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TA3 Swimwear, which appeared in Season 13, Episode 12 of Shark Tank, builds swimsuits around a corset-style construction. Wearers cinch the suit to shape the waist and support the bust, rather than relying on the suit to hide anything. The line runs from XS to 4X with a third torso-length option, XLONG.
| Detail | Info |
|---|---|
| Company | TA3 Swim |
| Founder | Leila Shams |
| Product | Women’s swimsuits in all sizes |
| Investment sought | $500,000 for 10% equity |
| Deal | No deal |
| Shark | None |
| Episode | Season 13, Episode 12 |
| Status | In business |
| Net worth | $5 million |
What Is TA3 Swimwear?
TA3 makes shaping swimsuits, dresses, tops, bodysuits, swim dresses, and skirts. The suits are built to sculpt the waist, lift the bust (support goes up to a K cup), and smooth the stomach, using hidden shaping panels sewn into a matte, ultra-lightweight scuba fabric chosen for its support and recovery.
The brand has been covered by The Wall Street Journal, People, and Cosmopolitan, among others.
Who Is the Founder of TA3 Swimwear?
Leila Shams founded TA3 Swim. She’s a Parsons School of Design graduate with more than 20 years in fashion, originally from New York City and now based in Los Angeles.
In 2009 she started Leila Shams LLC, a contemporary line worn by Kendall Jenner, Kim Kardashian, and Nicki Minaj. TA3 Swim came later, built on the idea that a lot of women feel self-conscious in traditional swimsuits during beach season.
Shams spent three years developing the sculpting construction, drawing on her fashion background to make a suit that fits the body and reshapes it at the same time. She built early attention on TikTok before the show.
By the time she walked into the Tank, TA3 had brought in $1.4 million in sales over its first 13 months, on $800,000 in profit. Shams asked for $500,000 for 10% equity, valuing the company at $5 million. The corset-like construction had a patent pending.
She left without a deal, but the business kept growing through social media and influencer partnerships. TA3 later added virtual fitting room technology, which cut return rates by 47%, and expanded distribution nationally with continued press coverage.
How Was the Shark Tank Pitch of TA3 Swimwear?
Shams pitched TA3 Swim for $500,000 at 10% equity. The Sharks were interested in the numbers – $1.4 million in sales in 13 months and a patent-pending design — but the questions came fast: how would TA3 manage inventory, and how would returns work for a product this dependent on fit?
Barbara Corcoran, Mark Cuban, Kevin O’Leary, and Daymond John all passed, each raising some version of the same concern about scalability.
Lori Greiner liked the product and asked Shams about her plans for the money, but passed too. Shams left the Tank without a deal.
| Shark | Offer |
|---|---|
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
| Barbara Corcoran | No offer |
| Daymond John | No offer |
Did TA3 Swimwear Get a Deal on Shark Tank?
No. Despite $1.4 million in first-year sales and a strong customer response, all five Sharks declined to invest. TA3 has kept operating since the episode aired, building its audience online.
What Happened to TA3 Swimwear After Shark Tank?
The rejection didn’t slow the business down. By 2022, TA3 was doing four times the revenue it had before the show aired, and annual revenue has since reached roughly $20 million. Shams has grown her team enough to move beyond swimwear into shapewear dresses and other clothing.
She’s said she wants to change how clothing sizing works more broadly, with more inclusive sizing and, eventually, more fitting technology built into the shopping experience.
TA3 Swimwear Shark Tank Update
Much of TA3’s growth after the show came from TikTok, where the brand showed the suits’ shaping effect in real time. Its TikTok following sits at close to 40,000, and TA3 has worked with influencers and picked up coverage from Buzzfeed, People, Forbes, and Oprah Daily.
The suits aren’t cheap – classic one-pieces run $178, and shapewear dresses run $228. TA3 has since expanded into streetwear alongside its original swimwear and shapewear lines.
What Is the Net Worth of TA3 Swimwear?
TA3 Swim’s net worth is estimated at $5 million, based on the valuation from its Shark Tank pitch.
