What Are SWAG Essentials?
S.W.A.G. Essentials (Soaps, Washes, and Grooming Essentials) is a men’s grooming innovation. The S.W.A.G. bar is a three-in-one cleanser, exfoliator, and disinfectant for his skin’s surface.
Kevin O’Leary says she is developing a bar without lufa, a herb used by ancient Romans to exfoliate their skin. SWAG Essentials (Soaps, Washes, and Grooming Essentials) makes a luffa soap originally developed to relieve razor burn and hair bumps.
It is wrapped in a secret formula soap with 63 natural ingredients that clean, exfoliate, and disinfect the skin. SWAG Essentials soaps are suitable for all skin types and generate a refreshing lather ideal for shaving and washing, as well as helping to clear acne and lighten dark spots.
SWAG soap is also excellent for treating dandruff and psoriasis on the scalp, calluses, and athlete’s foot on foot.
|Company Name||SWAG Essentials|
|Product||Soaps, washing products, and grooming essentials|
|Investment Asking For||$125,000 for 20% equity in SWAG Essentials|
|Final Deal||No Deal|
|Episode||Season 6 Episode 11|
|Business Status||In Business|
Who Is The Founder Of SWAG Essentials?
Lydia Evans is the founder of SWAG Essentials, a skincare company (SW&G stands for Soaps, Washes, and Grooming). SWAG was pitched in 2014 on Shark Tank.
Although she didn’t receive a deal, her episode aired three weeks before Christmas, and orders for her SWAG Bar flooded in. It’s a soap that washes, exfoliates, and disinfects. It claims to aid in eliminating razor bumps and ingrown hairs and lightening dark spots.
SWAG Essentials Before Shark Tank
S.W.A.G. Essentials was founded in 2012 by Lydia Evans in her kitchen. Soaps, washes, and grooming basics belong in this category. Lydia is a professional aesthetician who has taken up the craft of soap making. The licensed medical aesthetician and product development specialist had already established herself as a successful businesswoman.
Her area of expertise was in dealing with skincare issues and sensitivities. Aside from ethnic skin types, she studied conditions like psoriasis, eczema, and ingrown hairs.
When she was in her teens, her barber brother urged her to develop a solution to treat razor burns and ingrown hairs caused by shaving. She felt confident in her abilities due to her specialties.
Lydia spent months perfecting the product. She developed the perfect facial soap through trial and error. The invention, dubbed the S.W.A.G. Bar, is a proprietary three-in-one design. It contains a scrub, a disinfecting wash, and soap.
This is the product she approached the sharks about, but it is not their only offering. Additionally, S.W.A.G. Essentials sells moisturizers, after-shave products, lotions, and a foot balm. All of these products are primarily aimed at men. However, S.W.A.G Essentials has recently launched a new product line for women called La Bella Dulce.
How Was The Shark Tank Pitch Of SWAG Essentials?
Lydia Evans appeared on Shark Tank demanding an investment of $125,000 for a 20% stake in SWAG Essentials.
Lydia Evans left the Shark Tank stage without securing any deal from the Sharks.
Final Deal: No deal between Sharks and SWAG Essentials.
What Happened To SWAG Essentials After Shark Tank?
The Shark Tank show did not result in a deal for Lydia. However, that does not mean she was unsuccessful during that time. Lydia’s customer list had grown from hundreds to thousands since the episode aired in early December 2014.
A major contributing factor to the show’s success was that it aired so close to Christmas. Lydia’s SWAG bars can be purchased for more than $3 cheaper on Amazon with free Prime shipping than they were listed on Shark Tank.
She must no longer be interested in the patent since the promotional photos do not state “Patent Pending.”. You can find these bars and the rest of their product line on their website. The same company also markets a S.W.A.G. Bar for ladies called the Gyngerella bar. Their social media channels are active, with new content being posted daily.
While Forbes covered Marie Claire, a popular women’s magazine, S.W.A.G. Bar wrote an article about the female counterpart. The S.W.A.G. Bar has attracted many celebrities in the past! It was included in the 2015 Academy Awards gift bags. That is pretty impressive for a product not backed by the Sharks.
A S.W.A.G. Essentials website mentions that she was called back to the Tank to receive an update. She may have scaled her business to the point that the Sharks will invest in her product.
SWAG Essentials Shark Tank Update
After her pitch on “Shark Tank,” Lydia went home in utter disbelief, but luckily, the “Shark Tank effect” quickly kicked in, and the response was amazing. S.W.A.G. Essentials was contacted about large wholesale orders, and her product was available in many different venues.
In addition, Lydia included some S.W.A.G. Essentials for the women. There is now a complete line of products for men and women under the brand name Soaps, Washes, and Grooming Essentials. The products and the packaging are of high quality, and she makes excellent use of her website to sell her wares.
Today, S.W.A.G. Essentials is known as SW&G Supply House and sells much more than just bars of soap for men. Its success is comparable to that of other businesses, such as GRIND Basketball, which emerged from an appearance on “Shark Tank” with a greater amount of funding than they had been able to claim before the show.
Not only does SW&G Supply House now sell products geared toward women, but the scope of its business has also extended to include general artisan goods and grooming supplies.
For example, the very first page of their website dedicated to men’s products is made up entirely of bracelets, rings, and necklaces. The grooming goods that helped build the company are, of course, still available. This includes the soap Lydia Evans originally proposed to the Sharks and a loofah sponge embedded within it.
According to a report published by CNBC in 2017, Evans shifted her business activities out of her house and into a manufacturing plant that was 3,000 square feet in size. After five years, SW&G appears to have developed even farther beyond that first growth due to the greater scope of its operations.
Evans is an excellent illustration of a business owner who demonstrated she had sufficient wherewithal to overcome the setback of being rejected on “Shark Tank” and flourish on her terms.
SWAG Essentials grew from a two-bedroom apartment to a three-story building in 2017.
SWAG Essentials has introduced new goods such as face wipes and under-eye masks. Those interested in entering the soap industry can use Lydia’s private label service. SWAG Essentials is still in business as of 2022, with yearly revenue of $2 million.
Is SWAG Essentials Still In Business?
SWAG Essentials is still in business as of 2022. You can buy SWAG Bar at Evans’ retail location in Stafford, Texas. After Lydia’s Shark Tank pitch, she returned home dejected, but the Shark Tank effect soon swept her away.
With S.W.A.G. Basics, she had numerous wholesale inquiries and had her goods available in multiple locations. Lydia has also included S.W.A.G. Essentials for women. Soaps, Washes, and Grooming Essentials have expanded to include a complete line of goods for men and women.
The products of SWAG Essentials are attractively packed, and she has an excellent website to advertise them.
What Is the Net Worth Of SWAG Essentials?
The valuation of SWAG Essentials was $625,000 when it appeared on Shark Tank. The net worth of SWAG Essentials is $2 million.