung

Samsung is another major competitor to Apple when it comes to services. As one of the largest smartphone manufacturers in the world, Samsung offers a variety of software services to its users. 

These services include the Samsung App Store, Samsung Music, Samsung Video, and Samsung Pay. While some of these services are available on other platforms, such as Android and iOS, others are exclusive to Samsung devices.

The Samsung App Store is a competitor to the Google Play Store and the Apple App Store. It offers a variety of Android apps, as well as exclusive content for Samsung devices. The store is available in over 190 countries and offers apps in over 80 languages.

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Samsung Music is a streaming service that offers ad-free listening and offline playback. It is available in over 50 countries and has over 50 million songs in its catalog. It offers curated playlists, personalized radio stations, and lyrics support, as well as a variety of other features.

Additionally, Samsung has several other services that Apple does not offer, such as Samsung DeX and Samsung Gear.

5. Sony

Sony is another major competitor to Apple when it comes to services. Sony offers services comparable to Apple, including PlayStation Network, Sony Entertainment Network, and Sony Music Unlimited. 

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Sony Corporation has been forced to change its strategy to compete with Apple, Microsoft, and Amazon in a rapidly growing market for smart devices and home entertainment systems.

Sony has become known for providing software services that complement its hardware products. Sony’s first big software service is its music streaming service, Spotify. 

With over 140 million active users, it is one of the world’s most popular music streaming platforms. However, despite its popularity, it has not been profitable for Sony. 

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It has been losing money on Spotify since Sony invested in the company in 2008. However, Sony remains committed to Spotify because it provides its customers with a valuable service and helps it sell more hardware.

Additionally, Sony has several other services that Apple does not offer, such as Sony Liv and Sony Crackle.

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