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The Twin Z Pillow is a specially designed breastfeeding pillow for moms with twins. Its unique shape provides comfort and support for both babies, allowing mothers to feed them simultaneously.
Made from eco-friendly materials, it is foam-free, hypoallergenic, and free from harmful chemicals. The pillow includes built-in back support for added comfort during feeding sessions.
It is versatile and multi-functional and can also be used for tummy time, toddler support, and as a pregnancy pillow. The Twin Z Pillow is a must-have for new parents, making feeding easier and more enjoyable.
Twin Z Pillow was designed to meet the feeding needs of twin parents. This product serves as both a mother’s back and baby pillow. The Twin Z Pillow helps parents when they are feeding multiple children simultaneously.
Twin Z Pillows are the world’s first and only pillows made exclusively for multiple kids’ mums. The multi-purpose pillow makes nursing, bottle-feeding, and bonding with children more comfortable for moms sitting with two infants.
The average customer rating for this product is 4.7 stars on Amazon. The product is considered crucial and a necessity by some mothers of twins.
The company also manufactures pillows for single-baby feeding and for toddlers and adults that support the neck and reduce snoring in adults.
Company Name | Twin Z Pillow |
Entrepreneur | Michelle Barsosky |
Product | Pillows for twins in a C-shape |
Investment Asking For | $75,000 for 10% equity in Twin Z Pillow |
Final Deal | $75,000 for 15% equity in Twin Z Pillow |
Shark | Lori Greiner |
Episode | Season 6, Episode 21 |
Business Status | In Business |
Website | Twin Z Pillow Website |
Who Is The Founder Of Twin Z Pillow?
Twin Z Pillow was founded in 2009 by Jason and Michelle Barsosky, a husband and wife team from New Hampshire. They are both from the pharmaceutical sales industry. The two of them hold management positions within the corporation.
Michelle and her husband Jason participate in Shark Tank for the first time. The Twin Z Pillow founders and owners seek a $75,000 investment for a 10% stake in their business.
The story begins with Michelle giving a narrative, and she illustrates it with a picture. Did the Sharks know that a mother of multiples can feed her infants every day for almost 12 hours?
Twins can feed up to ten times a day, easily double the time they feed a newborn. The world’s first Twin Z Pillow was created by Michelle using her mother’s old sewing machine to provide her with comfort and ease while feeding her twins.
A newborn baby may require feedings up to ten times daily for 12 hours. This is often not known. You can imagine how much time this takes up when you have twins!
Michelle had difficulty finding a solution allowing her to feed both kids simultaneously on the market when she delivered twins. She dug up her mother’s old one to make a new sewer and constructed one herself with pillows. She then realized it could double as a chair for both babies when not in use.
Jason and Michelle had both recently lost their corporate careers at the time. Jason had begun working a part-time menial job to supplement their income, so he didn’t see them often, and Michelle’s friends and family helped out.
After seeing her with the design, she obtained a patent for this innovative design, prompting it to spread. She gathered funds and increased production by purchasing raw materials only from the United States.
She quickly landed a deal with Target, a huge clothes and product company. They then sold the product for two years, generating $550,000 in revenue. Having succeeded, they sought an investor to help them expand their retail presence.
How Was The Shark Tank Pitch Of Twin Z Pillow?
Jason and Michelle appeared on Shark Tank requesting an investment of $75,000 for a 10% stake in Twin Z Pillow.
Barbara offered $75,000 for a 15% stake in Twin Z Pillow. Lori immediately matches the offer that Barbara presented.
Robert and Kevin agree to a royalty of $7.50 per unit with a 2% equity kicker. The founders of Twin Z Pillow decided to go with Lori Greiner’s offer.
The founders of Twin Z Pillow left the Shark Tank stage with a deal from Lori Greiner.
Final Deal: Lori Greiner agreed to invest $75,000 for 15% equity in Twin Z Pillow.
What Happened To Twin Z Pillow After Shark Tank?
Since their appearance on Shark Tank, Michelle and Jason have been doing fairly well with the Twin Z Pillow. Twin Z Pillow is now marketed as a six-in-one device that helps pregnant mothers stretch out and stay comfortable.
The Twin Z Pillow has evolved into a line of products, including the Pregnancy Pillow and the One Z Pillow, that cater to mothers during pregnancy and mothers with only one child.
Twin Z Pillow products have free shipping within the continental United States. The regular Twin Z Pillow price of $99.99 has increased by including one complimentary snuggle cover with each purchase.
Twin Z Pillow got a good initial boost as the Shark Tank effect and got huge sales after its appearance on Shark Tank. The deal between Lori Greiner and Twin Z Pillow was never finalized. QVC does not mention Twin Z Pillow as its partner company.
Twin Z Pillow is still in business, with an annual revenue of $1.5 million. Twin Z Pillow continues to operate, given that an average of 1.6 million twins are born every year.
The company’s headquarters are currently located in Atlanta, Georgia. Twin Z Pillow now offers single infant pillows and an adult product line. You can also buy Twin Z Pillow products online or from traditional e-commerce merchants.
The valuation of Twin Z Pillow was $750,000 when it appeared on Shark Tank. The current net worth of Twin Z Pillow is estimated to be $2 million.