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Sleeping Baby is a swaddle suit called Zipadee-Zips, which was created to provide newborns with the comfort of the womb while they sleep peacefully.
Sleeping Baby is a trusted brand specializing in safe sleep solutions for infants and toddlers. Their flagship product, the EverSoft™ Bamboo Zipadee-Zip, is designed to help babies transition from swaddling, ensuring a restful night’s sleep.
Made from soft, chemical-free fabrics with convenient double zippers, these sleep sacks are perfect for sensitive skin. Recommended by thousands of parents, Sleeping Baby products follow the latest guidelines from the American Academy of Pediatrics, making them a top choice for sleep safety.
The Parkers’ business has grown without spending a dime on advertising because word-of-mouth and customers talking about the Sleepy Baby Brand have generated so much buzz.
Zipadee-Zip is a wearable blanket that has been developed to solve this problem. It is similar to swaddling a newborn by enclosing them in a blanket, but it also allows them to move freely.
Even when completely covered, the baby can still play with a pacifier or toy. Baby’s skin is protected, and they are safe to wear in a car seat or stroller, while Zipadee-Zip keeps them from scratching their faces.
Zipadee-Zip is made from cotton, and poly fabrics are soft and breathable to prevent overheating. They are also fire-resistant and do not require any chemical treatment.
| Company Name | Sleeping Baby |
| Entrepreneur | Brett Parker And Stephanie Parker |
| Product | The Zipadee Zip Baby Swaddle Suit |
| Investment Asking For | $200,000 For 10% equity in Sleeping Baby |
| Final Deal | $200,000 For 20% equity in Sleeping Baby |
| Shark | Daymond John |
| Episode | Season 6, Episode 1 |
| Business Status | In Business |
| Website | Sleeping Baby Website |
Who Is The Founder Of Sleeping Baby?
Stephanie and Brett Parker, the husband and wife duo, founded Sleeping Baby, who pitched their baby business on Shark Tank in 2014. A single unit of Sleeping Baby is sold for between $35 and $40, and 25,000 have already been sold online.
The Parkers were delighted with the arrival of their daughter Charlotte; however, the infant son began to suffer frequent sleepless nights. The result was that not only the children but their parents also suffered.
Stephanie had made her swaddling suit out of desperation, which worked wonders for little Charlotte. She slept for twelve hours the first night she tried it, and her parents did.
Their idea led them to start Sleeping Baby and develop their swaddling baby suit, the Zipadee Zip. The couple’s tiny home-run business was going well, and they wanted to expand their family.
Stephanie became pregnant soon after but sought medical attention after experiencing pains and unfortunately lost her child. She was shocked when medics told her that she would have died if she had ignored the agony for another 24 hours.
It was difficult for her customers as she struggled to recover from her physical and mental trauma. The outpouring of support from other women who had been through similar ordeals as Stephanie and Brett was both surprising and comforting.
Stephanie’s plea for patience had reaped the rewards of encouragement and understanding. The couple’s lives continued, and she became pregnant again soon after. Maverick was born without any issues as a result of this pregnancy.
The Parker family continued to sell Zipadee-Zips online, but they wanted to expand the business for more than just financial reasons.
Their goal was to help the millions of exhausted parents experience the joy of a quietly sleeping baby. As a result, the Sleeping Baby team appeared on Shark Tank in September 2014 to capture the attention of the sharks.
How Was The Shark Tank Pitch Of Sleeping Baby?
Brett and Stephanie appeared on Shark Tank, requesting an investment of $200,000 for 10% of Sleeping Baby.
She had trouble getting her baby to sleep soundly at night, so she invented the idea of Sleeping Baby. They provide infants with specialized sleeping blankets that aid in their sleep.
Sleeping Baby provides babies with sleeping blankets that will help them sleep peacefully during the night. Tara told the Sharks that her company, Dreamland Baby, had sold over $30,000 in sales in the past year.
Approximately $25,000 of the company’s sales came from crowdfunding campaigns that she ran online. The remaining $5,000 was purchased from individuals looking at products from her website.
Mark Cuban wasn’t too harsh on her sales figures, but some other sharks were more skeptical. Many sharks were skeptical, and most of them dropped out immediately after she concluded her pitch.
Kevin O’Leary was the first of the sharks to withdraw from the investment talks. The other investors didn’t take long to withdraw from the discussions.
Unlike her business, it didn’t take long for the other investors to become interested in her business. Then, other sharks joined in and offered Tara and Greiner a chance to get some equity in her company.
Robert Herjavec decided to leave because he did not see a return on his investment, and the other investors did not think it was the right investment.
The good news is that the major investor, Lori Greiner, seems interested in acquiring a stake in her company. There were talks and negotiations between Tara and Lori, who wanted to give up as little as possible to have some control over their business.
Lori Greiner offered the enthusiastic and cheerful entrepreneur $100,000 in equity. Soon after, Tara responded with a 20% equity offer.
Lori Greiner offered to give Tara $100,000 and countered with an offer to give her 20% of Sleeping Baby. They agreed to meet at $100,000 for 22.5% equity in Dreamland Baby.
Daymond John was stuck at 20% equity for an investment of $200,000. Brett and Stephanie Parker agreed to Daymond John’s offer and left the Shark Tank stage with an investment for Sleeping Baby.
Final Deal: Daymond John agreed to invest $200,000 for 20% equity in Sleeping Baby.
What Happened To Sleeping Baby After Shark Tank?
After taping the Shark Tank episode, the Parkers rejected Daymond John’s offer of $200,000 in exchange for 20% equity in Sleeping Baby. Sleeping Baby Zipadee-Zips are still being sold online (which the Sharks always appreciate).
You can purchase Sleeping Baby teethers, Snoozie Mats (pre-school naps), or knitted zipper Onez on the Sleeping Baby website or Amazon.
Shark Tank deals are made while the show is filming, but they must be finalized after the show, and sometimes the talks are complicated further.
Daymond offered to work with the Parkers, but they chose to go alone despite his polite response. While he was not actively involved in the company, he was happy to mentor them and offer business advice daily.
Sleeping Baby still conducts all of its sales via their well-designed and beautiful website, covered with innumerable pictures of happy kids. An interview in August 2015 with the owners of Sleeping Baby revealed that they had sold over $4 million that year.
Sleeping Baby has opened its warehouse in Fort Worth, Texas, and has recently become involved in humanitarian activities.
One of their clients recently raised funds to help cover the medical expenses of her critically ill infant. They wanted to give back to the community that helped them during their tough times.
It’s comforting for the Parkers to know they’ve built a successful business and created an environment that supports other exhausted parents.
Sleeping Baby is still in business and generates above $7.5 million in revenue annually.
What Is the Net Worth of a Sleeping Baby?
The valuation of Sleeping Baby was $1 million after securing an investment from Daymond John on season 6 of Shark Tank. The current net worth of Sleeping Baby is estimated to be $10 million.
